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	<title>Comments on: Mahalo&#8217;s Case Of Mistaken Identity</title>
	<atom:link href="http://www.techcrunch.com/2009/06/02/mahalos-case-of-mistaken-identity/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.techcrunch.com/2009/06/02/mahalos-case-of-mistaken-identity/</link>
	<description>Startup and Technology News</description>
	<lastBuildDate>Thu, 26 Nov 2009 13:04:46 -0800</lastBuildDate>
	
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		<title>By: Kingo Vingo</title>
		<link>http://www.techcrunch.com/2009/06/02/mahalos-case-of-mistaken-identity/comment-page-1/#comment-2783562</link>
		<dc:creator>Kingo Vingo</dc:creator>
		<pubDate>Thu, 04 Jun 2009 21:21:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=70135#comment-2783562</guid>
		<description>Don&#039;t say a prayer for Mahalo now.  Save it for the morning after:

http://www.youtube.com/watch?v=VCD4rtcOgHE</description>
		<content:encoded><![CDATA[<p>Don&#8217;t say a prayer for Mahalo now.  Save it for the morning after:</p>
<p><a href="http://www.youtube.com/watch?v=VCD4rtcOgHE" rel="nofollow"></a><a href='http://www.youtube.com/watch?v=VCD4rtcOgHE'>http://www.yout...h?v=VCD4rtcOgHE</a></p>
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		<title>By: Dean Higginbotham</title>
		<link>http://www.techcrunch.com/2009/06/02/mahalos-case-of-mistaken-identity/comment-page-1/#comment-2782099</link>
		<dc:creator>Dean Higginbotham</dc:creator>
		<pubDate>Thu, 04 Jun 2009 02:57:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=70135#comment-2782099</guid>
		<description>I kinda get the feeling Jason&#039;s moved on...</description>
		<content:encoded><![CDATA[<p>I kinda get the feeling Jason&#8217;s moved on&#8230;</p>
]]></content:encoded>
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		<title>By: Steve M. Parker, Jr.</title>
		<link>http://www.techcrunch.com/2009/06/02/mahalos-case-of-mistaken-identity/comment-page-1/#comment-2781679</link>
		<dc:creator>Steve M. Parker, Jr.</dc:creator>
		<pubDate>Wed, 03 Jun 2009 23:19:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=70135#comment-2781679</guid>
		<description>This happened to me last night (actually about 24 hours ago).  Didn&#039;t seem as though when it logged me in as other people I had any controls though.  Just seemed the whole process was broken.</description>
		<content:encoded><![CDATA[<p>This happened to me last night (actually about 24 hours ago).  Didn&#8217;t seem as though when it logged me in as other people I had any controls though.  Just seemed the whole process was broken.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Furi</title>
		<link>http://www.techcrunch.com/2009/06/02/mahalos-case-of-mistaken-identity/comment-page-1/#comment-2781651</link>
		<dc:creator>Furi</dc:creator>
		<pubDate>Wed, 03 Jun 2009 23:01:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=70135#comment-2781651</guid>
		<description>Funny you</description>
		<content:encoded><![CDATA[<p>Funny you</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: blah</title>
		<link>http://www.techcrunch.com/2009/06/02/mahalos-case-of-mistaken-identity/comment-page-1/#comment-2781574</link>
		<dc:creator>blah</dc:creator>
		<pubDate>Wed, 03 Jun 2009 22:30:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=70135#comment-2781574</guid>
		<description>anyone have an idea of mahalo&#039;s current revenue?</description>
		<content:encoded><![CDATA[<p>anyone have an idea of mahalo&#8217;s current revenue?</p>
]]></content:encoded>
	</item>
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		<title>By: Matt</title>
		<link>http://www.techcrunch.com/2009/06/02/mahalos-case-of-mistaken-identity/comment-page-1/#comment-2781370</link>
		<dc:creator>Matt</dc:creator>
		<pubDate>Wed, 03 Jun 2009 21:01:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=70135#comment-2781370</guid>
		<description>Looks like its doing pretty well to me!

