Comments on: Corporate Tweets and the SEC: Sometimes It’s Better To Keep Your Mouth Shut http://www.techcrunch.com/2009/05/03/corporate-tweets-and-the-sec-sometimes-its-better-to-keep-your-mouth-shut/ Startup and Technology News Thu, 26 Nov 2009 19:21:42 -0800 hourly 1 By: My Twitter Sunk Your Fortune 500 Battleship — Label:Indescript http://www.techcrunch.com/2009/05/03/corporate-tweets-and-the-sec-sometimes-its-better-to-keep-your-mouth-shut/comment-page-1/#comment-2986114 My Twitter Sunk Your Fortune 500 Battleship — Label:Indescript Wed, 16 Sep 2009 13:47:21 +0000 http://www.techcrunch.com/?p=61457#comment-2986114 [...] old, but still very relevant to the discussion of information disclosure as discussed today in a post by Brian Solis, written for [...] [...] old, but still very relevant to the discussion of information disclosure as discussed today in a post by Brian Solis, written for [...]

]]> By: In Social Media, The SEC Protects Investors and Companies by Removing “Relations” from IR | PR2.0 http://www.techcrunch.com/2009/05/03/corporate-tweets-and-the-sec-sometimes-its-better-to-keep-your-mouth-shut/comment-page-1/#comment-2796492 In Social Media, The SEC Protects Investors and Companies by Removing “Relations” from IR | PR2.0 Thu, 11 Jun 2009 21:25:53 +0000 http://www.techcrunch.com/?p=61457#comment-2796492 [...] follows is the unedited version of my post on TechCrunch, “Corporate Tweets and the SEC: Sometimes It’s Better To Keep Your Mouth [...] [...] follows is the unedited version of my post on TechCrunch, “Corporate Tweets and the SEC: Sometimes It’s Better To Keep Your Mouth [...]

]]> By: Twitter for Business: Why? « Roth’s Reading Room | Content, Concepts, and Consciousness - A Digital Strategist Indulges her Curiosity http://www.techcrunch.com/2009/05/03/corporate-tweets-and-the-sec-sometimes-its-better-to-keep-your-mouth-shut/comment-page-1/#comment-2754436 Twitter for Business: Why? « Roth’s Reading Room | Content, Concepts, and Consciousness - A Digital Strategist Indulges her Curiosity Mon, 18 May 2009 22:24:08 +0000 http://www.techcrunch.com/?p=61457#comment-2754436 [...] In both cases, don’t assume that everything goes in Twitter any more than it does in a press release.  Although the SEC recently recognized blogs as “a recognized form of meeting public disclosure requirements under Regulation FD (Fair Disclosure),” the actual rules are somewhat murky, as Brian Solis discusses in his excellent TechCrunch article, Corporate Tweets and the SEC: Sometimes it’s Better to Keep Your Mouth Shut. [...] [...] In both cases, don’t assume that everything goes in Twitter any more than it does in a press release.  Although the SEC recently recognized blogs as “a recognized form of meeting public disclosure requirements under Regulation FD (Fair Disclosure),” the actual rules are somewhat murky, as Brian Solis discusses in his excellent TechCrunch article, Corporate Tweets and the SEC: Sometimes it’s Better to Keep Your Mouth Shut. [...]

]]> By: Social Media and Employee Policies « DesktopMedia’s Marketing Technology Class Blog http://www.techcrunch.com/2009/05/03/corporate-tweets-and-the-sec-sometimes-its-better-to-keep-your-mouth-shut/comment-page-1/#comment-2753748 Social Media and Employee Policies « DesktopMedia’s Marketing Technology Class Blog Mon, 18 May 2009 14:30:37 +0000 http://www.techcrunch.com/?p=61457#comment-2753748 [...] posted the TechCrunch well-written article, Corporate Tweets and the SEC: Sometimes It’s Better To Keep Your Mouth Shut, in the same vein but with much greater ramifications for entities that are publicly traded or [...] [...] posted the TechCrunch well-written article, Corporate Tweets and the SEC: Sometimes It’s Better To Keep Your Mouth Shut, in the same vein but with much greater ramifications for entities that are publicly traded or [...]

