Last year we called on Google to let users have the option of making Google Analytics data public. Today they’ve done that, in a fashion. They aren’t aggregating the data into a public site (although adding it to Google Trends over time would make sense). But they are allowing websites to access the data via an API and publish it to the web or in applications.
Many users are clamoring for a simpler way to share their Analytics traffic data with their external stakeholders. These stakeholders, such as investors and advertisers, typically use data reported by other services to evaluate the performance of a company. Many times these estimates are significantly different than that from Google Analytics.
One way to share your Analytics data with everyone is to use our recent integration with Google Ad Planner. With this, you can replace Ad Planner traffic estimates with actual data collected by Google Analytics.
Now you can use the Google Analytics Data Export API to create your own integrations to share Google Analytics data with everyone. For example, if you use WordPress blogging software, you can display Google Analytics traffic data directly on your website using the new Analyticator plugin by Sprial Web Consulting.
WordPress users can download a plugin here.
Transparency is good. This is going to be a popular way to share metrics with advertisers and users.