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	<title>Comments on: Amazon No Longer Allows Associates To Bring In Traffic Via Paid Search</title>
	<atom:link href="http://www.techcrunch.com/2009/04/06/amazon-no-longer-allows-associates-to-bring-in-traffic-via-paid-search/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.techcrunch.com/2009/04/06/amazon-no-longer-allows-associates-to-bring-in-traffic-via-paid-search/</link>
	<description>Startup and Technology News</description>
	<lastBuildDate>Thu, 26 Nov 2009 14:48:16 -0800</lastBuildDate>
	
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		<title>By: Wale</title>
		<link>http://www.techcrunch.com/2009/04/06/amazon-no-longer-allows-associates-to-bring-in-traffic-via-paid-search/comment-page-1/#comment-2764113</link>
		<dc:creator>Wale</dc:creator>
		<pubDate>Sun, 24 May 2009 10:44:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=54254#comment-2764113</guid>
		<description>My website is based on a framework that allows anyone to sell via its network. Seller gets paid directly from buyer and my system gets a commission for facilitating or brokering the sale. 

I am wondering if anyone has an idea on how to manage commission and principal payment automatically without creating an accounting mess.  Is there a checkout software or company that you can recommend? Any advice is greatly appreciated.  Thanks! Wale</description>
		<content:encoded><![CDATA[<p>My website is based on a framework that allows anyone to sell via its network. Seller gets paid directly from buyer and my system gets a commission for facilitating or brokering the sale. </p>
<p>I am wondering if anyone has an idea on how to manage commission and principal payment automatically without creating an accounting mess.  Is there a checkout software or company that you can recommend? Any advice is greatly appreciated.  Thanks! Wale</p>
]]></content:encoded>
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		<title>By: Jeremy</title>
		<link>http://www.techcrunch.com/2009/04/06/amazon-no-longer-allows-associates-to-bring-in-traffic-via-paid-search/comment-page-1/#comment-2696442</link>
		<dc:creator>Jeremy</dc:creator>
		<pubDate>Mon, 13 Apr 2009 22:24:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=54254#comment-2696442</guid>
		<description>You know after reading the terms of the change on Amazon&#039;s site, this post is actually a bit misleading.

Amazon is not banning affiliates from using paid search completely, they are preventing affiliates from linking directly from their PPC ads to the amazon site.  

IF the affiliate has their own site they are sending people to from their PPC ads then all is good.


Quote right from their site:

&quot;Q: How do I know if this change will affect me?
A: If you are using paid search advertising services like Google AdWords, Yahoo Search Marketing or Microsoft adCenter to send users directly to the www.amazon.ca, www.amazon.com or www.endless.com website, this change will affect you. If your own website has links to Amazon’s US or Canadian sites and you are using these or other similar services to send users to your own website, you should not be affected by this change as long as you comply with all terms of the Operating Agreement. &quot;</description>
		<content:encoded><![CDATA[<p>You know after reading the terms of the change on Amazon&#8217;s site, this post is actually a bit misleading.</p>
<p>Amazon is not banning affiliates from using paid search completely, they are preventing affiliates from linking directly from their PPC ads to the amazon site.  </p>
<p>IF the affiliate has their own site they are sending people to from their PPC ads then all is good.</p>
<p>Quote right from their site:</p>
<p>&#8220;Q: How do I know if this change will affect me?<br />
A: If you are using paid search advertising services like Google AdWords, Yahoo Search Marketing or Microsoft adCenter to send users directly to the <a href="http://www.amazon.ca" rel="nofollow"></a><a href='http://www.amazon.ca'>http://www.amazon.ca</a>, <a href="http://www.amazon.com" rel="nofollow"></a><a href='http://www.amazon.com'>http://www.amazon.com</a> or <a href="http://www.endless.com" rel="nofollow"></a><a href='http://www.endless.com'>http://www.endless.com</a> website, this change will affect you. If your own website has links to Amazon’s US or Canadian sites and you are using these or other similar services to send users to your own website, you should not be affected by this change as long as you comply with all terms of the Operating Agreement. &#8220;</p>
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		<title>By: Jeremy</title>
		<link>http://www.techcrunch.com/2009/04/06/amazon-no-longer-allows-associates-to-bring-in-traffic-via-paid-search/comment-page-1/#comment-2696434</link>
		<dc:creator>Jeremy</dc:creator>
		<pubDate>Mon, 13 Apr 2009 22:18:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=54254#comment-2696434</guid>
		<description>Several point to consider

1) Is it worse for Amazon to compete against say 5 out of 11 first page Adwords advertisers for the same keyword all driving sales to Amazon or now have up to 10 out of 11 advertisers on the first page of search results sending traffic to different sites other than Amazon


2) How many millions of pages indexed by the search engines contain affiliate links to Amazon? would those affiliates all changing those links to promote somebody be a good or bad thing for Amazon


3) If Amazon eliminates Paid search affiliates doesn&#039;t this effectively eliminate all Adsense advertisements as well...just the single largest contextual advertising network in the world?


