Comments on: YouTube: Choose Your Own Adventure, Emphasis On “Ad”

By: Dayana Martinez

Dayana Martinez — Tue, 15 Sep 2009 19:31:33 +0000

Pop up ads do nothing but irritate. Adverts that cover the part of a video are the worst of all. If people click on them, it’s only because they are trying to get rid of them.

I hope everyone joins me in boycotting any product or company that uses pop ups to advertise.

By: Das Videowerbung Einmaleins | Digitaler Film

Das Videowerbung Einmaleins | Digitaler Film — Sun, 21 Jun 2009 11:54:06 +0000

[...] intelligentere Aussteuerung der Werbung sehen. Darüber hinaus wird der Konsument wie bei Hulu und jetzt auch YouTube immer öfter die Wahl haben wie er die Werbung und welche Werbung er konsumieren [...]

By: Ernesto

Ernesto — Wed, 17 Jun 2009 14:08:10 +0000

We watch much of our tv at home via Hulu these days. The idea that people won’t sit through the longer ad at the beginning (will choose but ignore) is valid (many times I’ve gotten up to make popcorn or something), but I’ve also sat through the long ad, since it’s usually not *that* long. It’s less trouble to watch it. By contrast, the ads that interrupt the program may actual damage the brand, because at least at this early stage in the evolution of this, they tend to show the same ad over and over again. So even given an ad that’s very cool or funny (the Intel engineer as rockstar ad, for example), you still hate it by the time you’ve seen it four times in 20 minutes… Now if the ad were for the same company all the way through, but was presented in four different segments so as to continue one narrative thread, that would be really engaging…

By: Adam

Adam — Tue, 16 Jun 2009 12:18:05 +0000

If advertisers actually offer something along with the ad giving viewer real incentive to watch the ad, then people will selectively choose that based on their interests.

In addition, advertisers will see a higher roi and of course content creators should in theory see a bump in the amount of revenue share they get from better click through rates.

Hopefully Google will share in this as well.

By: Engago team

Engago team — Tue, 16 Jun 2009 07:57:45 +0000

Maybe Google shout set up a classified on Craigslist:
“Desperately seeking business model”

By: Gebadia Smith

Gebadia Smith — Tue, 16 Jun 2009 05:08:27 +0000

It is more profitable over a short period but bad websites hurt interface trust.. causes people not to click… 1 click at 50 cents is less that 4 at 20 cents.. the long tail.. hope I am using that right needs to be looked at more.. there are no good ad interfaces anymore..

By: RD

RD — Tue, 16 Jun 2009 03:24:34 +0000

Well, I have no doubt that they might be on to something. If people could choose the products/services they’re interested in, and then just see ads relative to that selection, I think it would be much more productive for everyone.

However, I was hoping that the journalist who covered this story would have more knowledge about it. Oh well.

By: YouTube：自分で選ぶ「広告」アドベンチャー

YouTube：自分で選ぶ「広告」アドベンチャー — Tue, 16 Jun 2009 02:30:00 +0000

[...] [原文へ] [...]

By: david green

david green — Mon, 15 Jun 2009 23:36:01 +0000

i agree that ads before or after a video stream are the wrong way to go – they should put the link underneath the video, simple & i think people are more inclined to click the link as it’s less intrusive, i always close the links off on youtube video

By: david green

david green — Mon, 15 Jun 2009 23:32:28 +0000

that’ll never happen, as long as people are paying money to show ads, then money is always king, quality last

By: Can YouTube's new Ad Structure Work?

Can YouTube's new Ad Structure Work? — Mon, 15 Jun 2009 23:12:41 +0000

[...] the longer ad at the beginning seems a lot more favorable than those interruptions while watching. According to TechCrunch, they won’t always be ads. Just someone who really wants their video to become viral. Really [...]

By: links for 2009-06-15 « 個人的な雑記

links for 2009-06-15 « 個人的な雑記 — Mon, 15 Jun 2009 22:05:29 +0000

[...] YouTube: Choose Your Own Adventure, Emphasis On “Ad” (tags: youtube) [...]

