The Food Network just launched a saucy new site, Food2, aimed at engaging a younger generation of cooks and foodies through blogs and video content. Scripps Network, which owns the Food Network, also recently launched a recipe aggregation site, which we reviewed here. Food2 is a flashier, more hip FoodNetwork.com (Food Network’s site) that features and outspoken, “eclectic slate of food bloggers” aimed at the twenty-something crowd who favor appetizers and cocktails.
The video content on the site is short and sweet, making it easy for viewers to see a five minute visual snapshot of how to make a dish. The site features Food Network video content and a variety of new web video series from spunky, young cooks (think less Emeril, more Top Chef). Food TV chef Kelsey and Top Chef star Spike pair up on a show where each use similar ingredients to create dishes-kind of like a face-off of recipes. Kitchen Conspirators, from the Brooklyn, NY-based underground supper-club group Whisk & Ladle, features three young chefs who with the help of a guest chef, plan a meal for a dinner party. There’s $12 Challenge, which is a food meets love show, where two young chefs try to woo a bystander with an inexpensive meal. The site also features a how-to series with food blogger Adam Roberts, The Amateur Gourmet,, who leads viewers through how to make simple drinks and food items.
The blogs, on the other hand, leave much to be desired. The content is not organized by type of recipe or subject, which makes it difficult to sift through. It looks like the site has good amount of blog content, from recipes to other news about food but there’s no useful breakdown of the content. The site also features a number of recipes and tips which seems to be focused on the basics, like how to clean a grill or how to prevent apple slices from turning brown. Recipes are a little more creative and ranges from “Jumbo Shrimp Stuffed with Cilantro and Chilis” to “Panamanian Corn Tortillas & Lobster Disc with Cilantro Pesto.” The site also trying to combine elements of social media by integrating with Facebook Connect.
If the site ramps up its blog content, I think it could be a useful platform for twenty-somethings who are more interested in creating quick, cheap meals and drinks than some of the large, elaborate meals (often time for families) that are shown on Food TV.
the link is broken missing ht “tp://www.food2.com/”
The video played automatically. Don’t do that, I’m fuming
Ha…ha, fuming. Angry Mofo.
i likes this site. beter than twitteer. do this sites has albanian goat flesh dish that i eat daily everyday?
Wellm given that food.com just launched, it may be time for food2.com to get a better domain name …
food.com and food2.com are owned by the same company Scripps Networks which also owns foodnetwork.com hgtv.com diynetwork.com recipezaar.com fineliving.com……
Amos for the win.
I have been pwned.
Great idea, but the design of Food2 is about as appetizing as All-Bran and as hip as your grandfather.
gGreat idea, thnxx
nice one
thats very cool.
[pls fix link to food2.com in the post]
Great idea but the video doesn’t start.
Good God, social networks are getting dull.
Pretty soon there will be the bug-lovers’ network, the pen-collectors’ network. [Don't steal my ideas.]
Just because you can make something does not mean that you should.
I have seen first of its kind but very good idea.
Really good for food lovers.But link is not working.
Two problems with this post:
1 – There’s a problem with the link to Food2.com. (tp://www.food2.com). You are missing the “ht” at the beginning. Unless this is some sort of sly reference to the quality of the site (tp…get it?).
2 – The video auto-played. Please don’t setup your videos to auto-play in the future.
a good idea
http://macmaniapodcast.com
This makes me hungry!
It’s cooking time.. what’s our menu for today?
People who have more than an hour to assemble breakfast ingredients and then have the time to spend more than an hour cooking and eating really bother me
The site design is garish and ugly, sorry. I don’t know many young (or old) people who would like it.
Really usefull especially if you want to cook something you have never cooked before.
http://www.yout...h?v=FJ64v9lUMO4
My wife and I produce a video blog for MyCookingShow.tv, so I was looking forward to seeing what we could learn from the big guys. Well, the site is garish and the videos/host seem more like also rans than Food Network using the web to showcase their brightest potential stars. Too bad. But it makes us feel better about our chances! LOL
Wow, this is very cool
now, I have some idea to create blog with food relationship category
thanks
sounds good buddy
nice of them to catch up to us! Nothing has been more edgier then http://www.worstpizza.com for years!
This is a nice idea, more power to this site