Comments on: RingRevenue Raises $3.5 Million To “Track Calls Like Clicks” For Affiliate Networks http://www.techcrunch.com/2009/06/02/ringrevenue-raises-35-million-to-track-calls-like-clicks-for-affiliate-networks/ Startup and Technology News Thu, 26 Nov 2009 21:02:38 -0800 hourly 1 By: Michael Cole http://www.techcrunch.com/2009/06/02/ringrevenue-raises-35-million-to-track-calls-like-clicks-for-affiliate-networks/comment-page-1/#comment-2792571 Michael Cole Tue, 09 Jun 2009 19:59:33 +0000 http://www.techcrunch.com/?p=70129#comment-2792571 Congrats to RingRevenue and Commission Junction for providing this technology! RevUpNet just launched it's first client on CJ's Pay-Per-Call platform and more launches are on the way. We've been blown away by the flexibility the platform provides when it comes to pricing calls and managing call-based campaigns. Our last test before taking our campaign live exceeded our expectations, the reports not only have some of the best UI available, but they also reported within seconds of call events occurring. Their complete feature set makes it possible for our clients to offer generous commissions per-call. We're looking forward to using this technology as a tool to help drive incremental sales and to attract new publishers to our clients affiliate programs. You can sign up for CJ's Pay-Per-Call at www.cj.com/paypercall. Congrats to RingRevenue and Commission Junction for providing this technology!

RevUpNet just launched it’s first client on CJ’s Pay-Per-Call platform and more launches are on the way. We’ve been blown away by the flexibility the platform provides when it comes to pricing calls and managing call-based campaigns. Our last test before taking our campaign live exceeded our expectations, the reports not only have some of the best UI available, but they also reported within seconds of call events occurring. Their complete feature set makes it possible for our clients to offer generous commissions per-call.

We’re looking forward to using this technology as a tool to help drive incremental sales and to attract new publishers to our clients affiliate programs. You can sign up for CJ’s Pay-Per-Call at http://www.cj.com/paypercall.

]]> By: PPCskeptic http://www.techcrunch.com/2009/06/02/ringrevenue-raises-35-million-to-track-calls-like-clicks-for-affiliate-networks/comment-page-1/#comment-2788429 PPCskeptic Sun, 07 Jun 2009 20:50:01 +0000 http://www.techcrunch.com/?p=70129#comment-2788429 What's the difference between these guys and Ingenio? Isn't this business facing the local business outreach problem that Ingenio, Yodle and others are facing? Not sure if CJ's eCommerce-based clientele is a great match for pay-per-call What’s the difference between these guys and Ingenio? Isn’t this business facing the local business outreach problem that Ingenio, Yodle and others are facing? Not sure if CJ’s eCommerce-based clientele is a great match for pay-per-call

]]> By: June 3, 2009 | next media update http://www.techcrunch.com/2009/06/02/ringrevenue-raises-35-million-to-track-calls-like-clicks-for-affiliate-networks/comment-page-1/#comment-2788038 June 3, 2009 | next media update Sun, 07 Jun 2009 13:51:25 +0000 http://www.techcrunch.com/?p=70129#comment-2788038 [...] RingRevenue Raises $3.5 Million to “Track Calls Like Clicks” For Affiliate Networks TECHCRUNCH RingRevenue, a pay-per-call platform designed for affiliate networks, has closed a $3.5 million funding round led by GRP Partners, Rincon Venture Partners, and Great Pacific Capital. The company is looking to tap into the huge volume of sales that occur via the telephone, helping affiliate networks and ad agencies track phone calls in much the same way online ad clicks are tracked. The platform allows affiliate networks to assign both unique local and toll free phone numbers to publishers running a given ad campaign. These unique numbers can then be used by the advertiser to track the performance of their publishers’ campaigns and compensate them accordingly. Source> [...] [...] RingRevenue Raises $3.5 Million to “Track Calls Like Clicks” For Affiliate Networks TECHCRUNCH RingRevenue, a pay-per-call platform designed for affiliate networks, has closed a $3.5 million funding round led by GRP Partners, Rincon Venture Partners, and Great Pacific Capital. The company is looking to tap into the huge volume of sales that occur via the telephone, helping affiliate networks and ad agencies track phone calls in much the same way online ad clicks are tracked. The platform allows affiliate networks to assign both unique local and toll free phone numbers to publishers running a given ad campaign. These unique numbers can then be used by the advertiser to track the performance of their publishers’ campaigns and compensate them accordingly. Source> [...]

