VoxPop.TV, a San Francisco-based startup that creates embeddable pop culture contextual games for publishers like Entertainment Weekly, E! Online, and Maxim, has raised $1.5 million in Series B funding led by Hearst Interactive Media, with original investor True Ventures participating. VoxPop raised $2 million in Series A funding from True Ventures in 2007.
VoxPop will use the additional funding to drive additional product development of its gaming platform. VoxPop’s games, which are often created specifically for publishers and are ad-supported, are based on opinions and predictions on topics and current events (like the Oscars or the Grammy awards). Games range from an E! Online game on what celebrity wore the best outfit to an awards show to picking brackets for March Madness at NCAA.com.
VoxPop has also turned its pop culture games into free, shareable widgets for anyone to post on a blog, social networking site or website. Users can even create a “game lobby” of sorts by adding multiple games to a page.
These are ‘fluff’ games with a short shelf life. Silly.
I guess the 5 million people who played in ESPN’s march madness are silly too
You can’t compare the value with it’s popularity.
I have played around with some of the VoxPop games and they are pretty fun and addictive. It’s interesting to see that several large companies are working with them now–there must be something going on there.
This looks like a hot company to watch.
Congratulations!! VoxPop has done some really cool stuff and I am excited to see what the future will bring.
nonsense.
These guys are solid solid solid. I have zero financial interest in voxpop but I’ve worked with Mike Derezin and Tony Conrad from True Ventures before… they are both super guys and very smart.
Congratulations Voxpop Team!! Happy to hear you guys are doing well.
Mike, Bill & Michael – kudos on the new round and thrilled to work with Darcy & the gang at Hearst Interactive.
Congrats to the Voxpop team. Well done!!
Jon
someone is sleeping with someone….