There are not many startups that set out to save peoples lives – unless you count the generic use of things like Twitter to get the word out fast about an earthquake or some other life-threatening event. But then again there aren’t that many aiming for the extreme niche of mountain rescue teams. But Decisions For Heroes, which just launched, is aiming to do just that, and it just goes to show how far the application of social data to a problem can reach.

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