Comments on: BrightRoll: Video Ad Rates Dropped 12 Percent In First Quarter, And The Pre-Roll Is Still King http://www.techcrunch.com/2009/04/27/brightroll-video-ad-rates-dropped-12-percent-in-first-quarter-and-the-pre-roll-is-still-king/ Startup and Technology News Thu, 26 Nov 2009 21:15:10 -0800 hourly 1 By: Danny http://www.techcrunch.com/2009/04/27/brightroll-video-ad-rates-dropped-12-percent-in-first-quarter-and-the-pre-roll-is-still-king/comment-page-1/#comment-2883180 Danny Tue, 28 Jul 2009 00:00:12 +0000 http://www.techcrunch.com/?p=59756#comment-2883180 Looking at charging for advertsising on a shuttle bus and need to try and determine at what CPM to charge out. Audience is a captive audience that rides vehicle for up to 5 minutes...Just trying to come up with an idea Looking at charging for advertsising on a shuttle bus and need to try and determine at what CPM to charge out. Audience is a captive audience that rides vehicle for up to 5 minutes…Just trying to come up with an idea

]]> By: The Far Edge » Blog Archive » BrightRoll: Q2 Pre-Roll Video Ad Rates Are Down, But Total Revenues Are Up http://www.techcrunch.com/2009/04/27/brightroll-video-ad-rates-dropped-12-percent-in-first-quarter-and-the-pre-roll-is-still-king/comment-page-1/#comment-2872795 The Far Edge » Blog Archive » BrightRoll: Q2 Pre-Roll Video Ad Rates Are Down, But Total Revenues Are Up Wed, 22 Jul 2009 21:59:02 +0000 http://www.techcrunch.com/?p=59756#comment-2872795 [...] the CPM rate (cost per thousand views) for video pre-rolls is flat with last quarter at roughly $20. But it is down from last year by 10 percent, and they need to go down further to [...] [...] the CPM rate (cost per thousand views) for video pre-rolls is flat with last quarter at roughly $20. But it is down from last year by 10 percent, and they need to go down further to [...]

]]> By: BrightRoll: Q2 Pre-Roll Video Ad Rates Are Down, But Total Revenues Are Up | The IT Chronicle http://www.techcrunch.com/2009/04/27/brightroll-video-ad-rates-dropped-12-percent-in-first-quarter-and-the-pre-roll-is-still-king/comment-page-1/#comment-2871338 BrightRoll: Q2 Pre-Roll Video Ad Rates Are Down, But Total Revenues Are Up | The IT Chronicle Wed, 22 Jul 2009 05:02:53 +0000 http://www.techcrunch.com/?p=59756#comment-2871338 [...] the CPM rate (cost per thousand views) for video pre-rolls is flat with last quarter at roughly $20. But it is down from last year by 10 percent, and they need to go down further to [...] [...] the CPM rate (cost per thousand views) for video pre-rolls is flat with last quarter at roughly $20. But it is down from last year by 10 percent, and they need to go down further to [...]

]]> By: BrightRoll: Q2 Pre-Roll Video Ad Rates Are Down, But Total Revenues Are Up | AskCharly http://www.techcrunch.com/2009/04/27/brightroll-video-ad-rates-dropped-12-percent-in-first-quarter-and-the-pre-roll-is-still-king/comment-page-1/#comment-2871301 BrightRoll: Q2 Pre-Roll Video Ad Rates Are Down, But Total Revenues Are Up | AskCharly Wed, 22 Jul 2009 04:41:40 +0000 http://www.techcrunch.com/?p=59756#comment-2871301 [...] the CPM rate (cost per thousand views) for video pre-rolls is flat with last quarter at roughly $20. But it is down from last year by 10 percent, and they need to go down further to [...] [...] the CPM rate (cost per thousand views) for video pre-rolls is flat with last quarter at roughly $20. But it is down from last year by 10 percent, and they need to go down further to [...]

]]> By: BrightRoll: Q2 Pre-Roll Video Ad Rates Are Down, But Total Revenues Are Up | Geek News and Musings http://www.techcrunch.com/2009/04/27/brightroll-video-ad-rates-dropped-12-percent-in-first-quarter-and-the-pre-roll-is-still-king/comment-page-1/#comment-2871297 BrightRoll: Q2 Pre-Roll Video Ad Rates Are Down, But Total Revenues Are Up | Geek News and Musings Wed, 22 Jul 2009 04:40:15 +0000 http://www.techcrunch.com/?p=59756#comment-2871297 [...] the CPM rate (cost per thousand views) for video pre-rolls is flat with last quarter at roughly $20. But it is down from last year by 10 percent, and they need to go down further to [...] [...] the CPM rate (cost per thousand views) for video pre-rolls is flat with last quarter at roughly $20. But it is down from last year by 10 percent, and they need to go down further to [...]

