Comments on: This is Not a Sponsored Post: Paid Conversations, Credibility & The FTC

By: FTC new guidance on blogging..$11K « CPG TECH

FTC new guidance on blogging..$11K « CPG TECH — Mon, 05 Oct 2009 19:30:53 +0000

[...] on how to keep their endorsement and testimonial ads in line with the FTC Act. Last May, we reviewed the proposed FTC guidelines that will now change the disclosure rules around paid endorsements and testimonials, and thus how [...]

By: FTC Values Sponsored Conversations at $11,000 Apiece.

FTC Values Sponsored Conversations at $11,000 Apiece. — Mon, 05 Oct 2009 19:04:25 +0000

By: "I Tell No lIes" - Disclosing Sponsored Conversations | iThnk.com

"I Tell No lIes" - Disclosing Sponsored Conversations | iThnk.com — Wed, 23 Sep 2009 23:44:28 +0000

[...] integrity are incredibly important to what they do. Recently sponsored conversations have gained great momentum as companies start to switch on to the power that influential bloggers [...]

By: 'Level 26' Launch Milks Twitter's Love For Gadgets

'Level 26' Launch Milks Twitter's Love For Gadgets — Thu, 10 Sep 2009 18:42:58 +0000

[...] stream of entries into a daily drawing for custom Level 26 HD Flip cams. Apparently despite all the backlash over so-called sponsored tweets, that eager young tweeters are still pushovers when it comes to [...]

By: OMG. OMG. OMFG.

OMG. OMG. OMFG. — Thu, 10 Sep 2009 01:47:23 +0000

[...] principal of FutureWorks, the award-winning PR and new media agency in Silicon Valley, wrote about the FTC’s vision for bloggers and web personalities at TechCrunch: In a discussion with Mary Engle, the acting deputy director for the Bureau of [...]

By: Disclosure Of Sponsored Conversations - A Solution | iThnk

Disclosure Of Sponsored Conversations - A Solution | iThnk — Sun, 30 Aug 2009 01:26:29 +0000

[...] integrity are incredibly important to what they do. Recently sponsored conversations have gained great momentum as companies start to switch on to the power that influential bloggers have, and services like IZEA [...]

By: John Rass

John Rass — Mon, 03 Aug 2009 13:42:51 +0000

Instead of the blogger getting free samples of the product. The brand should offer to have an exclusive giveaway of X amount of products (depending on the cost to the brand) for the blogger and that way more people get to sample the product and it’s not paying for a positive review basically. The brand could get more feedback, the blogger benefits by getting more buzz and everyone wins and everyone knows the brand is working with the blog/site.

By: I'm A PIG

I'm A PIG — Wed, 29 Jul 2009 16:27:36 +0000

[...] This is Not a Sponsored Post: Paid Conversations, Credibility & The FTC (techcrunch.com) [...]

By: Tune Up Your PC » Post Topic » Does Advertising Guide Content?

Tune Up Your PC » Post Topic » Does Advertising Guide Content? — Mon, 27 Jul 2009 05:10:16 +0000

[...] This post started as a collection of thoughts on the AP’s decisions around how they want their content handled on the web. Somehow this lead me to thinking about the FTC’s proposal for guidelines about full disclosure. [...]

By: ArticleSave :: Uncategorized :: Full Disclosure: Sponsored Conversations on Twitter Raise Concerns, Prompt Standards

Sun, 26 Jul 2009 06:11:20 +0000

[...] light of the FTC’s recent scrutiny of Social Media practices and the activity that connects brands to influencers and ultimately [...]

By: Full Disclosure: Sponsored Conversations on Twitter Raise Concerns, Prompt Standards | The IT Chronicle

Sun, 26 Jul 2009 00:32:25 +0000

[...] light of the FTC’s recent scrutiny of Social Media practices and the activity that connects brands to influencers and ultimately [...]

By: Full Disclosure: Sponsored Conversations on Twitter Raise Concerns, Prompt Standards

Sat, 25 Jul 2009 13:49:41 +0000

[...] light of the FTC’s recent scrutiny of Social Media practices and the activity that connects brands to influencers and ultimately [...]

By: Paid For Posts No More –

Paid For Posts No More – — Wed, 22 Jul 2009 00:55:15 +0000

[...] to a recent article on TechCrunch, under new FTC guidelines “Even Citizen Journalists Must Disclose Paid Endorsements.” [...]

