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	<title>Comments on: Portfolio Magazine Gets Liquidated.  There Goes $100 million.</title>
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	<link>http://www.techcrunch.com/2009/04/27/portfolio-magazine-gets-liquidated-there-goes-100-million/</link>
	<description>Startup and Technology News</description>
	<lastBuildDate>Fri, 27 Nov 2009 01:56:54 -0800</lastBuildDate>
	
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		<title>By: Manoj Khatri</title>
		<link>http://www.techcrunch.com/2009/04/27/portfolio-magazine-gets-liquidated-there-goes-100-million/comment-page-2/#comment-2913153</link>
		<dc:creator>Manoj Khatri</dc:creator>
		<pubDate>Mon, 10 Aug 2009 04:20:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=59683#comment-2913153</guid>
		<description>We recognised that a strong online presence is necessary for new magazines to survive. That is why we launched our website http://completewellbeing.com alongside the launch of our magazine Complete Wellbeing. Besides, we also took care to have an offering that is unique from what is easily and freely available on the web and in other print formats. 

The demise of Portfolio only goes to show that merely big money and big publishers can&#039;t ensure success.</description>
		<content:encoded><![CDATA[<p>We recognised that a strong online presence is necessary for new magazines to survive. That is why we launched our website <a href="http://completewellbeing.com" rel="nofollow"></a><a href='http://completewellbeing.com'>http://completewellbeing.com</a> alongside the launch of our magazine Complete Wellbeing. Besides, we also took care to have an offering that is unique from what is easily and freely available on the web and in other print formats. </p>
<p>The demise of Portfolio only goes to show that merely big money and big publishers can&#8217;t ensure success.</p>
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		<title>By: Condé Nast Sheds Men.Style.com, Hires Consultants For More Cost-Cutting</title>
		<link>http://www.techcrunch.com/2009/04/27/portfolio-magazine-gets-liquidated-there-goes-100-million/comment-page-2/#comment-2869617</link>
		<dc:creator>Condé Nast Sheds Men.Style.com, Hires Consultants For More Cost-Cutting</dc:creator>
		<pubDate>Tue, 21 Jul 2009 10:54:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=59683#comment-2869617</guid>
		<description>[...] three months after shedding glossy biz magazine Portfolio, publisher Condé Nast has hired external consultants from McKinsey [...]</description>
		<content:encoded><![CDATA[<p>[...] three months after shedding glossy biz magazine Portfolio, publisher Condé Nast has hired external consultants from McKinsey [...]</p>
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		<title>By: 98point2 &#8212; Online digital Business magazines</title>
		<link>http://www.techcrunch.com/2009/04/27/portfolio-magazine-gets-liquidated-there-goes-100-million/comment-page-2/#comment-2819135</link>
		<dc:creator>98point2 &#8212; Online digital Business magazines</dc:creator>
		<pubDate>Wed, 24 Jun 2009 16:03:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=59683#comment-2819135</guid>
		<description>[...] revenues fall by more than 20% (Q1 09), resulting in many print titles being forced to close down (portfolio, Cosmo girl, Country home) or go online only (PC magazine). Despite the doom and gloom, there has [...]</description>
		<content:encoded><![CDATA[<p>[...] revenues fall by more than 20% (Q1 09), resulting in many print titles being forced to close down (portfolio, Cosmo girl, Country home) or go online only (PC magazine). Despite the doom and gloom, there has [...]</p>
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	<item>
		<title>By: Won&#8217;t somebody please think of the TARP wives &#124; dv8-designs</title>
		<link>http://www.techcrunch.com/2009/04/27/portfolio-magazine-gets-liquidated-there-goes-100-million/comment-page-2/#comment-2815315</link>
		<dc:creator>Won&#8217;t somebody please think of the TARP wives &#124; dv8-designs</dc:creator>
		<pubDate>Mon, 22 Jun 2009 19:43:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=59683#comment-2815315</guid>
		<description>[...] And TARP Wives? A. And TARP Wives From the soon to be defunct Portfolio magazine, another look into the heartbreaking struggles of the subaltern. (somewhat [...]</description>
		<content:encoded><![CDATA[<p>[...] And TARP Wives? A. And TARP Wives From the soon to be defunct Portfolio magazine, another look into the heartbreaking struggles of the subaltern. (somewhat [...]</p>
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		<title>By: Won&#8217;t somebody please think of the TARP wives &#124; Design Website Easy</title>
		<link>http://www.techcrunch.com/2009/04/27/portfolio-magazine-gets-liquidated-there-goes-100-million/comment-page-2/#comment-2815289</link>
		<dc:creator>Won&#8217;t somebody please think of the TARP wives &#124; Design Website Easy</dc:creator>
		<pubDate>Mon, 22 Jun 2009 19:18:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=59683#comment-2815289</guid>
		<description>[...] And TARP Wives? A. And TARP Wives From the soon to be defunct Portfolio magazine, another look into the heartbreaking struggles of the subaltern. (somewhat [...]</description>
		<content:encoded><![CDATA[<p>[...] And TARP Wives? A. And TARP Wives From the soon to be defunct Portfolio magazine, another look into the heartbreaking struggles of the subaltern. (somewhat [...]</p>
]]></content:encoded>
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		<title>By: K Pawleyk</title>
		<link>http://www.techcrunch.com/2009/04/27/portfolio-magazine-gets-liquidated-there-goes-100-million/comment-page-1/#comment-2731954</link>
		<dc:creator>K Pawleyk</dc:creator>
		<pubDate>Tue, 05 May 2009 16:19:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=59683#comment-2731954</guid>