]]> By: BrightRoll: Q2 Pre-Roll Video Ad Rates Are Down, But Total Revenues Are Up | Spin Valley Post http://www.techcrunch.com/2009/04/27/brightroll-video-ad-rates-dropped-12-percent-in-first-quarter-and-the-pre-roll-is-still-king/comment-page-1/#comment-2871188 BrightRoll: Q2 Pre-Roll Video Ad Rates Are Down, But Total Revenues Are Up | Spin Valley Post Wed, 22 Jul 2009 03:30:13 +0000 http://www.techcrunch.com/?p=59756#comment-2871188 [...] the CPM rate (cost per thousand views) for video pre-rolls is flat with last quarter at roughly $20. But it is down from last year by 10 percent, and they need to go down further to [...] [...] the CPM rate (cost per thousand views) for video pre-rolls is flat with last quarter at roughly $20. But it is down from last year by 10 percent, and they need to go down further to [...]

]]> By: BrightRoll: Q2 Pre-Roll Video Ad Rates Are Down, But Total Revenues Are Up | Stoth http://www.techcrunch.com/2009/04/27/brightroll-video-ad-rates-dropped-12-percent-in-first-quarter-and-the-pre-roll-is-still-king/comment-page-1/#comment-2871181 BrightRoll: Q2 Pre-Roll Video Ad Rates Are Down, But Total Revenues Are Up | Stoth Wed, 22 Jul 2009 03:23:23 +0000 http://www.techcrunch.com/?p=59756#comment-2871181 [...] the CPM rate (cost per thousand views) for video pre-rolls is flat with last quarter at roughly $20. But it is down from last year by 10 percent, and they need to go down further to [...] [...] the CPM rate (cost per thousand views) for video pre-rolls is flat with last quarter at roughly $20. But it is down from last year by 10 percent, and they need to go down further to [...]

]]> By: BrightRoll: Q2 Pre-Roll Video Ad Rates Are Down, But Total Revenues Are Up | GeekStream http://www.techcrunch.com/2009/04/27/brightroll-video-ad-rates-dropped-12-percent-in-first-quarter-and-the-pre-roll-is-still-king/comment-page-1/#comment-2871142 BrightRoll: Q2 Pre-Roll Video Ad Rates Are Down, But Total Revenues Are Up | GeekStream Wed, 22 Jul 2009 03:01:37 +0000 http://www.techcrunch.com/?p=59756#comment-2871142 [...] the CPM rate (cost per thousand views) for video pre-rolls is flat with last quarter at roughly $20. But it is down from last year by 10 percent, and they need to go down further to [...] [...] the CPM rate (cost per thousand views) for video pre-rolls is flat with last quarter at roughly $20. But it is down from last year by 10 percent, and they need to go down further to [...]

]]> By: BrightRoll: Q2 Pre-Roll Video Ad Rates Are Down, But Total Revenues Are Up | Newsfed - Aggregate local and tech stories with related videos and tweets! http://www.techcrunch.com/2009/04/27/brightroll-video-ad-rates-dropped-12-percent-in-first-quarter-and-the-pre-roll-is-still-king/comment-page-1/#comment-2871141 BrightRoll: Q2 Pre-Roll Video Ad Rates Are Down, But Total Revenues Are Up | Newsfed - Aggregate local and tech stories with related videos and tweets! Wed, 22 Jul 2009 03:01:14 +0000 http://www.techcrunch.com/?p=59756#comment-2871141 [...] the CPM rate (cost per thousand views) for video pre-rolls is flat with last quarter at roughly $20. But it is down from last year by 10 percent, and they need to go down further to [...] [...] the CPM rate (cost per thousand views) for video pre-rolls is flat with last quarter at roughly $20. But it is down from last year by 10 percent, and they need to go down further to [...]

]]> By: BrightRoll: Q2 Pre-Roll Video Ad Rates Are Down, But Total Revenues Are Up http://www.techcrunch.com/2009/04/27/brightroll-video-ad-rates-dropped-12-percent-in-first-quarter-and-the-pre-roll-is-still-king/comment-page-1/#comment-2871099 BrightRoll: Q2 Pre-Roll Video Ad Rates Are Down, But Total Revenues Are Up Wed, 22 Jul 2009 02:44:48 +0000 http://www.techcrunch.com/?p=59756#comment-2871099 [...] the CPM rate (cost per thousand views) for video pre-rolls is flat with last quarter at roughly $20. But it is down from last year by 10 percent, and they need to go down further to [...] [...] the CPM rate (cost per thousand views) for video pre-rolls is flat with last quarter at roughly $20. But it is down from last year by 10 percent, and they need to go down further to [...]