Pretty bold I think and I can only assume they have crunched all those numbers.</description>
		<content:encoded><![CDATA[<p>Several point to consider</p>
<p>1) Is it worse for Amazon to compete against say 5 out of 11 first page Adwords advertisers for the same keyword all driving sales to Amazon or now have up to 10 out of 11 advertisers on the first page of search results sending traffic to different sites other than Amazon</p>
<p>2) How many millions of pages indexed by the search engines contain affiliate links to Amazon? would those affiliates all changing those links to promote somebody be a good or bad thing for Amazon</p>
<p>3) If Amazon eliminates Paid search affiliates doesn&#8217;t this effectively eliminate all Adsense advertisements as well&#8230;just the single largest contextual advertising network in the world?</p>
<p>Pretty bold I think and I can only assume they have crunched all those numbers.</p>
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		<title>By: Angel Djambazov</title>
		<link>http://www.techcrunch.com/2009/04/06/amazon-no-longer-allows-associates-to-bring-in-traffic-via-paid-search/comment-page-1/#comment-2695092</link>
		<dc:creator>Angel Djambazov</dc:creator>
		<pubDate>Sun, 12 Apr 2009 17:47:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=54254#comment-2695092</guid>
		<description>The only reasons Amazon is making this move is:

-They have an internal search team and they are worried about cannibalization between the two channels

-Over ten states have come out with affiliate taxes nicknamed the Amazon Tax focusing on Amazon as a target. Shifting to CPC in those states makes the most sense. Why pay search affiliates on a click that will be taxed when you have an internal team?</description>
		<content:encoded><![CDATA[<p>The only reasons Amazon is making this move is:</p>
<p>-They have an internal search team and they are worried about cannibalization between the two channels</p>
<p>-Over ten states have come out with affiliate taxes nicknamed the Amazon Tax focusing on Amazon as a target. Shifting to CPC in those states makes the most sense. Why pay search affiliates on a click that will be taxed when you have an internal team?</p>
]]></content:encoded>
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		<title>By: ruamtalay</title>
		<link>http://www.techcrunch.com/2009/04/06/amazon-no-longer-allows-associates-to-bring-in-traffic-via-paid-search/comment-page-1/#comment-2689482</link>
		<dc:creator>ruamtalay</dc:creator>
		<pubDate>Wed, 08 Apr 2009 11:13:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=54254#comment-2689482</guid>
		<description>amazon make more money after cut out the PPC competitor.</description>
		<content:encoded><![CDATA[<p>amazon make more money after cut out the PPC competitor.</p>
]]></content:encoded>
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		<title>By: John Harper</title>
		<link>http://www.techcrunch.com/2009/04/06/amazon-no-longer-allows-associates-to-bring-in-traffic-via-paid-search/comment-page-1/#comment-2687893</link>
		<dc:creator>John Harper</dc:creator>
		<pubDate>Tue, 07 Apr 2009 13:32:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=54254#comment-2687893</guid>
		<description>They should have closed up direct linking to smaller group a long time ago. Allowing anyone and everyone to direct link is irresponsible and will only lead to advertisers locking down paid search policies.</description>
		<content:encoded><![CDATA[<p>They should have closed up direct linking to smaller group a long time ago. Allowing anyone and everyone to direct link is irresponsible and will only lead to advertisers locking down paid search policies.</p>
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		<title>By: name</title>
		<link>http://www.techcrunch.com/2009/04/06/amazon-no-longer-allows-associates-to-bring-in-traffic-via-paid-search/comment-page-1/#comment-2687784</link>
		<dc:creator>name</dc:creator>
		<pubDate>Tue, 07 Apr 2009 11:55:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=54254#comment-2687784</guid>
		<description>My friends has made $100,000+ / Month with 24hrs COKKIE.</description>
		<content:encoded><![CDATA[<p>My friends has made $100,000+ / Month with 24hrs COKKIE.</p>
]]></content:encoded>
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		<title>By: Tom</title>
		<link>http://www.techcrunch.com/2009/04/06/amazon-no-longer-allows-associates-to-bring-in-traffic-via-paid-search/comment-page-1/#comment-2687727</link>
		<dc:creator>Tom</dc:creator>
		<pubDate>Tue, 07 Apr 2009 10:06:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=54254#comment-2687727</guid>
		<description>Someone can make $10000 per month with this 24hrs.</description>
		<content:encoded><![CDATA[<p>Someone can make $10000 per month with this 24hrs.</p>
]]></content:encoded>
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		<title>By: Tony</title>
		<link>http://www.techcrunch.com/2009/04/06/amazon-no-longer-allows-associates-to-bring-in-traffic-via-paid-search/comment-page-1/#comment-2687583</link>
		<dc:creator>Tony</dc:creator>
		<pubDate>Tue, 07 Apr 2009 07:24:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=54254#comment-2687583</guid>
		<description>Basically, Amazon has phased out its affiliate program in US and Canada because in the mail to associated on April 6th they stated that the following:

1. Amazon will no longer pay referral fees to Associates who send users to the site through keyword bidding. 

2. They will not be pay referral fees for search traffic.

3. They will no longer make data feeds available to Associates for the purpose of sending users to the site.

So how else can an associate make money in their so called advertising Program? Price comparison sites use data feeds. We know now that as of May 1, 2009 every lead to Amazon.com is &quot;gratis&quot;,

IMHO, Amazon affiliate program is dead in US and Canada.</description>
		<content:encoded><![CDATA[<p>Basically, Amazon has phased out its affiliate program in US and Canada because in the mail to associated on April 6th they stated that the following:</p>
<p>1. Amazon will no longer pay referral fees to Associates who send users to the site through keyword bidding. </p>
<p>2. They will not be pay referral fees for search traffic.</p>
<p>3. They will no longer make data feeds available to Associates for the purpose of sending users to the site.</p>
<p>So how else can an associate make money in their so called advertising Program? Price comparison sites use data feeds. We know now that as of May 1, 2009 every lead to Amazon.com is &#8220;gratis&#8221;,</p>
<p>IMHO, Amazon affiliate program is dead in US and Canada.</p>
]]></content:encoded>
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		<title>By: Ralph Remeks.</title>
		<link>http://www.techcrunch.com/2009/04/06/amazon-no-longer-allows-associates-to-bring-in-traffic-via-paid-search/comment-page-1/#comment-2687579</link>
		<dc:creator>Ralph Remeks.</dc:creator>
		<pubDate>Tue, 07 Apr 2009 07:19:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=54254#comment-2687579</guid>
		<description>I don&#039;t believe Amazon is going to do their own PPC. I think they will largely do it theirself and for the spand of control select a few affiliates to do the rest. Secondly I believe a big reason for this decision is not so much based on their advertising spending. I believe with a set commission structure paying affiliates is in the majority of cases cheaper than pick up the fight with so much competition. But I belileve that larger merchants on the amazon platform complained on the competition they were getting from Amazon affiliates. So therefore the prices of the larger merchants of Amazon are going up and up......</description>
		<content:encoded><![CDATA[<p>I don&#8217;t believe Amazon is going to do their own PPC. I think they will largely do it theirself and for the spand of control select a few affiliates to do the rest. Secondly I believe a big reason for this decision is not so much based on their advertising spending. I believe with a set commission structure paying affiliates is in the majority of cases cheaper than pick up the fight with so much competition. But I belileve that larger merchants on the amazon platform complained on the competition they were getting from Amazon affiliates. So therefore the prices of the larger merchants of Amazon are going up and up&#8230;&#8230;</p>
]]></content:encoded>
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		<title>By: John Moore</title>
		<link>http://www.techcrunch.com/2009/04/06/amazon-no-longer-allows-associates-to-bring-in-traffic-via-paid-search/comment-page-1/#comment-2687429</link>
		<dc:creator>John Moore</dc:creator>
		<pubDate>Tue, 07 Apr 2009 04:25:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=54254#comment-2687429</guid>
		<description>I don&#039;t get why people promote a site with a 24 hour cookie.</description>
		<content:encoded><![CDATA[<p>I don&#8217;t get why people promote a site with a 24 hour cookie.</p>
]]></content:encoded>
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		<title>By: Joey Duncan</title>
		<link>http://www.techcrunch.com/2009/04/06/amazon-no-longer-allows-associates-to-bring-in-traffic-via-paid-search/comment-page-1/#comment-2687348</link>
		<dc:creator>Joey Duncan</dc:creator>
		<pubDate>Tue, 07 Apr 2009 03:14:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=54254#comment-2687348</guid>
		<description>I&#039;ve got to disagree with you there.   A comparison site without Amazon wouldn&#039;t be worth a bucket of spit.   