-------------

http://www.businessinsider.com/mahalo-2-is-wikipedia-for-profits-2009-6

5.6 million unique visitors last month.)</description>
		<content:encoded><![CDATA[<p>Looks like its doing pretty well to me!</p>
<p>&#8212;&#8212;&#8212;&#8212;-</p>
<p><a href="http://www.businessinsider.com/mahalo-2-is-wikipedia-for-profits-2009-6" rel="nofollow"></a><a href='http://www.businessinsider.com/mahalo-2-is-wikipedia-for-profits-2009-6'>http://www.busi...-profits-2009-6</a></p>
<p>5.6 million unique visitors last month.)</p>
]]></content:encoded>
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		<title>By: Warren</title>
		<link>http://www.techcrunch.com/2009/06/02/mahalos-case-of-mistaken-identity/comment-page-1/#comment-2781245</link>
		<dc:creator>Warren</dc:creator>
		<pubDate>Wed, 03 Jun 2009 19:55:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=70135#comment-2781245</guid>
		<description>I typed that into bing and got surprisingly useful results.</description>
		<content:encoded><![CDATA[<p>I typed that into bing and got surprisingly useful results.</p>
]]></content:encoded>
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	<item>
		<title>By: blah</title>
		<link>http://www.techcrunch.com/2009/06/02/mahalos-case-of-mistaken-identity/comment-page-1/#comment-2781142</link>
		<dc:creator>blah</dc:creator>
		<pubDate>Wed, 03 Jun 2009 18:25:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=70135#comment-2781142</guid>
		<description>how many participants will mention caching during tc50? ^.^</description>
		<content:encoded><![CDATA[<p>how many participants will mention caching during tc50? ^.^</p>
]]></content:encoded>
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		<title>By: English Purish</title>
		<link>http://www.techcrunch.com/2009/06/02/mahalos-case-of-mistaken-identity/comment-page-1/#comment-2781077</link>
		<dc:creator>English Purish</dc:creator>
		<pubDate>Wed, 03 Jun 2009 17:25:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=70135#comment-2781077</guid>
		<description>should be ....

&#039; The Gods *have * spoken &#039;  

genius...</description>
		<content:encoded><![CDATA[<p>should be &#8230;.</p>
<p>&#8216; The Gods *have * spoken &#8216;  </p>
<p>genius&#8230;</p>
]]></content:encoded>
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		<title>By: 7p</title>
		<link>http://www.techcrunch.com/2009/06/02/mahalos-case-of-mistaken-identity/comment-page-1/#comment-2781064</link>
		<dc:creator>7p</dc:creator>
		<pubDate>Wed, 03 Jun 2009 17:19:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=70135#comment-2781064</guid>
		<description>Hmmm consider me unsubscribed from Jasonnation thanks for the heads up.</description>
		<content:encoded><![CDATA[<p>Hmmm consider me unsubscribed from Jasonnation thanks for the heads up.</p>
]]></content:encoded>
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	<item>
		<title>By: spiffydabadass</title>
		<link>http://www.techcrunch.com/2009/06/02/mahalos-case-of-mistaken-identity/comment-page-1/#comment-2781018</link>
		<dc:creator>spiffydabadass</dc:creator>
		<pubDate>Wed, 03 Jun 2009 16:52:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=70135#comment-2781018</guid>
		<description>Oh yeah, your site caching issue is &quot;Powered by Edgecast&quot; (see footer: http://www.mahalo.com/contact).  Someone please clue these guys in on how to do site acceleration without caching dynamic content.  This type of mistake is so 1999...

