Comments on: The Online Ad Recession Is Officially Here: First Quarterly Decline In Revenues http://www.techcrunch.com/2009/05/01/the-online-ad-recession-is-officially-here-first-quarterly-decline-in-revenues/ Startup and Technology News Fri, 27 Nov 2009 04:09:59 -0800 hourly 1 By: The Online Ad Recession Continues. Is This What A Reset Looks Like? | viTechnica http://www.techcrunch.com/2009/05/01/the-online-ad-recession-is-officially-here-first-quarterly-decline-in-revenues/comment-page-2/#comment-2893287 The Online Ad Recession Continues. Is This What A Reset Looks Like? | viTechnica Fri, 31 Jul 2009 22:44:11 +0000 http://www.techcrunch.com/?p=61124#comment-2893287 [...] recession in online advertising, which began in the first quarter of 2009, continued into the second. Every quarter we keep track of the combined advertising revenues of the [...] [...] recession in online advertising, which began in the first quarter of 2009, continued into the second. Every quarter we keep track of the combined advertising revenues of the [...]

]]> By: Techcrunch « Blog-Feast.com Blog Collection http://www.techcrunch.com/2009/05/01/the-online-ad-recession-is-officially-here-first-quarterly-decline-in-revenues/comment-page-2/#comment-2893042 Techcrunch « Blog-Feast.com Blog Collection Fri, 31 Jul 2009 20:47:46 +0000 http://www.techcrunch.com/?p=61124#comment-2893042 [...] recession in online advertising, which began in the first quarter of 2009, continued into the second. Every quarter we keep track of the combined advertising revenues of the [...] [...] recession in online advertising, which began in the first quarter of 2009, continued into the second. Every quarter we keep track of the combined advertising revenues of the [...]

]]> By: The Online Ad Recession Continues. Is This What A Reset Looks Like? | Techdare http://www.techcrunch.com/2009/05/01/the-online-ad-recession-is-officially-here-first-quarterly-decline-in-revenues/comment-page-2/#comment-2892887 The Online Ad Recession Continues. Is This What A Reset Looks Like? | Techdare Fri, 31 Jul 2009 19:12:17 +0000 http://www.techcrunch.com/?p=61124#comment-2892887 [...] recession in online advertising, which began in the first quarter of 2009, continued into the second. Every quarter we keep track of the combined advertising revenues of the [...] [...] recession in online advertising, which began in the first quarter of 2009, continued into the second. Every quarter we keep track of the combined advertising revenues of the [...]

]]> By: The Online Ad Recession Continues. Is This What A Reset Looks Like? | GeekStream http://www.techcrunch.com/2009/05/01/the-online-ad-recession-is-officially-here-first-quarterly-decline-in-revenues/comment-page-2/#comment-2892862 The Online Ad Recession Continues. Is This What A Reset Looks Like? | GeekStream Fri, 31 Jul 2009 18:59:14 +0000 http://www.techcrunch.com/?p=61124#comment-2892862 [...] recession in online advertising, which began in the first quarter of 2009, continued into the second. Every quarter we keep track of the combined advertising revenues of the [...] [...] recession in online advertising, which began in the first quarter of 2009, continued into the second. Every quarter we keep track of the combined advertising revenues of the [...]

]]> By: The Online Ad Recession Continues. Is This What A Reset Looks Like? | Spin Valley Post http://www.techcrunch.com/2009/05/01/the-online-ad-recession-is-officially-here-first-quarterly-decline-in-revenues/comment-page-2/#comment-2892792 The Online Ad Recession Continues. Is This What A Reset Looks Like? | Spin Valley Post Fri, 31 Jul 2009 18:30:57 +0000 http://www.techcrunch.com/?p=61124#comment-2892792 [...] recession in online advertising, which began in the first quarter of 2009, continued into the second. Every quarter we keep track of the combined advertising revenues of the [...] [...] recession in online advertising, which began in the first quarter of 2009, continued into the second. Every quarter we keep track of the combined advertising revenues of the [...]