]]> By: New Media Hub | Blog Archive | Around the web http://www.techcrunch.com/2009/04/27/brightroll-video-ad-rates-dropped-12-percent-in-first-quarter-and-the-pre-roll-is-still-king/comment-page-1/#comment-2731593 New Media Hub | Blog Archive | Around the web Tue, 05 May 2009 12:37:17 +0000 http://www.techcrunch.com/?p=59756#comment-2731593 [...] Video ad rates falling to $7 to $9 cpm? [...] [...] Video ad rates falling to $7 to $9 cpm? [...]

]]> By: Online Video Ad Rates Drop By 12 Percent | Kikabink News http://www.techcrunch.com/2009/04/27/brightroll-video-ad-rates-dropped-12-percent-in-first-quarter-and-the-pre-roll-is-still-king/comment-page-1/#comment-2722811 Online Video Ad Rates Drop By 12 Percent | Kikabink News Wed, 29 Apr 2009 22:00:38 +0000 http://www.techcrunch.com/?p=59756#comment-2722811 [...] Erick Schonfeld, “BrightRoll: Video Ad Rates Dropped 12 Percent In First Quarter, And The Pre-Roll... Share and [...] [...] Erick Schonfeld, “BrightRoll: Video Ad Rates Dropped 12 Percent In First Quarter, And The Pre-Roll… Share and [...]

]]> By: Ian Mikutel http://www.techcrunch.com/2009/04/27/brightroll-video-ad-rates-dropped-12-percent-in-first-quarter-and-the-pre-roll-is-still-king/comment-page-1/#comment-2722065 Ian Mikutel Wed, 29 Apr 2009 14:20:33 +0000 http://www.techcrunch.com/?p=59756#comment-2722065 It is odd, and so is this: "The lower the rates fall, the more comfortable advertisers are buying online video ad inventory in bulk, and if the prices come down to be more in line with television ad rates then it will be easier for them to think of TV ads and online video ads in the same vein." TV, like newspapers is decreasing in viewership/effectiveness, the web is increasing. Why does the article make it sound as if we should be striving for online ads to be at the same price level as TV? TV, as it continues to decrease in viewership, should be the one decreasing its pricing, not the web. It is odd, and so is this:

“The lower the rates fall, the more comfortable advertisers are buying online video ad inventory in bulk, and if the prices come down to be more in line with television ad rates then it will be easier for them to think of TV ads and online video ads in the same vein.”

TV, like newspapers is decreasing in viewership/effectiveness, the web is increasing. Why does the article make it sound as if we should be striving for online ads to be at the same price level as TV? TV, as it continues to decrease in viewership, should be the one decreasing its pricing, not the web.

]]> By: <fb:name linked="false" useyou="false" uid="1079647535">Sam Davis</fb:name> http://www.techcrunch.com/2009/04/27/brightroll-video-ad-rates-dropped-12-percent-in-first-quarter-and-the-pre-roll-is-still-king/comment-page-1/#comment-2720372 Sam Davis Tue, 28 Apr 2009 16:06:30 +0000 http://www.techcrunch.com/?p=59756#comment-2720372 Hello Dina, I have read your comment, and i had to reply back and say that you have hit the target with your reply on Video selling. I ran into a site called DealitLive.com, the site actually lets you create your own HSN channel, but with LIVE VIDEO broadcast, so if you have a product you want to sell, you can sell it Live with Live viewers, and the viewers can actually interact with you LIVE, they can ask questions via chat tool, and the seller answers on Live Video. it lets you Subscribe to sellers and notifies you when sellers have upcoming showes to your Iphone, Blackberry or PC. They are launching May 6th., i think this will change everything as far as selling on the web. Hope you like it. Hello Dina,
I have read your comment, and i had to reply back and say that you have hit the target with your reply on Video selling. I ran into a site called DealitLive.com, the site actually lets you create your own HSN channel, but with LIVE VIDEO broadcast, so if you have a product you want to sell, you can sell it Live with Live viewers, and the viewers can actually interact with you LIVE, they can ask questions via chat tool, and the seller answers on Live Video. it lets you Subscribe to sellers and notifies you when sellers have upcoming showes to your Iphone, Blackberry or PC. They are launching May 6th., i think this will change everything as far as selling on the web. Hope you like it.

