Rumor: Barnes and Noble eReader Coming Soon? Could It Be Called the BNindle?
by John Biggs on April 9, 2009

TheStreet has a juicy rumor that Barnes & Noble, a store where physical “books” in “paper” form are sold to “customers” who stand in line to pay with “cash” or “forms of credit” is working on an eBook reader, possibly in partnership with Verizon.

The rumor has all the makings of a real live product. They may offer book downloads over the air and come in a sexier format than the already smokin’ hot Kindle 2. All I can say to B&N is “Good luck, Sally, because you’re going to need it.”

You will agree that Amazon doesn’t have a first-mover advantage, a concept I believe is bogus. There have been ebook readers since the dawn of time. Instead, it has a first-winner advantage. Just as Twitter>Plurk>Yammer and iPod>Creative>Sony, Kindle will always do better than a BNindle and will, in all ways, do better then the unconnected ereaders that are bound to populate the stores in benighted areas. Amazon wrapped easy ordering in with a huge selection to create a package that the average consumer – and the average computer nerd – could easily understand. Sure, it has some fussiness about it – emailing PDFs to yourself to get them sent to your Kindle a huge pet peeve – but no matter what Barnes & Noble does, the Kindle still stands out as the ur-ereader.

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