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	<title>Comments on: Microsoft&#8217;s Bing Logo Leaked By Way Of Favicon?</title>
	<atom:link href="http://www.techcrunch.com/2009/05/26/microsofts-bing-logo-leaked-by-way-of-favicon/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.techcrunch.com/2009/05/26/microsofts-bing-logo-leaked-by-way-of-favicon/</link>
	<description>Startup and Technology News</description>
	<lastBuildDate>Fri, 27 Nov 2009 13:19:12 -0800</lastBuildDate>
	
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		<title>By: Cris Frankel</title>
		<link>http://www.techcrunch.com/2009/05/26/microsofts-bing-logo-leaked-by-way-of-favicon/comment-page-2/#comment-2806251</link>
		<dc:creator>Cris Frankel</dc:creator>
		<pubDate>Wed, 17 Jun 2009 01:19:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=68117#comment-2806251</guid>
		<description>First it was MSN, then Live, now Bing. What&#039;s next is what I want to know and also why they&#039;re own add url link doesn&#039;t even come up in their own search.</description>
		<content:encoded><![CDATA[<p>First it was MSN, then Live, now Bing. What&#8217;s next is what I want to know and also why they&#8217;re own add url link doesn&#8217;t even come up in their own search.</p>
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		<title>By: Kayla Smith</title>
		<link>http://www.techcrunch.com/2009/05/26/microsofts-bing-logo-leaked-by-way-of-favicon/comment-page-2/#comment-2806246</link>
		<dc:creator>Kayla Smith</dc:creator>
		<pubDate>Wed, 17 Jun 2009 01:18:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=68117#comment-2806246</guid>
		<description>Looks like they&#039;re copying Google&#039;s move. Bada Bing!</description>
		<content:encoded><![CDATA[<p>Looks like they&#8217;re copying Google&#8217;s move. Bada Bing!</p>
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		<title>By: Jamie Scholl</title>
		<link>http://www.techcrunch.com/2009/05/26/microsofts-bing-logo-leaked-by-way-of-favicon/comment-page-2/#comment-2796760</link>
		<dc:creator>Jamie Scholl</dc:creator>
		<pubDate>Thu, 11 Jun 2009 23:33:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=68117#comment-2796760</guid>
		<description>does anyone know how to if bing is going public... or if they already are??  If so, what is their symbol, I am interested in learning more about the site.</description>
		<content:encoded><![CDATA[<p>does anyone know how to if bing is going public&#8230; or if they already are??  If so, what is their symbol, I am interested in learning more about the site.</p>
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		<title>By: TechPavan.com</title>
		<link>http://www.techcrunch.com/2009/05/26/microsofts-bing-logo-leaked-by-way-of-favicon/comment-page-2/#comment-2773133</link>
		<dc:creator>TechPavan.com</dc:creator>
		<pubDate>Fri, 29 May 2009 17:00:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=68117#comment-2773133</guid>
		<description>&lt;strong&gt;Is MS Bing Search A Real Google Killer? First Look on Microsoft Bing Search...&lt;/strong&gt;

