After Tribulation, The “Sexiest” iPhone App Hits With A 12+ Rating
by MG Siegler on May 1, 2009

2Last month, Sookie Solutions got the bad news that its iPhone app, Peekababe, was getting rejected from the App Store. The reason? Excessive sexual content. Well today, it’s here, sexy as ever.

Here’s the gist: The app features pictures of several women wearing clothes. You can swipe from side to side to get different women/clothes combinations. But if you touch the screen, those clothes magically dissolve leaving you with a bikini or lingerie-clad lady. You can then set these girls as your wallpaper.

Yes, it’s kind of silly in a juvenile way, but the real story is that Apple first rejected the app, then later accepted it. Perhaps this is another sign of easing restrictions on the App Store. After all, the app seems to do basically the exact same thing it did before. But it also appears to be yet another tale of the app approval process causing confusion. “It took us close to 1 month to get approved. The approval standards should be more specific and easier to understand. You will see that our app content is very similar to already approved apps’ content,” developer Alan Bigio tells us.

He goes on, “One thing that you may want to suggest is that Apple sets up a pre-approval process where developers send an idea, and Apple can accept it or reject it before developers waste time. In the long run this could even benefit Apple, because too often they have their employees wasting time with apps that get reject for very simple things.” That’s an interesting idea, certainly with developers getting increasingly annoyed by the uneven app approval process, it seems like something needs to be done.

So why did Apple approve the app this time? Well it may be because Sookie now includes a 12+ rating for it. “My rating was based on the guidelines that they have for the iTunes store. Better to be safe than sorry,” Bigio says. There is also a clear note saying that it does not contain any nude or pornographic pictures. 12+ is kind of funny though. Something tells me a lot of parents wouldn’t want their 12-year-old playing with this app.

There have been plenty of other “sexy” apps that have appeared the App Store over time, including iStrip, MagicPen, Wobble and Bikini Babes. But Peekababe seems to have the clearest images and is definitely one of the most blatantly sexual yet. And watch out, because in the next version, you’ll get a sexy cowgirl, a hot nurse, and “many more babes too!,” the app promises. Check out the video below to see it in action. The app is $0.99 in the App Store.

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  • Jonathan Dusing - May 1st, 2009 at 2:13 pm PDT

    makes me want to develop my domain touchscreenporn.com

    … just not under my name ;-)

    • I can’t wait till this get’s approved now:http://www.youtube.com/watch?v=-j-DGrWry6k

      “Say you need a bump right before you walk into your next board meeting… there’s an app for that”

      • philosophy imposer - May 2nd, 2009 at 7:51 am PDT

        anybody with self respect should oppose these philosophy imposing companies like appl goog etc. let those ceo’s live the way they want but let users choose their way

    • Apple must be relaxing their approval process, because they just approved an app that has over a thousand pictures of girls in see-thru underwear, and thongs. Read about it at http://www.allenthegeek.com

  • Please don’t put iStrip into the same bucket as trash like this. You are clearly missing the point. iStrip is an ironic gesture.

    • YOU GOT TO BE KIDDING ME!!!!

      I just downloaded I strip because of your comment, and you dont even come close to this app, yes istrip is like the old pen – give you credit for that, but the pictures, and the idea of putting teeth …??????

      I want my money back

  • Ah man, yet another headline that I couldn’t resist clicking on. And I am over 12.

  • oh, we have so many girls that are so much prettier and nicer and ready to go. But we were Banned from iTunes after being number 2 in their UK podcast downloads (for “technical reasons that the german apple division complained about , but refused to discuss”) so are reticent from going back on without a huge PR/Legal backup

  • Is it just me, or does anyone else think that one way to disrupt Apple’s highly successful App Store is to create one with a localised, “Adult” section (whatever the age restriction happens to be in a given territory) and allow developers to offer porn and/or gambling applications? That, in addition to a “Download At Your Own Risk” option could attract both users and content providers. It is definitely feasible, as age verification is trivial since all these smart phones are sold with a contract.