Mr. Mahalo CEO, here is Akamai&#039;s number:1.877.4AKAMAI.</description>
		<content:encoded><![CDATA[<p>Oh yeah, your site caching issue is &#8220;Powered by Edgecast&#8221; (see footer: <a href="http://www.mahalo.com/contact)" rel="nofollow"></a><a href='http://www.mahalo.com/contact'>http://www.mahalo.com/contact</a>).  Someone please clue these guys in on how to do site acceleration without caching dynamic content.  This type of mistake is so 1999&#8230;</p>
<p>Mr. Mahalo CEO, here is Akamai&#8217;s number:1.877.4AKAMAI.</p>
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		<title>By: Sanjay Sharma</title>
		<link>http://www.techcrunch.com/2009/06/02/mahalos-case-of-mistaken-identity/comment-page-1/#comment-2781016</link>
		<dc:creator>Sanjay Sharma</dc:creator>
		<pubDate>Wed, 03 Jun 2009 16:51:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=70135#comment-2781016</guid>
		<description>Yeah, I think so, especially if they architect virtual initiatives that cultivate enterprise e-services for the extended wireless channels used to scale transparent initiatives.  Only then can they expect to optimize strategic convergence of their best-of-breed channels to build synergistic communities of empowerment.  Such is the word of Sanjay.</description>
		<content:encoded><![CDATA[<p>Yeah, I think so, especially if they architect virtual initiatives that cultivate enterprise e-services for the extended wireless channels used to scale transparent initiatives.  Only then can they expect to optimize strategic convergence of their best-of-breed channels to build synergistic communities of empowerment.  Such is the word of Sanjay.</p>
]]></content:encoded>
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	<item>
		<title>By: Sanjay Sharma</title>
		<link>http://www.techcrunch.com/2009/06/02/mahalos-case-of-mistaken-identity/comment-page-1/#comment-2781010</link>
		<dc:creator>Sanjay Sharma</dc:creator>
		<pubDate>Wed, 03 Jun 2009 16:47:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=70135#comment-2781010</guid>
		<description>Its a dessert topping AND a floor wax.</description>
		<content:encoded><![CDATA[<p>Its a dessert topping AND a floor wax.</p>
]]></content:encoded>
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	<item>
		<title>By: Sanjay Sharma</title>
		<link>http://www.techcrunch.com/2009/06/02/mahalos-case-of-mistaken-identity/comment-page-1/#comment-2781008</link>
		<dc:creator>Sanjay Sharma</dc:creator>
		<pubDate>Wed, 03 Jun 2009 16:45:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=70135#comment-2781008</guid>
		<description>But my Learn PHP in 21 Days book said it was good to use page caching.  $)&amp;@% :&lt;o</description>
		<content:encoded><![CDATA[<p>But my Learn PHP in 21 Days book said it was good to use page caching.  $)&amp;@% :&lt;o</p>
]]></content:encoded>
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		<title>By: Sanjay Sharma</title>
		<link>http://www.techcrunch.com/2009/06/02/mahalos-case-of-mistaken-identity/comment-page-1/#comment-2780991</link>
		<dc:creator>Sanjay Sharma</dc:creator>
		<pubDate>Wed, 03 Jun 2009 16:36:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=70135#comment-2780991</guid>
		<description>I thought it already was deadpooled, ok?  The gods has spoken, and they say that nobody wants this kind of service, ok?  At some point you just have to admit it ain&#039;t &quot;sticking&quot;.  Such is the word of Sanjay.</description>
		<content:encoded><![CDATA[<p>I thought it already was deadpooled, ok?  The gods has spoken, and they say that nobody wants this kind of service, ok?  At some point you just have to admit it ain&#8217;t &#8220;sticking&#8221;.  Such is the word of Sanjay.</p>
]]></content:encoded>
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		<title>By: John</title>
		<link>http://www.techcrunch.com/2009/06/02/mahalos-case-of-mistaken-identity/comment-page-1/#comment-2780975</link>
		<dc:creator>John</dc:creator>
		<pubDate>Wed, 03 Jun 2009 16:30:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=70135#comment-2780975</guid>
		<description>Mahalo will be heading to the deadpool. Employees are flocking out of the company. Mr. CEO needs to be @ his office instead of jumping around country to country every week. He needs to be a true CEO.

VC&#039;S need to replace Jason, or get him focused.</description>
		<content:encoded><![CDATA[<p>Mahalo will be heading to the deadpool. Employees are flocking out of the company. Mr. CEO needs to be @ his office instead of jumping around country to country every week. He needs to be a true CEO.</p>
<p>VC&#8217;S need to replace Jason, or get him focused.</p>
]]></content:encoded>
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	<item>
		<title>By: MattW</title>
		<link>http://www.techcrunch.com/2009/06/02/mahalos-case-of-mistaken-identity/comment-page-1/#comment-2780935</link>
		<dc:creator>MattW</dc:creator>
		<pubDate>Wed, 03 Jun 2009 16:06:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=70135#comment-2780935</guid>
		<description>Don&#039;t know what stack Mahalo runs on, but this is exactly what happens if you blindly turn on output caching with the Zend Engine and are using PHP.

The actual result probably depends on the details of their user login system. In a system that sets a cookie only when a login form is POSTed, then the logins are probably not compromised. Some systems (such as PHPBB2) would &quot;refresh&quot; their authentication cookies on every page view, and in that case, enabling caching like this would log in users as other users.

