Video: Plastic Logic Prototype E-Reader
by Erick Schonfeld on May 28, 2009

Plastic Logic is showing off a prototype of its thin-film electronic reader at the D7 conference. The main difference between what Plastic Logic is trying to build and the Kindle is that its screen technology is much thinner, lighter and can be incorporated into more flexible form- factors. I shot the video above showing a demo of what it can do.

We certainly need thinner, sleeker e-reader devices. But unless Amazon adopts the technology for future Kindles or opens up the Kindle Store t other e-readers, any Plastic Logic device will have limited appeal. The company is pitching it as ideal for viewing business documents, something you can easily do with the Kindle as well. It converts everything to a PDF and lets you jump around to different pages or even different documents (represented by different tabs). The Plastic Logic prototype uses E-Ink technology, like the Kindle, it i just not on glass. So it suffers from the same slow load times for each new page. It also does not display Web pages (something the Kindle does in rudimentary form).

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  • This new toys are really cool. Wonder if it will be able to compete against the kindle. What we are witnessing is the death of paper.

    http://www.twibeo.com
    Twitter and FriendFeed combo.
    FF’s multimedia sharing with Twitter’s simplicity.

  • I think right now it is likely who can do it cheapest. The kindle still costs too much.

  • Yeah Kindles are stupid expensive for what they actually ARE…

  • http://www.mwav...riteria=5023471

    $279 is for a brand new ACER Aspire One AOA150-1447 netbook intel atom n270 1.6ghz / 1gb ram / 160gb hdd / 8.9″ wsvga / xp home / 802.11bg wireless / webcam (blue) (retail)

    If your piece of paper or ebook reader is more expensive than $279 and does not have said hardware, RAM, webcam, 160GB of storage,

    then it’s a failure.

    We don’t have to pay more because it says Amazon on it. We can get $50 e-paper from China by the shipping container full.

    Put that in your pipe and smoke it.

    • I was in China last month. Not just Hong Kong, I was on the mainland near Huizhou. You should all probably know that our money is worth over 7 times as much as theirs and they are the high tech manufacturing capital of the world.

      We can just buy it from them and sell it here. UPS and Fedex do the rest and the tariffs in the US unlike Canada where they beat you to death from buying outside the country are low here.

      So screw it.

    • I’m writing up a review of the HP Mini 1000 Netbook and this was my initial thought. That one of the only reasons I would use a Netbook is as a cheaper alternative to a Kindle DX. But here’s the rub – the battery life is only 3 or 4 hours Vs. my Kindle 1 which last lasts several days on a single charge making it a more reliable Reader.

  • In some aspects it reminds me “readius” a device from Polymervision. Readius screen was smaller, but rollable, but main features are common with Plastic Logic devicealmost. Readius I tested was an early prototype, so I don’t have seen the latest one, but then, the prototype needed seriously improvements on User Interface and GUI.

  • what happened to my comment? it was the first and took me time to write? it was not a troll like post just pointed out stuff missed? Has techcrunch lost the ability to discuss on comments.

  • Look at the stupid glare on that thing. My #1 gripe about my Kindle (which I love, by the way) is the reflective screen. That’s the biggest difference between a Kindle and paper. It makes it very difficult to read at night with a lamp on.

  • The interface is incredibly slooooowwwwww……

  • Kindle DX Specifications & Pictures – First Looks:

    http://www.geek...looks-t9150.htm

  • e-Readers still look & feel like a hack, including the Kindle. I want something between the finish of Apple & a hardback book.

  • Any company marketing these e-Readers should seriously consider building partnerships with the struggling newspaper industry. Bundling e-Readers with professional content could be a viable business model.

  • I’ve always preferred hardcopy reads rather than reading off the computer screen, so I usually print out what I need, which sometimes does generate quite a bit of paper usage. This technology does seem to come as good news for those of us who prefer hardcopy reads, though hopefully they will continue to improve on its loading times.

  • this kind of plastic ebook reader… will only work if only if the price is low and the machine (not computer) is stable… because mostly kindle we cannot bring to toilet, this is the biggest problem and it is heavy to hold in ur hand… now kindle is easy to carry, but the price is expensive… so it will not work also… second point, it require to stable… i mean not easy to broke… a book we can adjust the book what ever we want, cut down 2 page, make a shape or something and more easy to read… and finally, price…

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