Comments on: Google Makes A Great TV Commercial For Chrome, Assuming You Already Know What It Is

By: Search This: The REAL Google Marketing Model | Atomic Tango

Search This: The REAL Google Marketing Model | Atomic Tango — Thu, 20 Aug 2009 04:35:22 +0000

[...] 5/8/9: Well, what do we have here? A television commercial by Google? Who’da thunk? Apparently, the search giant was stunned at the slow adoption rate of its [...]

By: The Far Edge » Blog Archive » Nobody Recognizes The Chrome Icon, So Google Wants You To Make A Video About It

Fri, 12 Jun 2009 02:37:22 +0000

[...] This is not a Bing-style marketing blitz on TV and everywhere else. Although, Google is not above running ads on TV anymore. Browsers are a new market for Google where it still has practically zero mindshare. And it [...]

By: Nobody Recognizes The Chrome Icon, So Google Wants You To Make A Video About It

Nobody Recognizes The Chrome Icon, So Google Wants You To Make A Video About It — Thu, 11 Jun 2009 18:48:17 +0000

By: Lizzie Maughan

Lizzie Maughan — Sat, 16 May 2009 07:46:18 +0000

We eye tracked 30 internet users while viewing this ad. The engagement was the best of any ad we have ever tested at Think Eyetracking. For more on our eye tracking study see our blog: http://thinkeye...com/Blog/?p=158
-Lizzie.

By: donkey face

donkey face — Tue, 12 May 2009 02:25:54 +0000

If you don’t know what “Google Chrome” is, a “browser” doesn’t make much sense either. Next time just post the video and stop the criticism.

By: DanS

DanS — Mon, 11 May 2009 20:09:56 +0000

I’d agree with your last point…

By: Engago team

Engago team — Mon, 11 May 2009 09:17:46 +0000

Thus Google is now advertising toys for kids.

Where can we buy these wooden toys?
Just hope you can turn of the music while playing with it.

By: free online games for kids

free online games for kids — Mon, 11 May 2009 03:03:56 +0000

I think as most ads nowadays go, it’s really about seeing the meaning behind the face value of the ad. It’s either to portray the convergence of the ease of a physical child’s game (blocks) and the digital world (the breakout game), or the fact that Chrome has made internet browsing clean and easy. It’s interesting they actually advertise for a web browser though. Perhaps Google is trying to reach out to the non-tech community, make it more accessible for them? The Japanese might be able to read the contextual clues about it being as simple as a children’s game.

By: Google wirbt für Chrome - FROGBLOG - Catching the Digital Trends

Google wirbt für Chrome - FROGBLOG - Catching the Digital Trends — Sun, 10 May 2009 18:32:37 +0000

[...] Wie TechCrunch berichtet will Google deshalb per TV-Spot für Chrome werben. Der Spot wirkt ziemlich Google-like – aber warum man Google Chrome installieren soll, bleibt reichlich unklar: Veröffentlicht 10.05.2009, 20:31 Uhr von Martin Sauter Abgelegt unter: Research / Facts Figures [...]

By: Mattias Petter Johansson

Sun, 10 May 2009 17:52:49 +0000

I really like this ad.

By: Google Chrome TV Ad In Japan

Google Chrome TV Ad In Japan — Sun, 10 May 2009 11:12:43 +0000

[...] because this ad has been running since January! If you want to read more about the ad then head to Techcrunch, Mashable and [...]

By: Peter

Peter — Sat, 09 May 2009 23:09:49 +0000

In a nutshell: shite. Nobody will have any freaking idea what chrome is. People outside the tech community need it to be explained in simple terms.

By: Vadim

Vadim — Sat, 09 May 2009 16:47:44 +0000

Google have made a great strategic error with Chrome. The people who likely to try it are early adopter silicon valley crowd are in majority using Macs. So they could not try and promote this technology.

By: nick

nick — Sat, 09 May 2009 15:58:24 +0000

Yeah, I get it, but also, wtf.