]]> By: The Online Ad Recession Continues. Is This What A Reset Looks Like? | Nuze.me http://www.techcrunch.com/2009/05/01/the-online-ad-recession-is-officially-here-first-quarterly-decline-in-revenues/comment-page-2/#comment-2892776 The Online Ad Recession Continues. Is This What A Reset Looks Like? | Nuze.me Fri, 31 Jul 2009 18:25:12 +0000 http://www.techcrunch.com/?p=61124#comment-2892776 [...] recession in online advertising, which began in the first quarter of 2009, continued into the second. Every quarter we keep track of the combined advertising revenues of the [...] [...] recession in online advertising, which began in the first quarter of 2009, continued into the second. Every quarter we keep track of the combined advertising revenues of the [...]

]]> By: The Online Ad Recession Continues. Is that What A Reset Looks Like? | Cellphone Ultra http://www.techcrunch.com/2009/05/01/the-online-ad-recession-is-officially-here-first-quarterly-decline-in-revenues/comment-page-2/#comment-2892746 The Online Ad Recession Continues. Is that What A Reset Looks Like? | Cellphone Ultra Fri, 31 Jul 2009 18:15:23 +0000 http://www.techcrunch.com/?p=61124#comment-2892746 [...] recession in online advertising, which began in the first quarter of 2009, continued into the second. Every quarter we keep track of the combined advertising revenues of the [...] [...] recession in online advertising, which began in the first quarter of 2009, continued into the second. Every quarter we keep track of the combined advertising revenues of the [...]

]]> By: The Online Ad Recession Continues. Is This What A Reset Looks Like? | ScooperNews.com http://www.techcrunch.com/2009/05/01/the-online-ad-recession-is-officially-here-first-quarterly-decline-in-revenues/comment-page-2/#comment-2892735 The Online Ad Recession Continues. Is This What A Reset Looks Like? | ScooperNews.com Fri, 31 Jul 2009 18:11:37 +0000 http://www.techcrunch.com/?p=61124#comment-2892735 [...] recession in online advertising, which began in the first quarter of 2009, continued into the second. Every quarter we keep track of the combined advertising revenues of the [...] [...] recession in online advertising, which began in the first quarter of 2009, continued into the second. Every quarter we keep track of the combined advertising revenues of the [...]

]]> By: The Online Ad Recession Continues. Is This What A Reset Looks Like? | Design Website Blog http://www.techcrunch.com/2009/05/01/the-online-ad-recession-is-officially-here-first-quarterly-decline-in-revenues/comment-page-2/#comment-2892702 The Online Ad Recession Continues. Is This What A Reset Looks Like? | Design Website Blog Fri, 31 Jul 2009 18:01:18 +0000 http://www.techcrunch.com/?p=61124#comment-2892702 [...] recession in online advertising, which began in the first quarter of 2009, continued into the second. Every quarter we keep track of the combined advertising revenues of the [...] [...] recession in online advertising, which began in the first quarter of 2009, continued into the second. Every quarter we keep track of the combined advertising revenues of the [...]

]]> By: The Online Ad Recession Continues. Is This What A Reset Looks Like? | Webbyn.com http://www.techcrunch.com/2009/05/01/the-online-ad-recession-is-officially-here-first-quarterly-decline-in-revenues/comment-page-2/#comment-2892668 The Online Ad Recession Continues. Is This What A Reset Looks Like? | Webbyn.com Fri, 31 Jul 2009 17:50:44 +0000 http://www.techcrunch.com/?p=61124#comment-2892668 [...] recession in online advertising, which began in the first quarter of 2009, continued into the second. Every quarter we keep track of the combined advertising revenues of the [...] [...] recession in online advertising, which began in the first quarter of 2009, continued into the second. Every quarter we keep track of the combined advertising revenues of the [...]

]]> By: The Online Ad Recession Continues. Is This What A Reset Looks Like? http://www.techcrunch.com/2009/05/01/the-online-ad-recession-is-officially-here-first-quarterly-decline-in-revenues/comment-page-2/#comment-2892632 The Online Ad Recession Continues. Is This What A Reset Looks Like? Fri, 31 Jul 2009 17:39:57 +0000 http://www.techcrunch.com/?p=61124#comment-2892632 [...] recession in online advertising, which began in the first quarter of 2009, continued into the second. Every quarter we keep track of the combined advertising revenues of the [...] [...] recession in online advertising, which began in the first quarter of 2009, continued into the second. Every quarter we keep track of the combined advertising revenues of the [...]

