On Friday the FriendFeed founders Bret Taylor and Paul Buchheit debuted a radical redesign of the product for about 15 journalists, technologists, and Robert Scoble. We were asked not to discuss the details until Monday morning. I’ve been playing with the beta for the last few hours and have already come to several conclusions about what this means for the social media community and by extension enterprise computing.
First, the disruption occurring around the realtime universal message bus invented by Twitter has now spread much more widely than commonly anticipated. Twitter’s breakout in the mainstream media hints at the speed with which this technology is moving, as does Dave WIner’s fascination with harnessing Twitter while at the same time questioning the validity of a single commercial company’s dominance of the space.
Some analysts have suggested that Twitter has moved past and consumed RSS at the center of the information machine. As newspapers and other print vehicles appear to collapse, the common concerns expressed about the permanent loss and funding of the fourth estate ignore the rise of a superclass of information creation. What some call the fallow ego-driven spew of the Warholian elites is more likely to be seen in the rear view mirror as something more akin to body painting and ultimately jazz.
Without directly violating the embargo, what FriendFeed 2.0 suggests is the capture of the sense of the moment. Like a Kennedy press conference or the incredible rhythm trills of Lennon on the roof in Get Back, we’re seeing something electric and tangible appearing out of nothing. I dive in and swim in the current, swooping from swirl to eddy, then into direct communication and back to the world I’ve left behind for a moment. It still takes several moves to accomplish a single task, but the handwriting is on the wall and the time is near when we can pick up where we left off months ago.
