It May Not Be Making A TV Show, But Twitter Sure Has A Lot Of Reruns
by MG Siegler on May 26, 2009

seinfeldFor a service that is all about concise messaging, it’s humorous how the manner in which Twitter writes its blog posts is anything but. For the second time in as many days, we have yet another post today about the supposed Twitter TV show. This one is a clarification of the clarification from yesterday. It’s similar to how Twitter needed no less than 4 blog posts on one topic a few weeks ago to explain something (the changing of the @replies).

Here’s what the latest says: Twitter is not making a TV show. Instead, some “Hollywood folks” are, but Twitter has “little to do with their efforts but we wish them success,” Twitter co-founder Biz Stone clarifies. Of course, this is exactly what he said yesterday, as I outlined, but he said it in a very indirect way. So now we get a second post. The problem is that a massive number of Twitter users are still tweeting out that Twitter is basically developing its own show. The power of the retweet is keeping this story going. And now even CNN is covering super-celeb-user Ashton Kutcher threatening to boycott if they go through with it.

So let’s be clear once again:

What Twitter is doing: Lending its support and probably branding to at least one television show produced by Reveille and Brillstein. Others are in the works as well.

What Twitter is not doing: Making its own show, starring anyone from Twitter, or really distracting it from anything else it’s working on.

Why this matters: First and foremost, this is a business deal. And Twitter will make money from this — though it doesn’t state that. Long term though, Twitter thinks its platform can be leveraged beyond web applications, and can be the backbone of entertainment experiences, among other things. Basically, Twitter is thinking of itself as a new communication medium (which has been noted several times in the past) and a TV show totally built around Twitter is an interesting step in proving/disproving that with the mainstream public.

That is all. At least until the inevitable post tomorrow further clarifying the situation.

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  • silicon valley dropout (@silvaldropout) - May 26th, 2009 at 1:53 pm PDT

    biz stones just likes to write, but even that still doesnt change the fact jack dorsey> biz stone

  • Kramer nearly destroys his head trying to get that box into the trunk during that episode, you can see everyone reacting to it during the scene.

    He chugs along with the scene in a damaged state, sorta like Twitter itself.

  • Speaking of reruns… (personally I was wondering if you might use a What’s Happening image)

    http://tinyurl.com/rerunftw

    I guess one could mine up great Twitter entries from years ago and append RR (rerun) to the front of them vs. RT (retweet).

    This assumes of course that Twitter’s search interface is re-enabled to produce result sets greater than 45 days in age.

    Just as with recent bogus search results getting popped up higher in relevance (prop 8 overturned) the time context of a given quote will be interesting. Ah, the power of “has been quoted as saying”.

  • I wonder if mike is away from office, as he has to comment on his own blog to communicate to his staff…
    Mike, you there?

  • What’s wrong if Twitter does or not its own TV show ? :) and what’s wrong with Kramer ?
    He will find his own way, and so will Twitter :)

  • This post is brought to you by Twitter.

  • please stop writing about twitter 3-4 times a day.

  • I think this is all about a branding opportunity than anything.

    It will be hard to generate the revenues expected from their web services, but they are super popular right now, why not diversify this into other things?

    They need to seriously deliver to match their hype right now, everyone is looking to see a magic solution or a clinic on monetization with these guys.

    I remember Google was in the SAME position before they introduced their groundbreaking Ads model. Everyone had Google doomed or had no clue how they would monetize after the IPO.

    Twitter is a hip service on the tip of today’s popularity or in other words, popular people.

    It is so hard to get this type of popularity as millions of start-up ideas come and go.

    As I too get a bit jealous that Twitter gets a ton of free push (yes I am man enough to admit it ), I really want to see them prosper and diversify into other ventures using their hot brand.

    There are so many opportunities that can generate big money on the Twitter engine, they are risking someone else coming up with it and not able to afford to buy the winning solution!

    Well I can say both Facebook and Twitter are in similar waters ;)

  • hey that’s a great image by MG Siegler. Familiar territory for me :) Where am i? Maybe twitter team shld download Meeting Nazi app. Have more productive meetings and Fix twitter or

    “No Tweet For You!”

    http://www.themeetingnazi.com

  • is there a techcrunch rss feed that excludes these nauseatingly frequent twitter musings?

  • if you look carefully, you’ll notice there are other startups out there. ah, who cares, there’s twitter.

  • Twitter is sucking the air out of the start-up universe. Very unhealthy.

  • I repeat from the post earlier today:

    “I was the first to point out this sounded more like stalking than just another TV show (http://www.tech...comment-2765436) – and this doesn’t ease my mind that what they’re going to do is the right thing. All Biz has said here is – “it’s not us!” – which is to say, if Reveille DOES create a show about stalking the famous on Twitter – supposedly Twitter’s hands are clean. That’s ridiculous! It’s still their service – and it’s STILL a bad idea.

    Again, why treat those that in some way got you where you are, like this? Better for them to go back to the agreement and hash out the details – details that should include BARRING any show that has anything to do with ‘regular people’ stalking famous one’s. Period.”

  • Talk about repetitive. Is twitter the only thing you ever write about MG? I don’t think any website gets every one of their blog posts analyzed line by line. It’s just a stupid worthless site – get over it.

  • I want Twitter: The Movie with the Jonas Brothers as the three main characters! Disney make it happen..

  • If twitter goes thru with this, what?
    Twitter on tvland, wonderful lol

  • Maybe the show will reveal what the world really thinks about twitter’ers. Self absorbed, attention magnets.

  • Lucretia Pruitt - May 26th, 2009 at 5:15 pm PDT

    So all we have to do to get the celebrities like Kutcher to give us Twitter back is to get them on TV? Where do I sign up to help get the cameras rolling?

  • yay for like 3rd or 4th post on this topic. 5 more to come

  • I thought the last time we talked about money-making avenues for Twitter, they had rejected the idea of earning through advertising, at least for now. And now they’re going back and forth over confirmation of their next move. Maybe Twitter is trying to test the waters of their users’ reactions to their next money-making venture?

  • They claim to have “little to do” with it? Please…..talk about backpeddling after all the negative feedback (well-deserved, of course).

  • Lol I loved that show in the Pic reminds me of the old days

  • It’s interesting how people who are not in business are critical of those in business.

    If twitter does not find a way to make money, they will not be able to remain in business.

    I appreciate the approach Twitter is taking in selecting a revenue stream is “slow and steady the course”.

    Ashton is one of the few people that I subscribe to that doesn’t subscribe to me. I’ll check to see what his view on this topic is. I would be surprised if it were anything other than supportive of the ability of Twitter to allow users to receive direct information.

  • It’s interesting how people who are not in business are critical of those in business.

    If twitter does not find a way to make money, they will not be able to remain in business.

    I appreciate the approach Twitter is taking in selecting a revenue stream is “slow and steady the course”.

    Ashton is one of the few people that I subscribe to that doesn’t subscribe to me. I’ll check to see what his view on this topic is. I would be surprised if it were anything other than supportive of the ability of Twitter to allow users to receive direct information.

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