Comments on: Bloggers: Let’s Band Together and Stop the Hype Cycle

By: The Hype Cycle | Sarquol Limited

The Hype Cycle | Sarquol Limited — Mon, 21 Sep 2009 11:50:25 +0000

[...] What Garner have done it to convert this trend into a pseudo-scientific analysis method, and then to look at various technology areas in this light. The result is a set of reports that looks at areas of technology and state where on the curve the various technologies are, and predict how long it will take before the technology gains mainstream adoption. The reports make for interesting reading, but should people use Gartner’s opinion within them in order to develop their strategy. To say the least the idea of the hype-cycle has its negative side, as illustrated by this article. [...]

By: Fans swarm Gdgt’s launch day, but will they stay? | The Tendo View

Fans swarm Gdgt’s launch day, but will they stay? | The Tendo View — Wed, 01 Jul 2009 23:46:57 +0000

[...] copy-and-paste field–I’ll be curious to see how much their traffic fits the traditional hype cycle for these kinds of [...]

By: Hyped up sales copy - Virtual Coach Income Fitness Community Forum

Hyped up sales copy - Virtual Coach Income Fitness Community Forum — Mon, 27 Apr 2009 16:03:42 +0000

[...] Speaking about hype, have you seen Bloggers: Let?s Band Together and Stop the Hype Cycle [...]

By: dv8-designs » Gartner’s curve

dv8-designs » Gartner’s curve — Fri, 24 Apr 2009 05:22:41 +0000

[...] Twitter early this afternoon, Sarah Lacy posted a link to a TechCrunch article she wrote admonishing bloggers to go easy on Twitter. It included a graph called Gartner’s [...]

By: Slightly Delayed But that much more awesome Episode 328 | The CaffiNation Podcast

Thu, 23 Apr 2009 03:51:34 +0000

[...] The anatomy of a new media story / application [...]

By: The Hype Cycle Can’t Be Stopped

The Hype Cycle Can’t Be Stopped — Tue, 21 Apr 2009 07:50:54 +0000

[...] recent TechCrunch blog post by Sarah Lacy used the headline ‘Bloggers: Let’s band together and stop the hype cycle’ . In the piece she is really reacting to the extremes of buzz building and then cynical critique of [...]

By: K

Mon, 20 Apr 2009 22:35:34 +0000

Doesn’t the Hype Cycle look like a stylized technology life cycle model that Geoffrey Moore popularized in Crossing the Chasm? There’s nothing new under the sun, really. More of the same.

By: ArminasX

ArminasX — Mon, 20 Apr 2009 19:23:54 +0000

The same phenomenon is affecting Second Life. The unique virtual world has been constantly berated in the blogosphere recently, yet it continues to grow and has been setting online concurrency records almost weekly. All of this makes me read blogs with a bit more suspicion.

By: Surender Sharma

Surender Sharma — Mon, 20 Apr 2009 18:26:31 +0000

Really good thoughts.I appreciate it.

By: Sparky

Sparky — Mon, 20 Apr 2009 18:12:38 +0000

And here, Ladies and Gentlemen, is the reason why I read and follow TechCrunch so religiously! A wonderfully crafted analysis, Sarah!

By: Chris

Chris — Mon, 20 Apr 2009 17:14:05 +0000

“never even met Zuckerberg.”

“even”?

I think we’ve come to understand that you can have an opinion about someone without “even” meeting them.

The internet is a big place and so is the world. If we expected everyone to have a face-to-face before commenting, blogs themselves would be rather obsolete.

By: nicole

nicole — Mon, 20 Apr 2009 16:24:35 +0000

Once again, Sarah Lacy proves why she really should have gone to J-school.

http://www.tech...hool-right-now/

By: Russ Josephs

Russ Josephs — Mon, 20 Apr 2009 16:04:43 +0000

TechCrunch is so over

By: Dave

Dave — Mon, 20 Apr 2009 15:58:51 +0000

great comment.

By: Andrew Davis

Andrew Davis — Mon, 20 Apr 2009 13:25:11 +0000

Sarah,
Thanks so much for the wonderful article. I’m glad you linked to my post about Twitter being ‘done.’