Also, the margins can be so small on certain products, &quot;a few bucks&quot; can make all the difference between black and red.   Besides, Amazon can always continue to privately keep it available to certain sites they find beneficial to them.

What people do is make their own purchases through their own associates account to get an extra discount.  I know, I know, that violates TOS.  Oh my, there is drinking going on in this establishment???</description>
		<content:encoded><![CDATA[<p>I&#8217;ve got to disagree with you there.   A comparison site without Amazon wouldn&#8217;t be worth a bucket of spit.   </p>
<p>Also, the margins can be so small on certain products, &#8220;a few bucks&#8221; can make all the difference between black and red.   Besides, Amazon can always continue to privately keep it available to certain sites they find beneficial to them.</p>
<p>What people do is make their own purchases through their own associates account to get an extra discount.  I know, I know, that violates TOS.  Oh my, there is drinking going on in this establishment???</p>
]]></content:encoded>
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		<title>By: DavidTan</title>
		<link>http://www.techcrunch.com/2009/04/06/amazon-no-longer-allows-associates-to-bring-in-traffic-via-paid-search/comment-page-1/#comment-2687309</link>
		<dc:creator>DavidTan</dc:creator>
		<pubDate>Tue, 07 Apr 2009 02:28:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=54254#comment-2687309</guid>
		<description>Lots of comparison sites will get rid of amazon if they cancel their associates program, and IMHO, no merchants will do that just to save a few bucks.</description>
		<content:encoded><![CDATA[<p>Lots of comparison sites will get rid of amazon if they cancel their associates program, and IMHO, no merchants will do that just to save a few bucks.</p>
]]></content:encoded>
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		<title>By: DavidTan</title>
		<link>http://www.techcrunch.com/2009/04/06/amazon-no-longer-allows-associates-to-bring-in-traffic-via-paid-search/comment-page-1/#comment-2687303</link>
		<dc:creator>DavidTan</dc:creator>
		<pubDate>Tue, 07 Apr 2009 02:23:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=54254#comment-2687303</guid>
		<description>&quot;paid search underperforms contextual links when it comes to sales referrals&quot;

from amazon&#039;s or affiliate&#039;s perspective?</description>
		<content:encoded><![CDATA[<p>&#8220;paid search underperforms contextual links when it comes to sales referrals&#8221;</p>
<p>from amazon&#8217;s or affiliate&#8217;s perspective?</p>
]]></content:encoded>
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		<title>By: Joey Duncan</title>
		<link>http://www.techcrunch.com/2009/04/06/amazon-no-longer-allows-associates-to-bring-in-traffic-via-paid-search/comment-page-1/#comment-2686958</link>
		<dc:creator>Joey Duncan</dc:creator>
		<pubDate>Mon, 06 Apr 2009 21:59:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=54254#comment-2686958</guid>
		<description>This might be Amazon&#039;s first step in eliminating its affiliate program altogether.   Affiliate programs don&#039;t make much sense when everyone has already heard of your website.    