		<description>I also enjoyed the longer in depth articles and the glossy timeless nature of the photography. I have the net for fast and uncluttered information gathering. Reading portfolio was like taking a mini vacation. It provided thought provoking relaxation and in depth and interesting stories. The business of the Mexican drug wars and their connection to American gun trade, that poor guy who was tasked with cleaning up the finances of a fundamentalist Mormon community, etc.... These are why I read portfolio. And seriously guys, they really did tear palin apart. Should have read the story...</description>
		<content:encoded><![CDATA[<p>I also enjoyed the longer in depth articles and the glossy timeless nature of the photography. I have the net for fast and uncluttered information gathering. Reading portfolio was like taking a mini vacation. It provided thought provoking relaxation and in depth and interesting stories. The business of the Mexican drug wars and their connection to American gun trade, that poor guy who was tasked with cleaning up the finances of a fundamentalist Mormon community, etc&#8230;. These are why I read portfolio. And seriously guys, they really did tear palin apart. Should have read the story&#8230;</p>
]]></content:encoded>
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		<title>By: Magazines Giving Up; Tabloids To Come? &#124; The Entroporium</title>
		<link>http://www.techcrunch.com/2009/04/27/portfolio-magazine-gets-liquidated-there-goes-100-million/comment-page-2/#comment-2722212</link>
		<dc:creator>Magazines Giving Up; Tabloids To Come? &#124; The Entroporium</dc:creator>
		<pubDate>Wed, 29 Apr 2009 16:22:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=59683#comment-2722212</guid>
		<description>[...] quietly packing off Domino and a few other select titles and, more dramatically, this week closed Portfolio, for which the company had reportedly spent over $100mm to launch.  (Portfolio was a poorly-timed entry - a wel-written glamour magazine about business caught up [...]</description>
		<content:encoded><![CDATA[<p>[...] quietly packing off Domino and a few other select titles and, more dramatically, this week closed Portfolio, for which the company had reportedly spent over $100mm to launch.  (Portfolio was a poorly-timed entry &#8211; a wel-written glamour magazine about business caught up [...]</p>
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		<title>By: Waldo</title>
		<link>http://www.techcrunch.com/2009/04/27/portfolio-magazine-gets-liquidated-there-goes-100-million/comment-page-1/#comment-2720359</link>
		<dc:creator>Waldo</dc:creator>
		<pubDate>Tue, 28 Apr 2009 15:59:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=59683#comment-2720359</guid>
		<description>You are right... the acid rain in Pittsburgh in the 70&#039;s was wonderful.  Maybe they can turn on the old steel mills and bring it back.</description>
		<content:encoded><![CDATA[<p>You are right&#8230; the acid rain in Pittsburgh in the 70&#8217;s was wonderful.  Maybe they can turn on the old steel mills and bring it back.</p>
]]></content:encoded>
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		<title>By: Justin Chen</title>
		<link>http://www.techcrunch.com/2009/04/27/portfolio-magazine-gets-liquidated-there-goes-100-million/comment-page-2/#comment-2720178</link>
		<dc:creator>Justin Chen</dc:creator>
		<pubDate>Tue, 28 Apr 2009 14:37:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=59683#comment-2720178</guid>
		<description>I actually do subscribe and read &quot;Portfolio&quot; - it&#039;s one of my favorite magazines.  It covers a more diverse spectrum of topics compared to Fortune and Forbes.  I&#039;m sad to hear that it&#039;s shutting down.</description>
		<content:encoded><![CDATA[<p>I actually do subscribe and read &#8220;Portfolio&#8221; &#8211; it&#8217;s one of my favorite magazines.  It covers a more diverse spectrum of topics compared to Fortune and Forbes.  I&#8217;m sad to hear that it&#8217;s shutting down.</p>
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		<title>By: Eric Michaels</title>
		<link>http://www.techcrunch.com/2009/04/27/portfolio-magazine-gets-liquidated-there-goes-100-million/comment-page-1/#comment-2720087</link>
		<dc:creator>Eric Michaels</dc:creator>
		<pubDate>Tue, 28 Apr 2009 13:52:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=59683#comment-2720087</guid>
		<description>Actually folks, the latest issue has Tim Geitner on it.  Palin was last month.
I liked Portfolio and I LOVE magazines.  Sad to see it go.</description>
		<content:encoded><![CDATA[<p>Actually folks, the latest issue has Tim Geitner on it.  Palin was last month.<br />
I liked Portfolio and I LOVE magazines.  Sad to see it go.</p>
]]></content:encoded>
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		<title>By: chervel</title>
		<link>http://www.techcrunch.com/2009/04/27/portfolio-magazine-gets-liquidated-there-goes-100-million/comment-page-1/#comment-2719929</link>
		<dc:creator>chervel</dc:creator>
		<pubDate>Tue, 28 Apr 2009 12:22:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=59683#comment-2719929</guid>
		<description>Portfolio had some beautiful stories which can&#039;t be replaced by besserwisser-blog commentaries!</description>
		<content:encoded><![CDATA[<p>Portfolio had some beautiful stories which can&#8217;t be replaced by besserwisser-blog commentaries!</p>
]]></content:encoded>
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		<title>By: james barclay</title>
		<link>http://www.techcrunch.com/2009/04/27/portfolio-magazine-gets-liquidated-there-goes-100-million/comment-page-1/#comment-2719420</link>
		<dc:creator>james barclay</dc:creator>
		<pubDate>Tue, 28 Apr 2009 04:11:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=59683#comment-2719420</guid>
		<description>this demise is part of an inevitable trend...