]]> By: Affiliates Win. Trademark Owners… » RevenueToday http://www.techcrunch.com/2009/05/01/the-online-ad-recession-is-officially-here-first-quarterly-decline-in-revenues/comment-page-2/#comment-2852616 Affiliates Win. Trademark Owners… » RevenueToday Mon, 13 Jul 2009 18:34:29 +0000 http://www.techcrunch.com/?p=61124#comment-2852616 [...] that Google wants to boost their ad revenue after the first quarter ever in which they booked less business than the quarter before. Allowing trademarks in ad-text will make trademark keyword bidding much more effective and [...] [...] that Google wants to boost their ad revenue after the first quarter ever in which they booked less business than the quarter before. Allowing trademarks in ad-text will make trademark keyword bidding much more effective and [...]

]]> By: Swine Flu, Economic Recession and Advertising: When offline advertising is not as effective, online advertising will definitely pick up | TechFilipino http://www.techcrunch.com/2009/05/01/the-online-ad-recession-is-officially-here-first-quarterly-decline-in-revenues/comment-page-2/#comment-2812065 Swine Flu, Economic Recession and Advertising: When offline advertising is not as effective, online advertising will definitely pick up | TechFilipino Sat, 20 Jun 2009 04:01:17 +0000 http://www.techcrunch.com/?p=61124#comment-2812065 [...] Online Advertising : courtesy of TechCrunch [...] [...] Online Advertising : courtesy of TechCrunch [...]

]]> By: IAB Reports 5 Percent Decline in U.S. Online Ad Revenues For First Quarter 2009 http://www.techcrunch.com/2009/05/01/the-online-ad-recession-is-officially-here-first-quarterly-decline-in-revenues/comment-page-2/#comment-2785359 IAB Reports 5 Percent Decline in U.S. Online Ad Revenues For First Quarter 2009 Fri, 05 Jun 2009 18:24:48 +0000 http://www.techcrunch.com/?p=61124#comment-2785359 [...] evident after Google, Yahoo, Microsoft, and AOL announced their earnings numbers. As I noted in a month ago, the online ad revenues of those four stalwarts declined by 2 percent annually in the first quarter [...] [...] evident after Google, Yahoo, Microsoft, and AOL announced their earnings numbers. As I noted in a month ago, the online ad revenues of those four stalwarts declined by 2 percent annually in the first quarter [...]

]]> By: Online advertising recession | CPA Talking | CPA Networks Talking, Making Money Online! http://www.techcrunch.com/2009/05/01/the-online-ad-recession-is-officially-here-first-quarterly-decline-in-revenues/comment-page-2/#comment-2781001 Online advertising recession | CPA Talking | CPA Networks Talking, Making Money Online! Wed, 03 Jun 2009 16:43:47 +0000 http://www.techcrunch.com/?p=61124#comment-2781001 [...] June 3rd, 2009 Leave a comment Go to comments Good news! The online advertising recession is here, at least according to journalist extraordinaire Erick Schonfeld. Well not [...] [...] June 3rd, 2009 Leave a comment Go to comments Good news! The online advertising recession is here, at least according to journalist extraordinaire Erick Schonfeld. Well not [...]