By: This is Not a Sponsored Post: Paid Conversations, Credibility & The FTC « Más sobre el word-of-mouth, buzz, blogging y social media

Tue, 21 Jul 2009 08:04:26 +0000

[...] is Not a Sponsored Post: Paid Conversations, Credibility & The FTC El post de Brian Solis en TechCrunch nos da una visión excelente del estado en EEUU sobre la retribución de bloggers [...]

By: The Brand Ambassador Marketing Model Guide « Argument

The Brand Ambassador Marketing Model Guide « Argument — Thu, 09 Jul 2009 12:16:46 +0000

[...] Read more… [...]

By: The Brand Ambassador Marketing Model Guide | 1 RSSBLOG.com

The Brand Ambassador Marketing Model Guide | 1 RSSBLOG.com — Wed, 08 Jul 2009 14:31:27 +0000

[...] This Is Not a Sponsored Post: Paid Conversations, Credibility & The FTC Many expert and lifestyle “citizen” bloggers and online weblebrities are creating communities around their personas as they freely and actively share personal and identifiable experiences online, in social networks and also in the real world. Those who can successfully connect their stories to others in and around their peer groups earn trust, visibility and authority – limited only by ambition and ingenuity. They’re rewarded for their presence and ability to point their followers in strategic directions. [...]

By: Maybe we should get the FTC to change our diapers as well — Shooting at Bubbles

Maybe we should get the FTC to change our diapers as well — Shooting at Bubbles — Wed, 24 Jun 2009 00:36:16 +0000

[...] Hopkins talked about this very thing a month ago. Not to mention the fact that Mark (as well as Brian Solis) wrote some posts examining this move by the FTC – so where have the rest of you hotshots [...]

By: This is Not a Sponsored Post: What You Need to Know About Sponsored Conversations & the FTC | PR2.0

Mon, 15 Jun 2009 19:48:52 +0000

[...] What follows is the unfiltered version of my latest TechCrunch post, “This is Not a Sponsored Post: Paid Conversations, Credibility & The FTC.“ [...]

By: Cashing Out: Week of May 24th -31st 2009 in Online Marketing News | rapid-DEV.net

Mon, 15 Jun 2009 06:07:49 +0000

[...] on Forbes the article directly here). Plus Brian Solis of PR 2.0 has written an excellent in depth post on the proposed FTC rules entitled “This is Not a Sponsored Post: Paid Conversations, [...]

By: Brain Solis and Techcrunch Blatantly Wrong About The Consequences Of Sponsored Reviews With Google | rapid-DEV.net

Mon, 15 Jun 2009 06:05:29 +0000

[...] stating facts that are wrong is in a totally different territory Here is an excerpt for the recent fluff piece for Brian Solis on Techcrunch Seems simple enough, except two things are going to prevent this from [...]

By: Guide to Twitter for Marketers - shahidhussain.com

Guide to Twitter for Marketers - shahidhussain.com — Thu, 04 Jun 2009 17:42:12 +0000

[...] and mitigate the risk, and that’s just what companies like Izea do (although the FTC may have something to say about it). Here’s their side of the [...]

By: Cashing Out: Week of May 24th -31st 2009 in Online Marketing News | Affiliate Marketing | Affiliate Networks

Mon, 01 Jun 2009 19:38:11 +0000

By: The case for trusted content sources |

The case for trusted content sources | — Mon, 01 Jun 2009 12:11:07 +0000

[...] PR 2.0 guy Brian Solis had a thorough overview of the situation recently on TechCrunch: This is Not a Sponsored Post. [...]

By: Sponsored Conversations « The Digital Vibes

Sponsored Conversations « The Digital Vibes — Sun, 31 May 2009 02:32:47 +0000

[...] 31, 2009, 10:26 am Filed under: Online presence, Social Media This is a great, but very lengthy, post by Brian Solis about sponsored conversations in social media marketing – something I truly believe is the [...]

By: onlain » Blog Archive » Bloggers con viejos vicios

onlain » Blog Archive » Bloggers con viejos vicios — Fri, 29 May 2009 16:54:24 +0000

[...] por eso la Federal Trade Commission incluyó a los bloggers (citizen journalism) dentro de quienes deben aclarar si sus posts son hechos porque quisieron o [...]