Comments on: Visible Measures Now Tracking Videos At MySpace

By: Paul Johnson

Paul Johnson — Fri, 17 Jul 2009 04:18:15 +0000

Wow. MySpace. What everyone has failed to mention is that there is no revenue tied to this deal. Kudos to Visible Measures for giving the service away. Must have been a tough sell.

By: Best of News « Devoteam Consulting TEM Watch

Best of News « Devoteam Consulting TEM Watch — Mon, 04 May 2009 10:38:09 +0000

[...] 7. Visible Measures Now Tracking Videos At MySpace [...]

By: Visual Measures to Track MySpace Video Usage Talkibie

Visual Measures to Track MySpace Video Usage Talkibie — Mon, 27 Apr 2009 20:30:28 +0000

[...] Visible Measures, a start-up company that tracks video, has landed MySpace as a client, reports Erick Schonfeld of TechCrunch. [...]

By: PermissionTV LIVE Episode 15 about Email Marketing with Video

PermissionTV LIVE Episode 15 about Email Marketing with Video — Thu, 23 Apr 2009 13:02:47 +0000

[...] We covered some pretty interesting topics including integrating videos in your email marketing campaign, test driving the GoodMail Email Marketing Platform’s integrated video feature, discussing how much of a typical online video is actually watched and some big news for Visible Measures which now tracks videos at MySpace. [...]

By: ‘Net News Roundup 4/17/09 | Getting Spotted

‘Net News Roundup 4/17/09 | Getting Spotted — Mon, 20 Apr 2009 12:39:04 +0000

[...] Visible Measures Now Tracking Videos At MySpace – Myspace is the second biggest video site on the web (greatly) behind YouTube. Visible Measures will visibly measure how users watch and spread videos on Myspace. This is great, but more importantly when will I be able to see private profiles without adding them?! [...]

By: Internet Marketing, Strategy & Technology Links - Apr 15, 2009 « Sazbean

Wed, 15 Apr 2009 12:14:11 +0000

[...] Visible Measures Now Tracking Videos At MySpace (TechCrunch) [...]

By: Gil

Gil — Wed, 15 Apr 2009 07:08:57 +0000

@correction,
There is a very interesting company that focuses on implementing videos and measuring their impact on download, buy, register etc (www.eyeviewdigital.com )

By: Visible Measures、MySpaceの動画トラッキングを開始

Visible Measures、MySpaceの動画トラッキングを開始 — Tue, 14 Apr 2009 22:37:42 +0000

[...] ［原文へ］ [...]

By: Better Solution - TubeMogul!

Better Solution - TubeMogul! — Tue, 14 Apr 2009 20:08:36 +0000

This is old news – TubeMogul’s been doing this across more distribution sites and with a better analytics package than VM. Check them out at http://www.tubemogul.com.

By: Correction

Correction — Tue, 14 Apr 2009 17:42:54 +0000

MySpace is not necessarily the #2 video destination on the Web. The report says that “Fox Interactive Media” is the number two video destination in the country. Certainly MySpace gets a bulk of the video plays, but that property also encompasses all Fox affiliate stations, American Idol, Fox Sports, AskMen etc. Visible Measures does not measure video for those sites.

@Tal I agree. I can’t see these guys going very far without the ability to track the rest of MySpace and how video impacts registrations, ad clicks, etc.

By: Video play tracking : Visible Measures « Raja Jasti’s Blog - Renaissance Thinking

Tue, 14 Apr 2009 16:42:48 +0000

[...] measures now adds myspace as their [...]

By: Tal Riesenfeld

Tal Riesenfeld — Tue, 14 Apr 2009 16:20:48 +0000

Really interesting!

Understanding the viewer engagement is a very important metric.

But at the end of the day what online businesses using video are looking for is understanding the impact of videos on the bottom line. On CONVERSION.

By: Neno Brown

Neno Brown — Tue, 14 Apr 2009 14:18:57 +0000

Great application for tracking where video’s go and what metrics it produces, blog comments, derivative video’s etc.. But with all advertising it comes down to best effort, There is never a full-proof mechanism for total ad engagement.

The anylitics app in development that I am currently following is http://www.medi...case/index.html

By: WTF?

WTF? — Tue, 14 Apr 2009 14:08:11 +0000

What’s the purpose of this? Why does anyone care if someone watches 0:30 or 0:45 secs or whatever of a video of a bulldog skateboarding or Matt dancing on the Ross Ice Shelf?

If/when sites starting overlaying ads onto the vid streams, they’ll know if they get that impression. Right?

Seriously, whats the point? Most vid consumption is frivolous entertainment anyway. And ad serving on it is already measurable…what am i missing?

By: HipMojo.com » To Monetize Video, Differentiate Content vs. Communication

HipMojo.com » To Monetize Video, Differentiate Content vs. Communication — Tue, 14 Apr 2009 13:10:23 +0000

[...] increase in professionally-produced premium videos at the expense of user-generated content, via Tech Crunch: Like every other video site, MySpace is increasing the amount of professionally-produced premium [...]