  • silicon valley dropout (@silvaldropout) - May 1st, 2009 at 3:05 pm PDT

    should be a top seller in no time

  • Dude, wut is the big deal over this app? This app is awesomeeee. It’s like Victoria Secret commercials on my phone but ten times better because I get to be a part of it. Are you guys seriously complaining? Why? LOL

  • I just read this article and maybe its bc I wasn’t born in the U.S., and Europe is so much more chill and normal about sexuality, but its exactly the kind of reception this app has received that makes me GLAD NOT TO BE AN AMERICAN!!! This society is way too uptight and hypocritical!! It bothers you to see some girls in bikinis?!? That’s offensive? Oh right, that’s because you never watch TV…or walk out on the street…or play a videogame…or watch a movie…or listen to the radio…or go to a restaurant…or even to a concert. Girls at expensive restaurants leave little to the imagination. Do you walk up to them and tell them to cover up? Or run away and vow to never go out again? Take a look at the movies and games you own, blood, gore, brutality. Oh, but that’s OK right? I’m glad thinking of twenty different ways to kill characters on your iPhone lets you sleep at night, but this and other bikini/lingerie apps didnt. Wow, I guess magazines like Maxim are going out of business…

  • It’s not about being uptight. Apple is a global company, they have family interests in mind. They don’t condemn porn because it’s not good business.

    The downside is apps like this become noteworthy. NOT because they are anything special. But because you can almost see a nipple in one of the pics ooo *boner alert*

  • arrg, what a shitty app!

  • woah, i totally don’t agree with that crazy european guy about not being proud, i’m a born and bred american and i’m totally proud of that, but i do hate to say i have to admit hes kind of right because we’re giving ourselves this super uptight reputation. i’m not a parent- only 30-, but even just as a 30 yr old, i cant say i find anything offensive about this app. honestly, i think its just pretty fun and cool. i figured i had to download it to check it out, and im actually going to show this app to my friends. its entertaining, really not worth anyone getting upset over. come on guys, we’re americans, lets show europeans how “chill” we are

  • At least the cocaine app was entertaining.. This is just kind of boring and.. umm… I dunno I just can;t personally see this as a marketable piece of software.. I know I’ll be proved wrong of course when it hits 50,000 downloads.. and honestly I think it’s awesome but.. Apple’s process has shown to be very whacky..

  • Hmm.. from the video, it doesn’t seem to have been executed all that well. What’s with the jerkiness of the image as it dissolves?

    It would be nice if there were somewhat clearer rules about what exactly is allowable in this vein. But on the other hand, Apple will probably loosen up over time, and codifying things would only bind them.

  • Fuck Apple and their undying love for censorship.

  • Online advertising is receiving a lot of bad press lately about its effectiveness.

    Marketing is not what generates a sale or closes the sale. Marketing in any business is to attract a potential customer. This iPhone app, may just be another idea to grab the attention of a potential customer.

    Try Pay Per Click Ads with FreeKii.com, receive $5 Ad Credit With Account Activation.

  • I think Apple’s review process is based on randomly floating app icons on a screen in room full of monkeys and seeing which ones they fling crap on–and those get approved. It’s amazing the apps my company gets rejected and approved, and that approved apps can get rejected on a bug fix update because they might have been reviewed by a different room full of monkeys. It’s completely random.

    And while I’m on the subject of monkeys. The other serious problem right now with the appstore is their review system which seems about a decade behind even the simplest review system out there.

    When you update an app the ratings get reset and are then based on the average for that version; you only see the aggregate rating for all versions when you drill down–which makes no sense when the app itself is an aggregate of all releases so the ratings should be as well.

