Sugar Inc.’s flagship celebrity news and photo blog,
PopSugar, has launched its 3rd annual PopSugar 100 tournament. It’s kind of like the NCAA’s March Madness, except this single-elimination contest is meant to determine who the most popular celebrities are in a given year.
PopSugar chose 128 celebrities and divided them into four groups and then ranked them from 1 to 32. The potential PopSugar 100ers are then paired up in head to head matches, at which point users can vote on who had the bigger year. Whoever wins will then proceed to the next round and so on through the rounds of Sweet 16, Elite 8, Final 4 right down to the single winner. The first round (you can vote on 64 celebrity matchups) starts today and lasts two weeks. After round one winners are determined, each round will last one week until a winner is declared in June. Readers who vote are entered to win a $3000 Chanel bag with every round they participate in. The winner of the bag also will be announced in June around when the new PopSugar 100 list is revealed.
PopSugar co-hosted our TechCrunch Geek Goes Chic party in Los Angeles last year and is part of Sugar Inc., the incredibly popular blog platform for news about fashion, celebrities, entertainment, food and more. Read our review of the rapidly growing PopSugar here.
it is kinda late to be launching a march madness game
lol so true
Pop Sugar’s chart is definately cool.
The Hunted guys are building a chart to do this everyday of the year.
http://www.celebrityhunted.com
“PopSugar co-hosted our TechCrunch Geek Goes Chic party in Los Angeles last year and is part of Sugar Inc.”
How can we say thanks? That’s right, lets put them on the front page!
March Madness is over… this missed the boat
how is this news? c’mon such a waste of time!
March Madness brings April Fools.
Michael has an investment in Sugar Inc.
If you want to vote for something March Madness style, vote for me in the Thunderdome!
Cheap. Only a $3000 handbag they probably got for free for all the page views and ad traffic?
boring…the real tournament happened at HolyTaco’s National Douchebag Tournament…now THAT’S a tourney I can get behind
http://www.holy...chebag-champion
spoiler – octo-mom beat out rush limbaugh in the finals.
You are kidding with this, right?
How, by any stretch of the imagination is this even remotely news worthy, let alone appropriate for TechCrunch?
Ugh…what’s happening, TechCrunch. Sometimes fewer posts is a good thing. Like comments.