Comments on: IAB Reports 5 Percent Decline in U.S. Online Ad Revenues For First Quarter 2009

By: What the paid content debate means for communications pros | Cision Blog

What the paid content debate means for communications pros | Cision Blog — Tue, 24 Nov 2009 21:55:53 +0000

[...] on all of its news Web sites. Regardless of what declining advertising revenues, both in print and online, mean for the media industry, its ensuing move toward charging for content has huge ramifications [...]

By: Challenges for the ad-funded business model - Digital Diary - Blogs - Brand Republic

Mon, 06 Jul 2009 11:49:48 +0000

[...] too are suffering. And, to put this into a digital context, the first quarter of this year saw a 5% drop decline in online advertising. So a new model has to be found as only the largest traffic sites can continue a purely ad-funded [...]

By: Online Advertising In Europe: 2008 Was Tough, 2009 Will Be Worse

Online Advertising In Europe: 2008 Was Tough, 2009 Will Be Worse — Thu, 11 Jun 2009 09:58:02 +0000

[...] the U.S., IAB as recently as last week reported that online advertising declined 5% in the first quarter of 2009 to $5.5 billion, compared to the first quarter of 2008. Industry [...]

By: La inversión en publicidad online cae un 5%

La inversión en publicidad online cae un 5% — Mon, 08 Jun 2009 15:13:22 +0000

[...] Bureau (IAB) y PricewaterhouseCooper han informado de que la inversión en publicidad online se ha reducido un 5% en el primer trimestre de 2009 en comparación con el mismo periodo de 2008, llegando a los 5,5 mil millones de [...]

By: Engago team

Engago team — Mon, 08 Jun 2009 11:25:48 +0000

Who clicks on online add links?
Do you?
If not who does?

By: optimism

optimism — Mon, 08 Jun 2009 04:34:02 +0000

We can see optimism in poll results. But as for US it will be decline, while international revenue will be up.

By: IAB: 5% Decline in Online Advertising « Wir sprechen Online.

IAB: 5% Decline in Online Advertising « Wir sprechen Online. — Sat, 06 Jun 2009 05:30:17 +0000

[...] (1,109) IAB/PwC: Online advertising declines 5% in Q1/9, still gaining share of marketing spend; http://tr.im/nBWS [...]

By: IAB Reports 5 Percent Decline in U.S. Online Ad Revenues For First Quarter 2009 « The Future of Print

Sat, 06 Jun 2009 02:47:20 +0000

[...] IAB Reports 5 Percent Decline in U.S. Online Ad Revenues For First Quarter 2009. no comments yet « ESPN The Magazine To Charge For Content Online [...]

By: Brandon Mendelson

Brandon Mendelson — Fri, 05 Jun 2009 21:46:43 +0000

I think it’s too close to call. The other thing to take into consideration is that advertisers are wising up to what they can get social networking and blogger folks to do for free (which in turn, produces better results than an advertising expenditure.)

So I don’t know if it’s a recession as much as the buyer becoming more aware of their options.

By: Graham Mudd

Graham Mudd — Fri, 05 Jun 2009 21:36:48 +0000

@Mike – You can get the metrics you’re after from comScore. email me at gmudd[at]comscore.com if you’re interested.

By: Online ad revenue declines

Online ad revenue declines — Fri, 05 Jun 2009 21:00:48 +0000

[...] Visit the poll here Share and Enjoy:These icons link to social bookmarking sites where readers can share and discover new web pages. [...]

By: Jonathan Joseph

Jonathan Joseph — Fri, 05 Jun 2009 19:58:47 +0000

More interesting than the article is the poll data. Running close to 50/50 whether the worst is behind…

By: Nicholas

Nicholas — Fri, 05 Jun 2009 19:40:56 +0000

Yes, I’d be interested in other areas as well. Is the mobile space contracting? While small, are people putting money in? How is publishing? Magazines aren’t in good shape in general…

There is money to be made, but I bet that this isn’t simply a contraction on the economy. The dollars are going to have to spread. Where is the question.

By: Shahar Nechmad

Fri, 05 Jun 2009 19:24:53 +0000

In recent years the major spenders on web adverting were the automotive and financial industries.
It’s safe to bet that they all took a major cut in their ad spending.
Interesting question though is how much they cut in online and how much in offline?
This will help to understand the health and future of online advertising.
Also, will be interesting to check whether publishers who didn’t have access to these advertisers were also seeing such a drop in revenues or not.
I actually keep hearing on publishers who had their best quarter ever, with advertising dollars actually going up…

By: Matias

Matias — Fri, 05 Jun 2009 18:54:12 +0000

I think in the future it will be more and more dual: really tactical CPA based marketing or big executions (dominances, roadblocks) that engage the user. There is no path in the middle.

By: todd g @ BuySellAds.com

todd g @ BuySellAds.com — Fri, 05 Jun 2009 18:34:47 +0000

… and the flip-side… vertical networks growing incredibly fast: http://www.clickz.com/3633578

By: Chris

Chris — Fri, 05 Jun 2009 18:06:30 +0000

Internet CPM and CPC based advertising is fast becoming a falling knife.

By: Chris

Chris — Fri, 05 Jun 2009 18:03:56 +0000

http://code.goo...SocialApps.html

Bookmark this page, and check out the video once Google posts it. Not sure when they will, but some big names in Social media were at that session “Building a Business with Social Apps”

They explained that social networks, apps and media make a tiny fraction of their money with advertising. A very tiny fraction. Most of their money comes from direct sales.

Advertising on the internet is a very small portion of the total revenue. It is probably the smallest portion for social media.

Virtual currencies and online micropayments are where millions are made. Virtual gold yields real cash. To truly make money online in 2009 in this economy we have to forget about advertising, and build something users are willing to go over to paypal and click “send payment” for.

We have to create online items that are as addictive as cigarettes. Whether that’s CDN, hosting, MMORPG gold, or what ever. We have to create the illusion that these things have monetary value and we have to do that fast if companies are to grow right now.

Advertising was a cash cow of 5 years ago. Firefox plugins like Ad blocker plus have pretty much reduced CPC to a point where we can no longer expect that to be viable in the coming years. Mobile ad blocker plus is coming as well.

I don’t know when Google will put that video up, so I would bookmark it and check back in a week or so. It was very informative to say the least.

By: anonymous

anonymous — Fri, 05 Jun 2009 17:59:27 +0000

yes!!!!!!!!!!! HAHAHAHHAHH

By: Mike

Mike — Fri, 05 Jun 2009 17:57:28 +0000

Erick,

Do you need to have a subscription to get data like this? I’m looking for a good way to find data on websites such as user growth, time on site, traffic patterns, etc. What do you recommend?

Quantcast has some, but not all of this. Especially not on the user growth side.