I’m sensing a trend here. Microsoft is working with a formula for its new advertising campaign, dubbed Laptop Hunter. The gist: A good-looking yet accessible actor goes into a mall. They look around, decide Macs are too expensive/cool/exciting for their down-to-earth lifestyles, and then buy an HP, in this case an HP with bad battery life. While I’m totally down with attractive people being happy, I wonder what, exactly, Microsoft is selling here? Design? Laptop quality? Even HP? It’s definitely not selling anything it makes.
First we saw the Seinfeld commercials. That hot mess took the PC totally out of the picture. It made Microsoft all about Bill Gates (much as Apple is about Steve Jobs) but because no one would want to drink beers with Bill they added Jerry for charm. Again, nothing about Windows.