I don&#039;t have any stats to back this up, but I would think people would check out what something costs on Amazon before buying something online, especially books.  They and ebay are the places you look for price comparisons.   If people do that, why pay for traffic that you will get anyway?</description>
		<content:encoded><![CDATA[<p>This might be Amazon&#8217;s first step in eliminating its affiliate program altogether.   Affiliate programs don&#8217;t make much sense when everyone has already heard of your website.    </p>
<p>I don&#8217;t have any stats to back this up, but I would think people would check out what something costs on Amazon before buying something online, especially books.  They and ebay are the places you look for price comparisons.   If people do that, why pay for traffic that you will get anyway?</p>
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		<title>By: <fb:name linked="false" useyou="false" uid="613061227">Kirk Ketefian</fb:name></title>
		<link>http://www.techcrunch.com/2009/04/06/amazon-no-longer-allows-associates-to-bring-in-traffic-via-paid-search/comment-page-1/#comment-2686930</link>
		<dc:creator><fb:name linked="false" useyou="false" uid="613061227">Kirk Ketefian</fb:name></dc:creator>
		<pubDate>Mon, 06 Apr 2009 21:39:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=54254#comment-2686930</guid>
		<description>Right.  Plus, the added step adds a huge amount of drop-off in the conversion funnel, making it economically far less attractive to engage in this arbitrage game.</description>
		<content:encoded><![CDATA[<p>Right.  Plus, the added step adds a huge amount of drop-off in the conversion funnel, making it economically far less attractive to engage in this arbitrage game.</p>
]]></content:encoded>
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		<title>By: Mike</title>
		<link>http://www.techcrunch.com/2009/04/06/amazon-no-longer-allows-associates-to-bring-in-traffic-via-paid-search/comment-page-1/#comment-2686923</link>
		<dc:creator>Mike</dc:creator>
		<pubDate>Mon, 06 Apr 2009 21:35:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=54254#comment-2686923</guid>
		<description>Now THAT was a waste of my time.

Apologies in advance for the following rant:


You &quot;talked about it&quot;? Really? You mentioned it in a  very short blurb, with absolutely no analysis and no opinion on anything. If you&#039;re going to blog, try to actually say something and stop spanning us on TechCrunch. Jeeez.
</description>
		<content:encoded><![CDATA[<p>Now THAT was a waste of my time.</p>
<p>Apologies in advance for the following rant:</p>
<p>You &#8220;talked about it&#8221;? Really? You mentioned it in a  very short blurb, with absolutely no analysis and no opinion on anything. If you&#8217;re going to blog, try to actually say something and stop spanning us on TechCrunch. Jeeez.</p>
]]></content:encoded>
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		<title>By: Cody</title>
		<link>http://www.techcrunch.com/2009/04/06/amazon-no-longer-allows-associates-to-bring-in-traffic-via-paid-search/comment-page-1/#comment-2686884</link>
		<dc:creator>Cody</dc:creator>
		<pubDate>Mon, 06 Apr 2009 21:18:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=54254#comment-2686884</guid>
		<description>I talked about this in one of my blog posts: http:WebMagg.com</description>
		<content:encoded><![CDATA[<p>I talked about this in one of my blog posts: http:WebMagg.com</p>
]]></content:encoded>
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		<title>By: Karen Garcia</title>
		<link>http://www.techcrunch.com/2009/04/06/amazon-no-longer-allows-associates-to-bring-in-traffic-via-paid-search/comment-page-1/#comment-2686812</link>
		<dc:creator>Karen Garcia</dc:creator>
		<pubDate>Mon, 06 Apr 2009 20:18:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=54254#comment-2686812</guid>
		<description>Actually, Amazon included interstitial pages in their FAQ on the matter: https://affiliate-program.amazon.com/gp/associates/promo/paidsearch

