Comments on: Sequoia-Backed Kenshoo Moves to San Francisco http://www.techcrunch.com/2009/05/05/sequoia-backed-kenshoo-moves-to-san-francisco/ Startup and Technology News Fri, 27 Nov 2009 01:56:54 -0800 hourly 1 By: Can Israel’s RankAbove Become Kenshoo’s Siamese Twin? | Roi Carthy :: A Dude on the Interwebs http://www.techcrunch.com/2009/05/05/sequoia-backed-kenshoo-moves-to-san-francisco/comment-page-1/#comment-3089439 Can Israel’s RankAbove Become Kenshoo’s Siamese Twin? | Roi Carthy :: A Dude on the Interwebs Wed, 11 Nov 2009 11:08:07 +0000 http://www.techcrunch.com/?p=62097#comment-3089439 [...] million—to get the most out of their SEO juice. In many ways, RankAbove is the flipside of hotshot Kenshoo, which aims at the same target market but with an SEM [...] [...] million—to get the most out of their SEO juice. In many ways, RankAbove is the flipside of hotshot Kenshoo, which aims at the same target market but with an SEM [...]

]]> By: Can Israel’s RankAbove Become Kenshoo’s Siamese Twin? http://www.techcrunch.com/2009/05/05/sequoia-backed-kenshoo-moves-to-san-francisco/comment-page-1/#comment-3089223 Can Israel’s RankAbove Become Kenshoo’s Siamese Twin? Wed, 11 Nov 2009 08:21:28 +0000 http://www.techcrunch.com/?p=62097#comment-3089223 [...] million—to get the most out of their SEO juice. In many ways, RankAbove is the flipside of hotshot Kenshoo, which aims at the same target market but with an SEM [...] [...] million—to get the most out of their SEO juice. In many ways, RankAbove is the flipside of hotshot Kenshoo, which aims at the same target market but with an SEM [...]

]]> By: Mne http://www.techcrunch.com/2009/05/05/sequoia-backed-kenshoo-moves-to-san-francisco/comment-page-1/#comment-2952612 Mne Thu, 27 Aug 2009 23:20:10 +0000 http://www.techcrunch.com/?p=62097#comment-2952612 Google acquired DoubleClick for their display ad server, not the PPC tool. That portion is now dated and Google has no interest in investing in it -- I know people who worked for that division (pre-acquisition) who have since been laid off. Basically, Google sees having a PPC tool as a conflict of interest -- why would they bother acquiring another one? Google acquired DoubleClick for their display ad server, not the PPC tool. That portion is now dated and Google has no interest in investing in it — I know people who worked for that division (pre-acquisition) who have since been laid off.

Basically, Google sees having a PPC tool as a conflict of interest — why would they bother acquiring another one?

]]> By: Is Sequoia China in Trouble? - 暖经济 http://www.techcrunch.com/2009/05/05/sequoia-backed-kenshoo-moves-to-san-francisco/comment-page-1/#comment-2753458 Is Sequoia China in Trouble? - 暖经济 Mon, 18 May 2009 09:46:51 +0000 http://www.techcrunch.com/?p=62097#comment-2753458 [...] deal, and he’s fond of telling reporters that’s because of all the opportunity. I asked him at Kenshoo’s recent US launch party about the unique challenges of investing in China versus the US, Europe or Israel. He said he [...] [...] deal, and he’s fond of telling reporters that’s because of all the opportunity. I asked him at Kenshoo’s recent US launch party about the unique challenges of investing in China versus the US, Europe or Israel. He said he [...]

]]> By: Did Techcrunch pull down post about Sequoia China? « Der Don http://www.techcrunch.com/2009/05/05/sequoia-backed-kenshoo-moves-to-san-francisco/comment-page-1/#comment-2752367 Did Techcrunch pull down post about Sequoia China? « Der Don Sun, 17 May 2009 03:04:18 +0000 http://www.techcrunch.com/?p=62097#comment-2752367 [...] deal, and he’s fond of telling reporters that’s because of all the opportunity. I asked him at Kenshoo’s recent US launch party about the unique challenges of investing in China versus the US, Europe or Israel. He said he [...] [...] deal, and he’s fond of telling reporters that’s because of all the opportunity. I asked him at Kenshoo’s recent US launch party about the unique challenges of investing in China versus the US, Europe or Israel. He said he [...]