Anyhow, it is very consistent with overzealous caching. The mahalo team should probably look into selenium for regression testing to spot emergent behavior with config changes.</description>
		<content:encoded><![CDATA[<p>Don&#8217;t know what stack Mahalo runs on, but this is exactly what happens if you blindly turn on output caching with the Zend Engine and are using PHP.</p>
<p>The actual result probably depends on the details of their user login system. In a system that sets a cookie only when a login form is POSTed, then the logins are probably not compromised. Some systems (such as PHPBB2) would &#8220;refresh&#8221; their authentication cookies on every page view, and in that case, enabling caching like this would log in users as other users.</p>
<p>Anyhow, it is very consistent with overzealous caching. The mahalo team should probably look into selenium for regression testing to spot emergent behavior with config changes.</p>
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		<title>By: Grunties</title>
		<link>http://www.techcrunch.com/2009/06/02/mahalos-case-of-mistaken-identity/comment-page-1/#comment-2780883</link>
		<dc:creator>Grunties</dc:creator>
		<pubDate>Wed, 03 Jun 2009 15:31:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=70135#comment-2780883</guid>
		<description>I suspect it&#039;s not a caching issue, it&#039;s a failure during the process of creating bullshit users to take ownership of the content they&#039;re scraping from from places like fluther.com .

Calacanis&#039;s response to the open letter (in which fluther make the suggestion to highlight the obviousness of the theft) and subsequent C&amp;D they sent tells you all you need to know.</description>
		<content:encoded><![CDATA[<p>I suspect it&#8217;s not a caching issue, it&#8217;s a failure during the process of creating bullshit users to take ownership of the content they&#8217;re scraping from from places like fluther.com .</p>
<p>Calacanis&#8217;s response to the open letter (in which fluther make the suggestion to highlight the obviousness of the theft) and subsequent C&amp;D they sent tells you all you need to know.</p>
]]></content:encoded>
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		<title>By: James from FaceySpacey.com</title>
		<link>http://www.techcrunch.com/2009/06/02/mahalos-case-of-mistaken-identity/comment-page-1/#comment-2780835</link>
		<dc:creator>James from FaceySpacey.com</dc:creator>
		<pubDate>Wed, 03 Jun 2009 14:50:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=70135#comment-2780835</guid>
		<description>I thought this was going to be an article about Mahalo&#039;s IDENTITY CRSIS. Are they:

A) A Search Engine
B) A Wiki
C) A Yahoo Answers style Q&amp;A site
D) Squidoo style SEO play
E) IZEA (i.e. they now do onsite Pay Per Post type stuff)
F) All of the above

Yea, all of the above, with no innovation, and they receive an F as their grade for their Web 2.0 startup project. Mahalo you suck, and it disappoints me that such iconic 2.0 names as Jason Calacanis does this garbage. Well not really, because it means there&#039;s tons of room for everyone else to innovate.</description>
		<content:encoded><![CDATA[<p>I thought this was going to be an article about Mahalo&#8217;s IDENTITY CRSIS. Are they:</p>
<p>A) A Search Engine<br />
B) A Wiki<br />
C) A Yahoo Answers style Q&amp;A site<br />
D) Squidoo style SEO play<br />
E) IZEA (i.e. they now do onsite Pay Per Post type stuff)<br />
F) All of the above</p>
<p>Yea, all of the above, with no innovation, and they receive an F as their grade for their Web 2.0 startup project. Mahalo you suck, and it disappoints me that such iconic 2.0 names as Jason Calacanis does this garbage. Well not really, because it means there&#8217;s tons of room for everyone else to innovate.</p>
]]></content:encoded>
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	<item>
		<title>By: James from FaceySpacey.com</title>
		<link>http://www.techcrunch.com/2009/06/02/mahalos-case-of-mistaken-identity/comment-page-1/#comment-2780823</link>
		<dc:creator>James from FaceySpacey.com</dc:creator>
		<pubDate>Wed, 03 Jun 2009 14:43:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=70135#comment-2780823</guid>
		<description>Mahalo is one big glorified SEO play that didn&#039;t even do a good job at it. If you check their compete traffic, they basically have 3 million unique US visitors per month. All that money invested, all that work, all that coverage in the blogosphere, and that&#039;s all the traffic they get! 

The thing is they far from got it right. 99% of all searches return search results most obviously scraped from Google, and feeds from flickr, youtube, etc. And ultimately have little relevance, and take you away from their site! They don&#039;t even figure out how to keep you on their site. All their search results take you off the site. That&#039;s the point of being the search engine they&#039;re disguising themselves as, but what they really are is a portal and they should be sending people to pages on their site. But they haven&#039;t figured out how to make more than 100k articles in 2 years. They&#039;re just stupid.