By: privacy breach

privacy breach — Sat, 09 May 2009 13:34:11 +0000

By making unibar, google wants to know what we type in address bar too, other than that in search bar, in the name of suggestions.

By: Anand

Anand — Sat, 09 May 2009 10:03:28 +0000

“I mean, for the vast majority of TechCrunch readers it’s a given that Chrome is a browser, but for the masusive audience needed to turn Chrome into a contender against the likes of Internet Explorer? Not so much.”

If only you use the same logic while discussing Twitter every second post here…

Now, don’t laugh condescendingly upon my Twitter annoyance..just give it a frigging thought.

By: Splish Splash

Splish Splash — Sat, 09 May 2009 05:58:31 +0000

“The commercial links Chrome to childsplay,”

Yes, Chrome is a child’s toy that changes your registry so it can spy on you. Let’s all download and play with the great children’s spy machine, Chrome.

By: Will

Will — Sat, 09 May 2009 05:56:55 +0000

Is Google reading from the Microsoft playbook on how to waste money? This commercial is just pissing money down the drain. So many better ways to get people to use Chrome. They should focus on partnerships if they want people to use it.

By: monthsforever

monthsforever — Sat, 09 May 2009 04:26:53 +0000

nice. i like it. i wish there was a real install for mac.

By: VOIPEnthusiast

VOIPEnthusiast — Sat, 09 May 2009 03:06:11 +0000

It is funny that the company whose revenue model relies on having marketing $$ re-routed from traditional advertising to the web, is using traditional advertising channels to market it’s products

By: Gagan Biyani

Fri, 08 May 2009 23:35:18 +0000

They seem to be subscribing to a similar advertising theory as Gatorade (see http://www.yout...h?v=cGKAVAAHdWc). Many of you have probably seen this ad (if you still watch ads at all) – it includes some of the most famous athletes/competitors in the world and just talks about what “G” means (e.g. “G is the heart, hustle and soul of the game). They don’t mention or show the product. In fact, they don’t even have a lightning to indicate its a gatorade brand.

I personally agree that this model is an ineffective way to advertise and am frankly surprised that Google is putting it on TV, much less anywhere else. I think Chrome has so many easy-to-explain advantages over IE that they could easily have ads that are similar in style to the iPhone ones.

One thing, though, that may mitigate the downside to putting up an ad that doesn’t describe the product is that pretty much everyone uses google.com to search, and anytime you’re on google.com you could just click on the link there and learn more about google chrome. Since its on the website 24/7 – maybe they figure the ad will pique the curiosity of those who are already ignoring the google.com plug for Google Chrome?

By: Matthias Heil

Fri, 08 May 2009 23:32:09 +0000

What is it with you people? How many commercials really do tell you about the product? It’s all about the atmosphere, the cool-/hipness factor, and that’s about it. The commercial links Chrome to childsplay, thus “ungeeking” it respectively making it more accessible for a larger audience. People are clever enough to recognise browser buttons (I hope). Anyway, I love it, and hope it will work. – Ceterum censeo nothing’s going to part me from my Firefox, though, not even speed…-)

By: François

François — Fri, 08 May 2009 23:20:45 +0000

Ok … I don’t want to sound like I’m an advertising man at all or like I read books and stuff … still … we can’t just judge this commercial using our western point of views. IT IS A COMMERCIAL FOR JAPAN > E.T Hall … they are “high context” … which means you don’t show how the product actually works in an add … you don’t even show the product … it’s all about the idea … just take a few sec and compare the american wii fit ad and with the japanese one … you’ll get the idea … If I were japanese this commercial would prob’ rock my socks. peace out dudes and dudettes

By: Matt

Matt — Fri, 08 May 2009 22:41:37 +0000

google.jump(shark)

By: Search This: The REAL Google Marketing Model « Cool Rules Pronto

Search This: The REAL Google Marketing Model « Cool Rules Pronto — Fri, 08 May 2009 22:36:21 +0000

[...] 5/8/9: Well, what do we have here? A television commercial by Google? Who’da thunk? Apparently, the search giant was stunned at the slow adoption rate of its [...]