Microsoft Bing has released its demo video. Check out the advantages and disadvantages with the brand new MS Bing search engine. Read the detailed information about MS Bing going to be a Google killer or not. Bing is really good for some purposes, but ...</description>
		<content:encoded><![CDATA[<p><strong>Is MS Bing Search A Real Google Killer? First Look on Microsoft Bing Search&#8230;</strong></p>
<p>Microsoft Bing has released its demo video. Check out the advantages and disadvantages with the brand new MS Bing search engine. Read the detailed information about MS Bing going to be a Google killer or not. Bing is really good for some purposes, but &#8230;</p>
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		<title>By: Bingeing with Microsoft and Ruining the Environment &#124; Boycott Novell</title>
		<link>http://www.techcrunch.com/2009/05/26/microsofts-bing-logo-leaked-by-way-of-favicon/comment-page-2/#comment-2772429</link>
		<dc:creator>Bingeing with Microsoft and Ruining the Environment &#124; Boycott Novell</dc:creator>
		<pubDate>Fri, 29 May 2009 09:11:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=68117#comment-2772429</guid>
		<description>[...] MICROSOFT&#8217;S latest endeavors in search seem like just a rename and maybe a collaboration of some kind with Yahoo! TechCrunch claims to have found the logo of this &#8216;new&#8217; Bing thing and it does not look so original. [...]</description>
		<content:encoded><![CDATA[<p>[...] MICROSOFT&#8217;S latest endeavors in search seem like just a rename and maybe a collaboration of some kind with Yahoo! TechCrunch claims to have found the logo of this &#8216;new&#8217; Bing thing and it does not look so original. [...]</p>
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		<title>By: rdela</title>
		<link>http://www.techcrunch.com/2009/05/26/microsofts-bing-logo-leaked-by-way-of-favicon/comment-page-1/#comment-2771957</link>
		<dc:creator>rdela</dc:creator>
		<pubDate>Fri, 29 May 2009 04:33:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=68117#comment-2771957</guid>
		<description>http://www.wired.com/epicenter/2009/05/bing-name/comment-page-1/#comment-29497</description>
		<content:encoded><![CDATA[<p><a href="http://www.wired.com/epicenter/2009/05/bing-name/comment-page-1/#comment-29497" rel="nofollow"></a><a href='http://www.wired.com/epicenter/2009/05/bing-name/comment-page-1/#comment-29497'>http://www.wire.../#comment-29497</a></p>
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		<title>By: <fb:name linked="false" useyou="false" uid="2206504">Israel Vicars</fb:name></title>
		<link>http://www.techcrunch.com/2009/05/26/microsofts-bing-logo-leaked-by-way-of-favicon/comment-page-2/#comment-2771080</link>
		<dc:creator><fb:name linked="false" useyou="false" uid="2206504">Israel Vicars</fb:name></dc:creator>
		<pubDate>Thu, 28 May 2009 19:44:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=68117#comment-2771080</guid>
		<description>If search was brand-driven rather than results driven, Google would never had a chance. Google as a name functions but it by no means carries the service. People only know it and what it refers to because the search service worked.

And my-oh-my that logo would suck. Hard. Like, whoa.</description>
		<content:encoded><![CDATA[<p>If search was brand-driven rather than results driven, Google would never had a chance. Google as a name functions but it by no means carries the service. People only know it and what it refers to because the search service worked.</p>
<p>And my-oh-my that logo would suck. Hard. Like, whoa.</p>
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		<title>By: Robert N</title>
		<link>http://www.techcrunch.com/2009/05/26/microsofts-bing-logo-leaked-by-way-of-favicon/comment-page-1/#comment-2771061</link>
		<dc:creator>Robert N</dc:creator>
		<pubDate>Thu, 28 May 2009 19:35:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=68117#comment-2771061</guid>
		<description>Vista - multi-billion dollar failure...</description>
		<content:encoded><![CDATA[<p>Vista &#8211; multi-billion dollar failure&#8230;</p>
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		<title>By: D7の噂―YahooのBartz、 MicrosoftのBallmerと会談か？</title>
		<link>http://www.techcrunch.com/2009/05/26/microsofts-bing-logo-leaked-by-way-of-favicon/comment-page-2/#comment-2770967</link>
		<dc:creator>D7の噂―YahooのBartz、 MicrosoftのBallmerと会談か？</dc:creator>
		<pubDate>Thu, 28 May 2009 18:58:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=68117#comment-2770967</guid>
		<description>[...] もし検索事業を入手できるのならMicrosoftが金に糸目はつけないことは確かだ。BallmerはMicrosoft独自の全く新しい検索エンジン（部内ではKumoと呼ばれているが、おそらくBingと命名されるはず）を今日発表する予定だ。MicrosoftはこのKumo/BingプロジェクトのPRキャンペーンのためだけになんと$80M（8千万ドル）から$100M（1億ドル）を使う予定だという。そういうわけだから、検索事業の提携では両社のデータの共有方法が難問となるはずだ。だから今日すぐに何か発表が行われる可能性はないだろう。しかし、両者が話し合いを再開していることは事実と思われる。   CrunchBase Information   Steve Ballmer  Carol Bartz  Yahoo!  Information provided by CrunchBase [...]</description>
		<content:encoded><![CDATA[<p>[...] もし検索事業を入手できるのならMicrosoftが金に糸目はつけないことは確かだ。BallmerはMicrosoft独自の全く新しい検索エンジン（部内ではKumoと呼ばれているが、おそらくBingと命名されるはず）を今日発表する予定だ。MicrosoftはこのKumo/BingプロジェクトのPRキャンペーンのためだけになんと$80M（8千万ドル）から$100M（1億ドル）を使う予定だという。そういうわけだから、検索事業の提携では両社のデータの共有方法が難問となるはずだ。だから今日すぐに何か発表が行われる可能性はないだろう。しかし、両者が話し合いを再開していることは事実と思われる。   CrunchBase Information   Steve Ballmer  Carol Bartz  Yahoo!  Information provided by CrunchBase [...]</p>
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		<title>By: Eric</title>
		<link>http://www.techcrunch.com/2009/05/26/microsofts-bing-logo-leaked-by-way-of-favicon/comment-page-2/#comment-2770705</link>
		<dc:creator>Eric</dc:creator>
		<pubDate>Thu, 28 May 2009 17:26:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=68117#comment-2770705</guid>
		<description>&quot;You put a gun to his head, and &quot;bada-bing&quot;, his brains will be all over your ivy league suit.&quot; That&#039;s pretty much how Micro$oft operates. (quote from &quot;The Godfather.&quot;)</description>
		<content:encoded><![CDATA[<p>&#8220;You put a gun to his head, and &#8220;bada-bing&#8221;, his brains will be all over your ivy league suit.&#8221; That&#8217;s pretty much how Micro$oft operates. (quote from &#8220;The Godfather.&#8221;)</p>
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		<title>By: Bob</title>
		<link>http://www.techcrunch.com/2009/05/26/microsofts-bing-logo-leaked-by-way-of-favicon/comment-page-2/#comment-2770685</link>
		<dc:creator>Bob</dc:creator>
		<pubDate>Thu, 28 May 2009 17:18:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=68117#comment-2770685</guid>
		<description>Found this on twitter: 