]]> By: Ashley DeVan http://www.techcrunch.com/2009/06/02/ringrevenue-raises-35-million-to-track-calls-like-clicks-for-affiliate-networks/comment-page-1/#comment-2782969 Ashley DeVan Thu, 04 Jun 2009 16:12:51 +0000 http://www.techcrunch.com/?p=70129#comment-2782969 Congratulations Jason and Rob! We’re excited about offering this capability to our clients, and even more jazzed to be building it on such a cool platform! Tracking calls like clicks is a very positive thing for the affiliate marketing industry. We all know affiliates drive calls, and your platform allows us to offer our clients the ability to pay on those calls! Congratulations Jason and Rob! We’re excited about offering this capability to our clients, and even more jazzed to be building it on such a cool platform! Tracking calls like clicks is a very positive thing for the affiliate marketing industry. We all know affiliates drive calls, and your platform allows us to offer our clients the ability to pay on those calls!

]]> By: peter bordes http://www.techcrunch.com/2009/06/02/ringrevenue-raises-35-million-to-track-calls-like-clicks-for-affiliate-networks/comment-page-1/#comment-2782815 peter bordes Thu, 04 Jun 2009 14:22:34 +0000 http://www.techcrunch.com/?p=70129#comment-2782815 We are partners with Ring Revenue. they have built a very powerful platform that integrates call centers and performance marketing in a very intelligent way. big congratulations to RR and Jason ! We are partners with Ring Revenue. they have built a very powerful platform that integrates call centers and performance marketing in a very intelligent way.

big congratulations to RR and Jason !

]]> By: Sean Wani http://www.techcrunch.com/2009/06/02/ringrevenue-raises-35-million-to-track-calls-like-clicks-for-affiliate-networks/comment-page-1/#comment-2781893 Sean Wani Thu, 04 Jun 2009 00:51:55 +0000 http://www.techcrunch.com/?p=70129#comment-2781893 Typically calls are tracked via a unique number for each ad, one number with an extension, or with click to call (example where you can enter your number is at http://tinyurl.com/dhd29c). thinkingVOICE has been doing all 3 for many years. With our click to call tracking, not only can you track which affiliate/pub drives a call, you can also track which keywords are driving calls. Give me a call if you want to learn more or if you are interested in running some of our pay-per-call offers (including the life insurance offer) in your network. Typically calls are tracked via a unique number for each ad, one number with an extension, or with click to call (example where you can enter your number is at http://tinyurl.com/dhd29c). thinkingVOICE has been doing all 3 for many years. With our click to call tracking, not only can you track which affiliate/pub drives a call, you can also track which keywords are driving calls. Give me a call if you want to learn more or if you are interested in running some of our pay-per-call offers (including the life insurance offer) in your network.

]]> By: Lewie Aldridge III http://www.techcrunch.com/2009/06/02/ringrevenue-raises-35-million-to-track-calls-like-clicks-for-affiliate-networks/comment-page-1/#comment-2781802 Lewie Aldridge III Thu, 04 Jun 2009 00:11:53 +0000 http://www.techcrunch.com/?p=70129#comment-2781802 In these challenging economic times the founders of RingRevenue should be applauded for their determination and unique platform development. This is only the beginning for this talented group of individuals. The funding and industry relationships will place RingRevenue at the top of all conversations regarding affiliate networks! JOB WELL DONE ROB DUVA & Team! In these challenging economic times the founders of RingRevenue should be applauded for their determination and unique platform development. This is only the beginning for this talented group of individuals. The funding and industry relationships will place RingRevenue at the top of all conversations regarding affiliate networks! JOB WELL DONE ROB DUVA & Team!

]]> By: David Lapter http://www.techcrunch.com/2009/06/02/ringrevenue-raises-35-million-to-track-calls-like-clicks-for-affiliate-networks/comment-page-1/#comment-2781124 David Lapter Wed, 03 Jun 2009 18:07:11 +0000 http://www.techcrunch.com/?p=70129#comment-2781124 Congrats to Jason and the team! Congrats to Jason and the team!

]]> By: DS http://www.techcrunch.com/2009/06/02/ringrevenue-raises-35-million-to-track-calls-like-clicks-for-affiliate-networks/comment-page-1/#comment-2780951 DS Wed, 03 Jun 2009 16:20:01 +0000 http://www.techcrunch.com/?p=70129#comment-2780951 What it doesn't explain is how the calls are tracked. They could be useful to even our network, but unless a different tel # is given to each publisher I am clueless how this could be tracked. What it doesn’t explain is how the calls are tracked. They could be useful to even our network, but unless a different tel # is given to each publisher I am clueless how this could be tracked.

