Pandora had the top downloaded iPhone app for all of last year, and it continues to be a big success for the company, even helping them make some money. Now there’s another avenue to potentially do that with personalized concert listings within the app thanks to a partnership with SonicLiving.
The feature, which is already live on the web, shows you concerts you might like based on music you have rated, bookmarked or stations you’ve created on Pandora in the past. It shows you these concerts based on your location. But there’s a catch. It’s not actually a part of the Pandora app itself, but rather is an advertisement, sponsored by Amstel Light, you can click on to be taken to the personalized listing of concerts. From there you can buy tickets to shows.
This seems like a smart play for both Pandora and SonicLiving as this type of ad should lead to a solid number of click-throughs. The concert recommendation space has been heating up recently, with Livekick going live and Songkick launching a large update to its service. But using Pandora’s music recommendation data, which millions of people already use on a regular basis, through its API, seems like it could be a better way to recommend shows.
Of course, I’m not really sure how this is going to work for Pandora One users, who pay a yearly fee not to see ads — including those on the iPhone.
That’s pretty tricky!
Now, if only my favorite bands would come to me so I don’t have to go to them.
LOL Indeed Eric, looking for some bands that arent listed. Hopefully soon its all under 1 umbrellaSmack.
This is pretty cool, but I still prefer to get my concerts on my iPhone from the I Heart Concerts app.
Still, it’s cool to be able to see concerts for who I’m listening to. Too bad the ipod doesn’t do this.
Didn’t Pandora partner with sonic living back in December? Why is this news now? Did the “ads” just start going live this week?
this is for the iPhone specifically
yay sonicliving! bootstrapped and kickin butt!
when you get the amstel ad on the pandora iPhone app, all you do is enter your zip code to get concert listings in your area.
SonicLiving’s api solves the live music discovery problem for music services and platforms across the web and mobile devices.
Gabe Benveniste (CEO, Founder) of SonicLiving will be showing the SonicLiving platform, discussing the integration of technology into live event promotion, (he can show you the pandora implementation) and will be engaging q&a with a music-tech audience this evening at MusicaTecnomica (http://musicatecnomica.com)
MusicaTecnomica is a monthly evening mixer attended by the SF Music Tech community, founded by David Katznelson (Birdman Records) and David Hyman (CEO, Mog, former CEO Gracenote).
$2 beer, nice spread of cheeses and dips
all interested people are welcome
Mariposa Yacht Club
6:30pm – 9pm
405 Terry Francois St
Very clever by Amstel Light to advertise through Pandora. The overall Pandora market is huge right now and Amstel jumped on that. I can guarantee many other companies will be trying to do some sort of rendition of this soon.