Just discovered - Microsoft bing stole our logo.. MS: http://bit.ly/1aoCl0 and our: http://yaymicro.com #bing



Way to go MS!</description>
		<content:encoded><![CDATA[<p>Found this on twitter: </p>
<p>Just discovered &#8211; Microsoft bing stole our logo.. MS: <a href="http://bit.ly/1aoCl0" rel="nofollow"></a><a href='http://bit.ly/1aoCl0'>http://bit.ly/1aoCl0</a> and our: <a href="http://yaymicro.com" rel="nofollow"></a><a href='http://yaymicro.com'>http://yaymicro.com</a> #bing</p>
<p>Way to go MS!</p>
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		<title>By: Eric</title>
		<link>http://www.techcrunch.com/2009/05/26/microsofts-bing-logo-leaked-by-way-of-favicon/comment-page-2/#comment-2770654</link>
		<dc:creator>Eric</dc:creator>
		<pubDate>Thu, 28 May 2009 17:08:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=68117#comment-2770654</guid>
		<description>&quot;You put a gun to his head, and &quot;bada-bing&quot;, his brains will be all over your ivy league suit. That&#039;s pretty much how Micro$oft operates.</description>
		<content:encoded><![CDATA[<p>&#8220;You put a gun to his head, and &#8220;bada-bing&#8221;, his brains will be all over your ivy league suit. That&#8217;s pretty much how Micro$oft operates.</p>
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	<item>
		<title>By: Hero78</title>
		<link>http://www.techcrunch.com/2009/05/26/microsofts-bing-logo-leaked-by-way-of-favicon/comment-page-2/#comment-2770618</link>
		<dc:creator>Hero78</dc:creator>
		<pubDate>Thu, 28 May 2009 16:57:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=68117#comment-2770618</guid>
		<description>Reminds me of the YayMicro log. A lot..