]]> By: Jay Hallberg http://www.techcrunch.com/2009/05/01/the-online-ad-recession-is-officially-here-first-quarterly-decline-in-revenues/comment-page-1/#comment-2750982 Jay Hallberg Fri, 15 May 2009 22:59:40 +0000 http://www.techcrunch.com/?p=61124#comment-2750982 I think Richard J is on the right path here. Jeffrey Rayport said the big 4 account for 90% in his recent BusinessWeek article. That seems a bit high to me but it's somewhere between 50%-90%. Our company (Spiceworks) sells ads directly for our property and we've been doing so for 2 1/2 years. We've seen ad revenues increase significantly every quarter through the 'recession'. We're a rounding error compared to the big 4 but the $ start to add up. I can't share our hard data but for a proxy I'd look at TechCrunch's revenues now that you've taken the smart step to sell directly as well. You'll first get a bigger cut as you eliminate the middleman. More importantly you'll be working with advertisers directly so you'll be able to explain your audience much better... and then you'll start innovating with them and creating new 'solutions' for them. As you grow, you'll be eating into the Big 4's revenues as well. I'm with you -- there is a 'recession' going on here but there are a lot of bright spots and innovation in the long tail. I think Richard J is on the right path here. Jeffrey Rayport said the big 4 account for 90% in his recent BusinessWeek article. That seems a bit high to me but it’s somewhere between 50%-90%.

Our company (Spiceworks) sells ads directly for our property and we’ve been doing so for 2 1/2 years. We’ve seen ad revenues increase significantly every quarter through the ‘recession’. We’re a rounding error compared to the big 4 but the $ start to add up.

I can’t share our hard data but for a proxy I’d look at TechCrunch’s revenues now that you’ve taken the smart step to sell directly as well. You’ll first get a bigger cut as you eliminate the middleman. More importantly you’ll be working with advertisers directly so you’ll be able to explain your audience much better… and then you’ll start innovating with them and creating new ’solutions’ for them. As you grow, you’ll be eating into the Big 4’s revenues as well.

I’m with you — there is a ‘recession’ going on here but there are a lot of bright spots and innovation in the long tail.

]]> By: Ross Craven http://www.techcrunch.com/2009/05/01/the-online-ad-recession-is-officially-here-first-quarterly-decline-in-revenues/comment-page-2/#comment-2746350 Ross Craven Wed, 13 May 2009 14:37:48 +0000 http://www.techcrunch.com/?p=61124#comment-2746350 To be honest, i can not understand how for the first graph, you made a mistake in not starting with zero. A mistake like that, you should not publish it on your website. To be honest, i can not understand how for the first graph, you made a mistake in not starting with zero. A mistake like that, you should not publish it on your website.

]]> By: Skimlinks turns out to be a banker as sale ramp up http://www.techcrunch.com/2009/05/01/the-online-ad-recession-is-officially-here-first-quarterly-decline-in-revenues/comment-page-2/#comment-2741829 Skimlinks turns out to be a banker as sale ramp up Mon, 11 May 2009 12:30:56 +0000 http://www.techcrunch.com/?p=61124#comment-2741829 [...] UK startup affiliates aggregator Skimlinks claims that £2m merchant sales in sales have gone through the site since it re-launched from its earlier Skimbit incarnation in December. Publishers are using Skimlinks to earn incremental revenue, especially now traditional banner advertising is suffering a decline. [...] [...] UK startup affiliates aggregator Skimlinks claims that £2m merchant sales in sales have gone through the site since it re-launched from its earlier Skimbit incarnation in December. Publishers are using Skimlinks to earn incremental revenue, especially now traditional banner advertising is suffering a decline. [...]

]]> By: Online ad revenues plummet | Wealth Alchemist http://www.techcrunch.com/2009/05/01/the-online-ad-recession-is-officially-here-first-quarterly-decline-in-revenues/comment-page-2/#comment-2737830 Online ad revenues plummet | Wealth Alchemist Fri, 08 May 2009 20:04:34 +0000 http://www.techcrunch.com/?p=61124#comment-2737830 [...] advertising revenues plummet as this sector is starting to be affected by the economic downturn.  We wrote about this awhile [...] [...] advertising revenues plummet as this sector is starting to be affected by the economic downturn.  We wrote about this awhile [...]