]]> By: Mash123 » Is Sequoia China in Trouble? http://www.techcrunch.com/2009/05/05/sequoia-backed-kenshoo-moves-to-san-francisco/comment-page-1/#comment-2751479 Mash123 » Is Sequoia China in Trouble? Sat, 16 May 2009 07:01:49 +0000 http://www.techcrunch.com/?p=62097#comment-2751479 [...] of tel&#108&#105&#110g reporters that’s because of all the opportunit&#121&#46&#32I asked him at Kenshoo’s recent US launch party &#97&#98&#111ut the unique challenges of investing in China ver&#115&#117&#115 the US, Europe or [...] [...] of tel&#108&#105&#110g reporters that’s because of all the opportunit&#121&#46&#32I asked him at Kenshoo’s recent US launch party &#97&#98&#111ut the unique challenges of investing in China ver&#115&#117&#115 the US, Europe or [...]

]]> By: Is Sequoia China in Trouble? | Tech-Framers http://www.techcrunch.com/2009/05/05/sequoia-backed-kenshoo-moves-to-san-francisco/comment-page-1/#comment-2751445 Is Sequoia China in Trouble? | Tech-Framers Sat, 16 May 2009 06:04:36 +0000 http://www.techcrunch.com/?p=62097#comment-2751445 [...] deal, and he’s fond of telling reporters that’s because of all the opportunity. I asked him at Kenshoo’s recent US launch party about the unique challenges of investing in China versus the US, Europe or Israel. He said he [...] [...] deal, and he’s fond of telling reporters that’s because of all the opportunity. I asked him at Kenshoo’s recent US launch party about the unique challenges of investing in China versus the US, Europe or Israel. He said he [...]

]]> By: Is Sequoia China in Trouble? | The Good NET Guide http://www.techcrunch.com/2009/05/05/sequoia-backed-kenshoo-moves-to-san-francisco/comment-page-1/#comment-2751366 Is Sequoia China in Trouble? | The Good NET Guide Sat, 16 May 2009 04:20:51 +0000 http://www.techcrunch.com/?p=62097#comment-2751366 [...] deal, and he’s fond of telling reporters that’s because of all the opportunity. I asked him at Kenshoo’s recent US launch party about the unique challenges of investing in China versus the US, Europe or Israel. He said he [...] [...] deal, and he’s fond of telling reporters that’s because of all the opportunity. I asked him at Kenshoo’s recent US launch party about the unique challenges of investing in China versus the US, Europe or Israel. He said he [...]

]]> By: Is Sequoia China in Trouble? | UpOff.com http://www.techcrunch.com/2009/05/05/sequoia-backed-kenshoo-moves-to-san-francisco/comment-page-1/#comment-2751361 Is Sequoia China in Trouble? | UpOff.com Sat, 16 May 2009 04:16:11 +0000 http://www.techcrunch.com/?p=62097#comment-2751361 [...] deal, and he’s fond of telling reporters that’s because of all the opportunity. I asked him at Kenshoo’s recent US launch party about the unique challenges of investing in China versus the US, Europe or Israel. He said he [...] [...] deal, and he’s fond of telling reporters that’s because of all the opportunity. I asked him at Kenshoo’s recent US launch party about the unique challenges of investing in China versus the US, Europe or Israel. He said he [...]

]]> By: The Tech Town » Is Sequoia China in Trouble? http://www.techcrunch.com/2009/05/05/sequoia-backed-kenshoo-moves-to-san-francisco/comment-page-1/#comment-2751355 The Tech Town » Is Sequoia China in Trouble? Sat, 16 May 2009 04:05:26 +0000 http://www.techcrunch.com/?p=62097#comment-2751355 [...] deal, and he’s fond of telling reporters that’s because of all the opportunity. I asked him at Kenshoo’s recent US launch party about the unique challenges of investing in China versus the US, Europe or Israel. He said he [...] [...] deal, and he’s fond of telling reporters that’s because of all the opportunity. I asked him at Kenshoo’s recent US launch party about the unique challenges of investing in China versus the US, Europe or Israel. He said he [...]

