Bing Is Still Drawing Crowds, Search Share Jumps To 12 Percent
by Leena Rao on June 17, 2009

Microsoft’s new search engine Bing had a strong showing in its second week, according to the latest comScore stats. You can see our analysis of Bing’s success in its first week here. Microsoft sites’ average daily penetration among U.S. searchers reached 16.7 percent during the work week of June 8-12, up 3 percentage points from the May 25-29 period (which was prior to Bing’s introduction) and up over 1 percentage point from its first week.

Microsoft’s share of search result pages in the U.S. increased to 12.1 percent during the period of June 8-12, which is also 3 percentage points above the pre-introduction work week of May 25-29, and up 1 percentage point from the week of June 2-6, 2009.

If you take a look at the number of Google search for Bing over the past 30 days on Google Trends, searches peaked but then leveled off to a steady pace. And though Bing is still growing, according to comScore’s analytics, the growth is steady from its first week to its second week.

Bing may have come just in time for Microsoft. In May, before Bing’s debut, Microsoft’s search share was down nearly 1 percentage point to 5.0% from 5.9% a year ago, according to comScore’s search data. Google’s U.S. search share, in contrast, increased nearly 2.7 percentage points year-over-year to 60.1%, while Yahoo’s share was 13.9%, down nearly 1.6 percentage points from a year ago.

Whether or not Microsoft can sustain the initial curiosity around Bing and keep its market share gains over the long term remains to be seen. But Microsoft is pouring $80-100 million in advertising for Bing and is certainly seeing considerable growth, even to the point where it may have leapfrogged Yahoo for one day.

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  • I have a feeling they will hurt Google

  • Bing’s image search is 100 times better than Google’s. I still use Google for regular searches, but for images, I find myself heading over the Bing.

    Bing will do well. I have a gut feeling it’ll give Google a serious run for its money

  • Bing is slow, when I need fresh info, bing doen’t even have 2-5 pages indexed, while google has like 1k already

  • wow, very impressive. I’ve been definently been using bing and impressed with the results.

    Ballmer must be laughing at yang now, saved $50 billion and has a competitive search engine.

  • Looks like TC is way slower in delivering news other than that related to twitter.

    Way to go TC

  • Bing may be adding share because of Internet Explorer. I happened to sitting with a coworker yesterday and had him search for something. I asked him to: “Google It” of course. He typed it into his address bar in IE (I guess it was IE7) because that’s his default browser. And BING! Bing popped up with the answer. “What’s this he said?” He figured it would go to Google, but he had typed it into the wrong box – the address bar instead of the search bar.

    • Yes, IE will be the key driver for Bing’s popularity. Until now, people used to change their search engine to Google, as the first step before using IE. Now, they will think twice after seeing the results. Personally, I would prefer to keep using Google because they are already search leader, ahead of all in the trends and have integrated services like Gmail, Gtalk and all…Good Luck MS, you have to change a lot before being accepted as #1 search engine.

  • Me and my wife purchased Microsoft at $21.5 per share. We took that position because Bing rocks. I feel sorry for Google, but Microsoft will own the search market.

    I believe Google will be used to search for those cool Google logos, but thats it.

    Me and my wife bing in the morning as Microsoft keeps going up and we bing at night, its awesome!

    • MSFT will not own the market because some of us users understand that their business moral is low and are choosing to use the alternatives.

      If they play it nice this time, Bing can be a hit, but if they continue to manipulate customers, software and data, they will be left behind.

      In any case, the search-engine that will take the market from Google has to be a leap-forward, and not a me-too attempt to use Yahoo brains to build a google-like.

      that’s my 0.02$

      • And Google’s business moral is… ?

        Trust me, there is no difference when you are talking about business practices or “business morals” among all the tech behemoths. Apple, Google, Microsoft – they are all the same; all wanting to make as much profit for their shareholders as possible.

        Google’s “Don’t be Evil” is not so much a corporate motto, but the greatest marketing campaign ever conceived.

    • Please. MSFT has a long, uphill way to go in order to bite into GOOG’s market share. That said, I’m glad Bing is doing well.

    • I disagree, Microsoft wants to be a strong number two against Google and the Add campaign will run for the next 7 to 8 months.. at least.

      I use Bing as my default engine and love it, Google seems to be slightly better in a small percentages of my search, but otherwise Bing is outstanding and fresh in its presentations and deliveries.