By: Digital Media Buzz - YouTube: Choose Your Own Adventure, Emphasis On “Ad” | Digital Media Buzz

Mon, 15 Jun 2009 21:57:01 +0000

[...] On a “small percentage of videos,” you will now have the option of watching one “Promoted Video” (a video someone is paying for YouTube to promote, so yes, an ad) at the beginning of the clip, or choose to see a few different in-stream ads throughout the clip. And if you choose the one long clip beforehand, you will get to choose which clip you watch. Unfortunately, “none” is not an option……….[read entire article] [...]

By: News Bits | Grind EFX

News Bits | Grind EFX — Mon, 15 Jun 2009 21:49:59 +0000

[...] YouTube has had great difficulty finding a way to make revenue from its millions of visiters since starting up. Today they started trialing yet another advertising system; users have the option of watching one “Promoted Video” at the beginning of the clip, or choose to see a few different in-stream ads throughout the clip. (TechCrunch) [...]

By: EH

EH — Mon, 15 Jun 2009 20:57:13 +0000

aw, who cares. after all, this is the future of advertising! the degree to which it resembles the past of advertising is purely coincidental.

By: Anxuna

Anxuna — Mon, 15 Jun 2009 20:20:48 +0000

I remember too seeing Hulu videos that did give this option

By: silicon valley dropout

silicon valley dropout — Mon, 15 Jun 2009 19:46:34 +0000

those ads really does piss me off. such a bs way to make a buck

By: » YouTube 开测新广告显示方式：自选广告 &raquo 谷奥——探寻谷歌的奥秘 (http://google.org.cn)

» YouTube 开测新广告显示方式：自选广告 &raquo 谷奥——探寻谷歌的奥秘 (http://google.org.cn) — Mon, 15 Jun 2009 19:41:46 +0000

[...] TechCrunch 本站文章除注明转载外，均为本站原创编译 [...]

By: Phreddy Tran

Phreddy Tran — Mon, 15 Jun 2009 19:38:18 +0000

+1!

More funny beer commercials!

By: Navarr Tethyr Barnier

Mon, 15 Jun 2009 19:20:38 +0000

This is great. I use the pre-roll usually on Hulu. If it interests me, I’ll watch it. If not, I’ll just glance at my feeds while waiting for the video, and then I have the rest of my video un-interrupted.

I’ve also seen the Sprint and Grey Goose “choose your adventures” on Hulu before, which will choose the type of in-stream ads you see.

By: Sambi Reddy

Mon, 15 Jun 2009 19:16:01 +0000

I remember watching shows on Hulu after watching a movie trailor. But I didn’t see them recently may be they got rid of them.

By: Gebadia Smith

Gebadia Smith — Mon, 15 Jun 2009 18:54:59 +0000

It blows my mind how stupid companies are when it comes to advertising. When I watch a Youtube video and I see that pop up it annoys the heck out of me.. there is no way in heck I will ever click on it. The same feeling comes when I go to si.com and see a popup. I want to take my computer and throw it at these people who make these ads.. I actually boycott companies that annoy me with advertising…

Why not have a simple area below the video that links to a useful site, or a product showing in the video, or a movie. Wait that would mean google would have to care where there links go to and since half the money they make is off crappy sites… which is why adsense sucks… when is someone going to create an ad system that only shows good links.. not crap?

By: MG Siegler

MG Siegler — Mon, 15 Jun 2009 18:51:49 +0000

Yep, see that, updating. Thanks!

By: RD

RD — Mon, 15 Jun 2009 18:50:19 +0000

So they’re going to start interrupting the video with an ad; is this a textual ad, or a complete video interruption?

By: john

john — Mon, 15 Jun 2009 18:50:09 +0000

Actually I think this is the future of advertising. You can’t imagine while watching TV for example (non-dvr’ed) I would want to choose to watch funny beer commercials as opposed to feminine hygiene ads? You bet your a$$ I would. This is one of the fundamental problems in the ad world, and the concept of user-chosen ads (at least on some level of categorization) is the future. Search works that way now of course in a much more granular way.