Two quick points:
1) I don’t think you can literally stop the hype cycle. It’s a valuable tool – although I don’t believe it’s very scientific. I’ve tried to create a more scientific analysis for anyone channel: like twitter that looks at the life cycle for a platform. When used in tandem with the Hype Cycle I believe you can really better understand where the value is on any one content generation platform.
2) My provocative headline aside, (Twitter is done. Tumblr is Next.) I don’t think Twitter is going to fall of the face of the web. I do think it will soon (6-9 months) start to see a high attrition rate. I also believe it will soon find value as a breaking news platform for everything from geo-targeted news (@02138Now) or industry, group and interest-based news aggregators.

Thanks again. Have a great day.

By: Cinger

Cinger — Mon, 20 Apr 2009 11:56:47 +0000

This is some good reading material.

Sarah, you’re a great contibutor here, keep it up, and I agree with everything you said here.

People oftne think of themselves to be “too cool” to like something that is “mainstream”.

By: joe gelb

joe gelb — Mon, 20 Apr 2009 11:38:04 +0000

I strongly believe Blogger is the hottest thing online! I also believe that Twitter is the second hottest thing online! My rational is that twitter will survive the hype cycle but blogger never needed hype. All blogger needs is love. Just like that song all we need is love. I also believe that friendster and facebook will one day join forces!

By: Carl

Carl — Mon, 20 Apr 2009 11:19:44 +0000

Hype may be an essential part of the innovation cycle as it acts as a rallying cry to the rest of the industry to get behind the subject of the hype. It helps start-ups raise attention and money and so it helps entrepreneurs, VCs and bankers get richer. The media gets good stories to write about and the public gets a warm glow about how much better the future will be.

The interesting question is whether the media should be part of the hype machine and encoruage entrepreneurial activity and innovation, or whether it should take the role of critical analyst and dish out a good dissing now and again to puncture the hype.

By: The IT Skeptic

The IT Skeptic — Mon, 20 Apr 2009 10:41:12 +0000

I’m famously NOT a fan of Gartner (nor of analysts in general) but I do acknowledge the sources of my ideas.

it’s the Gartner Hype Cycle.

And as others have pointed out, it is ascribed to technologies not companies.

The more appropriate analogy for companies would be the Eagles’ “new kid in town”, so many start-ups being from California ‘n’ all.

By: Mark Raskino

Mark Raskino — Mon, 20 Apr 2009 09:22:14 +0000

I like your thought provoking viewpoint Sarah. However the Hype Cycle is really inevitability when any substantial technology based innovation is introduced to a market. It can’t be completely stopped because it’s existence arises from a fundamental mismatch between the speed of social excitement and the slower pace of engineering progress & market penetration. We explain this in our book about the Hype Cycle.
We believe its effect can be dampened by thoughtful management and mastering it includes learning how to use it to your advantage. It is very important to note that a certain amount of hype can help overcome corporate adoption inertia – so hype is not all bad.
The rise of web based social media is sometimes having an amplifying and sharpening effect on the shape of the curve – I think you are seeing that. This is especially true when the situation is self referential i.e. social media hype about new forms of social media. We probably all have a lot to learn in our use of blogging, twittering and the like – as our societies explore and mature into understanding cultural best practices for these media.

By: broadstuff

broadstuff — Mon, 20 Apr 2009 09:20:18 +0000

Hyping the Hype Curve…

There is a certain delicious irony in an article by Sarah Lacy, on TechCrunch*, calling for bloggers to “band together to stop the hype cycle” in new technology.

The Tech Hypegrrl in the Tech Hypeblog callling for the End of Hype…. we’ll follo…

By: Engago team

Engago team — Mon, 20 Apr 2009 09:03:46 +0000

Yes, let TC & Co focus on “boring” revenue generating companies – like ours.

By: Jon

Jon — Mon, 20 Apr 2009 07:26:56 +0000

Revenues are potentially possible with Twitter as they are with Facebook and YouTube but the question is can they make enough to offset the costs.

Jon
http://WoodMarvels.com – Create Unique Memories

By: Ray Cromwell

Ray Cromwell — Mon, 20 Apr 2009 06:29:00 +0000

It just hit me that Sarah’s article isn’t really an attack on hype, it’s a sly defense of Twitter (and Facebook) and criticism of those who think the bubble may be bursting on Web 2.0.

You see, the problem is, you don’t realize that these companies are not mere passing fads or commodities without business models. No, they truly are the next Google, and the only reason you and others may be critical of them was because of the insanely raised expectations, but you should be more reasonable and realize how great they really are.

By: Vengu

Vengu — Mon, 20 Apr 2009 06:20:36 +0000

I thought TC was all about hyping stuff up!