Comments on: Online Advertising In Europe: 2008 Was Tough, 2009 Will Be Worse

By: Online Advertising Down in Europe | Kikabink News - Internet Marketing News

Online Advertising Down in Europe | Kikabink News - Internet Marketing News — Mon, 22 Jun 2009 10:58:26 +0000

[...] Robin Wauters, “Online Advertising In Europe: 2008 Was Tough, 2009 Will Be Worse,” TechC… Share and [...]

By: Write Articles

Write Articles — Tue, 16 Jun 2009 22:33:50 +0000

We have seen our online revenues take significant hit this year. They are down in the range of 20 percent or so. I seriously think that it is all because of slowing economy and more and more companies are wanting more for less. I do not think that we will see any uptrend in next 6 months or so.

By: Tommunication.com - new trends in marketing, media and communications :: Del.icio.us Links :: links for 2009-06-15

Mon, 15 Jun 2009 20:59:50 +0000

[...] Online Advertising In Europe: 2008 Was Tough, 2009 Will Be Worse (tags: marketing business internet advertising trends) [...]

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Mon, 15 Jun 2009 07:58:24 +0000

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[...] Online Advertising In Europe: 2008 Was Tough, 2009 Will Be Worse – Der Link wartet auch schon ein paar Tage auf seine Veröffentlichung …. [...]

By: Sue

Sue — Fri, 12 Jun 2009 03:05:00 +0000

What isn’t mentioned is that there is growth within certain areas of online advertising. For example, at Hydra we have seen tremendous growth in Cost Per Action (CPA) advertising. In this economy, or an really, marketers are willing to spend if you can show them the ROI. CPA is all about ROI since you only pay for the ad’s that give you your desired action. That action could be a lead, a form filled out, or even a sale. Advertisers will spend when they know it is going to more than pay for itself. CPA is growing.

By: Online Advertising In Europe

Online Advertising In Europe — Fri, 12 Jun 2009 00:19:08 +0000

[...] TECH CRUNCH — June 11 – In 2008 the total European online advertising market, or at least the 19 markets analyzed by IAB Europe and PwC, was worth €12.9 billion (approx. $18 billion) with a like-for-like growth rate compared to 2007 of 20%. For comparison, online advertising grew 10.6% in the US in 2008 and was worth €16.6 billion ($23.4 billion). 2009 is set to be a difficult year for online advertising. In the U.S., IAB reported that online advertising declined 5% in the first quarter of 2009 to $5.5 billion, compared to the first quarter of 2008. Industry revenues were down an even steeper 9.8% sequentially from the fourth quarter’s $6.1 billion. FULL ARTICLE @ TECH CRUNCH [...]

By: Social Networking Watch

Social Networking Watch — Thu, 11 Jun 2009 21:54:32 +0000

Online Advertising In Europe…

TECH CRUNCH — June 11 — In 2008 the total European online advertising market, or at least the 19 markets analyzed by IAB Europe and PwC, was worth €12.9 billion (approx. $18 billion) with a like-for-like growth rate compared to……

By: Marc

Marc — Thu, 11 Jun 2009 18:49:16 +0000

Disappointing maybe, but bad?

By: TechBuji.com » Online Advertising In Europe: 2008 Was Tough, 2009 Will Be Worse

Thu, 11 Jun 2009 18:03:02 +0000

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By: Jason Barnes

Jason Barnes — Thu, 11 Jun 2009 18:01:16 +0000

Never really thought about this before, but I was wondering what the impact of the major auto and insurance companies have on this report and the one regarding the US. Obviously those companies had HUGE online ad spend, and alone they could be accounting for the decrease (in the US) or slowed growth (in Europe). How often did you see a GM ad online 6 months ago, and how often do you seem them now?

By: Online advertising slows in Europe

Online advertising slows in Europe — Thu, 11 Jun 2009 17:23:27 +0000

[...] 11th, 2009 by Jason Barnes | Posted in General | Earlier this month I wrote about the decline of online ad revenues in the US; the Interactive Advertising Bureau released a report that online advertising revenues had declined [...]

By: Jason Bradfield

Jason Bradfield — Thu, 11 Jun 2009 17:05:57 +0000

The upside of this is that it may mean online ad revenue is more volatile than people realize – which means its future growth may exceed expectations. The downside is that online ads may be less effective than people thought – meaning future growth will not exceed expectations unless marketing ROI can be improved.

I think the biggest problem is figuring out how to optimize marketing ROI – that might take a while as marketers collect online data and build better predictive models for targeting ads.

By: Online Advertising In Europe: 2008 Was Tough, 2009 Will Be Worse « The Future of Print

Thu, 11 Jun 2009 15:53:53 +0000

[...] Via TechCrunch no comments yet « API Report to Exec Summit: Paid Content Is the Future for News Web Sites [...]

By: Robin Wauters

Thu, 11 Jun 2009 14:47:04 +0000

It was a bad year, everyone pretty much agrees on that, I’m not sure how reporting that is painting a ‘more gloomy picture’. As for the graphs, they were supplied by IAB/PwC.

By: Daniel Secareanu

Daniel Secareanu — Thu, 11 Jun 2009 14:46:12 +0000

True, but there are IAB Romania data from 2007 as well, so there should have been comparative figures…

By: Amir Wa

Amir Wa — Thu, 11 Jun 2009 14:22:10 +0000

Robin, obviously 2008 was not the best year in world economy and thus many fields have not met their expectations. It just seems to me your post is painting a picture more gloomy than what is really happening. Showing down-sliding graphs was just a weird coincidence?

By: Cure Dream

Cure Dream — Thu, 11 Jun 2009 14:12:48 +0000

I’m tired of this doom talk about online advertising.

My ad revenues go up every month. Most months, my eCPM goes up. Business is good.

By: Robin Wauters

Thu, 11 Jun 2009 14:09:50 +0000

“Croatia, Hungary, and Romania were new to the research in 2008 so no comparative figures are available.”

By: Daniel Secareanu

Daniel Secareanu — Thu, 11 Jun 2009 13:57:20 +0000

It’s already a known thing that growth in mature markets is much lower than growth in emerging markets, that’s why the large differences in market growth between Holland and Poland, for example.

However, as Mihai said, growth in recession time, even if small, it’s still good news.

Also, wondering why Romania was not in the graph, although the growth of the Romanian online advertising market was somewhere short of 50% in 2008, as compared to 2007, thus placing Romania somewhere in top 5 in the growth graph.

By: Jason

Jason — Thu, 11 Jun 2009 13:52:36 +0000

News like this makes organic SERP positioning even more key I would think.

By: IAB Europe: Online Advertising Market Size in Europe 2008 | Daniel Secareanu

Thu, 11 Jun 2009 13:27:00 +0000

[...] TechCrunch. Posted on June 11, 2009 at 3:27 pm by Daniel · Permalink In: Advertising, Online [...]

By: Robin Wauters

Thu, 11 Jun 2009 12:49:48 +0000

Amir, unfortunately, ‘growth’ is not always unilaterally a positive thing. All depends on expectations, and in this case growth was far below them, something both IAB Europe and PwC have acknowledged by the way.

By: Kataweb.it - Blog - Cablogrammi di Massimo Russo » Blog Archive » Iab Europa: pubblicità online, 2009 difficile

Thu, 11 Jun 2009 12:48:43 +0000

[...] TechCrunch) Tags: Europa, Iab, internet, pay per click, pubblicità, pubblicità [...]

By: Stanislaw Saveliev

Thu, 11 Jun 2009 12:45:14 +0000

I don’t agree!