]]> By: Weekly Ten (5-04-2009) | Tech maniac http://www.techcrunch.com/2009/05/03/corporate-tweets-and-the-sec-sometimes-its-better-to-keep-your-mouth-shut/comment-page-1/#comment-2743839 Weekly Ten (5-04-2009) | Tech maniac Tue, 12 May 2009 15:22:50 +0000 http://www.techcrunch.com/?p=61457#comment-2743839 [...] 7. Corporate Tweets and the SEC: Sometimes It’s Better To Keep Your Mouth ShutLast year, I covered the landmark SEC decision to recognize corporate blogs and potentially other forms of Social Media as a recognized form of meeting public disclosure requirements under Regulation FD (Fair Disclosure) – in some cases. It was a significant validation of a widely recognized medium for sharing information between publicly-traded companies and stakeholders.More @ TechCrunch [...] [...] 7. Corporate Tweets and the SEC: Sometimes It’s Better To Keep Your Mouth ShutLast year, I covered the landmark SEC decision to recognize corporate blogs and potentially other forms of Social Media as a recognized form of meeting public disclosure requirements under Regulation FD (Fair Disclosure) – in some cases. It was a significant validation of a widely recognized medium for sharing information between publicly-traded companies and stakeholders.More @ TechCrunch [...]

]]> By: Social Media, Investor Relations and Web Disclosure | Q4 Blog http://www.techcrunch.com/2009/05/03/corporate-tweets-and-the-sec-sometimes-its-better-to-keep-your-mouth-shut/comment-page-1/#comment-2736824 Social Media, Investor Relations and Web Disclosure | Q4 Blog Fri, 08 May 2009 03:37:57 +0000 http://www.techcrunch.com/?p=61457#comment-2736824 [...] recently read an interesting article entitled “Corporate Tweets and the SEC: Sometimes It’s Better to Keep Your Mouth Shut” which provides some insights and commentary on social media, investor relations and web [...] [...] recently read an interesting article entitled “Corporate Tweets and the SEC: Sometimes It’s Better to Keep Your Mouth Shut” which provides some insights and commentary on social media, investor relations and web [...]

]]> By: Serena http://www.techcrunch.com/2009/05/03/corporate-tweets-and-the-sec-sometimes-its-better-to-keep-your-mouth-shut/comment-page-1/#comment-2734441 Serena Wed, 06 May 2009 21:45:45 +0000 http://www.techcrunch.com/?p=61457#comment-2734441 Brian, This is well done, although you already know I am going to echo Tom Becktold's comments about notice and access. Your theories are good, but there is not widespread adoption by the shareholders, and until that audience is ready for social media, many companies continue to use traditional wires to ensure broadest coverage of key messages. I also wanted to invite your readers to visit www.niri.org (national investor relations institute) - we have been actively discussing social media for the past year and plan on covering it again at this year's national conference in June. Serena Ehrlich NIRI - Los Angeles, chapter president twitter.com/serena Brian,

This is well done, although you already know I am going to echo Tom Becktold’s comments about notice and access. Your theories are good, but there is not widespread adoption by the shareholders, and until that audience is ready for social media, many companies continue to use traditional wires to ensure broadest coverage of key messages.

I also wanted to invite your readers to visit http://www.niri.org (national investor relations institute) – we have been actively discussing social media for the past year and plan on covering it again at this year’s national conference in June.

Serena Ehrlich
NIRI – Los Angeles, chapter president
twitter.com/serena

]]> By: No title http://www.techcrunch.com/2009/05/03/corporate-tweets-and-the-sec-sometimes-its-better-to-keep-your-mouth-shut/comment-page-1/#comment-2733246 No title Wed, 06 May 2009 06:19:15 +0000 http://www.techcrunch.com/?p=61457#comment-2733246 [...] analiza Brian Solis a fondo y el Financial [...] [...] analiza Brian Solis a fondo y el Financial [...]