http://www.yaymicro.com</description>
		<content:encoded><![CDATA[<p>Reminds me of the YayMicro log. A lot..</p>
<p><a href="http://www.yaymicro.com" rel="nofollow"></a><a href='http://www.yaymicro.com'>http://www.yaymicro.com</a></p>
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		<title>By: Live Search is dead &#8230; Long live Bing &#124; Wedding Professional Success!</title>
		<link>http://www.techcrunch.com/2009/05/26/microsofts-bing-logo-leaked-by-way-of-favicon/comment-page-2/#comment-2770576</link>
		<dc:creator>Live Search is dead &#8230; Long live Bing &#124; Wedding Professional Success!</dc:creator>
		<pubDate>Thu, 28 May 2009 16:42:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=68117#comment-2770576</guid>
		<description>[...] Bing logo and webpage presentation will look like, although TechCrunch appears to have found the Bing favicon a few days ago.  It seems rather dull, for a word like [...]</description>
		<content:encoded><![CDATA[<p>[...] Bing logo and webpage presentation will look like, although TechCrunch appears to have found the Bing favicon a few days ago.  It seems rather dull, for a word like [...]</p>
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		<title>By: Joki</title>
		<link>http://www.techcrunch.com/2009/05/26/microsofts-bing-logo-leaked-by-way-of-favicon/comment-page-1/#comment-2770370</link>
		<dc:creator>Joki</dc:creator>
		<pubDate>Thu, 28 May 2009 15:03:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=68117#comment-2770370</guid>
		<description>+1 hehehe!</description>
		<content:encoded><![CDATA[<p>+1 hehehe!</p>
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	<item>
		<title>By: D7 Buzz: Bartz And Ballmer Meeting This Morning</title>
		<link>http://www.techcrunch.com/2009/05/26/microsofts-bing-logo-leaked-by-way-of-favicon/comment-page-2/#comment-2770268</link>
		<dc:creator>D7 Buzz: Bartz And Ballmer Meeting This Morning</dc:creator>
		<pubDate>Thu, 28 May 2009 13:13:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=68117#comment-2770268</guid>
		<description>[...] of Microsoft&#8217;s own search engine this morning, internally dubbed project Kumo (possibly to be branded Bing). Microsoft is reportedly planning on spending $80 million to $100 million on just the marketing [...]</description>
		<content:encoded><![CDATA[<p>[...] of Microsoft&#8217;s own search engine this morning, internally dubbed project Kumo (possibly to be branded Bing). Microsoft is reportedly planning on spending $80 million to $100 million on just the marketing [...]</p>
]]></content:encoded>
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		<title>By: Microsoft, Tell Sergey About Bing And He&#8217;ll Give You A Better Name</title>
		<link>http://www.techcrunch.com/2009/05/26/microsofts-bing-logo-leaked-by-way-of-favicon/comment-page-2/#comment-2770101</link>
		<dc:creator>Microsoft, Tell Sergey About Bing And He&#8217;ll Give You A Better Name</dc:creator>
		<pubDate>Thu, 28 May 2009 08:40:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=68117#comment-2770101</guid>
		<description>[...] During a Q&amp;A session in the press room following the Google I/O keynote today, Googler co-founder Sergey Brin made a surprise appearance and fielded some questions. One of them was about his thoughts on the name Bing, the supposed name of Microsoft&#8217;s new search engine. [...]</description>
		<content:encoded><![CDATA[<p>[...] During a Q&amp;A session in the press room following the Google I/O keynote today, Googler co-founder Sergey Brin made a surprise appearance and fielded some questions. One of them was about his thoughts on the name Bing, the supposed name of Microsoft&#8217;s new search engine. [...]</p>
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		<title>By: Microsoft&#8217;s Bing Icon? &#124; DUOWAN</title>
		<link>http://www.techcrunch.com/2009/05/26/microsofts-bing-logo-leaked-by-way-of-favicon/comment-page-2/#comment-2770060</link>
		<dc:creator>Microsoft&#8217;s Bing Icon? &#124; DUOWAN</dc:creator>
		<pubDate>Thu, 28 May 2009 07:27:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=68117#comment-2770060</guid>
		<description>[...] MG Siegler at TechCrunch for this [...]</description>
		<content:encoded><![CDATA[<p>[...] MG Siegler at TechCrunch for this [...]</p>
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	<item>
		<title>By: Irontulip</title>
		<link>http://www.techcrunch.com/2009/05/26/microsofts-bing-logo-leaked-by-way-of-favicon/comment-page-2/#comment-2769667</link>
		<dc:creator>Irontulip</dc:creator>
		<pubDate>Thu, 28 May 2009 01:51:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=68117#comment-2769667</guid>
		<description>The current search war is over, and yes, Google won, big time!
Microsoct with Bing or whatever should focus on next generation search which will be done on different platforms, with different UI, where social is mandatory and so on. Take a look at John Dvorak PC Mag from yesterday--But It&#039;s Nearly Google
Microsoft&#039;s unfortunate copycat strategies will not result in anything other than a weak copy of Google, with some visual tweaks to make the presentation look better. Redmond will never take a chance on something radical. My advice to the company is to try to understand what&#039;s going on at Collarity, where it&#039;s easy to see what a new idea for search is all about. I&#039;m actually kind of surprised that one of the big three hasn&#039;t already made Collarity&#039;s developers an offer they could not refuse.

