I’m guessing AdRollo isn’t a fit for our scenario…would you agree?

I found your entry interesting do I’ve added a Trackback to it on my weblog …

As I mentioned above, we’re also iPhone developers, who have had a few apps break the top 50 and even an app break the top 5, and we’ve found this ad solution to be extremely useful, which is part of the reason why we continued to expand and build out the service.

We are talking to ad networks directly, and currently our model is to have the integration done directly in the library, but it is an absolutely trivial change for us to entirely abstract out the Adrollo ad swapping logic out from the ad network library integration such that developers do their own integration for every library they anticipate using. Of course, this just hurts both ad networks and developers at the end of the day, but we’re open to this solution for specific networks and have not had to go down this route yet.

At the end of the day, we really just want this platform out there so that the mobile ad market can finally be truly competitive, which will only be a good thing for iPhone developers (increasing market size), and consequently the ad networks, too.

Great questions – let me answer all of them for you -

As of this very day, we’re already processing over 2.5 million ad impressions a day (we expect this number to grow significantly starting from today and we won’t have any problems with that!) – we started out as iPhone developers and have a few apps that broke the top 50 and even an app that broke the top 5. We aggressively memcache and have not had any issues yet.

We have financial resources from a number of sources currently (will be disclosed soon hopefully), and considering our own iPhone applications are running on this same platform, we assure you it is not going away. If you are still concerned, the technical implementation behind the service functions as so – even if one day all our servers disappear, ALL the clients in existence with the Adrollo client library installed in them will resort to their cached allocation values (the advantage of a client-side ad platform), so if you set 25% admob, 25% videoegg, 50% quattro, for example, they will forever continue to serve those ads directly from admob, videoegg, and quattro without ever talking to an Adrollo server again. We’ve been extremely careful with failover procedures.

Finally, we’re 3 Stanford grads who are all local to the Palo Alto area and turned down our Google offers (well, at least two of us did) in order to jump into the startup world – we’ve had experience at Ning, McKinsey, and AMD, among other places.

Hope this helps – feel free to email us directly with any more questions! Also, our FAQ page addresses a lot of these questions, too!

http://www.adrollo.com/help

Good luck Stanford Kids!

What is AdRollo:
1. They have integrated alot of other iphone libraries into an Uber-Library, without asking for their permission.

2. They track impressions of ads. They dont track anything else, no CPMs or any other rubbish they claim to.

From a successful iPhone Developer, to you out there. If you wanted to use analytics or advertising go directly to the sources, don’t bother with a Jack of All Trades Library that just includes everything.

I have a suggestion Stanford Students.. why don’t you go in and actually do a review of all the analytics and advertising iPhone Companies out there and put a stand as to what you recommend developers to use, instead of offering a library with all the crap in it?

Take a stand, instead of wasting everyone’s time.

I like this idea very much and we were currently even looking to build something like this for our own apps.

My concerns however with using your technology are following:

- Do your servers scale?
- How can I be sure that you do not suddenly switch of your service, when it’s free (that happened with another iPhone analytics startup)
- Your website does not have any contact details. Who are you? Your team, location, funding?

As I said. We are currently looking for a thing like this for our apps and would be glad to not have to do it ourselves.

cheers,
Alex

Yes, you do need to sign up with the various ad networks in order to use their libraries, but the advantage of Adrollo is not to bypass the signup process, but rather to be able to dynamically change which ads you’re serving.

It’s sorta pointless since you can’t just use the ad libraries of any of these ad networks unless you sign up for accounts with them.

Why bother to use this library at all?

Also, why isn’t there any corporate info on their website to validate the legitimacy of this company?