]]> By: Jacquie http://www.techcrunch.com/2009/05/03/corporate-tweets-and-the-sec-sometimes-its-better-to-keep-your-mouth-shut/comment-page-1/#comment-2732045 Jacquie Tue, 05 May 2009 17:25:58 +0000 http://www.techcrunch.com/?p=61457#comment-2732045 Would love to also see other examples of corporate guidelines on social media. This is a great post and the SEC rules are important from an IR standpoint, but I'm also concerned about other regulators -- chiefly FINRA -- for brokerage firms specifically. Anyone have examples of an investment firm's policies on dealing with Facebook, Linked In, Twitter, etc.? Thanks! Would love to also see other examples of corporate guidelines on social media. This is a great post and the SEC rules are important from an IR standpoint, but I’m also concerned about other regulators — chiefly FINRA — for brokerage firms specifically. Anyone have examples of an investment firm’s policies on dealing with Facebook, Linked In, Twitter, etc.? Thanks!

]]> By: buesh http://www.techcrunch.com/2009/05/03/corporate-tweets-and-the-sec-sometimes-its-better-to-keep-your-mouth-shut/comment-page-1/#comment-2731714 buesh Tue, 05 May 2009 13:42:38 +0000 http://www.techcrunch.com/?p=61457#comment-2731714 did anyone notice mcdonalds twitter has no updates and 67 followers? <---- dorks I like how all the experts are commenting and plugging their contact info as to ride the coat tails of this post. way to go experts.... honestly blogging about SM is annoying. This post was cool though because it had some meat to it. Not the old "Twitter can help you. You should tweet stuff about stuff to help you with stuff. - SM EXPERT OF THE WORLD" I think there is a line with investor comm. I mean, unless all your investors are 25 buzzing around airports with iPhones. give me a break. did anyone notice mcdonalds twitter has no updates and 67 followers? <—- dorks

I like how all the experts are commenting and plugging their contact info as to ride the coat tails of this post. way to go experts….

honestly blogging about SM is annoying. This post was cool though because it had some meat to it. Not the old “Twitter can help you. You should tweet stuff about stuff to help you with stuff. – SM EXPERT OF THE WORLD”

I think there is a line with investor comm. I mean, unless all your investors are 25 buzzing around airports with iPhones. give me a break.

]]> By: Internet Marketing, Strategy & Technology Links - May 5, 2009 « Sazbean http://www.techcrunch.com/2009/05/03/corporate-tweets-and-the-sec-sometimes-its-better-to-keep-your-mouth-shut/comment-page-1/#comment-2731568 Internet Marketing, Strategy & Technology Links - May 5, 2009 « Sazbean Tue, 05 May 2009 12:05:13 +0000 http://www.techcrunch.com/?p=61457#comment-2731568 [...] Corporate Tweets and the SEC: Sometimes It’s Better To Keep Your Mouth Shut (TechCrunch) [...] [...] Corporate Tweets and the SEC: Sometimes It’s Better To Keep Your Mouth Shut (TechCrunch) [...]

]]> By: Tim FitzGerald http://www.techcrunch.com/2009/05/03/corporate-tweets-and-the-sec-sometimes-its-better-to-keep-your-mouth-shut/comment-page-1/#comment-2730941 Tim FitzGerald Tue, 05 May 2009 03:45:01 +0000 http://www.techcrunch.com/?p=61457#comment-2730941 Very interesting article about the legal implications of social communication tools. Well done! Very interesting article about the legal implications of social communication tools. Well done!

]]> By: Chad McMillan http://www.techcrunch.com/2009/05/03/corporate-tweets-and-the-sec-sometimes-its-better-to-keep-your-mouth-shut/comment-page-1/#comment-2730621 Chad McMillan Mon, 04 May 2009 23:44:08 +0000 http://www.techcrunch.com/?p=61457#comment-2730621 Good day all, This might sound boring but it’s actually an excellent topic. I am the President & CEO of a small Canadian public Company (which I will plug here so you can see how we’re experimenting with social tools (www.canadagas.ca). Personally I think there are many ways these tools can improve my business, and I’m carefully working with them to explore how. Good day all,

This might sound boring but it’s actually an excellent topic. I am the President & CEO of a small Canadian public Company (which I will plug here so you can see how we’re experimenting with social tools (www.canadagas.ca).