http://www.pcmag.com/article2/0,2817,2347651,00.asp</description>
		<content:encoded><![CDATA[<p>The current search war is over, and yes, Google won, big time!<br />
Microsoct with Bing or whatever should focus on next generation search which will be done on different platforms, with different UI, where social is mandatory and so on. Take a look at John Dvorak PC Mag from yesterday&#8211;But It&#8217;s Nearly Google<br />
Microsoft&#8217;s unfortunate copycat strategies will not result in anything other than a weak copy of Google, with some visual tweaks to make the presentation look better. Redmond will never take a chance on something radical. My advice to the company is to try to understand what&#8217;s going on at Collarity, where it&#8217;s easy to see what a new idea for search is all about. I&#8217;m actually kind of surprised that one of the big three hasn&#8217;t already made Collarity&#8217;s developers an offer they could not refuse.</p>
<p><a href="http://www.pcmag.com/article2/0,2817,2347651,00.asp" rel="nofollow"></a><a href='http://www.pcmag.com/article2/0,2817,2347651,00.asp'>http://www.pcma...,2347651,00.asp</a></p>
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		<title>By: Microsoft, Tell Sergey About Bing And He’ll Give You A Better Name &#124; The Good NET Guide</title>
		<link>http://www.techcrunch.com/2009/05/26/microsofts-bing-logo-leaked-by-way-of-favicon/comment-page-1/#comment-2769639</link>
		<dc:creator>Microsoft, Tell Sergey About Bing And He’ll Give You A Better Name &#124; The Good NET Guide</dc:creator>
		<pubDate>Thu, 28 May 2009 01:28:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=68117#comment-2769639</guid>
		<description>[...] During a Q&amp;A session in the press room following the Google I/O keynote today, Googler co-founder Sergey Brin made a surprise appearance and fielded some questions. One of them was about his thoughts on the name Bing, the supposed name of Microsoft&#8217;s new search engine. [...]</description>
		<content:encoded><![CDATA[<p>[...] During a Q&amp;A session in the press room following the Google I/O keynote today, Googler co-founder Sergey Brin made a surprise appearance and fielded some questions. One of them was about his thoughts on the name Bing, the supposed name of Microsoft&#8217;s new search engine. [...]</p>
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	<item>
		<title>By: Mark Ashton</title>
		<link>http://www.techcrunch.com/2009/05/26/microsofts-bing-logo-leaked-by-way-of-favicon/comment-page-1/#comment-2769287</link>
		<dc:creator>Mark Ashton</dc:creator>
		<pubDate>Wed, 27 May 2009 22:07:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=68117#comment-2769287</guid>
		<description>Are you really as clueless as you sound?  Even if you put aside Windows b/c you claim it was successful only because of sneaky dealings you seem to forget....