]]> By: Tech Whiz Underground » Is Sequoia China in Trouble? http://www.techcrunch.com/2009/05/05/sequoia-backed-kenshoo-moves-to-san-francisco/comment-page-1/#comment-2751342 Tech Whiz Underground » Is Sequoia China in Trouble? Sat, 16 May 2009 03:42:19 +0000 http://www.techcrunch.com/?p=62097#comment-2751342 [...] deal, and he’s fond of telling reporters that’s because of all the opportunity. I asked him at Kenshoo’s recent US launch party about the unique challenges of investing in China versus the US, Europe or Israel. He said he [...] [...] deal, and he’s fond of telling reporters that’s because of all the opportunity. I asked him at Kenshoo’s recent US launch party about the unique challenges of investing in China versus the US, Europe or Israel. He said he [...]

]]> By: Is Sequoia China in Trouble? | Viningmedia Nieuws http://www.techcrunch.com/2009/05/05/sequoia-backed-kenshoo-moves-to-san-francisco/comment-page-1/#comment-2751340 Is Sequoia China in Trouble? | Viningmedia Nieuws Sat, 16 May 2009 03:41:11 +0000 http://www.techcrunch.com/?p=62097#comment-2751340 [...] deal, and he’s fond of telling reporters that’s because of all the opportunity. I asked him at Kenshoo’s recent US launch party about the unique challenges of investing in China versus the US, Europe or Israel. He said he [...] [...] deal, and he’s fond of telling reporters that’s because of all the opportunity. I asked him at Kenshoo’s recent US launch party about the unique challenges of investing in China versus the US, Europe or Israel. He said he [...]

]]> By: Trade Jim News » Is Sequoia China in Trouble? http://www.techcrunch.com/2009/05/05/sequoia-backed-kenshoo-moves-to-san-francisco/comment-page-1/#comment-2751324 Trade Jim News » Is Sequoia China in Trouble? Sat, 16 May 2009 03:34:46 +0000 http://www.techcrunch.com/?p=62097#comment-2751324 [...] deal, and he’s fond of telling reporters that’s because of all the opportunity. I asked him at Kenshoo’s recent US launch party about the unique challenges of investing in China versus the US, Europe or Israel. He said he [...] [...] deal, and he’s fond of telling reporters that’s because of all the opportunity. I asked him at Kenshoo’s recent US launch party about the unique challenges of investing in China versus the US, Europe or Israel. He said he [...]

]]> By: Is Sequoia China in Trouble? http://www.techcrunch.com/2009/05/05/sequoia-backed-kenshoo-moves-to-san-francisco/comment-page-1/#comment-2751315 Is Sequoia China in Trouble? Sat, 16 May 2009 03:25:08 +0000 http://www.techcrunch.com/?p=62097#comment-2751315 [...] deal, and he’s fond of telling reporters that’s because of all the opportunity. I asked him at Kenshoo’s recent US launch party about the unique challenges of investing in China versus the US, Europe or Israel. He said he [...] [...] deal, and he’s fond of telling reporters that’s because of all the opportunity. I asked him at Kenshoo’s recent US launch party about the unique challenges of investing in China versus the US, Europe or Israel. He said he [...]

]]> By: SearchQuant http://www.techcrunch.com/2009/05/05/sequoia-backed-kenshoo-moves-to-san-francisco/comment-page-1/#comment-2746699 SearchQuant Wed, 13 May 2009 17:18:40 +0000 http://www.techcrunch.com/?p=62097#comment-2746699 "Why would Google buy a SEM company that works across search engines(again)? Google already bought DoubleClick which already has Dart Search which is a SEM tool." While I agree that Kenshoo's not likely to be acquired by Google, Dart Search should not be confused with any modern-day SM tool. Dart Search hasn't had any signficant development resource put behind it in 3+ years and agencies and advertisers are moving away from it in droves. “Why would Google buy a SEM company that works across search engines(again)? Google already bought DoubleClick which already has Dart Search which is a SEM tool.”

While I agree that Kenshoo’s not likely to be acquired by Google, Dart Search should not be confused with any modern-day SM tool. Dart Search hasn’t had any signficant development resource put behind it in 3+ years and agencies and advertisers are moving away from it in droves.

]]> By: Kai http://www.techcrunch.com/2009/05/05/sequoia-backed-kenshoo-moves-to-san-francisco/comment-page-1/#comment-2746657 Kai Wed, 13 May 2009 17:09:23 +0000 http://www.techcrunch.com/?p=62097#comment-2746657 "One executive said, “Google will buy them for $150 million to $200 hundred million once they figure out they need them.” There were nods all around." Why would Google buy a SEM company that works across search engines(again)? Google already bought DoubleClick which already has Dart Search which is a SEM tool. Stopping drinking the kool aid! Techcrunch is getting worse and worse. “One executive said, “Google will buy them for $150 million to $200 hundred million once they figure out they need them.” There were nods all around.”