      I love this, Google will no Doubt retaliate, and Microsoft hasn’t shown all its cards and has more to come.

      I haven’t felt this excited about search since the days of Excite, Alta vista and AOL when Google was the scrappy new kid.

      The New York Times ran a small article claiming that either Larry Page or Sergei Brin(sorry about the spelling)was personally leading a team at Google to tackle Bing and that Google must be feeling a little heat.

      Absolutely love it.

      • it will run for a minimum of 18 months.

        • At the end of the day, these big cats are not in it for us or for innovation for that matter. They are in it to attract us to search on their site and to click on their sponsors.

          Not a lot of innovation in that? are we kids just entertained by the sparkling lights or are we adults not driven by the cool name or the beautiful colors.

          Heck, Google doesn’t own colors and Microsoft didn’t invent the word “bing”. They are in it for the money and not for you and I. There could care less.

          Yes we purchased Microsoft stock, because we understand human nature; to read the cover and buy is bliss. To understand the content in the book is not for your self-help but for the dollars you provide the authors and publishers behind it. This is true freedom.

          All this stuff is a joke. Lets just build good innovation that is pratical, which we can all enjoy. Lets rewards true innovation with our hard earned dollars and motivate each other through praise. Lets not follow Google Wave or Microsoft. They made it! fuck the VC.

          For you and me, you who are an innovator, kudos and god speed.

  • Are those stats doctored in their favor? Our Bing results have been consistently contributing 4% compared to Yahoo’s 15%. We actually rank better for the same terms on Bing, so having their search volume go up would be beneficial for us, but I’m just not seeing in in the real numbers from our analytics (Omniture).

    Does anyone else see Bing increasing at the rates that Comscore is claiming from their analytics?

  • You know, Google better find other business models. Even a 10% decrease in its search engine market share could lead to a major decrease in revenue.

    This is what happens when your entire business revolves around one single offering…you might be the best, but when a competitor eats up just a minor share of your pie, you start starving

  • Bing is just great for porn sites.

    I know that at least 50% of the population browses port sites so as long as men are horny Bing will do well.

    Personally I’ve been binging for many years now.

    • Points to the parent. There’s one reason why Bing’s popularity has surged: pron. Pron with mouseover clips.

      Of course, once you play with this for about 10 minutes, you start to realize that pron is basically pretty dull and really not at all exciting. I suspect Bing has a half life measured by the extent to which horny guys realize this and move on with their lives.

    • This is one of those misconceptions that catch on and all of a sudden the public perception is that porn is all Bing is useful for. If you’re to be judged by your ridiculous post, I could say you’re a moron.

  • I just heard from one of my friends working for Microsoft, CA that MS live team is planning to acquire one of the real-time search engine players in the market. Although, he is not too sure whether that’s going to happen, he is aware of some discussions happening around that area. Anyone want to take a guess who would be that real-time player? My guess is twitturly.com or scoopler.com

  • TechCrunch should get more data from other aggregators like SearchEngineLand.com does. It gives a more clear overall picture that says Bing isn’t moving up nearly as quickly:

    http://searchen...sees-same-21158

    comScore doesn’t say where they get their data, but regardless of that, showing more than one data source is always preferable when analysing statistics. comScore is the only reporting source that is showing Bing with any serious improvement. The other sources show Bing holding steady after a slight bump when it launched.

    I don’t really care who “wins”, but TechCrunch should be more even-handed in its reporting if they want to remain credible.

  • Oh wait … I found comScore’s methodology: http://comscore...ore/Methodology

    And the answer is: a browser plugin.

    So comScore is getting its results from “…approximately 2 million people under continuous measurement on a global basis, with 1 million residents in the U.S., and the remaining 1 million distributed across more than 170 countries.”

    How many of those are NOT using MSIE?

