On behalf of Kendall J. Powell and the entire General Mills team I’m proud to announce that CrunchGear, TechCrunch’s former tech blog, is now a wholly-owned subsidiary of General Mills and will feature both tech news as well as local news relating to our consumption of Big G cereal products including, but in no way limited to, Cinnamon Toast Crunch, Boo Berry, Buc-Wheats, and Reese’s Puffs.
TechCrunch received $15,000 for the site as part of a trademark infringement lawsuit against the entire Crunch Network which will be renamed at a later date. All of the writers including Peter Ha, Devin, and Nicholas will remain and Doug has been made head of cereal testing.