]]> By: 3000 åðéðëÝïí Microsoft áðïëýóåéò http://www.techcrunch.com/2009/05/01/the-online-ad-recession-is-officially-here-first-quarterly-decline-in-revenues/comment-page-2/#comment-2733733 3000 åðéðëÝïí Microsoft áðïëýóåéò Wed, 06 May 2009 15:20:04 +0000 http://www.techcrunch.com/?p=61124#comment-2733733 [...] Ðëçñïöïñßåò áíáöÝñïõí üôé Ýíá ìåãÜëï ìÝñïò ôùí áðïëýóåùí ðåñéëáìâÜíåé ôï ðñïóùðéêü ôçò Massive, åôáéñåßáò ðïõ áãüñáóå ç Microsoft ôï 2006 ìå óêïðü ôçí ðñïþèçóç äéáöçìßóåùí óå video games (in-game advertising). Äõóôõ÷þò ç ïéêïíïìéêÞ êñßóç Ý÷åé åðçñåÜóåé ôçí online äéáöçìéóôéêÞ áãïñÜ ðïõ ðëÝïí âñßóêåôáé åðßóçìá óå ýöåóç. [...]

]]> By: Sökannonsering backar i världen - Jajja Magazine http://www.techcrunch.com/2009/05/01/the-online-ad-recession-is-officially-here-first-quarterly-decline-in-revenues/comment-page-2/#comment-2733507 Sökannonsering backar i världen - Jajja Magazine Wed, 06 May 2009 11:06:21 +0000 http://www.techcrunch.com/?p=61124#comment-2733507 [...] Läs mer på: www.techcrunch.com [...] [...] Läs mer på: http://www.techcrunch.com [...]

]]> By: Online advertising recession - Black Hat Tactics http://www.techcrunch.com/2009/05/01/the-online-ad-recession-is-officially-here-first-quarterly-decline-in-revenues/comment-page-2/#comment-2731530 Online advertising recession - Black Hat Tactics Tue, 05 May 2009 11:28:23 +0000 http://www.techcrunch.com/?p=61124#comment-2731530 [...] admin on May.04, 2009, under Main Good news! The online advertising recession is here, at least according to journalist extraordinaire Erick Schonfeld. Well not really. [...] [...] admin on May.04, 2009, under Main Good news! The online advertising recession is here, at least according to journalist extraordinaire Erick Schonfeld. Well not really. [...]

]]> By: Daily Digest for May 5th « Flow http://www.techcrunch.com/2009/05/01/the-online-ad-recession-is-officially-here-first-quarterly-decline-in-revenues/comment-page-2/#comment-2731502 Daily Digest for May 5th « Flow Tue, 05 May 2009 11:06:35 +0000 http://www.techcrunch.com/?p=61124#comment-2731502 [...] The Online Ad Recession Is Officially Here: First Quarterly Decline In Revenues — 8:43am via Google [...] [...] The Online Ad Recession Is Officially Here: First Quarterly Decline In Revenues — 8:43am via Google [...]

]]> By: Engago team http://www.techcrunch.com/2009/05/01/the-online-ad-recession-is-officially-here-first-quarterly-decline-in-revenues/comment-page-2/#comment-2731393 Engago team Tue, 05 May 2009 09:55:20 +0000 http://www.techcrunch.com/?p=61124#comment-2731393 @All Do you click on online advertising? Probably not. So who clicks on online advertising? Who? @All
Do you click on online advertising?
Probably not.

So who clicks on online advertising?
Who?

]]> By: Mason Wiley http://www.techcrunch.com/2009/05/01/the-online-ad-recession-is-officially-here-first-quarterly-decline-in-revenues/comment-page-2/#comment-2730438 Mason Wiley Mon, 04 May 2009 21:37:39 +0000 http://www.techcrunch.com/?p=61124#comment-2730438 As some suggested maybe it is the case that growth is coming from somewhere other than the big 4 measured here. We have been observing a migration of ad spend to performance-based online media as a whole, and more specifically in our case, as a cpa ad network, we're currently up about 50% over last year. So maybe it's time to start taking a more holistic look at online ad spending. As some suggested maybe it is the case that growth is coming from somewhere other than the big 4 measured here. We have been observing a migration of ad spend to performance-based online media as a whole, and more specifically in our case, as a cpa ad network, we’re currently up about 50% over last year. So maybe it’s time to start taking a more holistic look at online ad spending.

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