As YouTube and Twitter have become essential marketing tools for brands and companies, there has been an emergence of startups that help marketers track the buzz around a certain individual or brand. Radian6, Visible Measures, Omgili, Omniture and a plethora of others offer tools to monitor blogs, Twitter, YouTube, Facebook and other social media sites for mentions of a company or individual’s name. Startup Viralheat is entering this space with the private beta launch of its affordable social media measurement product that scours social video sites including YouTube, Hulu and Vimeo, and Twitter to deliver real-time results of consumer generated content on these sites.
Viralheat allows you to create profiles to track an individual’s name or a company’s name across nearly 30 video sites and Twitter. The platform’s Twitter tool provides data on how many total mentions an item had on Twitter for the week and for the given day, the most active Twitter user who has Tweet about a brand, the most common language of Tweets, percentage of Tweets about a brand that are Retweets, the most active day of the week for mention of a brand and a sentiment breakdown of Tweets. For example, a profile created for “Obama” shows there were just over 7,000 tweets today including the name “Obama,” and over 32,000 total Tweets this week. The service also provides a graph of the number of Tweets over the past week and shows the most recent Tweets about the item updated in real-time, which you can Tweet out directly from Viralheat’s platform or email to others.
The video tool will filter the breakdown of a brand or individual over video sites, letting you know how many mentions were made over each video platform. The video dashboard will let you know what the most popular video was, how many videos were found with a certain brand or name in a given week, the average number of video downloads per day and how many total views the videos received in a week. Similar to the Viralheat’s twitter feed, the site pulls in a real-time feed of the videos and allows you to email or tweet links to the videos directly from the platform.
Any data from the Twitter and video dashboards can be exported directly into PDF files or Excel spreadsheets, making it easy for marketers to share this data with others. Viralheat also lets users share a snapshot their profiles of brands, trends, individuals, etc. with the public. Under a trends page, anyone can see the performance of profiles of brands or individuals broken down by subject (politics, sports, movies, television).
Viralheat’s service could be a cost-effective and user-friendly way to view social metrics data from Twitter and video sites. And the price for the tool is easy on the wallet—for $10 per month, you can track 10 profiles on the site. For $40 per month, you can track 50 profiles. There’s no doubt that tracking Twitter is useful to companies and brands, but Viralheat’s reach is currently limited. One major drawback is that the site doesn’t allow you to track other social networks where brands are commonly mentioned, such as blogs, Facebook, MySpace, LinkedIn and Flickr. The startup says that it has plans to incorporate blogs, sites and social networks into its dashboard over the next few months and will not be planning to change its pricing structure when these services are added. Viralheat also plans to add an app store-like marketplace where users can add extra tracking items, such has the ability to track top keyword searches and tags for a profile.
Leena, Have you checked hyperpot?
Nice. I wonder if it is better for a brand to be the “hottest” brand on twitter for a day or Google trends?
I am voting Google trends.
Yea but Google Trends tells you nothing. Web searches is yesterday’s news and I want to know about social media. I went to the site and at 9 bucks this is a big deal. About 150 million dollars in VC investment will go POOF if this comes out.
yeah sure but IMO twitter is best place for hot discussions on brands etc..Its more current.
google trends as well
Thatz another great thing to see trends on twitter and Youtube….seems like Google trend but its great to see current trends on twitter atleast
We have been charting trends on Twitter for over a year now:
http://twist.flaptor.com
Real time responding for companies and
individuals to consumers needs and queries
is the next big growth curve , tools such as
viralheat will prove invaluable going forward
to acheive this.
looking forward to playing around with it
your css isnt working the replies are in the sidebar
A name like that makes me want to reach for antibiotic ointments.
Scoble should be all over this. 5…4…3…2…
"I die adoring God, loving my friends, not hating my enemies, and detesting superstition." Scoble on his death bed, 2041.
Was your Twiter account hacked? My Twitter account was hacked check out @ – http://bawaal.com/blog/?p=295
I find it pretty easy to track keywords in Twitter, but thanks for letting me know some great services to track my business on several online services at once.
Typo: The link to Omgili leads to Radian6…
wow..it looks great
This is pretty cool…
But we’re seeing more and more analytics without direct solutions to improvement.
More on this shortly.
It’s the ability to positively effect your stats that has the greatest value.
Make sense?
Best,
ME
Interesting, looking forward to trialling it. The low costs involved make it more viable to justify monitoring not only your own brand terms, but your competitors also. it’s good to see a service on the marketplace that makes tracking social media an affordable option for pretty much everyone.
Some of the information does seem extremely in-depth, perhaps too much. It’s easy to become immersed in data without really knowing the meaning of it (thinking of the Twitter example given here).
Definitely one to watch…
sounds like MightBrand that launched at SF New Tech: http://www.foun...k.com/blog/?p=3
Techcrunch one serious question? when are you going to stop writing endless articles about twitter. If we wanted to know more about twitter wouldnt we go there? It seems like techcrunch has their hands in the twitter pockets how much are you invested techcrunch?? write something else for a change.
Leena,
Another up and coming social analytics service worth checking out is Sysomos, which offer two products – MAP and Heartbeat – to get insight on what’s happen across the social media universe.
Mark