today i launched a site that hopefully will really take off..a business associate of mine said - this is some great content here - r u sure u dont want to launch a sister magazine???

of course im fucking sure - print is dead...i cant remember the last time i bought a newspaper, but i do remember at one stage of my life i would buy every weekend paper i could get my hands on....

why bother anymore? websites can be updated in real time, there is no need for distribution logistics and the info is free...

once upon a time the fastest way to send info out was by tieing a letter to a pigeon......

its time to put the paper publication pigeons to pasture</description>
		<content:encoded><![CDATA[<p>this demise is part of an inevitable trend&#8230;</p>
<p>today i launched a site that hopefully will really take off..a business associate of mine said &#8211; this is some great content here &#8211; r u sure u dont want to launch a sister magazine???</p>
<p>of course im fucking sure &#8211; print is dead&#8230;i cant remember the last time i bought a newspaper, but i do remember at one stage of my life i would buy every weekend paper i could get my hands on&#8230;.</p>
<p>why bother anymore? websites can be updated in real time, there is no need for distribution logistics and the info is free&#8230;</p>
<p>once upon a time the fastest way to send info out was by tieing a letter to a pigeon&#8230;&#8230;</p>
<p>its time to put the paper publication pigeons to pasture</p>
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		<title>By: RIP</title>
		<link>http://www.techcrunch.com/2009/04/27/portfolio-magazine-gets-liquidated-there-goes-100-million/comment-page-1/#comment-2719391</link>
		<dc:creator>RIP</dc:creator>
		<pubDate>Tue, 28 Apr 2009 03:47:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=59683#comment-2719391</guid>
		<description>More the property rents go down better it is.</description>
		<content:encoded><![CDATA[<p>More the property rents go down better it is.</p>
]]></content:encoded>
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		<title>By: Per</title>
		<link>http://www.techcrunch.com/2009/04/27/portfolio-magazine-gets-liquidated-there-goes-100-million/comment-page-1/#comment-2719374</link>
		<dc:creator>Per</dc:creator>
		<pubDate>Tue, 28 Apr 2009 03:35:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=59683#comment-2719374</guid>
		<description>I thumbed through a few issues at the newsstand. While there were a few interesting articles, I could detect a generous dose of &#039;rich liberal guilt&#039; in the 
tenor of the writing. 