I&#039;m not even sure how they get the google results the way they do without scraping it from google with a million proxies rotating. It doesn&#039;t seem like it&#039;s sanctioned by google even, and last I checked they discontinued their API to get results from them.</description>
		<content:encoded><![CDATA[<p>Mahalo is one big glorified SEO play that didn&#8217;t even do a good job at it. If you check their compete traffic, they basically have 3 million unique US visitors per month. All that money invested, all that work, all that coverage in the blogosphere, and that&#8217;s all the traffic they get! </p>
<p>The thing is they far from got it right. 99% of all searches return search results most obviously scraped from Google, and feeds from flickr, youtube, etc. And ultimately have little relevance, and take you away from their site! They don&#8217;t even figure out how to keep you on their site. All their search results take you off the site. That&#8217;s the point of being the search engine they&#8217;re disguising themselves as, but what they really are is a portal and they should be sending people to pages on their site. But they haven&#8217;t figured out how to make more than 100k articles in 2 years. They&#8217;re just stupid.</p>
<p>I&#8217;m not even sure how they get the google results the way they do without scraping it from google with a million proxies rotating. It doesn&#8217;t seem like it&#8217;s sanctioned by google even, and last I checked they discontinued their API to get results from them.</p>
]]></content:encoded>
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		<title>By: Andrew</title>
		<link>http://www.techcrunch.com/2009/06/02/mahalos-case-of-mistaken-identity/comment-page-1/#comment-2780821</link>
		<dc:creator>Andrew</dc:creator>
		<pubDate>Wed, 03 Jun 2009 14:42:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=70135#comment-2780821</guid>
		<description>Why would you cache pages/info that are PERSONAL i.e. not shared? I don&#039;t get it.  I understand caching general areas of the site (public areas), but member control panels? What&#039;s the advantage?</description>
		<content:encoded><![CDATA[<p>Why would you cache pages/info that are PERSONAL i.e. not shared? I don&#8217;t get it.  I understand caching general areas of the site (public areas), but member control panels? What&#8217;s the advantage?</p>
]]></content:encoded>
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		<title>By: Rick</title>
		<link>http://www.techcrunch.com/2009/06/02/mahalos-case-of-mistaken-identity/comment-page-1/#comment-2780799</link>
		<dc:creator>Rick</dc:creator>
		<pubDate>Wed, 03 Jun 2009 14:33:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=70135#comment-2780799</guid>
		<description>Well said.  No one really uses Mahalo yet they are trying to stuff it down our throats.</description>
		<content:encoded><![CDATA[<p>Well said.  No one really uses Mahalo yet they are trying to stuff it down our throats.</p>
]]></content:encoded>
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	<item>
		<title>By: http://www.compareuklifeinsurance.com</title>
		<link>http://www.techcrunch.com/2009/06/02/mahalos-case-of-mistaken-identity/comment-page-1/#comment-2780695</link>
		<dc:creator>http://www.compareuklifeinsurance.com</dc:creator>
		<pubDate>Wed, 03 Jun 2009 13:26:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=70135#comment-2780695</guid>
		<description>Not the PR you should be giving to your sponsor. Give them some twitter love.</description>
		<content:encoded><![CDATA[<p>Not the PR you should be giving to your sponsor. Give them some twitter love.</p>
]]></content:encoded>
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	<item>
		<title>By: josh</title>
		<link>http://www.techcrunch.com/2009/06/02/mahalos-case-of-mistaken-identity/comment-page-1/#comment-2780636</link>
		<dc:creator>josh</dc:creator>
		<pubDate>Wed, 03 Jun 2009 12:59:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=70135#comment-2780636</guid>
		<description>Mahalo is a joke, and only exists because Jason has some money to back it up.  If it was something that a 14 year cooked up in their garage, it wouldnt have made it this far.</description>
		<content:encoded><![CDATA[<p>Mahalo is a joke, and only exists because Jason has some money to back it up.  If it was something that a 14 year cooked up in their garage, it wouldnt have made it this far.</p>
]]></content:encoded>
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	<item>
		<title>By: sttevo</title>
		<link>http://www.techcrunch.com/2009/06/02/mahalos-case-of-mistaken-identity/comment-page-1/#comment-2780603</link>
		<dc:creator>sttevo</dc:creator>
		<pubDate>Wed, 03 Jun 2009 12:36:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=70135#comment-2780603</guid>
		<description>Fragmented caching problems like this are minor.  Yes, it does look bad but if the user&#039;s name is all that is appearing (and not allowing you access to their account) then I can think of a lot worse...</description>
		<content:encoded><![CDATA[<p>Fragmented caching problems like this are minor.  Yes, it does look bad but if the user&#8217;s name is all that is appearing (and not allowing you access to their account) then I can think of a lot worse&#8230;</p>
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