Comments on: A New Business Model For Skype: Turning Phone Numbers On The Web Into Paid Ads

By: Skype Starts to Roll Out Those Click-To-Call Ads

Skype Starts to Roll Out Those Click-To-Call Ads — Mon, 05 Oct 2009 22:35:53 +0000

[...] it hopes to demonstrate the value of the calls and charge for them on a click-per-call basis. As I explained back in April: Click-to-call ads have been tried before, but this turns the actual phone number into an ad. Click [...]

By: salisha clark

salisha clark — Tue, 26 May 2009 18:51:16 +0000

so do you know the numder?

By: DrVoIP

DrVoIP — Tue, 28 Apr 2009 21:56:01 +0000

this is awesome , this skype new business model is worth. And i have always been using skype local business directory.

By: luca

luca — Mon, 20 Apr 2009 09:10:23 +0000

We do this with our customer engagement service Sitofono since 2007. http://www.sitofono.com

By: rebecca

rebecca — Mon, 20 Apr 2009 06:26:19 +0000

Just letting the singles in those 400million they can use Skype on Sweetr.net to find a date!

By: John Hanger

John Hanger — Mon, 20 Apr 2009 02:31:21 +0000

Anyone following Skype’s plans for local search should visit http://blog.con...tonce.com/?p=98 as well. ContactAtOnce! is a young company that has been very successful at helping vertical search websites implement something similar and they have some very informational posts about Skype’s local search plans.

By: Skype & YP for Click-to-Call and SEO? « LocalLab : Foire aux Infos

Skype & YP for Click-to-Call and SEO? « LocalLab : Foire aux Infos — Sun, 19 Apr 2009 17:27:59 +0000

[...] this post yesterday but didn’t have time. Intrigued by the ideas in the SEW post, TechCrunch picked it up, which prompts me to write it [...]

By: A New Business Model For Skype: Turning Phone Numbers On The Web Into Paid Ads | Latest Technology News - Business News And Expert Advice

Sat, 18 Apr 2009 19:52:04 +0000

[...] techcrunch.com Bookmark Us [...]

By: A New Business Model For Skype: Turning Phone Numbers On The Web Into Paid Ads | Tech News - Online News- Games- Social Networking And More

Sat, 18 Apr 2009 19:44:57 +0000

[...] techcrunch.com [...]

By: Rik

Rik — Sat, 18 Apr 2009 17:39:23 +0000

this is very old news, and the local search industry have been talking about this 4 years ago.

Palore was also trying to do something similar with their browser plugin, but decided to stop it. They also included ad-sense inside the ‘bubble’ layer that opened when the user was hovering on the phone number.

Click-to-call was widely tested on superpages, local.com, amazon a9 and other local directories

Local search is just still not making it up to the huge expectation it had been so much lauded – as the next biggest growing vertical in online advertising.

By: Allen Weiss

Allen Weiss — Sat, 18 Apr 2009 15:29:13 +0000

These aren’t “new” business models at all, just using old models of affiliate marketing and the old infomediary model (gather user data and sell it). Please make the title more accurate unless you are going to identify a business model that’s never been done before.

By: JoshK

JoshK — Sat, 18 Apr 2009 14:29:35 +0000

For one, yellow pages would be able to track much more closely the number of calls that they are driving to their listees, which has value. Also they are making customers more engaged with yellow pages: you can call without ever actually leaving the site.

By: tom

tom — Sat, 18 Apr 2009 14:17:19 +0000

i suspect most of these bussiness will already have toll free numbers. that would make these links a new way to place calls put i do not see the revenue going to skype unless they find a way to get a cut from the reverse charges to the toll free numbers(pehaps they already do)

By: Skype & YP for SEO and PPCall? « Screenwerk

Skype & YP for SEO and PPCall? « Screenwerk — Sat, 18 Apr 2009 13:22:18 +0000

[...] this post yesterday but didn’t have time. Intrigued by the ideas in the SEW post, TechCrunch picked it up, which prompts me to write it [...]

By: Hack

Hack — Sat, 18 Apr 2009 11:23:46 +0000

Thanks, very informative post

By: Tamas

Tamas — Sat, 18 Apr 2009 10:13:45 +0000

Well its free because you dont pay a per-call charge, rather you just pay for keeping skype service alive through its subscription! (and this way you could call multiple times on a clickable phone number with just a fixed subscription amount, hence its free)
hope that helps…

By: ex-yahoo

ex-yahoo — Sat, 18 Apr 2009 08:21:48 +0000

I dont get it . . . unless skype can provision these “call tracking” numbers cheaper than callsource or even the phone companies themselves . . . whats the point for YP companies?

remember, the majority of the time the customer will end up picking up the phone and call anyways.. . so these calls will go from pots -> skype -> pots . . . since the small business probably has good ole phone on the other side anyways. .. .economically there is no way skype can provision these numbers AND connect them at a cost lower than phone companies.. .

call me stupid. . . I dont get it
Oops…forgot to say great post! Looking forward to your next one.

By: ex-yahoo

ex-yahoo — Sat, 18 Apr 2009 05:16:52 +0000

I dont get it . . . unless skype can provision these “call tracking” numbers cheaper than callsource or even the phone companies themselves . . . whats the point for YP companies?

call me stupid. . . I dont get it

By: tingle

tingle — Sat, 18 Apr 2009 02:11:10 +0000

my guess is that mark cannon of yell group is the unnamed visionary.

By: James Raider

James Raider — Fri, 17 Apr 2009 23:59:29 +0000

WALL STREET INFLUENCE ON CORPORATE WORLD

Big public companies have long been shills at the beck and call of Wall Street investment bankers. EBay’s acquisition of Skype is a perfect model for the abuse.

http://pacificg...morals-and.html

By: ONLINE SERVICES/INTERACTIVE MEDIA « Daily Marauder

ONLINE SERVICES/INTERACTIVE MEDIA « Daily Marauder — Fri, 17 Apr 2009 23:18:46 +0000

[...] but it wants to get to $1 billion by 2011. To get there, it might have to start thinking local. (http://www.tech...bers-on-the-web... [...]

By: Vern

Vern — Fri, 17 Apr 2009 22:52:28 +0000

Your mouth should focus on deez nuts.

srsly

By: James

James — Fri, 17 Apr 2009 22:44:42 +0000

I hate it when companies get impatient and loose focus. “The $32 billion Yellow Pages industry”, why don’t they try the $1trn + telephone market where they already have 450m customers? They should focus more on mobile and landlines.

By: Fraser

Fraser — Fri, 17 Apr 2009 22:42:22 +0000

I noticed when I have been calling New Zealand with Skype I get a short message. “This free call provided by Yellow Pages.”

Seemed a bit strange because even though the calls are “free” I do pay a monthly subscription to Skype.

By: Календар Нова Телевизия

Календар Нова Телевизия — Fri, 17 Apr 2009 22:22:46 +0000

Always enjoy your posts. Very informative.