Personally I think there are many ways these tools can improve my business, and I’m carefully working with them to explore how.

]]> By: george http://www.techcrunch.com/2009/05/03/corporate-tweets-and-the-sec-sometimes-its-better-to-keep-your-mouth-shut/comment-page-1/#comment-2730240 george Mon, 04 May 2009 19:50:30 +0000 http://www.techcrunch.com/?p=61457#comment-2730240 This is why so many large organizations have adopted social guidelines. Some organized here such as IBM, Intel, Cisco and Sun Micro: http://www.thenewpr.com/wiki/pmwiki.php?pagename=Resources.BloggingPolicy This is why so many large organizations have adopted social guidelines. Some organized here such as IBM, Intel, Cisco and Sun Micro:
http://www.then....BloggingPolicy

]]> By: Sinjin Lee http://www.techcrunch.com/2009/05/03/corporate-tweets-and-the-sec-sometimes-its-better-to-keep-your-mouth-shut/comment-page-1/#comment-2730034 Sinjin Lee Mon, 04 May 2009 18:09:00 +0000 http://www.techcrunch.com/?p=61457#comment-2730034 wow...that was the world's most boring article wow…that was the world’s most boring article

]]> By: My Twitter Sunk Your Fortune 500 Battleship « SocialNote http://www.techcrunch.com/2009/05/03/corporate-tweets-and-the-sec-sometimes-its-better-to-keep-your-mouth-shut/comment-page-1/#comment-2730011 My Twitter Sunk Your Fortune 500 Battleship « SocialNote Mon, 04 May 2009 17:57:42 +0000 http://www.techcrunch.com/?p=61457#comment-2730011 [...] old, but still very relevant to the discussion of information disclosure as discussed today in a post by Brian Solis, written for [...] [...] old, but still very relevant to the discussion of information disclosure as discussed today in a post by Brian Solis, written for [...]

]]> By: craig coffman http://www.techcrunch.com/2009/05/03/corporate-tweets-and-the-sec-sometimes-its-better-to-keep-your-mouth-shut/comment-page-1/#comment-2729852 craig coffman Mon, 04 May 2009 16:46:33 +0000 http://www.techcrunch.com/?p=61457#comment-2729852 Don't you all get Boris' Twitter joke? He isn't really complaining about the length. Don’t you all get Boris’ Twitter joke? He isn’t really complaining about the length.

]]> By: Thomas Becktold http://www.techcrunch.com/2009/05/03/corporate-tweets-and-the-sec-sometimes-its-better-to-keep-your-mouth-shut/comment-page-1/#comment-2729834 Thomas Becktold Mon, 04 May 2009 16:25:35 +0000 http://www.techcrunch.com/?p=61457#comment-2729834 Lots of information to digest here, but I'll limit my comments to portion on the "notice-and-access" scheme for press releases and disclosure. Remember that the needs of market participants vary widely, and notice-and-access fails the needs of financial media, individual investors and algo-traders who value simultaneous push delivery of the relevant material news in the press release. Currently, financial wires such as Bloomberg, Dow Jones and Reuters, algorithmic trading systems, financial information services used by professional money managers, and information services used by individual investors, rely on material news fed to them, simultaneously, by commercial newswires. Notice-and-access absolutely fails their needs. Services like Business Wire create a level playing field by breaking material news, simultaneously, to a wide range of audiences via multiple platforms and technologies. That way, nobody has to go on a fishing expedition to locate market-moving company news. “We always need the table—it helps us on speed, it helps us to be fair,” said Reuters editor Martin Howell. Company websites, blogs and social media can play a new and important supplementary role but they shouldn’t be used as a substitute for broad, simultaneous disclosure. Press releases containing market-moving information via Business Wire provide a document of record, directly from a company to all their shareholders regardless of where they get their news. For nearly 50 years, Business Wire has been committed to using technology to advance transparency in the full, free and simultaneous delivery of material news in the service of public companies, media, investors, information services, web sites and other platforms. Our blog post on the practice of omitting earnings data from distributed press releases (notice-and-access) is located at: http://businesswired.wordpress.com/2009/ 02/05/earnings-tables-needed-in-press-re leases-say-market-participants/ We can be reached at: http://www.businesswire.com/portal/site/ home/contact/ –Tom Becktold, Sr. Vice President, Business Wire Lots of information to digest here, but I’ll limit my comments to portion on the “notice-and-access” scheme for press releases and disclosure.