    • A review of the “comScore panel” from 2007 … maybe it has improved, but there are still huge inherent issues with using browser plugins for generalized statistical analysis:

      http://gawker.c...tups-230782.php

      • More details from comScore about their methodology, which they describe as not a browser plugin … it’s actually an application that runs in the background (Win32 only) and tracks everything (!) the user does with their browser, including sites visited, search strings entered, products purchased, starts, stops, clicks … et freaking cetera. They then use weights to guess at the rest and fill in holes for Mac (they call it “McIntosh”), Linux and the mostly-absent 18-24 age bracket that simply refuses to allow tracking software on their systems:

        http://www.webg...ts-its-data.php

  • When Bing first came out, I decided to test it out as my default search for a while. So far I have been pleased with the results–it is in some ways better than Google (better organization, UI, image search) and in some ways worse (not as good at searching recent news, or at complex queries with spelling errors). What I find surprising is that after two weeks of using Bing, I completely stopped thinking about Google and do not miss it at all. What this shows is that it is quite easy to get an average user to switch their search page, so long as the new search provider has reasonable comparable results. But it is much harder to get an average user to switch their operating system or core applications. I think this puts Microsoft in an excellent position to gradually increase their market share and give Google a run for the money.

  • funny how all the blogs seem surprised about Bing’s success. its a damn good search!

    the only beef i have is that i want it as my default search engine in Chrome >.< doubt that will ever happen.

  • I used Bing for the first time the other day when doing a Google search for ’summer solstice’ returned lackluster results. The results for the same query on Bing produced much better results, so much better that it answered my question without even going to another page.

  • All bing for me, all the time.

    Fast and relevant. Nice to see some good alternative to the Googleopoly.

  • Bing is great. I’m telling all my friends it’s better than Google and you don’t have to put up with those annoying gamed Google search result pages.

  • I am seriously praying for Bing’s success. And I hope they get better and better by the day.

    I was a hard core Googler. Granted some searches are still better on Google, but for most part of my day I use Bing and I am really impressed.

    In fact most of the other aspects like the local searches (for e.g.: type in “Sushi San Diego” and click on any of the restaurant names and you see the reviews right there, without leaving the site!), the sports searches (for e.g. type in “Kobe Bryant” or “Padres” on Bing v/s google and see the diff) are so much better than Google.

    The list goes on and on. It’s better organized, very refreshing, and a welcome change from Google.

    I speak so because I have done Ad Campaigns with Google and anyone who has as a business dealt with Google, knows how bad it can get.

    Competition is good. Healthy competition is even better.

    Just like Apple keeps MSFT on it’s toes, we need players like Bing to keep Google on the edge. Thus we as customers have the most benefit out of it.

  • leena! you are a hottie!

  • bing is definately awsome!

    I just did a search for: sr software developer salary. It returned an instant answer.

    Base salary :$74,600 to $100,600
    Bonus :$2,500 to $10,000 (50% report receiving)
    Locations :Seattle · New York · San Francisco · More
    More details · Compare your salary

    How cool is that!?!

  • Awesome, good competition for Google is beneficial for everyone! (except Google, that is)

  • Search “microsoft sucks” at Bing.com, see what you will find! LOL

    It goes to http://www.MicrosoftSucks.org

    !!!

  • It’s time to give some shivers down the spine of Google. The big fish seems to be getting some competition now.

  • I am not surprised at all… even if the #1 player is really dominant, there always should be room for a strong #2. I think this also goes to show how badly has Yahoo performed in the last few years, they have had even more opportunities than Microsoft.

  • Isn’t it about who drives the traffic to the advertisers?

    If advertisers perceive people are switching to bing, and pull out of google, then google with have HUGE issues to deal with – a direct attack on their only real revenue source?

  • Now they only need to launch more Full versions around the world. how many have a full version of bing besides usa?. canada?, u.k?, Australia?. that is the ticket. having not 2 or 3 full versions but having 30 countries with full versions of Bing.

  • Given all the Microsoft bashing that happens on Techcrunch I’m amazed at all the positive comments. Is this the Redmond version of Techcrunch I’m reading?

    Either Microsoft is doing a great job of controlling the conversation or people are realizing that Microsoft is no longer the evil empire…

  • I’m noticing bing starting to show up in my blog referrals, though apparently not at the expense of google traffic, which can only be a good thing.

  • Weird, lots of MSFT employees and stock pumpers on this thread trying to talk up BING. Sad.

    • it’s sad that you have to do mental gymnastic to make yourself feel better.

      why can’t we have two good search engine?

      • Nothing sad about two good search engines. But with 100,000 MSFT employees and one TechCrunch, you can bet where most of these comments are coming from.

        • We can bet, but we’ll never know.

          From what I’ve read, Bing is generating more positive then negative news. So, i would assume that most of these are from Non-MS Users.

          A few of my friends loves Bing. But they still use Google for some of their searches. Each excels at different things.