]]> By: <fb:name linked="false" useyou="false" uid="3301102">Scott Shapiro</fb:name> http://www.techcrunch.com/2009/06/02/ringrevenue-raises-35-million-to-track-calls-like-clicks-for-affiliate-networks/comment-page-1/#comment-2780908 Scott Shapiro Wed, 03 Jun 2009 15:45:36 +0000 http://www.techcrunch.com/?p=70129#comment-2780908 what does "affiliate shaving" mean? what does “affiliate shaving” mean?

]]> By: Sean Wani http://www.techcrunch.com/2009/06/02/ringrevenue-raises-35-million-to-track-calls-like-clicks-for-affiliate-networks/comment-page-1/#comment-2780827 Sean Wani Wed, 03 Jun 2009 14:45:28 +0000 http://www.techcrunch.com/?p=70129#comment-2780827 Congrats RingRevenue. Tracking calls for affiliates has become increasingly important for networks as well as individual advertisers that are looking to reward publishers for driving in-bound calls. thinkingVOICE also offers a white label solution for such networks - a solution that provides real time feedback (pixel firing and batch reporting) for each call to over a dozen affiliate networks today. This is the same platform we use for our own pay-per-call network (where we pay affiliates, mobile networks, and other publishers) for driving phone leads to our advertisers. Congrats RingRevenue. Tracking calls for affiliates has become increasingly important for networks as well as individual advertisers that are looking to reward publishers for driving in-bound calls. thinkingVOICE also offers a white label solution for such networks – a solution that provides real time feedback (pixel firing and batch reporting) for each call to over a dozen affiliate networks today. This is the same platform we use for our own pay-per-call network (where we pay affiliates, mobile networks, and other publishers) for driving phone leads to our advertisers.

]]> By: RingRevenue Helps Affiliate Networks “Track Calls Like Clicks”… « ecpm blog http://www.techcrunch.com/2009/06/02/ringrevenue-raises-35-million-to-track-calls-like-clicks-for-affiliate-networks/comment-page-1/#comment-2780786 RingRevenue Helps Affiliate Networks “Track Calls Like Clicks”… « ecpm blog Wed, 03 Jun 2009 14:27:45 +0000 http://www.techcrunch.com/?p=70129#comment-2780786 [...] via RingRevenue Raises $3.5 Million To “Track Calls Like Clicks” For Affiliate Networks. [...] [...] via RingRevenue Raises $3.5 Million To “Track Calls Like Clicks” For Affiliate Networks. [...]

]]> By: Oprah von Schwarzkopf http://www.techcrunch.com/2009/06/02/ringrevenue-raises-35-million-to-track-calls-like-clicks-for-affiliate-networks/comment-page-1/#comment-2780758 Oprah von Schwarzkopf Wed, 03 Jun 2009 14:09:50 +0000 http://www.techcrunch.com/?p=70129#comment-2780758 Doesn't success still ultimately hinge on click through, or call through in this case? This is just measure media. Is the core competency of the company simply that they can provision and deploy numbers cheaply so people can try pay per call campaigns? I know telco and I know performance media, but this i don't get. I'm assuming I'm missing something. Doesn’t success still ultimately hinge on click through, or call through in this case?

This is just measure media. Is the core competency of the company simply that they can provision and deploy numbers cheaply so people can try pay per call campaigns?

I know telco and I know performance media, but this i don’t get. I’m assuming I’m missing something.

]]> By: Ankur Jain http://www.techcrunch.com/2009/06/02/ringrevenue-raises-35-million-to-track-calls-like-clicks-for-affiliate-networks/comment-page-1/#comment-2780732 Ankur Jain Wed, 03 Jun 2009 13:53:16 +0000 http://www.techcrunch.com/?p=70129#comment-2780732 I like this concept. I can see another great publisher program in the making. I like this concept. I can see another great publisher program in the making.

]]> By: http://www.compareuklifeinsurance.com http://www.techcrunch.com/2009/06/02/ringrevenue-raises-35-million-to-track-calls-like-clicks-for-affiliate-networks/comment-page-1/#comment-2780691 http://www.compareuklifeinsurance.com Wed, 03 Jun 2009 13:24:19 +0000 http://www.techcrunch.com/?p=70129#comment-2780691 Sincerely pray they don't help affiliate networkers in shaving leads. Shaving is killing the business. Sincerely pray they don’t help affiliate networkers in shaving leads. Shaving is killing the business.