Why would Google buy a SEM company that works across search engines(again)? Google already bought DoubleClick which already has Dart Search which is a SEM tool.

Stopping drinking the kool aid!

Techcrunch is getting worse and worse.

]]> By: SearchQuant http://www.techcrunch.com/2009/05/05/sequoia-backed-kenshoo-moves-to-san-francisco/comment-page-1/#comment-2744957 SearchQuant Wed, 13 May 2009 00:06:45 +0000 http://www.techcrunch.com/?p=62097#comment-2744957 I run SEM sales for Omniture and prior to that managed sales at Efficient Frontier. Both Omniture and Efficient Frontier are 4-5X bigger than Kenshoo in terms of spend under management (probably 10X bigger after you take out the Sequoia fluff). Likewise, there are 4-5 other SEM platform firms that are 3-5X bigger than Kenshoo. So first off, Kenshoo's mice nuts right now and it's for them to prove otherwise. Second, I'm of the opinion that next-gen SEM is going to be all about integrating SEM management with other online & offline marketing, optimizing to online *& offline* conversion metrics, and conducting never-ending MVT & behavioral targeting to improve conversion rates. Kenshoo is a nice little SEM-only platform, but that's all it is and yet search is less & less a standalone marketing channel every day. I like the guys running Kenshoo and have a lot of respect for the initial sales team, but let's be realistic - if they can't clearly communicate what's unique about them on their website, it's probably not unique. Lastly, SEM fees have dwindled as a result of too many VC-funded startups *already* in the space. There are going to be some ugly, gory, SEM startup deaths over the next 24 months, and Kenshoo's main attraction is perhaps that they got their VC infusion latest. It's like the board game RISK: he who has the most recent match can do a lot of damage, but good strategy ultimately triumphs. Omniture's going to end up dominating the space just as they have with analytics, that's my bet ad that's why I'm working for them. I run SEM sales for Omniture and prior to that managed sales at Efficient Frontier. Both Omniture and Efficient Frontier are 4-5X bigger than Kenshoo in terms of spend under management (probably 10X bigger after you take out the Sequoia fluff). Likewise, there are 4-5 other SEM platform firms that are 3-5X bigger than Kenshoo. So first off, Kenshoo’s mice nuts right now and it’s for them to prove otherwise.

Second, I’m of the opinion that next-gen SEM is going to be all about integrating SEM management with other online & offline marketing, optimizing to online *& offline* conversion metrics, and conducting never-ending MVT & behavioral targeting to improve conversion rates. Kenshoo is a nice little SEM-only platform, but that’s all it is and yet search is less & less a standalone marketing channel every day.

I like the guys running Kenshoo and have a lot of respect for the initial sales team, but let’s be realistic – if they can’t clearly communicate what’s unique about them on their website, it’s probably not unique.

Lastly, SEM fees have dwindled as a result of too many VC-funded startups *already* in the space. There are going to be some ugly, gory, SEM startup deaths over the next 24 months, and Kenshoo’s main attraction is perhaps that they got their VC infusion latest. It’s like the board game RISK: he who has the most recent match can do a lot of damage, but good strategy ultimately triumphs.

Omniture’s going to end up dominating the space just as they have with analytics, that’s my bet ad that’s why I’m working for them.

]]> By: 13 Israel-related headlines from the week of May 3, 2009 : Israel Innovation 2.0 http://www.techcrunch.com/2009/05/05/sequoia-backed-kenshoo-moves-to-san-francisco/comment-page-1/#comment-2740976 13 Israel-related headlines from the week of May 3, 2009 : Israel Innovation 2.0 Sun, 10 May 2009 21:22:32 +0000 http://www.techcrunch.com/?p=62097#comment-2740976 [...] 6. Sequoia-Backed Kenshoo Moves to San Francisco [...] [...] 6. Sequoia-Backed Kenshoo Moves to San Francisco [...]