  • Richard Fromage - June 17th, 2009 at 5:27 pm PDT

    Paid shilling is part of that MS 80-100 million advertising campaign for Bing. MS is a pro at such tactics.

  • You’re right Joe S, let’s talk about Twitter some more! It’s hard for me to believe but Bing actually works really well….

  • Advertising Bing as a search engine is surely beginning to hit the jackpot.

    Nat
    http://www.loopcity.net

  • Bing is in this for the long haul. Although Schmidt understandably downplays Microsoft’s latest attempt at search, Qi Lu, MSFT’s Pres. of Search seems to have executed spot-on.

    Like many, I’m using Bing as my default homepage to give it a fair chance, but will I continue after a few weeks/months?

    Ballmer said that MSFT would be thrilled if people simply -supplemented- Google search with Bing, which is exactly what I’m doing with much success. Bing’s video and images search are far more precise then Googles.

    • Yes, Live.com and Start.com were “in it for the longhaul as well”. How many months until Bing is rebranded as Bong or Gong or Bling.com and presented as a whole new search engine with an even prettier picture on the frotnpage?

  • I’ve Bing my default search engine, on my home computer.

  • bing is amazing… it is now my default search also. after 10 years MS finally got it right…

  • i feel like most of the commenters on Bing-related posts are paid by Microsoft.

  • I like to hear about Bing still doing well, its been a solid search engine so far, I’m still training myself to think to use it automatically instead of Google though. Much better layout, SERPs and overall feel than Live. I’m cheering for MSFT here.

  • Sheriff Bing - Bing - Bing - June 17th, 2009 at 9:30 pm PDT

    Been on Bing as primary ‘decision tool’ over two weeks and love it.

  • BING ROCKS!!!

    Bing is my Homepage when my FF starts…

    i’m LOVING it…!!!

    keep going and BINGing…!

  • Bing search is good but I have one issue. When searching for images I like to CTRL-click them so they open in tabs and review them later. I can’t do this in bing on firefox.

  • Bing = Microsoft Bob of 2009

    We’re supposed to believe all of these commenters switched because Microsoft renamed Live.com to Bing.com and added a pretty picture to the front page?

    • I don’t know about every one else, but I’m trying it out because of the good reviews it’s received, and because it seems to have a novel look/features.

      Maybe the Microsoft hype machine has worked on me.. but then again, when a brand dominates a market the way Google does search, perhaps mass-advertising is the only way to convince people to give other brands a chance.

  • Bing is beating google slowly. I can see in my website stats where visitors from bing.com is constantly increasing which means bing popularity is increasing. Good Luck Bing!

  • ROBIN - BING BIING BING...! - June 18th, 2009 at 12:04 am PDT

    BING ROCKS…!!!

    A few things to try:

    An AMBIGUOUS Web search: “turkey” (do you want images, recipes, facts, or a map of the country? The topic guides in the left explore pane will help you narrow your search).

    A TRAVEL search: “SFO to JFK”

    VIDEO search: “Simpsons” (hover over the thumbnail to play the video)

    IMAGE search: “Rollercoasters” (notice the infinite scroll).

    A HEALTH search: “Sore throat”

    SHOPPING: “Digital SLR” (sort by price or brand, get average ratings and CashBack).

    MAPS: “BBQ” (automatically knows what city you are in and offers up geo-appropriate results).

  • This is The Curse of The Market Leader (Google)
    http://bit.ly/OECJ9

    The Empire (Microsoft) strikes back: it can as it has multiple sources of income and Google has only a single source.

  • Not paid by Microsoft. Don’t work for them and I Like Bing..

  • The real story here is not whether or not Google is affected by Bing’s success, but rather that both Ask and especially Yahoo saw declines in their shares as Bing’s has increased. More at http://domusinc...ahoo-loses.html.

  • I still think google gives more relevant results but that could be because of bing being in a process of indexing or learning or something. example: search for LHC and google will give you the main LHC CERN page plus the wikipedia entry on the first page, bing will not quite…

    • actually, my bad. my default country was Switzerland instead of the global site (I assume USA EN is the global site). once I switched to the global site it gave me quite relevant results : )

  • I love the images, but also like that Bing delivers quality results that Google sometimes ignores. The competition is good … we don’t need Google to be the main gatekeeper for all information on the web.

  • Check out Newssift.com. It’s a relatively new search engine that has some excellent features that allow users analyze articles that have a generally positive/negative/neutral theme to them.

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