Comments on: Hulu Still Going Strong, But Growth Is Dropping Off Sharply

By: News Dosh | Dear Hollywood: Wanna stop BitTorrent piracy of your TV shows? Make them available overseas in a timely manner!

Mon, 05 Oct 2009 21:13:35 +0000

[...] wrong with sites like Hulu? Well nothing, per se, except for the fact that they can’t be used anywhere outside of the [...]

By: Como ganhar (pouco) dinheiro e (muita) informação com gatinhos pixelados – Felipe Venetiglio

Tue, 21 Jul 2009 14:59:42 +0000

[...] mesmo tempo, a demanda por conteúdo de qualidade online faz com que o Hulu só cresça e continue crescendo (ainda que num ritmo menos acelerado), recebendo investimentos e atraindo anunciantes. No Brasil, o [...]

By: The Doctor Is In: Grey’s Anatomy Lands On Hulu, More ABC Content Coming Soon

Mon, 06 Jul 2009 06:54:41 +0000

[...] and subsequent star-studded ad campaign. But last month came word that the site’s growth was dropping off, and the number of unique visitors to the site actually decreased between March and April. Hulu [...]

By: zach d

zach d — Tue, 09 Jun 2009 21:02:17 +0000

Slowly growth combined with speculation of a paid subscription model cannot be merely a coincidence. Hulu in my mind is a 100% certainty of becoming a pay for use service.

Enjoy it while it lasts my friends…

http://zrdavis....od-to-be-trulu/

By: Baisse de la croissance du Hulu : effet soufflet ou tendance de fond ? | Plinkers

Fri, 05 Jun 2009 11:16:39 +0000

[...] Source : http://www.tech...ng-off-sharply/ [...]

By: Hulu pode começar a cobrar por vídeos assistidos | De Repente

Hulu pode começar a cobrar por vídeos assistidos | De Repente — Fri, 05 Jun 2009 10:50:54 +0000

[...] vai perceber daqui alguns meses: a desaceleração do crescimento do produto. O próprio TechCrunch revelou ontem uma queda deste ritmo, mesmo salientando de sua força [...]

By: Linda Roeder

Linda Roeder — Thu, 04 Jun 2009 21:24:23 +0000

Hulu’s ads are cute, but I don’t think they really promote their product well enough. The viewer is so tuned into the extraterrestrial aspect of the ad that they don’t really hear what the ad is all about. If they focused their ad just a tweak, I think it would bring in a lot more people.

By: Hulu Might Start Charging For Content | Techgeist

Hulu Might Start Charging For Content | Techgeist — Thu, 04 Jun 2009 21:03:34 +0000

[...] off the heels of a report saying that Hulu’s growth has begun to slow down, the CDO of News Corp, the guys who own all that Fox television content on the popular streaming [...]

By: Dgt

Dgt — Thu, 04 Jun 2009 19:37:07 +0000

Plus, people want tv quality experience when watching tv. They want to sit in their comforable chair and look at the tv, not sit in an office chair and look at a portion of the computer monitor.
Hulu is only good for missed must see shows or SNL digital shorts. Besides the comercials suck ass.

By: VDOVault

VDOVault — Thu, 04 Jun 2009 19:35:16 +0000

Not watching because Hulu is in arbitration with the WGA…they have yet to pay the writers any contractually owed royalties which came into force in March of 2008.

Also not watching because SAG hasn’t resolved its new media issues with the conglomerates including NBC/Universal, Fox & Disney/ABC…nobody knows yet if the actors are going to get tip level money (ie current pending contract is voted up) or a better share (contract rejected & better one negotiated). I really don’t want to give Hulu the hits if they’re not going to pay the talent and given how weasel-like they are I’d just assume wait. I’ve got plenty of places to watch stuff legally (satellite, DVDs, NetFlix, Redbox, local library, iTunes, Amazon Unboxed). Some of those don’t make me sit through commercials…I appreciate that, life’s too short to fill it up with advertising.

Finally as yet none of my favorites are on Hulu (Law & Order Criminal Intent, Burn Notice & Mad Men). Those I watch on cable or on DVDs. And yeah Hulu’s movie selection is weak.

On the international front I hear Hulu is frantically trying to work out deals for local advertising & some non-US programming as well as foreign rights for non-US Hulu audiences. Hope they don’t try to charge advertisers 3-4 times the going TV rate (that’s what they did to the US advertisers so they’re having trouble selling ads at Hulu now).

If they’d get their act together Hulu could be a really good site.

By: TIm Devine

TIm Devine — Thu, 04 Jun 2009 18:54:14 +0000

Ian, you want News? Come join us at Webcastr.com. We have plenty of News from lots of sources, everyday.

