Not content at owning 100% of the world’s brand awareness, Apple is looking into building its own chipset and has even hired a team to work on “multifunction” mobile chips.
In the cellphone world, a chip is a chip. Most of them are ARM-based but there are a few outliers. Most importantly, however, each has a similar power profile. Therefore, by controlling the entire chip themselves, Apple can handle its own graphics, video, and audio output as well optimize for power control – a huge concern with devices like the iPhone.
