Online ad network Collective Media has secured $20 million in Series B funding led by Accel Partners and iNovia Capital. Collective Media offers publishers an ad network management platform to create their own branded, vertical ad networks. The company raised an undisclosed amount in Series A funding, led by Greycroft Partners and iNovia Capital, in October 2007.
Launched in 2005, the company provides technology products that let publishers use advance audience targeting, manage ad networks, and access analytics. Collective Media says it will utilize the new funds to grow its network, develop new technology, expand internationally and explore acquisitions. Last year, Collective purchased contextual ad targeting company Personifi for an undisclosed amount (though there were reports that they paid “eight figures” for the Personifi).
Yup…more great news regarding web 2.0 that you won’t hear bout form the doom and gloom mainstream media who are obsessed with job loss and recession. The stock market will probably have another huge rally this week … http://iamned.com/blog/ we’re talking ourselves into a recession.
stop spamming us with irrelevant plugs for your blog
Interesting company I hadn’t heard of before, been around since 2005 too?
I wonder how large of a publisher you have to be to join their network?
nice, finally some good news for the ad networks, yay! congrats on the funding.
LOL, they need more money, that doesn’t mean they’re doing well, quite the contrary. Sounds like the sellers of Personifi are the real winners.
yeah brings back memories of the 90s when VCs were using their cash to buy up assets from other VCs or even crap from their own portfolio….this is just another attempt to make VC itself look viable…as always, the losers are the ones forking over the initial capital for this ponzi scheme
i think this is the case.
A good sign of confidence in Online Advertising, despite the overall impact of recession. Good luck to the guys at collective media.
20 million dollars in funding and they are using a long hyphenated domain name….
just goes to show that those hypenated domains might be worth something
. theres something going on under the sheets that we are not seeing here. this investment goes against collective-reasoning.
VentureLocator.com – invest yourself
http://www.collective.com will work
i’m surprised no one has built this already… seems a need for it. Not everyone wants to use a reseller/partner program who takes 40-60% of ad sales but also wants to have tools to manage their own sales etc.
PS like the TC add twitter ID update and notify comments via email!
it is called Adify
http://exectrax.com is now automatically monitoring Collective Media for any changes in management team.
how exciting. lame plug
how exciting. thanks for wasting our time with your plug
Go Joe!!
I like very much the writings and pictures and explanations in your adress so I look forward to see your next writings.
To provide useful information, please click to view
Bose headphones
ghd Hair Straightener
Women is Dakota
Sundance UGG Boots
Thank you!