Stat: Over 7MM seniors actually live far away from their immediate families – that’s why community profile info is included.

Our goal is to have a service that is accessible and useful to middle class families, not just the upper middle class and above families lead gen players focus on.

User reviews have become an important complement to the federal and state quality data we have. It is the voice of families with actual experience with a provider that helps paint a more complete picture.

Consultants can play a huge role in helping a family manage a transition – we’re fans of them.

We are happy to report we are already assisting thousands of people each day.

thx,
Evan

How will they profit? They will end up selling ad space, featured listing, referral info to the highest bidder.

This money will come from LTC, Reverse Mort, or anything that coincides with the senior mkt. Now does the highest bidder mean they are the best option for seniors? No. So there goes your unbiased tag line. They have to make money. The second you take a dollar, you are biased…

There are a lot of players in this mkt place and many of them are just out for commissions. I work with seniors every day… we provide the best care-advice we can and go from there. People trust us and our happy with our service. That’s why we’ve grown so fast.

A great design, tons of data, and than what? People want to talk to someone that’s been there before… not see the theology make up of a city the assisted living facility is in. (great for visuals though)

99% of these adult children are living 10 miles away from where their loved will live. They already know everything about the area. What good is annual weather report? They live there.

People just want great care & great advice. Don’t over complicate it.

The ELEPHANT IN THE ROOM is the fact that families WON’T PAY for a true consultant or GCM. A person who has no ties to any facility. a. As long as the families won’t pay out of their own pocket…. the current mkt will always be there.

lame.

One is the pay-to-play or lead referral model whereby the only companies who get listed or referred are those who pay to be in the search results. A variation of this model are the sites that actually have a sales rep call you in an effort to “connect: you with a provider. The main downside to this is you may not be referred to the best provider if they have not paid to be in the directory. A Place for Mom is an example of this type of model.

The second model are directory sites that are user-populated meaning all the companies listed are those who created a listing for their company although you can get preferred listings if you pay, 99% of the companies are there for free. The main downside to this model is again, you may not get an exhaustive listing of providers in your area. An example of this type of model is TheSeniorList.com.

The last model includes ALL providers in a given zip code (and may offer providers who purchase an “enhanced” listing priority exposure). This model is rare because its very expensive to find and list all providers (but you can do it because all the info is available from various licensing agencies at the state levels). While many government sites provide these searches many companies in this space are focusing on a specific category. I believe SNAP for seniors does this just for Assisted Living but will probably expand. There are companies who do it for all categories but consumers never see them. This is what most EAP and work-life companies provide as an employee benefit but they charge employers for this who in turn offer the services to employees as a benefit.

The space is moving super fast and changing daily. Our company, SeniorCareMarketer.com, works with many of these vendors so we have a pretty good handle on the space and try to remain objective

Anyone interested in the space can contact me via Facebook. I’d love to chat with you.

Mark Willaman
Founder
SeniorCareMarketer.com

If Kathi Greco wants to update her listing should she contact SNAPforSeniors.com? Then how long before OurParents updates the data from them?

thank you. this should be fixed now

You and your staff have done a magnificent job with your Ourpatents website. I found the site to be easy to navigate – the information very useful and comprehensive. We all have or will have to come to terms with the care of our elderly loved ones. Your site makes it so much easier. Thank you very much.

Gerry Newland

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answers@ourparents.com

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This is for both partner and answer emails.

can you elaborate on what the issue is?

Emails are not sent out immediately. They are held in a queue before sending in order to prevent spam or bot agents from improper use of the various mailing capabilities.

feel free to contact me directly so that we can try and resolve if there is an issue – amit at ourparents dot com

Thanks for the feedback. I think you are right – the Care Options Advisor tool is what we want more people to have a chance to experience, because it can help identify other good care options for a family to consider that may not be on their radar screen. The challenge is that we also have a lot of people who just want to immediately dive in to see the “best nursing homes in Denver”.

We plan on doing some A/B testing on the home page to find the right balance. The good news from our alpha program was that we were getting really good time-on-site and very low bounch rates, which was very encouraging.

Any other feedback greatly appreciated – you can reach me at john at ourparents dot com.