]]> By: Dina http://www.techcrunch.com/2009/04/27/brightroll-video-ad-rates-dropped-12-percent-in-first-quarter-and-the-pre-roll-is-still-king/comment-page-1/#comment-2719475 Dina Tue, 28 Apr 2009 05:07:08 +0000 http://www.techcrunch.com/?p=59756#comment-2719475 Great piece, Erick, and another factor limiting growth in online video spending right now is the lack of a standard around what a "view" is. Agreed an apples-to-apples comparison between the effectiveness of a TV buy vs. a Web video buy would greatly help the Web video industry - and especially measuring not just purchase intent and brand lift, but (as your survey indicates) actual purchasing. Great piece, Erick, and another factor limiting growth in online video spending right now is the lack of a standard around what a “view” is.

Agreed an apples-to-apples comparison between the effectiveness of a TV buy vs. a Web video buy would greatly help the Web video industry – and especially measuring not just purchase intent and brand lift, but (as your survey indicates) actual purchasing.

]]> By: Weekly Reads Around the Web - ClickTagger - Online Advertising Insights & Strategies http://www.techcrunch.com/2009/04/27/brightroll-video-ad-rates-dropped-12-percent-in-first-quarter-and-the-pre-roll-is-still-king/comment-page-1/#comment-2719472 Weekly Reads Around the Web - ClickTagger - Online Advertising Insights & Strategies Tue, 28 Apr 2009 05:05:00 +0000 http://www.techcrunch.com/?p=59756#comment-2719472 [...] BrightRoll: Video Ad Rates Dropped 12 Percent In First Quarter, And The Pre-Roll Is Still King http://www.techcrunch.com/2009/04/27/brightroll-video-ad-rates-dropped-12-percent-in-first-quarter-a... [...] [...] BrightRoll: Video Ad Rates Dropped 12 Percent In First Quarter, And The Pre-Roll Is Still King http://www.tech...first-quarter-a... [...]

]]> By: interactive http://www.techcrunch.com/2009/04/27/brightroll-video-ad-rates-dropped-12-percent-in-first-quarter-and-the-pre-roll-is-still-king/comment-page-1/#comment-2719393 interactive Tue, 28 Apr 2009 03:48:53 +0000 http://www.techcrunch.com/?p=59756#comment-2719393 Uncontrolled video is for tv, interactive media ads is for internet. Mouse-over interaction over on-click. Uncontrolled video is for tv, interactive media ads is for internet. Mouse-over interaction over on-click.

]]> By: man http://www.techcrunch.com/2009/04/27/brightroll-video-ad-rates-dropped-12-percent-in-first-quarter-and-the-pre-roll-is-still-king/comment-page-1/#comment-2719322 man Tue, 28 Apr 2009 02:37:52 +0000 http://www.techcrunch.com/?p=59756#comment-2719322 If I know one thing, prices on online ads need to go up! An ad page at Vogue Magazine cost $120,000 for a distribution of 1.2M people. Now this ad could be on page 226, nothing too viable. A video ad on the other hand captures the audience attention for 10-30 seconds and therefore need to cost more than Vogues $100 CPM, there are forces that are saying that rates should go down, if they will continue, not even one person would make a living out of the web in the video world, the small players will go under together with Hulu and YouTube who lost $400M this year. Google / YouTube are charging huge amount of money $2-5 CPC (cost per click) for all normal keywords. I think video ads are cheaper, when targeted right are more influential than TV, and could influence a large target at the same time. If I know one thing, prices on online ads need to go up!

An ad page at Vogue Magazine cost $120,000 for a distribution of 1.2M people. Now this ad could be on page 226, nothing too viable. A video ad on the other hand captures the audience attention for 10-30 seconds and therefore need to cost more than Vogues $100 CPM, there are forces that are saying that rates should go down, if they will continue, not even one person would make a living out of the web in the video world, the small players will go under together with Hulu and YouTube who lost $400M this year.

Google / YouTube are charging huge amount of money $2-5 CPC (cost per click) for all normal keywords. I think video ads are cheaper, when targeted right are more influential than TV, and could influence a large target at the same time.

]]> By: MathieuB http://www.techcrunch.com/2009/04/27/brightroll-video-ad-rates-dropped-12-percent-in-first-quarter-and-the-pre-roll-is-still-king/comment-page-1/#comment-2719020 MathieuB Mon, 27 Apr 2009 23:04:21 +0000 http://www.techcrunch.com/?p=59756#comment-2719020 "According to BrightRoll’s survey, 87 percent have not done any in-house research on online video effectiveness." And why is that? Because they believe in the hype of YouTube? It just seems odd to me to invest large sum of money into advertising without knowing what you're getting into. Oh wait, isn't that what the bailout is about? :P “According to BrightRoll’s survey, 87 percent have not done any in-house research on online video effectiveness.”

And why is that? Because they believe in the hype of YouTube?

It just seems odd to me to invest large sum of money into advertising without knowing what you’re getting into.

Oh wait, isn’t that what the bailout is about? :P

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