Comments on: Fluid Uses Facebook Chat And Status Updates To Help Retailers Make Shopping Social

By: julie francis

julie francis — Fri, 24 Apr 2009 19:42:01 +0000

Sounds like a lot of you don’t think there’s much application in this. I agree it may have limited utility, but here’s one idea that pops to mind immediately. A recipe site, like allrecipes.com or epicurious.com, or a drink recipe site. If you are planning a party with your friends, you can share a recipe with them and get immediate feedback. There are other scenarios I think could be useful — picking out flowers for mothers day with all 5 of your siblings, picking out a baby gift as a group of friends, buying a new sofa…. I see potential for a streamlined way to essentially ask “hey, guys, what about this one?”

By: Enhanced Friend-Based Merchandising Live on JanSport | Flog: The Official Fluid Blog

Tue, 21 Apr 2009 17:47:14 +0000

[...] may have seen the recent articles published about the latest release of Fluid Social on AdAge and Techcrunch. We’re flattered by the coverage but even more excited by the response we are getting from [...]

By: Nancy

Nancy — Thu, 16 Apr 2009 20:53:34 +0000

Yeah, but you’d need to copy and paste the URL every time you make a change to the design. I think this chat widget allows the customers to share their designs in real-time without having to copy/paste URLs every time. It’s kinda like co-browsing only each person controls their own browser, right?

By: Michael

Michael — Thu, 16 Apr 2009 16:15:21 +0000

Not so sure about this for clothing but for electronics might be great: ask others who are hanging around, and friends, family, gear-heads and geeks their opinions on difficult to understand technical options.

By: Nicole Rufuku

Thu, 16 Apr 2009 14:09:10 +0000

1) It’s way too complicated. I’d rather just copy a link from the retailer’s site and email it to a group of my friends (I do this all the time, btw). This way, I don’t have to sit on a retailer’s site and hope my friends show up, or keep returning to the same site to see if my friends have commented.

2) I don’t want to ask my ENTIRE network for feedback on a pair of shoes. The service should not set this as the default – you should ALWAYS pick from a list of your FB friends.

3) Angus, sounds like MSFT is on the right path, but here’s a dose of reality: I only know 2 people who use Windows Live Messenger. Everyone else uses Google, AIM, or FB chat now. OPEN ur service and you might get somewhere…

4) It’s not a plus that Fluid forces people to stay on retailer sites. Online social interaction has to be portable and go wherever the consumer spends their time.

By: Fluid Social « Wir sprechen Online.

Fluid Social « Wir sprechen Online. — Thu, 16 Apr 2009 07:07:24 +0000

[...] Fluid Social brings Facebook chat and status updates to shops for more interactive product pages; http://tr.im/iWmm [...]

By: Jochen Siegle

Jochen Siegle — Thu, 16 Apr 2009 05:17:12 +0000

honestly, i overall wonder about the (positive) impact of social commerce. who has success stories to share? any clues …?

By: Henway

Henway — Thu, 16 Apr 2009 00:29:44 +0000

Not a real good product. Users can easily just copy/paste URL of product to ppl through a chat window instead of this..

Actually, I’m working on something similar, but these guys ignored what I think could be useful.

By: ben88

ben88 — Wed, 15 Apr 2009 23:11:02 +0000

I don’t see this is going to work out. Neither for retailers nor for facebook. I think the real answer to facebook is http://bit.ly/YHtz

By: JF

JF — Wed, 15 Apr 2009 23:09:44 +0000

I think the real answer to facebook is http://bit.ly/YHtz

By: Angus Logan

Wed, 15 Apr 2009 22:05:41 +0000

Brandon – hit me at alogan at microsoft dot com we should chat.

By: Brandon Powell

Brandon Powell — Wed, 15 Apr 2009 21:21:32 +0000

OK, sorry for the plug. But I believe this functionality should lie outside of the walls of the site. Moreover, here is an example: http://www.tiseme.com

By: knut

knut — Wed, 15 Apr 2009 21:20:56 +0000

Isn’t picking up your phone and asking your friend if she likes her Lucky Jeans a bit easier and more social? Or maybe discussing it over coffee? How many opinions about jeans do you really need? My cell phone seems like a godsend compared to some of these social web “solutions”.

By: Angus Logan

Wed, 15 Apr 2009 21:14:59 +0000

Its a cool scenario, and it highlights one of the scenarios enabled by the Windows Live Messenger Web Toolkit we recently announced.

The one big difference I see is, even when Windows Live Messenger users aren’t on a web site they can be reached. The intersection of your friends who are on a specific website (I.e. Facebook) to chat with is always going to be low.

Luckily the Windows Live Messenger is installed on hundreds of millions of desktops, mobile devices, etc. so people can be reached anywhere.

By: Angus Logan's Blog : Using real time chat (IM) in a social shopping scenario – are you online?

Wed, 15 Apr 2009 21:08:40 +0000

[...] TechCrunch just posted about a neat implementation by Fluid for using the Facebook network as an IM backend (I wasn’t aware of an M API from Facebook). [...]

By: wisdom teeth removal

wisdom teeth removal — Wed, 15 Apr 2009 20:59:07 +0000

seems too complicated to use

By: Michael

Michael — Wed, 15 Apr 2009 20:46:40 +0000

You first need to get online retailers to install this Facebook button. How many reputable retailers will do this? Few, if any.

By: Jason

Jason — Wed, 15 Apr 2009 20:38:05 +0000

Social shopping solution, what about opensocial container?

By: Ian Mikutel

Ian Mikutel — Wed, 15 Apr 2009 20:28:42 +0000

When will Amazon integrate it? Would Zappos consider it?

By: Mike

Mike — Wed, 15 Apr 2009 20:26:45 +0000

What Michael said. I guess I can see preteens designing shoes with their friends while using mommy and daddy’s credit card, but it will get old very fast. Send a picture and be done with it.

By: Michael

Michael — Wed, 15 Apr 2009 20:22:34 +0000

Like anyone’s going to use this.