Comments on: Billing Revolution’s ‘Single-Click’ Mobile Payment Service Now Accessible Via SMS Ads

By: Engago team

Engago team — Mon, 18 May 2009 09:46:54 +0000

Sending SMS is expensive especially as this requires a Service Level Agreement that the SMS is delivered within reasonable time (less than 10 seconds).

As the US is running several years behind Europe /Asia in Mobiles, these type of solutions have been provided and failed in the market in Europe.

Premium SMS is organized and controlled by the operators and they will make sure they keep their control over this business.

By: Tariq

Tariq — Fri, 15 May 2009 15:28:56 +0000

Interesting to see such pessimism from individuals. The industry has been searching in vane for alternatives to carrier managed billing.

I am all for solutions like this and intend to evaluate.

By: ringlerun

ringlerun — Fri, 15 May 2009 15:23:54 +0000

huh? what’s the big deal.. you need GPRS or wifi / data connectivity to get “the job finished”… anyone can do this… great that they are streamlining it, but seriously.. WHAT is the BIG deal?

By: Jeff Hurder

Jeff Hurder — Fri, 15 May 2009 14:51:29 +0000

I think this is a great opportunity for advertisers. 3.5% plus 50 including credit card fees is a GREAT DEAL. What don’t you guys get?? Operators will never support physical goods or credit cards…

It kills me that we’re all still worrying about the Operators bottom line in this economy! Yeah, that is first priority in mobile-”what about the operator”.

My take (and i’ve been buying mobile media for 7 years) is that this is one of the first examples of ROI in a mobile ad campaign! Who cares about clicks on wap banners?-clicks don’t pay the bills kiddies.. How about sell products! How about; this drives data revenues to operators.

Jeff

By: Melvin

Melvin — Fri, 15 May 2009 13:32:05 +0000

They make some crucial mistakes, but I will follow the steps of this company very close!

By: Small Business

Small Business — Fri, 15 May 2009 13:31:00 +0000

The 50 cent flat fee is a pity because it will give pause to businesses which might benefit from mobile payments as an added option and convenience for their customers: low-ticket books, dvd and other media rentals, take-out food, movie tickets for which 50 cents represents considerably more than a few percent of product price. There will surely be competitors who can do it cheaper. Their website FAQ also needs to describe what kind of UI, if any, they offer merchants to track sales. On the other hand, sign-up looks straightforward.

By: TheTruthNotPaulPierce

TheTruthNotPaulPierce — Fri, 15 May 2009 13:29:05 +0000

The SMS providers will not like this at all.

This competes with Premium SMS.

It is simply not allowed by carriers to abuse the SMS system and take payments offline.

I give them 30 days before all the carriers reject their short codes due to “Non Traditional SMS Payments”

By: Adolf bin Streisand

Adolf bin Streisand — Fri, 15 May 2009 13:12:00 +0000

So consumers need to link their cards to BR’s system and publishers need to advertise on MoVoxx and then we will enjoy normal web banner click throughs or less given it’s a transaction.

Yeah, this will work.