Assocatiates may not use interstitial pages to redirect traffic from search engines to Amazon. They may however use PPC to promote their own sites and content that may include links to Amazon, but the click has to originate there...not from the engine itself.</description>
		<content:encoded><![CDATA[<p>Actually, Amazon included interstitial pages in their FAQ on the matter: <a href="https://affiliate-program.amazon.com/gp/associates/promo/paidsearch" rel="nofollow"></a><a href='https://affiliate-program.amazon.com/gp/associates/promo/paidsearch'>https://affilia...romo/paidsearch</a></p>
<p>Assocatiates may not use interstitial pages to redirect traffic from search engines to Amazon. They may however use PPC to promote their own sites and content that may include links to Amazon, but the click has to originate there&#8230;not from the engine itself.</p>
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		<title>By: Hmm</title>
		<link>http://www.techcrunch.com/2009/04/06/amazon-no-longer-allows-associates-to-bring-in-traffic-via-paid-search/comment-page-1/#comment-2686810</link>
		<dc:creator>Hmm</dc:creator>
		<pubDate>Mon, 06 Apr 2009 20:17:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=54254#comment-2686810</guid>
		<description>Umm it&#039;s simple. Amazon does not want to compete with its own affiliates.</description>
		<content:encoded><![CDATA[<p>Umm it&#8217;s simple. Amazon does not want to compete with its own affiliates.</p>
]]></content:encoded>
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		<title>By: Eric</title>
		<link>http://www.techcrunch.com/2009/04/06/amazon-no-longer-allows-associates-to-bring-in-traffic-via-paid-search/comment-page-1/#comment-2686772</link>
		<dc:creator>Eric</dc:creator>
		<pubDate>Mon, 06 Apr 2009 19:40:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=54254#comment-2686772</guid>
		<description>Amazon doesn&#039;t pay for referrals for purchases that are found to be fraudulent.</description>
		<content:encoded><![CDATA[<p>Amazon doesn&#8217;t pay for referrals for purchases that are found to be fraudulent.</p>
]]></content:encoded>
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		<title>By: Prostate Cancer Condition Symptoms</title>
		<link>http://www.techcrunch.com/2009/04/06/amazon-no-longer-allows-associates-to-bring-in-traffic-via-paid-search/comment-page-1/#comment-2686755</link>
		<dc:creator>Prostate Cancer Condition Symptoms</dc:creator>
		<pubDate>Mon, 06 Apr 2009 19:32:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=54254#comment-2686755</guid>
		<description>I think the most important factor for this is FRAUD. It&#039;s possible they are no longer benefiting from the efforts of paid search because of fraud. But who knows? They might have other motives, nonetheless.</description>
		<content:encoded><![CDATA[<p>I think the most important factor for this is FRAUD. It&#8217;s possible they are no longer benefiting from the efforts of paid search because of fraud. But who knows? They might have other motives, nonetheless.</p>
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		<title>By: 米Amazon、有料検索によるトラフィック誘導のアフィリエイトを中止</title>
		<link>http://www.techcrunch.com/2009/04/06/amazon-no-longer-allows-associates-to-bring-in-traffic-via-paid-search/comment-page-1/#comment-2686752</link>
		<dc:creator>米Amazon、有料検索によるトラフィック誘導のアフィリエイトを中止</dc:creator>
		<pubDate>Mon, 06 Apr 2009 19:29:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=54254#comment-2686752</guid>
		<description>[...] [原文へ] [...]</description>
		<content:encoded><![CDATA[<p>[...] [原文へ] [...]</p>
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		<title>By: tom</title>
		<link>http://www.techcrunch.com/2009/04/06/amazon-no-longer-allows-associates-to-bring-in-traffic-via-paid-search/comment-page-1/#comment-2686745</link>
		<dc:creator>tom</dc:creator>
		<pubDate>Mon, 06 Apr 2009 19:15:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=54254#comment-2686745</guid>
		<description>Yep! I use to do a lot of PPC for a company that had many affiliates and in many cases I was bidding against those affiliates selling the same product. It was kind of a pain and definitely drove up prices, but it was also the primary way that many of those affiliates made their sales, so we couldn&#039;t really discourage them from doing it.</description>
		<content:encoded><![CDATA[<p>Yep! I use to do a lot of PPC for a company that had many affiliates and in many cases I was bidding against those affiliates selling the same product. It was kind of a pain and definitely drove up prices, but it was also the primary way that many of those affiliates made their sales, so we couldn&#8217;t really discourage them from doing it.</p>
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		<title>By: RW</title>
		<link>http://www.techcrunch.com/2009/04/06/amazon-no-longer-allows-associates-to-bring-in-traffic-via-paid-search/comment-page-1/#comment-2686743</link>
		<dc:creator>RW</dc:creator>
		<pubDate>Mon, 06 Apr 2009 19:13:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=54254#comment-2686743</guid>
		<description>I think this applies mainly to cases where a competitor is buying against trademarked brand terms vs. in this case we&#039;re talking about resellers and distributors of a product.  In many cases, companies already establish SEM guidelines for their resellers and disallow bidding against brand terms as part of their overall business agreement.  If say Sony say&#039;s to Amazon, no buying any keywords or using the word &quot;Sony&quot; then Amazon would subsequently include those exclusions to their own affiliates.  

Most likely this is a way to reduce their own marketing expenses and CPA as affiliates were adding little value when they were simply redirecting to Amazon.</description>
		<content:encoded><![CDATA[<p>I think this applies mainly to cases where a competitor is buying against trademarked brand terms vs. in this case we&#8217;re talking about resellers and distributors of a product.  In many cases, companies already establish SEM guidelines for their resellers and disallow bidding against brand terms as part of their overall business agreement.  If say Sony say&#8217;s to Amazon, no buying any keywords or using the word &#8220;Sony&#8221; then Amazon would subsequently include those exclusions to their own affiliates.  </p>
<p>Most likely this is a way to reduce their own marketing expenses and CPA as affiliates were adding little value when they were simply redirecting to Amazon.</p>
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