Moments ago, Google released the public beta version of the Google Analytics API after running a private beta program with hundreds of developers for about a year.
When Google announced a great deal of updates to Google Analytics last October, the company already said the API was ‘coming soon’, but obviously it took them another 6 months to effectively start rolling out.
With the Google Analytics data API, developers can develop client applications that access Google Analytics data and subsequently present it in new, innovative ways. By combining a wide variety of metrics and dimensions, an API-based client application can deliver custom reports, more refined data or new visualizations that in turn provide new ways to analyze the performance of websites and web applications.
From the blog post announcing the release:
The Analytics API is a Google Data API. This is the same API protocol for Google Calendar, Finance and Webmaster Tools. If you’ve used any of these APIs, the Google Analytics Data Export API will look very familiar to you.
For the JavaScript and Java programming languages, we’ve provided client libraries to abstract and simplify the process. We’re also working on supporting more programming languages. In the meantime, for any programming language you want to use you can make requests directly to the API over HTTP and access the data in XML.
One of the applications that was built using the API and which is being featured on the launch website is Polaris, one of the products built by Desktop Reporting, which aims to bring Google Analytics to the desktop. The full suite, a full-featured Adobe AIR-powered GA reporting tool called Dopac, is still a couple of weeks away from launching, but Polaris already brings some of the data to the desktop in the form of cross-platform widgets and is definitely worth checking out. There are 8 standard reports available, and the app is completely free if used for only one website (an annual $15 fee is required to extend it to more websites). It’s targeted to marketers, project and account managers who are looking for an intuitive way to check out basic stats for a website they’re tracking from their desktops.
Desktop Reporting was pioneered by just one guy, Nicolas Lierman from Belgium. (Disclosure: the startup was one of the presenting finalists at my conference Plugg, held last month in Brussels)
Lierman has been working on bringing Google Analytics offline for quite a while (in fact, we covered one of the first iterations of his desktop application back in September 2007), and besides the full reporting suite and the now launched Polaris, he also has two other GA-related products in the pipeline (check his website for more info).
Also worth chekcing out is Actual Metrics’ Android application for Google Analytics.
It will be interesting to see what other third-party developers come up with now that the API is finally out there. Google already put some examples online in this gallery, but if you have anything cool to announce in the future, you know where to find us.
The company also set up a Google Analytics API Notify email group so you can get the key announcements on feature updates, code changes and other service related news that relate to the API that way, and / or you can join the Google Analytics APIs Group.
The API could give way to tons of interesting mashup’s and better reports than what Google Analytics currently provides.
Finally i found a good API for my google analytics account to check it out my new api , thank u techcrunch
Considering how many folks live and die by the daily traffic numbers, this would make a killer iphone app. DO WANT
This app is going to be amazing… you should take a look at it… http://www.news...om/touchlytics/
It’s great they released an API, really. Now try reading through the documentation and implementing it into your app. Your head will explode. The documentation is ridiculously complicated.
Google, there’s a reason the Clicky analytics API has been so successful and a big selling point – it’s dead simple to use!
It’s likely been written with the software engineer in mind – not the dreamweaver evangelist, self proclaimed ‘programmer’
Try the GAPI… it is a PHP interface for the api that makes it easy (really easy) to get data out.
http://code.goo...-php-interface/
This is exciting news…can’t wait to see some of the new products that come out.
This is awesome news, I can’t wait to see how companies will use this data in web development and web apps.
Chartbeat stole their thunder somewhat. I’m loving their live stats.
It’s nice but me thinks you have to be obsessive with stats or needing to watch your stats constantly to make use of this
I think what will really be neat is to see a combination of offline metrics like sales data with google analytics. Also the ability to incorporate things like phone tracking will be big, in using the api.
Again, to me it is all about how you can integrate offline data now with your online, maybe even some sort of quickbooks + google analytics mashup that let’s you see not only cost per conversion or revenue per sale, but profit per sale.
I agree, profit per conversion and phone tracking will be great.
This was what made me crazy when google purchased their analytics from (whatever that company was called before) – I had assumed they would take a good product, which used server logs, and make it better, via the .js. Instead they failed to integrate the second data source, and it became just another so-so data product.
Finally! I have only been using Analytics for the last 3 three years! Almost reminds me how long it took Microsoft to add web based IM to hotmail…
Dat’s wassup, SON…lol
Analytics + usefulness =) http://bit.ly/I9G0K
Is this free of charge or Google will charge fees for API?
Finally, its available. We were waiting for this from long time. Now, its easier to work on different reporting desktop applications.
It is great they released an API, really. Now try reading by the documentation and implementing it into your app. Your head will explode. The documentation is very complicated.Google, is the Clicky analytics API has been so successful and a big selling point
been waiting for this
This is great new! It will hopefully lead to loads of new mash ups for both PC and phones.
Should greatly improve the reporting and advanced statistical analysis capabilities!
This are good news. We will soon see some amazing new apps with Analytics data coming out.
HI,
It is Possible to Get the Google Analytics Data and Keep it in my SQL DB ?
Why does everything from Gaggle look like a toy?
Is a great application and it’s better late than never
Finally…. a good API for my google analytics account thanks…Got the alert to this website(TechCrunch) from http://www.trackle.com
Cheers,
Jack
Hi ,
This is SIVA, by using GA API can we Get the Data and Store it in our Database and can show it in our web site ?
Thanks
SIVA.
At the time I register for the email notification group, there were only 2 other people. What I am curious the most is the “real timeness” of the API access. Testing Polaris now. For people like me doing tons of analysis using data export of GA, can Polaris meet my need?
o my got google.it is good working
Very like google
Very nice web sities.Thanks Google
Very like google
Thns Google
thnks google