    So if you climb up in the ranks it’s in your best interest not to update because 1) you might get monkey crap randomly flung on your app this round; 2) other people want your coveted ranking and anonymously (another weakness of their system) 1-star rate you immediately driving your new average rating down; and 3) your existing customers aren’t likely to go back and give you another positive review even if they did the first time so you lose your previous good average that you your ranking to begin with; and 4) the people you already sold to aren’t going to pay you again.

    So under Apple’s current system, once you get approved you shouldn’t update unless you have some glaring defect that is killing your app. Otherwise, move on and write another app–and btw, therein lies the logic behind their flaws, it encourages you not to improve apps, but to write more apps. So they can say they have 20, 30, soon 40 thousand apps. Nevermind that they’ll all be stripping bikini and fart apps.

    • And just a follow-up my spelling is the result of just having dealt with all of these issues in the last two hours and laying on a couple, okay, a few sam adams :) . I can’t wait for the Android market to pick up steam so I can branch out. Until then Apple will continue to act this way and ignore developers. I’ve repeatedly written to them about these issues. I give 1/3 of my revenue to them, and while I know they have overhead and should also make a profit at my current sales numbers I’m paying at least 1 Apple developer’s salary and probably 2 Apple app reviewers salaries so they really should consider being responsive to their app developers. Not only are we providing revenue but the majority of their iphone and touch marketing now revolves around the appstore–and we write them.

      Another thing I’m lobbying for is that app developer who hit certain sales numbers should at minimum get the apple employee discount on hardware and software.

  • Where’s the app for the half-naked guys?

    • It is coming.

      I really will be sending one to Apple tomorrow. I just completed the half-naked female version, and will finish the male version tomorrow.

      I can’t tell you much more about it just yet tho. :)

  • i agree! this app is perfect for guys wanting to drool over hot girls, but now i want to see the app that has hot guys for us to drool over! lol

  • Yes, because on real phones you get nudie pictures from your girlfriend, and the iPhone can’t do that so you need an app for it.

  • I loved Peekbabe, it is a fun app, for 1 we had more fun with my friends than with many other apps. For sure 100 times more fun than watching a glass of beer!!!!!!!

  • Maybe we’re going to see apps from mypornmotion.com or youporn.com on the AppStore :D . It could be great.

  • i just read the itunes info & seriously can’t wait for the hot nurse! i love updates

  • I like blondes - May 4th, 2009 at 1:29 pm PDT

    Police blondie w/the gun is my fav

  • this app is so much hotter than others bc i get to compare the BEFORE and the AFTER pic….doesnt everyone love this? its so my fantasy. hot girl walks down street, all of a sudden u get both images. no other app has done this & that makes this the best girl app

  • I totally agree!! Having the image of the girl in her clothes and then having the image of the girl in her lingerie is what makes this app UNIQUE. That is something hard to find on the app store and I am glad to see some apps get it right. Top score for this app!!!

  • Looks awesome that app looks cool wish I could afford my internet bill

  • I agree too ths app looks so cool !

  • We recently went thru a 5 month approval process and were finally accepted under the new parental controls guidelines set by Apple. I believe the complexity of the application and the fact that it has video tied to an actual utility (the alarm) on the phone could have been the reason for such a delayed process. However, none of that matters now; just that its live. For all you devs that have apps stuck and need advice, let us know and we will give you more details about our approval experience.
    http://brandedr...s/iwakeupgirls/

  • 12+ is a pretty random rating. I think when I was 12 I was in 7th Grade. I am sure my parents back then would not have wanted me to be searching through pictures of these girls.

  • Is it just me, or does anyone else think that one way to disrupt Apple’s highly successful App Store is to create one with a localised, “Adult” section (whatever the age restriction happens to be in a given territory) and allow developers to offer porn and/or gambling applications?

  • I think Apple’s review process is based on randomly floating app icons on a screen in room full of monkeys and seeing which ones they fling crap on–and those get approved. It’s amazing the apps my company gets rejected and approved, and that approved apps can get rejected on a bug fix update because they might have been reviewed by a different room full of monkeys. It’s completely random.

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