]]> By: <fb:name linked="false" useyou="false" uid="509004619">Ilana Gurman</fb:name> http://www.techcrunch.com/2009/06/02/ringrevenue-raises-35-million-to-track-calls-like-clicks-for-affiliate-networks/comment-page-1/#comment-2780404 Ilana Gurman Wed, 03 Jun 2009 09:40:44 +0000 http://www.techcrunch.com/?p=70129#comment-2780404 Congratulations RingRevenue on the funding :-) Congratulations RingRevenue on the funding :-)

]]> By: <fb:name linked="false" useyou="false" uid="18811629">Dennis Yu</fb:name> http://www.techcrunch.com/2009/06/02/ringrevenue-raises-35-million-to-track-calls-like-clicks-for-affiliate-networks/comment-page-1/#comment-2780388 Dennis Yu Wed, 03 Jun 2009 09:26:20 +0000 http://www.techcrunch.com/?p=70129#comment-2780388 Congrats to RingRevenue! They will have to provide more value than pure technology for call tracking for affiliates, since there are several players that are not far from their technology, including ourselves. The case studies demonstrating use and volume are key to them growing, not the patents or the founders being from CallWave-- a good sign. Congrats to RingRevenue! They will have to provide more value than pure technology for call tracking for affiliates, since there are several players that are not far from their technology, including ourselves.

The case studies demonstrating use and volume are key to them growing, not the patents or the founders being from CallWave– a good sign.

]]> By: Windowslogy http://www.techcrunch.com/2009/06/02/ringrevenue-raises-35-million-to-track-calls-like-clicks-for-affiliate-networks/comment-page-1/#comment-2780244 Windowslogy Wed, 03 Jun 2009 06:42:14 +0000 http://www.techcrunch.com/?p=70129#comment-2780244 This is something for the RingRevenue guys who have managed to get a big bundle, but the impact of the services has yet spread out. This is something for the RingRevenue guys who have managed to get a big bundle, but the impact of the services has yet spread out.

]]> By: Jason Spievak http://www.techcrunch.com/2009/06/02/ringrevenue-raises-35-million-to-track-calls-like-clicks-for-affiliate-networks/comment-page-1/#comment-2780242 Jason Spievak Wed, 03 Jun 2009 06:38:26 +0000 http://www.techcrunch.com/?p=70129#comment-2780242 Big thanks to GRP, Rincon and Great Pacific for sharing the vision. We're just getting started! Big thanks to GRP, Rincon and Great Pacific for sharing the vision. We’re just getting started!

]]> By: Dianne http://www.techcrunch.com/2009/06/02/ringrevenue-raises-35-million-to-track-calls-like-clicks-for-affiliate-networks/comment-page-1/#comment-2780239 Dianne Wed, 03 Jun 2009 06:32:16 +0000 http://www.techcrunch.com/?p=70129#comment-2780239 Congratulations on the success of the new company! Congratulations on the success of the new company!

]]> By: sbunting108 http://www.techcrunch.com/2009/06/02/ringrevenue-raises-35-million-to-track-calls-like-clicks-for-affiliate-networks/comment-page-1/#comment-2780232 sbunting108 Wed, 03 Jun 2009 06:21:33 +0000 http://www.techcrunch.com/?p=70129#comment-2780232 Great! Good work! Great! Good work!

]]> By: Mark Suster http://www.techcrunch.com/2009/06/02/ringrevenue-raises-35-million-to-track-calls-like-clicks-for-affiliate-networks/comment-page-1/#comment-2780227 Mark Suster Wed, 03 Jun 2009 06:19:08 +0000 http://www.techcrunch.com/?p=70129#comment-2780227 Congrats to Jason, Rob & Colin on the funding and the great work with CJ. Congrats to Jason, Rob & Colin on the funding and the great work with CJ.

]]> By: Josh http://www.techcrunch.com/2009/06/02/ringrevenue-raises-35-million-to-track-calls-like-clicks-for-affiliate-networks/comment-page-1/#comment-2780225 Josh Wed, 03 Jun 2009 06:17:01 +0000 http://www.techcrunch.com/?p=70129#comment-2780225 The NYT story about Google shutting down their radio and magazine ad ventures mentioned that Google tried putting campaign-specific phone numbers in print, but people didn't use them. I wonder if/how this company is doing any better. The NYT story about Google shutting down their radio and magazine ad ventures mentioned that Google tried putting campaign-specific phone numbers in print, but people didn’t use them. I wonder if/how this company is doing any better.

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