No thanks...</description>
		<content:encoded><![CDATA[<p>I thumbed through a few issues at the newsstand. While there were a few interesting articles, I could detect a generous dose of &#8216;rich liberal guilt&#8217; in the<br />
tenor of the writing. </p>
<p>No thanks&#8230;</p>
]]></content:encoded>
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		<title>By: dean L</title>
		<link>http://www.techcrunch.com/2009/04/27/portfolio-magazine-gets-liquidated-there-goes-100-million/comment-page-1/#comment-2719325</link>
		<dc:creator>dean L</dc:creator>
		<pubDate>Tue, 28 Apr 2009 02:43:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=59683#comment-2719325</guid>
		<description>it was good reading...

specially mobile version on a toilet. quick and easy to crunch some new info on business.

now i am left with wired and fast company only</description>
		<content:encoded><![CDATA[<p>it was good reading&#8230;</p>
<p>specially mobile version on a toilet. quick and easy to crunch some new info on business.</p>
<p>now i am left with wired and fast company only</p>
]]></content:encoded>
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		<title>By: Marc</title>
		<link>http://www.techcrunch.com/2009/04/27/portfolio-magazine-gets-liquidated-there-goes-100-million/comment-page-1/#comment-2719307</link>
		<dc:creator>Marc</dc:creator>
		<pubDate>Tue, 28 Apr 2009 02:17:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=59683#comment-2719307</guid>
		<description>I made a personal case study of Conde Naste properties and Portfolio in particular over the past year. Their online presence is incredibly weak even with great websites that have great content. Great content alone is not enough to get traffic. They flubbed their SEO and that&#039;s why my network along with many others are killing these guys by a thousand cuts, even though we can&#039;t afford to produce content at their level of quality. We will over time though. Even after 10 years of a highly commercial net, they still don&#039;t understand it. Their pain = my gain.</description>
		<content:encoded><![CDATA[<p>I made a personal case study of Conde Naste properties and Portfolio in particular over the past year. Their online presence is incredibly weak even with great websites that have great content. Great content alone is not enough to get traffic. They flubbed their SEO and that&#8217;s why my network along with many others are killing these guys by a thousand cuts, even though we can&#8217;t afford to produce content at their level of quality. We will over time though. Even after 10 years of a highly commercial net, they still don&#8217;t understand it. Their pain = my gain.</p>
]]></content:encoded>
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		<title>By: pwb</title>
		<link>http://www.techcrunch.com/2009/04/27/portfolio-magazine-gets-liquidated-there-goes-100-million/comment-page-1/#comment-2719205</link>
		<dc:creator>pwb</dc:creator>
		<pubDate>Tue, 28 Apr 2009 00:48:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=59683#comment-2719205</guid>
		<description>Portfolio is/was actually a pretty good read.</description>
		<content:encoded><![CDATA[<p>Portfolio is/was actually a pretty good read.</p>
]]></content:encoded>
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		<title>By: Tamara Gruber</title>
		<link>http://www.techcrunch.com/2009/04/27/portfolio-magazine-gets-liquidated-there-goes-100-million/comment-page-1/#comment-2719142</link>
		<dc:creator>Tamara Gruber</dc:creator>
		<pubDate>Tue, 28 Apr 2009 00:08:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=59683#comment-2719142</guid>
		<description>I still read Fast Company, everything else is online.</description>
		<content:encoded><![CDATA[<p>I still read Fast Company, everything else is online.</p>
]]></content:encoded>
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		<title>By: Portfolio P&#38;L: $100 Million Loss &#171; Marketing Artist</title>
		<link>http://www.techcrunch.com/2009/04/27/portfolio-magazine-gets-liquidated-there-goes-100-million/comment-page-1/#comment-2719074</link>
		<dc:creator>Portfolio P&#38;L: $100 Million Loss &#171; Marketing Artist</dc:creator>
		<pubDate>Mon, 27 Apr 2009 23:39:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=59683#comment-2719074</guid>
		<description>[...] observation from Tech Crunch is spot-on: Portfolio saw itself in the same vein as the Fortune magazine of the 1930s, filled with [...]</description>
		<content:encoded><![CDATA[<p>[...] observation from Tech Crunch is spot-on: Portfolio saw itself in the same vein as the Fortune magazine of the 1930s, filled with [...]</p>
]]></content:encoded>
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		<title>By: Scott Charles</title>
		<link>http://www.techcrunch.com/2009/04/27/portfolio-magazine-gets-liquidated-there-goes-100-million/comment-page-1/#comment-2718993</link>
		<dc:creator>Scott Charles</dc:creator>
		<pubDate>Mon, 27 Apr 2009 22:43:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=59683#comment-2718993</guid>
		<description>Yes I did read it and I found it interesting.  A bit left-of-center bias, but that was OK.  Of course for real quality reporting and insight I like to read the reader comments in TC.  Which I suppose is the point of having Web 2.0.</description>
		<content:encoded><![CDATA[<p>Yes I did read it and I found it interesting.  A bit left-of-center bias, but that was OK.  Of course for real quality reporting and insight I like to read the reader comments in TC.  Which I suppose is the point of having Web 2.0.</p>
]]></content:encoded>
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		<title>By: Shafqat</title>
		<link>http://www.techcrunch.com/2009/04/27/portfolio-magazine-gets-liquidated-there-goes-100-million/comment-page-1/#comment-2718958</link>
		<dc:creator>Shafqat</dc:creator>
		<pubDate>Mon, 27 Apr 2009 22:11:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=59683#comment-2718958</guid>
		<description>Since when is it so expensive to launch a website? It&#039;s not 1997. These people had it all wrong from the beginning.</description>
		<content:encoded><![CDATA[<p>Since when is it so expensive to launch a website? It&#8217;s not 1997. These people had it all wrong from the beginning.</p>
]]></content:encoded>
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		<title>By: Conde Nast Shuts Down Portfolio Magazine</title>
		<link>http://www.techcrunch.com/2009/04/27/portfolio-magazine-gets-liquidated-there-goes-100-million/comment-page-1/#comment-2718957</link>
		<dc:creator>Conde Nast Shuts Down Portfolio Magazine</dc:creator>
		<pubDate>Mon, 27 Apr 2009 22:11:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=59683#comment-2718957</guid>
		<description>[...] it&#8217;s now over for Portfolio. From TechCrunch: &#8220;Portfolio saw itself in the same vein as the Fortune magazine of the 1930s, filled with [...]</description>
		<content:encoded><![CDATA[<p>[...] it&#8217;s now over for Portfolio. From TechCrunch: &#8220;Portfolio saw itself in the same vein as the Fortune magazine of the 1930s, filled with [...]</p>
]]></content:encoded>
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	<item>
		<title>By: john</title>
		<link>http://www.techcrunch.com/2009/04/27/portfolio-magazine-gets-liquidated-there-goes-100-million/comment-page-1/#comment-2718920</link>
		<dc:creator>john</dc:creator>
		<pubDate>Mon, 27 Apr 2009 21:47:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=59683#comment-2718920</guid>
		<description>I really really enjoyed this magazine, along with Wired and Vanity Fair it was a must subscribe for me after reading just a few issues of it.