Exchange - a billion dollars business
Windows Server - multi-billion dollar business
SQL Server - multi-billion dollar business
SharePoint - a billion dollar business

The list goes on. If that&#039;s failure, I want some of it.</description>
		<content:encoded><![CDATA[<p>Are you really as clueless as you sound?  Even if you put aside Windows b/c you claim it was successful only because of sneaky dealings you seem to forget&#8230;.</p>
<p>Exchange &#8211; a billion dollars business<br />
Windows Server &#8211; multi-billion dollar business<br />
SQL Server &#8211; multi-billion dollar business<br />
SharePoint &#8211; a billion dollar business</p>
<p>The list goes on. If that&#8217;s failure, I want some of it.</p>
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		<title>By: Ziad Hussain</title>
		<link>http://www.techcrunch.com/2009/05/26/microsofts-bing-logo-leaked-by-way-of-favicon/comment-page-1/#comment-2769253</link>
		<dc:creator>Ziad Hussain</dc:creator>
		<pubDate>Wed, 27 May 2009 21:46:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=68117#comment-2769253</guid>
		<description>You&#039;re making that assuming that after the fact. 

&quot;I need you to Xerox this.&quot;
&quot;Do you have a Kleenex?&quot;

If a brand gets established, it will sound natural to you unless the name is terrible.

Even &#039;Shamwow&#039; with the word &#039;Sham&#039; right in the brand picked up steam.</description>
		<content:encoded><![CDATA[<p>You&#8217;re making that assuming that after the fact. </p>
<p>&#8220;I need you to Xerox this.&#8221;<br />
&#8220;Do you have a Kleenex?&#8221;</p>
<p>If a brand gets established, it will sound natural to you unless the name is terrible.</p>
<p>Even &#8216;Shamwow&#8217; with the word &#8216;Sham&#8217; right in the brand picked up steam.</p>
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	<item>
		<title>By: Neue Microsoft-Suchmaschine Bing: Logo durchgesickert? &#124; TechFieber &#124; Hot Gadget Blog. Smart Tech News.</title>
		<link>http://www.techcrunch.com/2009/05/26/microsofts-bing-logo-leaked-by-way-of-favicon/comment-page-1/#comment-2768686</link>
		<dc:creator>Neue Microsoft-Suchmaschine Bing: Logo durchgesickert? &#124; TechFieber &#124; Hot Gadget Blog. Smart Tech News.</dc:creator>
		<pubDate>Wed, 27 May 2009 16:40:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=68117#comment-2768686</guid>
		<description>[...] [Link]   Share and Enjoy: [...]</description>
		<content:encoded><![CDATA[<p>[...] [Link]   Share and Enjoy: [...]</p>
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	<item>
		<title>By: Numpty</title>
		<link>http://www.techcrunch.com/2009/05/26/microsofts-bing-logo-leaked-by-way-of-favicon/comment-page-1/#comment-2768656</link>
		<dc:creator>Numpty</dc:creator>
		<pubDate>Wed, 27 May 2009 16:20:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=68117#comment-2768656</guid>
		<description>Why does search need to be a &quot;brand&quot;?  Microsoft is already a brand, all their search tools need to do is find stuff, and find it well.</description>
		<content:encoded><![CDATA[<p>Why does search need to be a &#8220;brand&#8221;?  Microsoft is already a brand, all their search tools need to do is find stuff, and find it well.</p>
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		<title>By: Jonathan Wong</title>
		<link>http://www.techcrunch.com/2009/05/26/microsofts-bing-logo-leaked-by-way-of-favicon/comment-page-1/#comment-2768578</link>
		<dc:creator>Jonathan Wong</dc:creator>
		<pubDate>Wed, 27 May 2009 15:20:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=68117#comment-2768578</guid>
		<description>Live Search has had a pretty comprehensive API for a few years already. Supports JSON, SOAP, and REST-based XML, and provides means for you to monetize your application using the search API.

http://dev.live.com/livesearch/

I&#039;m pretty sure that will be carried over to Bing as well. :)</description>
		<content:encoded><![CDATA[<p>Live Search has had a pretty comprehensive API for a few years already. Supports JSON, SOAP, and REST-based XML, and provides means for you to monetize your application using the search API.</p>
<p><a href="http://dev.live.com/livesearch/" rel="nofollow"></a><a href='http://dev.live.com/livesearch/'>http://dev.live...com/livesearch/</a></p>
<p>I&#8217;m pretty sure that will be carried over to Bing as well. <img src='http://www.techcrunch.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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