By: Social Networking Watch

Social Networking Watch — Thu, 04 Jun 2009 18:46:17 +0000

Hulu Still Going Strong, But Growth Is Dropping Off …

TECH CRUNCH — June 3 — Hulu’s incredible growth seems to be dropping off, and quickly. Between Jan and Feb of this year, the site saw a 42% increase in unique U.S. visitors and 33% increase in streams. Between Feb……

By: ChrisM

ChrisM — Thu, 04 Jun 2009 17:42:16 +0000

By the way, Quantcast shows an upward trend in traffic since March. Blog writers should really go to Quantcast.com and see if a site is quantified first before quoting comScore and Nielsen traffic numbers, which are known for being inaccurate. If a site has added the quantcast code, it is probably pretty accurate, particularly in that traffic range.

By: ChrisM

ChrisM — Thu, 04 Jun 2009 17:39:07 +0000

Hulu is quantified. So you can go to http://www.quantcast.com. Global traffic based on cookies is 26 million per month. I would never trust Nielsen numbers. Everybody I talk to with a major website says their numbers do not match internal analytics.

By: Ashley Serotta Randall

Thu, 04 Jun 2009 17:24:35 +0000

To add to previous commenters posts about how their traffic is tied to the seasonality of new episodes…this highlights a flaw (or opportunity?) in Hulu’s user experience of being so focused on watching what you just missed on TV right now.

1. They should be cross-selling classic programming that is similar to what new shows you like. They need to do this throughout the year so that when SNL is over, they have already planted the seed that you want to watch Stella, etc.

2. Also, it makes a greater case that Hulu needs to find a solution that is financially viable to the pay/cable networks to air their programs on Hulu. These are the networks that often have new episodes in the summer (such as Weed starting on Showtime now)…possibly via a Hulu “Premium”?

3. Finally, as summer nears the end, Hulu could be showing previews, pilots and behind the scenes of the new programming that will be airing in the fall to get viewers excited about the shows they want to launch.

By: Vinicius

Vinicius — Thu, 04 Jun 2009 16:17:36 +0000

Lame movies…

By: Robert Brackenridge

Robert Brackenridge — Thu, 04 Jun 2009 15:40:09 +0000

I can see the reasons for a slower Mar / April for a site which is attempting to pull viewers from traditional broadcast. However, I think Hulu is missing a greater opportunity where they are more complimentary. Off-season viewer development would be a great usage of Hulu services by providing out of band content, new exclusive scoops, etc. Their engagement could also be used by the networks as an additional source of data for content buying decisions.

They should think of their competition in terms of the network’s site and not the broadcaster distribution network.

By: AnthonyIac

AnthonyIac — Thu, 04 Jun 2009 15:20:38 +0000

Release Hulu for Xbox 360.

By: Interested

Interested — Thu, 04 Jun 2009 12:43:42 +0000

@Tim, note that Comscore stats say unique “viewers” (Jason K. sorry but you got this wrong in your article too) not unique visitors. These are completely different stats.

Nielsens 7 million (that you allude to) is how many people went to Hulu.com. That number is unique visitors.

comScore says 40 million unique viewers which is how many people watched a Hulu hosted video on the web…including watching it on Yahoo.com, MSN.com, Fancast.com, joesblog.com…even Techcrunch.

I bet if Jason K. asked comScore the REAL unique visitors number for Hulu, he would find it to be pretty close to 7 million.

By: hulu on hdtv

hulu on hdtv — Thu, 04 Jun 2009 12:42:18 +0000

The only folks that really know how many streams are delivered are the ones dishing them out. PCTVCables.com

By: Tim

Tim — Thu, 04 Jun 2009 09:44:48 +0000

Why would you trust more comScore’s stats than Nielsens? And most of all why would you trust any of those sources??!!!!

By: Tim

Tim — Thu, 04 Jun 2009 09:41:39 +0000

Could someone please explain me how these metrics can be trusted when there is such a huge difference between comScore’s and Nielsen’s Unique Viewers estimate??????

comScore says 40 millions
Nielsen says 7 millions

Nielsen’s estimate is almost 7 TIMES smaller than comScore’s! What the heck???

By: swag

swag — Thu, 04 Jun 2009 06:05:04 +0000

I’ve still found no reason to go back there — other than to check if I’ve changed my mind.

By: yu

yu — Thu, 04 Jun 2009 05:54:55 +0000

It is going slow because there isn’t a lot of major/new additions.

From hulu user.

By: Travis Moore

Thu, 04 Jun 2009 05:15:59 +0000

More than likely it’s because all of the seasons of popular shows are over (Psych, Lie to Me, The Office, Monk). It will probably pick back up once we enter the new seasons again.