As far as we can tell, the guy who’s going to be taking over MySpace along with the rest of News Corp.’s digital assets doesn’t actually use the site itself. We cannot locate a MySpace profile for Jonathan Miller, who will shortly become the CEO of Digital Media for News Corp.
We’re big believers in company executives eating their own dog food, and more often than not they do. But MySpace is a different story – every once in a while they announce new executives who don’t have a MySpace page at all. It’s always fixed promptly, but it’s a bit of an embarrassment.
News Corp., MySpace and Miller all either refused to comment or haven’t responded to our inquiries.
My guess is the MySpace team will be creating one for Miller shortly, assuming he doesn’t in fact have one. He could have an anonymous profile, but from what we’ve heard he doesn’t. We love Miller and think he’s an awesome choice for the huge job he’s about to take on. And now’s the time for him to start using MySpace.
can’t wait to see myspace enjoy the fate of aol thanks to miller
way to go Jon, helluva job at AOL
I nominate Brownie for head of TARP funds disbursement.
Neither do I.
Michael Chill, This doesnt matter.
Because he’s a Facebook fan and found this job using Linkedin.
he doesn’t appear to be on facebook either.
Lets check friendster.
This is what happens when a Web Company (Myspace) is sold to a traditional Brick and Mortar Business (NewsCorp). I guess a company like Myspace should be run by Young Executives who understands these medium brilliantly and have had first hand experience in using these.
A lot of strategy might be created in the board room but in my opinion nothing can beat the ‘real experience’ people have when using these communities.
Myspace please put a young team in place, people who live and breathe twitter, myspace and facebook and the likes, and know that they are now way beyond a casual teen targetting social network.
That is an excellent reply!!!!
That, was not.
“Eating their own dog food” with MySpace? That would be more like eating their own dog’s shit.
LOL!
Come on, a 40 or 50 year old something actually using MySpace with any type of enthusiasm… Well maybe if he is going through a mid-life crisis and looking for some young tail to cyber-tune
That is just disappointing. No way to know about digital media unless you live it.
Was Carol Bartz a Yahoo user before becoming CEO? I don’t know the answer but she seems to be doing ok.
I agree with “eating your own dog food” once you start, but then again having a guy come in with a “fresh set of eyes” and who hasn’t yet drunken the coolaid could be helpful as well.
As a side note, some people in the pet food industry actually do “eat their own dog food” to test it.
good example, and same problem.
Bartz isn’t exactly a shining example of someone who understands the empire she commands.
“fresh set of eyes” != “unfamiliar with basic tools & fundamentals of the medium”
also, “Kool-aid” not “coolaid”, see:
http://en.wikip...g/wiki/Kool-Aid
i believe the point mike is making is that people who run tech companies (or even media companies based on tech) should understand the basics of the tools & platforms they’re orchestrating.
while Miller certainly seems like a bright guy who probably *does* have some basic social network familiarity, not having either a MySpace or Facebook profile suggests the possibility of a lack of that basic knowledge.
Dave just went all Purplesaurus Rex on you.
Wow…not even it’s own CEO believes in MySpace. Can’t say that I blame him!
Why would any company want to hire a CEO with a MySpace page?
Thank you for saying this Ilya.
The “eat your own dog food” rule is being applied here out of context.
MySpace does not serve your average CEOs’ needs. Sure he will start using it a bit now, but that doesn’t mean he should have been already.
And ‘we love him, think he’s perfect for the job, but…’ Please. Slow news day.
Well said Ilya. Who really gives a shit if he has a MySpace page??
Judging a c-level exec on whether or not he has a profile on MySpace, please… find some real news.
Shouldn’t he have a Bebo profile considering he was at AOL?
Well, he’s clearly slap bang in the target demographic for MySpace… Come on, give the man a break, he does have slightly better things to do with his time (and so do his flacks).
there is no better thing for senior mgmt to spend time on/with than the products & services they are selling.
period, end discussion.
“there is no better thing for senior mgmt to spend time on/with than the products & services they are selling” once they’re senior mgmt. who cares if he didn’t already have a profile. anyone who thinks it is any way relevant needs to grow up.
period, end discussion.
Well at least he won’t spend all day at work glittering up his page with “thanks for the add” and actually getting real work done.
He could bring in really creative ideas to Myspace, as not being exposed to much of it, and might do the company good. But then again, could go negative.
TechFilipino
stuffed shirt coming through!
I hope he got facebook or twitter..
So very Owen Thomas of you Arrington, I like it
He’s smart–he made his profile anonymous as he searched for a job.
So even he knows that MySpace isn’t cool anymore?
It’s highly unlikely Miller will succeed here. Would you hire a baseball coach who hadn’t played baseball before?
A better question would be, “Would you hire a GM who has never played baseball?” and the answer would be, “Why not?”
Baseball coach my ass.
Obviously…. he knows MySpace sucks… He will have his page in MySpace once it’s revamped.
Maybe he understands the company so well that he knows a 40-50 year old corporate exec isn’t really MySpace’s target market?
Does he have a FB profile?
I suppose it is along similar lines that non-smokers can’t work for tobacco companies and only alcoholics need apply for jobs at breweries?
He’s clearly taking a leaf out of the drug dealers book – don’t get high on your own stuff.
Lol. Why does Myspace continue to try.
IT’S OVER – DIE ALREADY.
The only people left on Myspace are 13 year old girls, paedophiles, annoying emo bands, and the myspace development team (most likely an annoying emo band)
This comment seems way off base. MySpace is still one of the most trafficked site on the internet (at least in the US). Last I checked they had 125MM users.
Methinks “the MySpace development team” may have denied you a job, which is why you are so angry.
Julia – are you kidding? When’s the last time you had a friend say “check out my Myspace page”.
Redesigning MySpace = Rearranging the deck chairs on the Titanic
So he doesn’t fit the demographic, so what? Just because you think he should do something, doesn’t neccesarily mean he should, or even that you’re correct.
One more site I’ll likely outlive. WHEW.
Miller looks like a strange picture of Gary Sandy from WKRP In Cinncinnati.
If i’m buying Ford do I have to drive a Ford? Don’t think it’s a relevant issue.
I don’t think he needs to have a MySpace profile in order to be a CEO- as long as he knows how to use it.
Jon Miller was not hired to “run” or “take over” MySpace. He’s hired to be the head of all of Newscorp’s digital properties–from the Wall Street Journal to IGN. Sounds like this position is designed to make sure Newscorp has a consistent strategy among all properties. Sounds more like this move is to get rid of the useless and potentially micro-management layer of FIM, so that the founders of MySpace (Chris & Tom) can run it properly.
I dont like the looks of that guy. Looks like a crook to me. Think I will jump over to FaceBook!
RT
http://www.anonymity.us.tc
Seriously, would you trust your company to someone whos choice in social networking sites is MySpace?… of course he doesn’t have a myspace page.
Doesn’t have a myspace page??? Oh no. And I went to a University where the Dean wasn’t even taking any classes. Obviously he couldn’t do his job well without actually being enrolled in Freshman PE.
“We love Miller and think he’s an awesome choice for the huge job he’s about to take on. ”
You obviously never worked for the guy.
Now that the CEO is out, it shows that Rupert may have made a big blunder hiring this guy.
It’s unfortunate but very typical. I wouldn’t be surprised if he’s out in 6 months.