Youtube is doing everything it can to turn the professionally-produced content on its site into a big source of revenues. Through its Content ID program, it digitally fingerprints the video libraries of 600 content partners and offers those media companies and video creators the option to place ads against any video that contains their copyrighted material. They also have the option to automatically take those videos down, but more than 90 percent opt for the additional ad revenues.
Up until now, those ads were just plain-vanilla banner ads and pop-ups. But starting today, YouTube is beginning to roll out its AdSense For Video ads on claimed content. AdSense for Video ads are contextually targeted to the title, text, and tags on the video, or they can be targeted more broadly by genre. For instance, this user-uploaded video showing cartoon clips of Disco Bear is identified as content belonging to Mondo Media, and the ad I see on the side is appropriately enough for the animated movie The Tale of Despereaux. Unfortunately, that is not the AdSense for Video ad. The AdSense ad is an overlay that pops up at the bottom of the player during the video. All I get right now is a Google filler ad for its Chrome browser (see screenshot above).
But YouTube assures me these will become more relevant as the program is rolled out today. As another example, when I watch this home improvement video about cleaning windows an AdSense text ad for window cleaning estimates sometimes appears at the bottom. This video isn’t claimed content, but it shows how AdSense for Video can turn up more appropriate ads than run-of-site banner ads. You can get weird juxtapositions or bad matches as well (see above). Overall, though, I’ve been able to confirm that the clickthrough rates on AdSense for Video ads are higher than generic banner ads. And, in general, Content ID partners generate twice as many views (and, thus, twice as many ad impressions) for their videos than if they solely relied on their own video uploads and channels within YouTube.
This is just one dial YouTube is turning up as it seeks to shed its cost-center status within Google. Other efforts at YouTube include click-to-buy links, paid downloads, and paid search results. But squeezing dollars from the (growing) sliver of professionally-produced content on the site seems to be an especially fruitful area. Over the past few months, for instance, YouTube has been allowing more and more content partners to sell their own ad inventory inside YouTube on a revenue-split basis. Since I last wrote about this, partners ranging Disney to Machinima have been invited into that particular bring-your-own-advertising program.
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Youtube scares away copyright tagging by saying legal consequences etc. Only users/companies who own the particular video can tag for copyright takedown?? is it true, cant i tag known music video for copyright violation?
Its all expected from Google.
Everyone needs to make money and the innovations created by Google will give other site owners and developers more means to generate revenue.
I will be interesting to see how they fine tune this in the future.
That is laughable at best, have you ever used an AdSense account? No one is getting rich off AdSense except Google.
Andrew, you might be the most misguided person i’ve come across on TC, “No one is getting rich” have you ever heard of ShoeMoney and the likes?
NO.
Quite frankly I’d pay them ten cents to take them and do something rude in an unseen place.
No one is getting rich off AdSense except Google?
Muwahahahaha.
Geez,
Revenue opportunities for video content owners via Google Adsense Blog – http://adsense....eo-content.html
Is they’d just drop the stupid 10 minute limit we’d use them as a video platform. I am not saying no time limits at all but i.e. 20 min would cover so many other producer’s needs that they’d get a lot more valuable content with a single switch.
Right now it’s just too painful for the producer to cut up stuff and for the consumer to click though multiple snippets and make sens of it all
I find this development to be very intriguing. Youtube constantly experiences significant traffic to its site. So, even if this ad product is mildly successful, and can potentially result in generous revenue for Youtube; which might result in them becoming cash flow positive.
small typo, u spelled uploads as uplaods.
Who the fuck clicks on those things? Fuck ads
finally, youtube’s esteemed engineers implement the ‘duh’ idea
Its interesting to see how Google is positioning YouTube in terms of generating revenue. Its a very smart move specially with the slow and steady RISE of HULU
YouTube has to carve off the content it can certify as not copyright infringing to be able to make money off it because it has to stay hidden behind the DMCA’s safe harbor provision.
If they start selling ads targeted against content that is copyright infringing, the can no longer claim they have no knowledge of the content.
For more details here’s what I wrote last week when the redesign of YouTube was announced:
http://blog.adh...ds-new-youtube/
This is actually nothing new. Has been around for about two months now, more prevalent on popular Youtube channels. To be honest, I did not realize at the time Youtube was experimenting with ads until I switched from Firefox (with Adblock Plus addon) to Chrome and noticed ads in places that were never there before.
Youtube was aquired in 2006. Why has this taken 3 years when this was a no brainer at the time of purchase.
only 3% of youtube views are monetizable this way. desperation!
TMI! WTF!
I’ll definitely be watching this to see if it grows. However, if ad implementation goes wrong will we see Youtube viewers disappear?
How does this work from an advertisers stand point?
The key phase is ” professionally produced content.” Interactive advertising agencies this is your wake up call for growth and scalability. Please make the next generation of ads so much fun we abandon the original content. It’s on your shoulders.
Every click from engagement to conversion is measurable enabling making interactive Ads
The key phase is ” professionally produced content.” Interactive advertising agencies this is your wake up call for growth and scalability. Please make the next generation of ads so much fun we abandon the original content. It’s on your shoulders.
Every click from engagement to conversion is measurable enabling making interactive Ads
Their trying to squeeze money out of any avenue they can find……and who can blame them? It was just a matter of time until they started playing around with these ads….
Bye bye ads, with adblock, router GUI block, flashblock ^^
It’s interesting that YouTube only now are trying in a really serious way to monetize the millions of page views it has every day.
I hope it is go ahead because there is another opportunity to make money. Maybe a great opportunity
Very interesting indeed. watch mode.
I wonder how many subscribers one must have and or views before being accepted into the YouTube partner program