Walden International, an international venture capital firm headquarted in San Francisco but with a strong foothold in Asia, has invested S$2 million – Singapore Dollars – (approx. US$1.35 million) in Brandtology. The company, which has its headquarters in Singapore but boasts more offices in China, Malaysia and Australia, provides business and brand online intelligence services out of specialist-manned ‘Command Centres’.
Despite its military-sounding name, these centres actually help Brandtology customers make ‘timely and informed strategic decisions’ based on an advanced online conversation tracking system, which mines blogs, forums, micro-blogging services etc. for opinions, aided by specialists who monitor the system for clients around the clock.
Brandtology in a statement said it will use the fresh capital to further expand its services in North Asia, where it sees most opportunities for growth.
The investment in Brandtology is the first to come out of the early-stage fund Seed Ventures IV Pte., a $13.3 million venture fund Walden International set up as a vehicle for small-scale financing rounds. The firm’s funds total over US$1.9 billion in committed capital.