Tap Tap Revenge 2.5 Hits Tonight, Takes Steps To Consolidate Popularity
by Jason Kincaid on May 22, 2009

If you’ve got an iPhone, there’s a good chance you’ve got Tapulous’s Tap Tap Revenge installed – the game is ranked as the iPhone’s most popular game of all time. Tonight the latest update to the game lands, adding a handful of new features including themes, “battles”, and a new song import feature. The features are part of the latest update of Tap Tap Revenge 2, which you can download for free here (if you already have the app you can just update it).

One of the most notable additions to the game is the introduction of themes. While the premium versions of TTR have featured a variety of color palettes and effects, the main version of the game has maintained the same color scheme for every song. Now Tapulous will be able to embed new themes with each new song that is downloaded, and songs that are imported from the premium games will retain their themes as well. This may not sound like a big deal, but as anyone who has played Guitar Hero or Rock Band can attest to, variation in the game’s appearance can really add to its replay value.

The other major addition to the game is the ability to import songs purchased through the premium editions of Tap Tap Revenge. Since late last year, Tapulous has been regularly releasing premium custom editions of TTR with music licensed from major artists, including Coldplay, NIN, and most recently, Dave Matthews Band. Before now if you wanted to play these songs, you’d have to boot into each game. Now Tapulous’s server can detect which songs your device should have access to, and will allow you to download them for play through the main application.

Tapulous is clearly looking to channel its popularity into a single application rather than have it scattered across multiple premium apps, and these new features are the latest steps in that direction. TTR is quickly gaining steam with major artists – last week it featured the hit single “Gives You Hell” by the All American Rejects as a free song, which was downloaded over 500,000 times. And once the iPhone 3.0 software update is released this summer, users will be able to buy premium songs directly through the flagship TTR app instead of having to download them as their own applications. Labels are taking notice, and they’re sure to become even more interested when they can sell their songs on an integrated TTR music store.

But Tapulous is going to face one major obstacle along the way: microtransactions are only going to be supported for paid applications on the App Store, and the flagship TTR games have always been free. Which means Tapulous will have to find a way to convince its millions of users to cough up 99 cents for TTR3.

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  • sounds pretty mad. Looking forward to it. Though the appeal of TTR2 was the lack of payment needed. Its nice having secure, fun games with replay value that are free. Its such an entertaining game and if they slap price tags on all the good stuff i dont think i would value it as much. TTR2 Rolando Bejeweled 2 Super Monkey Ball Dactyl iShoot iFoosball Jelly Car and Flick Bowling pretty much sums up what i do in school at the moment.. Price tags are OK. But 99c a song for a crappier guitar hero just doesn’t seem good for value.

  • I’ll pay .99c for TTR3 depending on the pricing of add-on songs. If they’re more than .99c each, no dice.

    Also, it’s probably not possible because of copyright issues, but I would pay $9.99 for a future TTR app if I could import songs from my music library.

  • Easy. TTR3 will be free, TTR3pro will cost 99 cents and you will be able to chose 1 of the 20 or so albums for free. You dont have to buy TTR cold play anymore just buy TTR3 pro and chose coldplay as your free update, also you will be able to buy more artist in the future.

  • I like this game: it’s so challenging on my iPhone. But I wouldn’t pay a dime for it. Apple should have given us a free download for this game, and Apple should pay for it.

  • why does everyone thinks apps should be free. real humans make these. they deserve to be paid. 99cents is the price of a candy bar for pete’s sake.
    stop being cheap babies.

  • are you really making articles about UPDATES on lame rehashed games on a phone? amazing…

    • Sure, it aint much, but it’s really popular for some reason. As someone who just paid $7 to buy a terrible version of tetris for my crappy non-iphone, i can attest that it’s not just quality that inspires me to open my wallet…
      David

  • How do you import the tracks from the Coldplay and Dance TTRs?

  • Looks promising.. looks like I have another game to collect now..

  • Easy – not only is OS3 adding the micropayments in game – they’re also adding in iPod library access support.

    I’d definitely pay for Tap Tap 3, if they let me use my own songs from my iPod. :D Can’t wait

  • God now I’m going to be really busy stopping people at meetings. No meeting for you!
    Http://themeetingnazi.com

  • If the prize is good people will buy it…

  • Wow, mixed opinions all over here!

  • why am i wasting my time on reading time waste games! seems like every brain is focused on making others waste time some or other way…ppl don’t we have better things in the world to do!

  • Introducing micropayments into a single player game is probably harder than doing so for multiplayer/social games, such as those on Facebook by Zynga etc. The “battles” is probably a step to push it in this direction.

  • Wondering if iPhone falls in the same market segment as Nintendo DSi
    - Nintendo DSi for kids
    - iPhone for adults
    The specifications of the devices are rather similar, but the Nintendo costs less.

    In numbers Nintendo DS* will outsell the iPhone by far.
    Both companies control the software distribution through an online shop.

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