Comments on: Another $10.5M Unloads on Peer39’s Dock

By: Tech Funding Announcements For May 27, 2009

Tech Funding Announcements For May 27, 2009 — Thu, 08 Oct 2009 01:14:39 +0000

[...] Peer39 – Announced Series C round funding of $10.5 million via Israeli VC Evergreen Venture Partners, Canaan … [...]

By: May 27, 2009 | next media update

May 27, 2009 | next media update — Mon, 01 Jun 2009 19:16:20 +0000

[...] Another $10.5M Unloads on Peer39’s Dock TECHCRUNCH Semantic ad technology provider Peer39 is announcing the closing of its Series C round to the tune of $10.5M, pushing the total amount of funding raised to over $22M. The round was led by Israeli VC Evergreen Venture Partners and was joined by the company’s existing investors Canaan Partners, Dawntreader Ventures, Silicon Valley Bank, and JP Morgan. Since taking an in-depth look at Peer39 nearly a year ago, the company has shifted its focus from developing its own ad network to leveraging its semantic ad platform to transform publishers’ remnant ad inventory into a premium one. The company claims that 70-80% of publisher impressions are sold today as remnant inventory, and that its technology is perfectly suited to analyze these pages so they can instead be used to serve top-tier advertising inventory. Source> [...]

By: tv

tv — Thu, 28 May 2009 17:11:33 +0000

Congrats to Peer39! Looking forward to seeing the improvement of their product.

By: Dave Clay

Dave Clay — Thu, 28 May 2009 14:11:55 +0000

I like it. A lot of buzz around semantics over the years – seems like they came up with a real commercial application for online publishers.

I wonder how long before the BIG guys come out with a similar semnatic technology and try to own the market. Move fast folks.

By: セマンティック広告のPeer39、新たに$10.5Mを調達

セマンティック広告のPeer39、新たに$10.5Mを調達 — Thu, 28 May 2009 00:26:53 +0000

[...] ［原文へ］ [...]

By: Israel Cleantech

Israel Cleantech — Wed, 27 May 2009 21:08:02 +0000

Great job !!

By: huh?

huh? — Wed, 27 May 2009 19:41:57 +0000

guys, this is no different than adsense . . . just cause they added “semantic” to their product doesnt mean its that much better. Contextual analysis = semantics in its most generic terms anyways.

Just cause you can match any given page to a deeper taxonomy doesnt mean you can sell that inventory as “premium”. . . higher CTR yes, higher eCPM yes . . but “premium” . .. no quite. . .

that said, someone need to give google a run for its money.

By: Peer39 Raises $10.5 Million in Series C « Advertising 2.0

Peer39 Raises $10.5 Million in Series C « Advertising 2.0 — Wed, 27 May 2009 19:24:53 +0000

[...] at premium prices based on its semantic ad platform, it announced an injunction of $10.5 million in Series C funding from Evergreen Venture [...]

By: Free Freebies

Free Freebies — Wed, 27 May 2009 18:03:50 +0000

wouldn’t be surprised

By: Jason

Jason — Wed, 27 May 2009 17:19:35 +0000

I think you could say that for 99% of the sites getting any type of funding.

By: Jason

Jason — Wed, 27 May 2009 17:18:22 +0000

Whether sarcastic or not, it’s because they have the dumbest name possible for an Ad software company.

OpenX to me sounds like another open source X windows.

By: JP Kab

JP Kab — Wed, 27 May 2009 15:50:39 +0000

There are a few other companies in this realm that seem to be pursuing clear paths to monetization. One is Thomson Reuters’ Open Calais, which is designed to position the Reuters news service in the approaching decentralized media environment. I also like what Metatomix is doing as far as using semantic technology to aid enterprises with data integration.

By: Aleksey Korzun

Aleksey Korzun — Wed, 27 May 2009 15:49:04 +0000

Yes, because pizza review web site needs 10.5M to operate.

By: Peer39 consigue 10,5M

Peer39 consigue 10,5M — Wed, 27 May 2009 15:35:54 +0000

[...] el proveedor de tecnología semántica de anuncios, ha recibido una ronda de financiación Serie C de 10,5 millones de dólares. La financiación total de la compañía asciende a los 22 millones de [...]

By: contextual

contextual — Wed, 27 May 2009 15:24:10 +0000

Great article and good luck!

http://www.ContextIn.com has a URL classifier (on their site) which actually classifies website context

By: wayne lambright

wayne lambright — Wed, 27 May 2009 15:21:40 +0000

Thanks for the link to OpenX, I had no idea they were an Ad company.

By: geekevaluation

geekevaluation — Wed, 27 May 2009 15:18:13 +0000

does this technology of peer39 works for mobile as well ?

By: craig

craig — Wed, 27 May 2009 15:05:28 +0000

Way to go guys! Hope to have news like this for http://www.worstpizza.com in the near future!

By: Mayer

Mayer — Wed, 27 May 2009 14:49:49 +0000

Well the guys at Peer39 are amazing. Way to go Amiad, James and the rest of the crew.

Roi, nice article.

By: william

william — Wed, 27 May 2009 14:39:11 +0000

10.5 Million…..We also have a system that uses social and semantic analysis to present the members with relevant ads as well as proudcts and content.

We built our system from scratch. We tried to use Open X but found it nearly impossible to configure for our needs.

By: Dave Kramer

Dave Kramer — Wed, 27 May 2009 14:28:00 +0000

I’ve seen these guys at some conferences. Their ideas seem to be cutting edge and right in line with the best developments of the web. This is money spent in the right place.

By: Scott C.

Scott C. — Wed, 27 May 2009 14:27:23 +0000

Sure…

By: stevea

stevea — Wed, 27 May 2009 14:23:18 +0000

OpenX http://www.openx.org is a hugely popular, free ad server designed by web publishers for web publishers. It provides everything you need to manage your online advertising.

I have no affiliation just an FYI

By: someone

someone — Wed, 27 May 2009 14:18:55 +0000

WOW, evergreen’s internet portfolio is shaping up to be one of the most interesting portfolios out of Israel. Way to go

By: BrandonS

BrandonS — Wed, 27 May 2009 14:17:34 +0000

Finally something unique. We’ve been reading about so many online publishers going down the tubes. They say the flip side of crisis is opportunity, if publishers are in crisis then Peer39 sure sounds like an opportunity.