Here’s a cool way for music artists to reward their biggest fans and get some Viral Marketing® in return: drummer Travis Barker and turntablist DJ-AM (aka Adam Goldstein) are offering their just-released second mixtape, “Fix Your Face Vol. 2 – Coachella ‘09″, up for free download in exchange for a mere Twitter message.
The duo, conventiently made up of two heavy Twitter users (@trvsbrkr and @DJ_AM), aims to score some extra buzz on the social networking service and is giving away the co-produced mixtape (under the name TRV$DJAM) to anyone who sends out a tweet that reads “Download the new #trvsdjam mixtape “Fix Your Face Vol. 2 – Coachella 09″ in exchange for one tweet!”. Note that you need to go to this website and grant access to an application using OAuth before you send that message.
Oh, by the way, that mixtape rocks.
Very tempting, I dislike being forced to tweet about something though, I’d much rather be allowed to download and be encouraged to tweet if I enjoyed it, which I would.
It’s a good marketing plan though, inevitably will drum up a lot of interest.
Sorry, but isn’t this just spam under another name?
I would partially agree with your spam comment, I would’ve liked to have added a url or something, and been able to add my own message.
You should at least be able to tweet whatever message you want instead of a canned tweet.
That is a good way to get your album to larger crowds! Even the ones who would not have listened now will, cuz its free. People like free stuff.
i refuse to join the Twitter masses. even for free music. i’ll be checking the torrent sites for this DL later.
500 error
Internal Server Error
More information about this error may be available in the server error log.
Web Server at trvsdjam.com
Following Twitters lead definitely.
Clever marketing.
The comments here show what a sad state the music business is in. People don’t want to pay for music, now people don’t want to tweet for music because its spammy.
Cut the shit people.
You are a walking billboard anytime you wear clothing, sneakers or hats with a company name or logo on it. Your car has dealer stickers on in or lic plate frames saying where you bought it.
All the comment whores who add their website address to their posts .. that spammy? Make your comment don’t advertise your blog or twitter.
These guys are trying to make a living and trying to do something different.
great under server stress it sent my tweet but didnt give me my download…. ugh.
awwww the file was corrupted….:(
This is pure genius on their parts…it got them TechCrunch coverage and I’m sure it’ll be all over people’s Twitter pages….as a band, what better marketing can you ask for?
We are actively working on the uptime issues, should be fixed shortly. If you had trouble with your download please re-try, as Robin stated best the mixtape rocks, don’t miss it!
How is TC not covering the Ustream annoucement?…
Finally consumers are being reimbursed for the FREE MARKETING they provide.
This is brilliant way to foster the mutually beneficial relationship between artist and fan!
“Tweets4Beats”
The length of that message is an encumbrance. I gave away hundreds of copies of my new record and all I asked was the hashtag #painisareliablesignal. Anything more than that (and even that) is a burden and is, as others have pointed out, spam. Why must we reduce people to mindless marketing drones?
Everyone seems to think its spam. Spam is unsolicited. You don’t want to participate, don’t.
We need some new terms. What do we call the asshat who publishes 20 tweets in a row? Get a blog!
My other favorite are the tools who comment first with FIRST! Good for you. Thanks for your contribution. Nerd.
Marketing is everywhere, @Sam .. you are doing it in your post. I am cooler than these guys, just use my hash tag .
Anyone get this working on a mac? I downloaded the first mixtape and this one and when I try to extract it tells me it is corrupted. I tried opening with better zip and it tells me it is password portected.
I don’t want a TRVS DJ AM mixtape even if they paid me to take it. They suck.
AM is a joke.
It is an interesting idea…If only people wanted the product.
LOL
I think it is a great idea and an awesome first step. Bands can tweet about new shows and other info they have to people who like them. Follow NIN and add another level for $5 , $50, and $100 users and you’ll see additional revs for physical merch. A further step would be to allow users to enter in their own tweets and monitor that or just hashtag it. Hashtag is cool because it keeps the conversation going . People aren’t tweeting about it because they don’t like the band or the concept. I’d love to see the stats on the results of this.
As a marketer I was curious as to the mechanics of generating the tweet and whether it would have a load of keywords.
I was also at Coachella and missed this set which I heard was FANTASTIC. So was excited to get a rare second bite at the apple.
I went through the machinations downloaded the file only to have it be corrupt for my MacBook.
Booooooooo
if anybody has a link to the file please share it with me. I think I’ve earned it.
And then Aardvark saved the day. A user recommended Unarchive2 to uncompress the zip file. That worked.
Thank you aardvark. http://www.vark.com
if your not on vark you are missing out
Viva la vark
Go to getrightmusic.com they have multiple links to download it from… Btw this mixtape does not suck at all it is amazing
))
First of all, I like them, but the mix didn’t deliver at all. Not a worthy “Vol .2″ to the previous popular mix they put out.
More relevant to this thread, it’s probably the most underhanded use of OAuth (3rd Party “Sign In With Twitter”) I’ve experienced. I don’t even feel like I had a clear way to edit the tweet before it fired off. So sneaky, not cool.
I’m with Facebook user. It wasn’t cool. It was a canned tweet, it felt desperate and sneaky. After all that, I thought the mix sucked. Total waste of my time.
Some of you are such muppets. Seriously.
I hear what some of you are saying about making this in to a drone like tweet – and I think that could be a lesson to most marketeers – let people customise their message – this way their friends would maybe pay more attention as it is written in the way their peers will listen, thus encourage more, I’m sure.
Again, fans (like I am) or Travis Barker and the late Adam Goldstein do not give 2 flying f***s about it automating a tweet on my behalf, for us fans, it’s all about the music. AND HELLOOOOO, you can delete the tweet as soon as it has been tweeted.
I love it, people criticising free music. Way to go. No fuck off back to your little affiliate websites. Trolls.