Mobile analytics and advertising company Medialets is announcing a big milestone tomorrow with regards to the number one billion and the iPhone. Okay, not that billion milestone — but it’s pretty impressive none the less.
Medialets has now processed over a billion events on the iPhone and iPod touch by way of its analytics product, Medialytics. What this means is that the company, which launched on the same day as Apple App Store last July, has seen that much activity coming from the apps that use it on those platforms. Currently, because Medialytics is installed on so many different apps (it says “many” of the top downloaded iPhone apps), it has found its way on over 13 million unique devices — nearly half of the iPhones and iPod touches sold.
And over the past 10 months all of this data has taught Medialets a lot about the iPhone platform. One interesting metric is engagement. Medialets says it’s seeing between 3.5 and 7 minutes of average usage per session. App makers may be even more interested in ad click-through rates. Since its launch, Medialets is seeing click-throughs of between 1 and 8 percent.
Wait so we already got to 1 billion?
Actual App downloads? No, that’s still around 954,000,000 slow pokes.
Because the people who run Medialets are more amazing than cheese whiz on a philly steak. Or any food for that matter. Or even water if you ask me.
@jonahman2003 We processed a billion events from over 60 million installs of our analytics software. Apple’s shortly behind in hitting a billion downloads (a much more impressive number!)
@ericlitman ohhhhh gotcha
Rana rules!
it is good click-throughs of between 1 and 8 percent for iphone users.
I have a question about analytics software running on iphone apps: do people know that their actions are being recorded and sent back to the app developer? Should they be told?
I must say it makes me a little uncomfortable. I’m working on an iphone app game, and I’m thinking about gathering some info from players, (mostly data to help tune the level of difficulty for the game), but I think I should ask the users if they mind sending it to me. Am I overreacting?
It is just like when you go to a website, certain data is being tracked and in my personal opinion I find it to be of no concern.
But I sense your logic but I all but the most private freaks will care… and they most likely don’t own a touch or iphone so don’t worry.
Look forward to seeing your app
@Mitch You’re definitely not overreacting, but it’s not really different from Google Analytics or Omniture tracking a web site. Apple’s end user license agreement does mention that data may be collected, and of course, you’re always welcome to add additional language to your own app.
Most of the big apps on the platform have metrics of some form, whether through our platform or someone else’s. And on the web, you’d be hard pressed to find a site of any significance that didn’t gather data on end users.
Always happy to talk more about this. Feel free to reply here or drop me an email.
Who even uses medialets? Anyone?
@mike: we have ~1000 iPhone developers/publishers on our platform, including several of the top apps Apple published last week.
Eric, which are the top apps using Medialets?
Carl, I appreciate the question but our developers’ data is theirs and we’ve very sensitive to that. We don’t disclose developers unless it’s in context and they’ve given us permission to do so. Recent press coverage related to the Dockers shakeable ad we did can give you some clues into a few of them.
How does Medialets define an application “event”?
Have a look at http://www.medialytics.com/
So an event is practically every action a user performs in an iPhone application. And, a single use of an iPhone app could potentially result in 100s of events being tracked.
Not really. Most app runs consist of 2 events: one for launch and one for terminate. Some developers instrument their apps with custom events (e.g. level 4 completed, link shared via Twitter, etc.)
Looks like the shakeable ad is not being very well received. See the reviews on:
http://www.psfk...#comment-258827
http://www.yout...h?v=NwnuwGhcpRU
http://www.busi...b54370b00041f71
http://circuitb...1/#comment-1612