Google AdSense is eliminating its video units feature, which allows publishers to show YouTube content and video ads on their pages. Google says that by the end of April, the feature will be fully eliminated for existing AdSense clients and that new clients of the revenue sharing ad program will no longer be given the option to place video ads on their pages through the program. Publishers can still display video content on their pages by pulling embed codes directly from YouTube.
Unsurprisingly, Google says it eliminated the video ads because of poor performance. It is difficult to figure out a sustainable ad model for video, which is why pre-rolls remain more common. But the problem with video ads may not be the ad unit itself but but the underlying content. Brand advertisers don’t want their names associated with random words spoken in videos. You simply cannot efficiently and consistently target ads based on three words in a video. For instance, if someone is watching a clip of “Snakes on a Plane,” it’s probably not the best place to put a travel ad. And search marketers can find better places to put contextual ads. Clarification: The video units are not the same as AdSense for Video. Rather, they are video commercials that are served through YouTube. So my critique above of contextual text advertising overlayed onto regular video content does not apply in this instance.
It seems this latest announcement is part of a growing trend of Google axing programs in AdSense. Google recently pulled the plug on its Google Radio Ads and was looking to sell off its Google Radio Automation software business. That news came less than a month after Google decided to bail on selling print ads. We hate to say we told you so but we saw the writing on the wall about adding video ads to AdSense awhile ago.
april fool
WTF… how is this APRIL FOOL??? we have already had one april fool today…
Interaction is strength of the internet – over print and video-tv. Leverage it with mouseover interactive ads.
No it couldn’t be April Fool..Becuause I think Video Units Feature was not that much popular..Even I didn’t use it and also most of my freind didn’t..So I think Google had to take off that thing due to it’s unsuccessful kind.. .”"
http://www.smartbloggerz.com
Right. Cuz if influential bloggers like you and your 15 ur old friends didn’t use it, that MUST mean it’s a failure!
Nope. I got the email from Google earlier. They’re finally axing the feature. (Which I’ve always thought useless, and unfair to the video creators.)
youtube was totally worth it.
This doesn’t sound like an April Fools joke, but I don’t see why they’d announce something like this on April 1st.
Leena, it actually looks like you know how to write. Arrington, who hired this woman?
Isnt this Old news? http://adsense....ts-feature.html
Friday, March 27, 2009
PS : This is not a April Fools Joke
Not an April Fool’s joke. Google has had problems bringing the mass scale AdSense methodology to other forms of advertising.
Big algorithms work for search and some long tail stuff. But for most forms of advertising, both buyers and sellers rely on the comfort of direct sales. The extra costs are worth it to both sides because they have an ownership over the “who, what, where, when, why, hows”.
I still don’t understand why YouTube has failed to charge for pro accounts. Anybody with more than 10 videos and a commercial intent (displaying a link to another site), should pay a premium.
Otherwise, these guys are simply using YouTube and laughing all the way to the bank. I would pay it.
Second, they should partner with premium content creators and charge users to watch premium content. Documentaries, market commentators, celebrities, hot chicks, etc.
Are these ideas guaranteed to work? Nothing is guaranteed. However, they have a shot and, most importantly, they’re an original thought beyond the tired and busted model of running ads.
How can such a large organization fail to come up with anything other than running ads.
Regards,
George
I wish they could have found a way to make this work. Unfortunately it didn’t seem like it had enough momentum from the beginning. I’m sure there are a few people disappointing to hear this.
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It is old news indeed, I have read this on labnol.org several days ago. Thanks anyway
it also think to announce this on April 1st isn’t very clever…
This is not april fools joke ,Google adsense really stopping videos ads .
How will they keep on sponsoring YouTube?
This comes as no surprise. I had seen this one coming.
thanks for all the information given ce
We all who have been using AdSense, knew that this was coming. Video units have hardly taken off. Very few AdSense publishers use it. And its revenues also have been least encouraging.
This makes me sad.
My guess is that it just takes too long to capture someone’s attention.
The real problem with videos ad units is that everybory who enter in a web page with them see that they are ads and don’t click. Most of Adsense publishers receiver in pay per clik basis so it is not mucho profitable put videos ads in their pages.
Wow ! I thought I could earn some bucks in it !
ı have followed your writing for a long time.really you have given very successful information.
In spite of my english trouale,I am trying to read and understand your writing.
And ı am following frequently.I hope that you will be with us together with much more scharings.
I hope that your success will go on.
Nothing is guaranteed. However, they have a shot and, most importantly, they’re an original thought beyond the tired and busted model of running ads.
My guess is that it just takes too long to capture someone’s attention.
it is a slow process on older machines