]]> By: T http://www.techcrunch.com/2009/05/05/sequoia-backed-kenshoo-moves-to-san-francisco/comment-page-1/#comment-2736281 T Thu, 07 May 2009 21:13:03 +0000 http://www.techcrunch.com/?p=62097#comment-2736281 link not working... link not working…

]]> By: Marc Poirier http://www.techcrunch.com/2009/05/05/sequoia-backed-kenshoo-moves-to-san-francisco/comment-page-1/#comment-2734406 Marc Poirier Wed, 06 May 2009 21:33:12 +0000 http://www.techcrunch.com/?p=62097#comment-2734406 Kenshoo is a fine company with real clients and good technology, they are a direct competitor to my company so I'm quite aware of their hits and misses, which any technology company will have. Frankly I don't understand where all this kenshoo bashing is coming from, but it sure sounds to me like a lot of people here have ulterior motives. Kenshoo is a fine company with real clients and good technology, they are a direct competitor to my company so I’m quite aware of their hits and misses, which any technology company will have.

Frankly I don’t understand where all this kenshoo bashing is coming from, but it sure sounds to me like a lot of people here have ulterior motives.

]]> By: jdragon http://www.techcrunch.com/2009/05/05/sequoia-backed-kenshoo-moves-to-san-francisco/comment-page-1/#comment-2734323 jdragon Wed, 06 May 2009 20:55:31 +0000 http://www.techcrunch.com/?p=62097#comment-2734323 I like tracking202 better... I like tracking202 better…

]]> By: Really http://www.techcrunch.com/2009/05/05/sequoia-backed-kenshoo-moves-to-san-francisco/comment-page-1/#comment-2733946 Really Wed, 06 May 2009 17:46:37 +0000 http://www.techcrunch.com/?p=62097#comment-2733946 "NoSteak" -- you aren't technically inclined, are you? Kenshoo has some pretty nifty reporting, but since you are just speculating you wouldn't know that now would you? You probably run Internet Explorer 5.0 or is it AOL 7.0? Funny how people try to lay claims about software they don't even use. Unless you are a competitor trying to spread FUD around. Kenshoo has reporting that is far superior than what top tier web analytics packages have. “NoSteak” — you aren’t technically inclined, are you? Kenshoo has some pretty nifty reporting, but since you are just speculating you wouldn’t know that now would you? You probably run Internet Explorer 5.0 or is it AOL 7.0? Funny how people try to lay claims about software they don’t even use. Unless you are a competitor trying to spread FUD around. Kenshoo has reporting that is far superior than what top tier web analytics packages have.

]]> By: Really http://www.techcrunch.com/2009/05/05/sequoia-backed-kenshoo-moves-to-san-francisco/comment-page-1/#comment-2733911 Really Wed, 06 May 2009 17:22:58 +0000 http://www.techcrunch.com/?p=62097#comment-2733911 Hey "TheD" -- how have you seen Kenshoo? or have you just seen their marketing literature? Disruptive technology -- Kenshoo does have, I use it everyday and it is pretty sick what it can do. Unfortunately my PR dept won't let me say who I work for, but I use Kenshoo and it is a monstrous tool. I have used Marin and a few others and they don't even compare. Hey “TheD” — how have you seen Kenshoo? or have you just seen their marketing literature? Disruptive technology — Kenshoo does have, I use it everyday and it is pretty sick what it can do. Unfortunately my PR dept won’t let me say who I work for, but I use Kenshoo and it is a monstrous tool. I have used Marin and a few others and they don’t even compare.

]]> By: lilywhite http://www.techcrunch.com/2009/05/05/sequoia-backed-kenshoo-moves-to-san-francisco/comment-page-1/#comment-2733860 lilywhite Wed, 06 May 2009 16:56:21 +0000 http://www.techcrunch.com/?p=62097#comment-2733860 kenshoo is not for real from what I have gathered. you guys are being spun again. kenshoo is not for real from what I have gathered. you guys are being spun again.

]]> By: Shimon http://www.techcrunch.com/2009/05/05/sequoia-backed-kenshoo-moves-to-san-francisco/comment-page-1/#comment-2733859 Shimon Wed, 06 May 2009 16:56:15 +0000 http://www.techcrunch.com/?p=62097#comment-2733859 their other US customer, cafe press (also seq.) seems to have unhooked their bidding. check youtube /watch?v=xrFPfmIiiW0 one minute in their other US customer, cafe press (also seq.) seems to have unhooked their bidding. check youtube /watch?v=xrFPfmIiiW0 one minute in

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