It was literally my replacement for Business 2.0, can my favourite magazines please stop being shut down...</description>
		<content:encoded><![CDATA[<p>I really really enjoyed this magazine, along with Wired and Vanity Fair it was a must subscribe for me after reading just a few issues of it.</p>
<p>It was literally my replacement for Business 2.0, can my favourite magazines please stop being shut down&#8230;</p>
]]></content:encoded>
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		<title>By: dav-e-roberts</title>
		<link>http://www.techcrunch.com/2009/04/27/portfolio-magazine-gets-liquidated-there-goes-100-million/comment-page-1/#comment-2718862</link>
		<dc:creator>dav-e-roberts</dc:creator>
		<pubDate>Mon, 27 Apr 2009 21:17:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=59683#comment-2718862</guid>
		<description>i&#039;ve said it before, and i&#039;ve said it again...all TC has to do is ban the world locator from comments and this guys head will explode</description>
		<content:encoded><![CDATA[<p>i&#8217;ve said it before, and i&#8217;ve said it again&#8230;all TC has to do is ban the world locator from comments and this guys head will explode</p>
]]></content:encoded>
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	<item>
		<title>By: Quickthink &#187; Blog Archive &#187; Tuesday&#8217;s Tidbits</title>
		<link>http://www.techcrunch.com/2009/04/27/portfolio-magazine-gets-liquidated-there-goes-100-million/comment-page-1/#comment-2718855</link>
		<dc:creator>Quickthink &#187; Blog Archive &#187; Tuesday&#8217;s Tidbits</dc:creator>
		<pubDate>Mon, 27 Apr 2009 21:14:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=59683#comment-2718855</guid>
		<description>[...] Failed- Conde Nast poured $100,000,000 into the magazine and is shutting down a year later. Erick Schonfeld has the rather amazing story for Tech [...]</description>
		<content:encoded><![CDATA[<p>[...] Failed- Conde Nast poured $100,000,000 into the magazine and is shutting down a year later. Erick Schonfeld has the rather amazing story for Tech [...]</p>
]]></content:encoded>
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