At this morning’s Conversational Marketing Summit in New York, SocialMedia.com CEO Seth Goldstein revealed that the advertising company had been working with MySpace to develop and deploy ‘Interaction Ads’ – an advertising product that can prompt a MySpace member for input and use that, along with MySpace’s social graph, to tailor the advertising shown to their friends.
The ads are a variation on SocialMedia.com’s powerful Friend to Friend social ads, which the company first rolled out in March. The idea behind them is simple: if I visited a page on MySpace Music, an ad could ask me if I preferred Rock or Rap, with a pair of checkboxes where I could indicate my favorite genre. Then when my friends visited MySpace, they could see an ad that said “Jason likes Rock and Roll! Which do you like?” This level of customization may seem a little strange at first to users, but the ads tend to be far more engaging than typical banner ads. I won’t be surprised if ads that pair user interaction and the social graph become the norm over the next few years.
This news is obviously a very major win for SocialMedia.com – not only is the company running campaigns from major brands, but MySpace itself is working in tandem with the company to sell the ads. It’s also good to see MySpace working with third parties to maximize revenue opportunities, especially as its user growth begins to stall.
so is this all about marketing to teenyboppers who actually still use MySpace?
This is great from a conceptual point of view, but am not sure if it’ll work effectively as expected. Users do not have patience in clicking an ad and providing the necessary data. If it can be done automatically, then it’ll be a killer. I remember reading about a company that does it automatically, given your myspace URL or facebook login, they’ll show you recommendations. I can’t remember the name of the company, may be I should google and find out.
I’m a fan of keeping it opt-in, since there is a marketing component attached to it. People choose to publish statements instead of surfacing their preferences just when a marketer feels like it.
disclaimer: I work for socialmedia.com
Read my reply below. then PM me in twitter
~S
I guess you are talking about http://www.cruxle.com. I’ve been an active user in Cruxle and I should say, the results are pretty impressive. Social media should partner with this company, as they state in their home page. I wish them luck.
I guess you are talking about Crule http://tinyurl.com/cv6gt8. Am an active user of it and I should their results are pretty impressive. I just sign in using my Facebook account and boom, they show me what I may like. Socialmedia, in my opinion, should partner with them, as stated in their home page. I wish them luck.
I cant remember the last time I went to MySpace to log in, and I would feel played out even if I did.
I started making money with FB app development and never looked back.
Seeing anything “MySpace” in the news these days just seems obscure and off of what’s hip.
MySpace should have done all these open collaboration policies when they was hot as fire and everyone was looking for a way for them to help users make money.
Please let us know when MySpace does something before or even better than FB.
I currently have 4 apps floating around facebook and MySpace. Both have about equal user engagement and clickthroughs and obviously Im making twice the money I would be making if I had based my app on FaceBook.
I don’t see why you would assume that an app/campaign on MySpace would not make money just because you haven’t logged into the Site in a long time. Their user base might be stalled but there are still enough users to make money off.
I too dont use MySpace at all and am on Facebook all the time that has not prevented me from making money off MySpace users.
Its just like What people say about reality TV. Of course its the scum of the earth TV but advertisers scramble over each other to get associated with them. Similarly Facebook might be nicer/more slick/better UI than MySpace but for an app developer or an advertiser it shouldn’t make a difference. If a site hits your target audience then use it to make money. If It dies later on who cares, You can move on to better and bigger things.
Hello. Excuse my french here, but what’s the big fucking deal? because in essence all we’re really talking about is a natural progression from JPG based adverts wrapped around a click-to link to another site through to GIF that are animated but do the same, and now it’s flash based and data-mined by reading cookies in your browser.
On social network sites you only let out the information you want (some people leak it) but it gets all focused back on you but primarily what bothers me is the privacy issues, and secondarily its that it despite increasing broadband speeds, shit like this can cause your browser to crash.
I gotta declare scepticism here, but if you hadn’t reported it then while I would’ve noticed, wouldn’t have done for longer… by which time it would’ve settled down.
FB is far better at allowing data like that to be leaked out than MS (I’ve seen it) but eventually all the sites will have this data sapping going on.
facebook looks more like a circus everyday with all its drinks, pokes and dumb quizzes. neither will ever be a serious business social contender.
Stupendously boring
its the usual disruptive advertising model, with a twist.if they started adding useful content into the ads, then it might have some milage
They need to start experimenting with better UI and listening to user feedback if they want to slow the leakage of users they’re having. Too much focus on ads, not enough on the user.
http://idealnei...t-save-myspace/