Remember that the needs of market participants vary widely, and notice-and-access fails the needs of financial media, individual investors and algo-traders who value simultaneous push delivery of the relevant material news in the press release.

Currently, financial wires such as Bloomberg, Dow Jones and Reuters, algorithmic trading systems, financial information services used by professional money managers, and information services used by individual investors, rely on material news fed to them, simultaneously, by commercial newswires. Notice-and-access absolutely fails their needs.

Services like Business Wire create a level playing field by breaking material news, simultaneously, to a wide range of audiences via multiple platforms and technologies. That way, nobody has to go on a fishing expedition to locate market-moving company news. “We always need the table—it helps us on speed, it helps us to be fair,” said Reuters editor Martin Howell.

Company websites, blogs and social media can play a new and important supplementary role but they shouldn’t be used as a substitute for broad, simultaneous disclosure. Press releases containing market-moving information via Business Wire provide a document of record, directly from a company to all their shareholders regardless of where they get their news.

For nearly 50 years, Business Wire has been committed to using technology to advance transparency in the full, free and simultaneous delivery of material news in the service of public companies, media, investors, information services, web sites and other platforms.

Our blog post on the practice of omitting earnings data from distributed press releases (notice-and-access) is located at: http://business...press.com/2009/ 02/05/earnings-tables-needed-in-press-re leases-say-market-participants/

We can be reached at: http://www.busi...om/portal/site/ home/contact/

–Tom Becktold, Sr. Vice President, Business Wire

]]> By: DaTruff http://www.techcrunch.com/2009/05/03/corporate-tweets-and-the-sec-sometimes-its-better-to-keep-your-mouth-shut/comment-page-1/#comment-2729832 DaTruff Mon, 04 May 2009 16:24:22 +0000 http://www.techcrunch.com/?p=61457#comment-2729832 Q: "Mr. Bank CEO, when did you plan on telling the investment community that your bank was unable to meet capital requirements and was facing a FDIC takeover?' A: "I posted it on my blog last week and sent a tweet on Monday!" Q: “Mr. Bank CEO, when did you plan on telling the investment community that your bank was unable to meet capital requirements and was facing a FDIC takeover?’

A: “I posted it on my blog last week and sent a tweet on Monday!”

]]> By: Do you know what your corporate officers are saying online? — Mr. Google Alerts (Adam Green) http://www.techcrunch.com/2009/05/03/corporate-tweets-and-the-sec-sometimes-its-better-to-keep-your-mouth-shut/comment-page-1/#comment-2729697 Do you know what your corporate officers are saying online? — Mr. Google Alerts (Adam Green) Mon, 04 May 2009 14:09:15 +0000 http://www.techcrunch.com/?p=61457#comment-2729697 [...] Twitter, social media // Brian Solis has a very thoughtful post on Techcrunch about the SEC views on corporate officers using social media. It sounds like the Investor Relations people at public companies need to use Google Alerts and [...] [...] Twitter, social media // Brian Solis has a very thoughtful post on Techcrunch about the SEC views on corporate officers using social media. It sounds like the Investor Relations people at public companies need to use Google Alerts and [...]

]]> By: Pratik Patel http://www.techcrunch.com/2009/05/03/corporate-tweets-and-the-sec-sometimes-its-better-to-keep-your-mouth-shut/comment-page-1/#comment-2729647 Pratik Patel Mon, 04 May 2009 13:04:57 +0000 http://www.techcrunch.com/?p=61457#comment-2729647 I agree with u Francine http://www.indiaheatbeat.com/ I agree with u Francine

http://www.indiaheatbeat.com/

]]> By: <fb:name linked="false" useyou="false" uid="685282719">Dennison Ko</fb:name> http://www.techcrunch.com/2009/05/03/corporate-tweets-and-the-sec-sometimes-its-better-to-keep-your-mouth-shut/comment-page-1/#comment-2729520 Dennison Ko Mon, 04 May 2009 10:33:50 +0000 http://www.techcrunch.com/?p=61457#comment-2729520 social networking is king! social networking is king!

]]> By: <fb:name linked="false" useyou="false" uid="708126748">Mark Renn Caluag</fb:name> http://www.techcrunch.com/2009/05/03/corporate-tweets-and-the-sec-sometimes-its-better-to-keep-your-mouth-shut/comment-page-1/#comment-2729451 Mark Renn Caluag Mon, 04 May 2009 09:43:37 +0000 http://www.techcrunch.com/?p=61457#comment-2729451 cool cool

]]> By: [TechBlogWatch] Best of Blogs für den 04. Mai 2009 | TechFieber | Hot Gadget Blog. Smart Tech News. http://www.techcrunch.com/2009/05/03/corporate-tweets-and-the-sec-sometimes-its-better-to-keep-your-mouth-shut/comment-page-1/#comment-2729344 [TechBlogWatch] Best of Blogs für den 04. Mai 2009 | TechFieber | Hot Gadget Blog. Smart Tech News. Mon, 04 May 2009 07:15:55 +0000 http://www.techcrunch.com/?p=61457#comment-2729344 [...] Corporate Tweets and the SEC: Sometimes It’s Better To Keep Your Mouth Shut [...] [...] Corporate Tweets and the SEC: Sometimes It’s Better To Keep Your Mouth Shut [...]

]]> By: Key Marketing & PR Posts This Week (May 4, 2009): India PR Blog http://www.techcrunch.com/2009/05/03/corporate-tweets-and-the-sec-sometimes-its-better-to-keep-your-mouth-shut/comment-page-1/#comment-2729283 Key Marketing & PR Posts This Week (May 4, 2009): India PR Blog Mon, 04 May 2009 05:59:55 +0000 http://www.techcrunch.com/?p=61457#comment-2729283 [...] Corporate Tweets and the SEC: Sometimes It’s Better To Keep Your Mouth Shut - If public companies are not proactively analyzing these guidelines and establishing internal policies, frameworks, and penalties, then they are exposed to the dangers that loom in the form of overly enthusiastic employees who are enamored with new and shiny social tools and objects. One wrong, irresponsible or casual post, comment, tweet, or status update can produce a domino effect of consequences that have yet to establish precedence. While a tweet, for example, may seem harmless, the activity and response sparked by an update could result in repercussions that trigger SEC investigation and shareholder retaliation. Corporate and marketing executives who normally rely on self-restraint and common sense across the organization aren’t employing common sense at all. [...] [...] Corporate Tweets and the SEC: Sometimes It’s Better To Keep Your Mouth Shut – If public companies are not proactively analyzing these guidelines and establishing internal policies, frameworks, and penalties, then they are exposed to the dangers that loom in the form of overly enthusiastic employees who are enamored with new and shiny social tools and objects. One wrong, irresponsible or casual post, comment, tweet, or status update can produce a domino effect of consequences that have yet to establish precedence. While a tweet, for example, may seem harmless, the activity and response sparked by an update could result in repercussions that trigger SEC investigation and shareholder retaliation. Corporate and marketing executives who normally rely on self-restraint and common sense across the organization aren’t employing common sense at all. [...]

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