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	<title>Comments on: Steel Cage Debate On The Future Of Online Advertising: Danny Sullivan Vs. Eric Clemons</title>
	<atom:link href="http://www.techcrunch.com/2009/03/28/steel-cage-debate-on-the-future-of-online-advertising-danny-sullivan-vs-eric-clemons/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.techcrunch.com/2009/03/28/steel-cage-debate-on-the-future-of-online-advertising-danny-sullivan-vs-eric-clemons/</link>
	<description>Startup and Technology News</description>
	<lastBuildDate>Thu, 26 Nov 2009 21:33:02 -0800</lastBuildDate>
	
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		<title>By: Webmaster</title>
		<link>http://www.techcrunch.com/2009/03/28/steel-cage-debate-on-the-future-of-online-advertising-danny-sullivan-vs-eric-clemons/comment-page-2/#comment-3054869</link>
		<dc:creator>Webmaster</dc:creator>
		<pubDate>Sat, 24 Oct 2009 08:35:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=52066#comment-3054869</guid>
		<description>eyvallah koçum benim.</description>
		<content:encoded><![CDATA[<p>eyvallah koçum benim.</p>
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		<title>By: JeffMolander.com - Future of Search Engine Marketing Broken</title>
		<link>http://www.techcrunch.com/2009/03/28/steel-cage-debate-on-the-future-of-online-advertising-danny-sullivan-vs-eric-clemons/comment-page-2/#comment-2802628</link>
		<dc:creator>JeffMolander.com - Future of Search Engine Marketing Broken</dc:creator>
		<pubDate>Mon, 15 Jun 2009 16:20:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=52066#comment-2802628</guid>
		<description>[...] very popular and free Google Analytics works hard to overstate the value of search marketing.   Danny Sullivan and Wharton&#8217;s Eric Clemons are going head to head on strategic and tactical issues that indicate how badly search is broken [...]</description>
		<content:encoded><![CDATA[<p>[...] very popular and free Google Analytics works hard to overstate the value of search marketing.   Danny Sullivan and Wharton&#8217;s Eric Clemons are going head to head on strategic and tactical issues that indicate how badly search is broken [...]</p>
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		<title>By: Would perfect local search kill local advertising? &#171; Predicting What Consumers Want to Buy</title>
		<link>http://www.techcrunch.com/2009/03/28/steel-cage-debate-on-the-future-of-online-advertising-danny-sullivan-vs-eric-clemons/comment-page-2/#comment-2726100</link>
		<dc:creator>Would perfect local search kill local advertising? &#171; Predicting What Consumers Want to Buy</dc:creator>
		<pubDate>Fri, 01 May 2009 15:20:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=52066#comment-2726100</guid>
		<description>[...] The follow-up debate between Eric Clemons and Danny Sullivan.  Dean Donaldson weighs [...]</description>
		<content:encoded><![CDATA[<p>[...] The follow-up debate between Eric Clemons and Danny Sullivan.  Dean Donaldson weighs [...]</p>
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		<title>By: Dean Donaldson</title>
		<link>http://www.techcrunch.com/2009/03/28/steel-cage-debate-on-the-future-of-online-advertising-danny-sullivan-vs-eric-clemons/comment-page-1/#comment-2726006</link>
		<dc:creator>Dean Donaldson</dc:creator>
		<pubDate>Fri, 01 May 2009 14:03:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=52066#comment-2726006</guid>
		<description>I wrote a follow-up to this too &quot;Why Internet Advertsing Will Not Fail&quot; 

Feel free to check it out @

http://bit.ly/14QZwY</description>
		<content:encoded><![CDATA[<p>I wrote a follow-up to this too &#8220;Why Internet Advertsing Will Not Fail&#8221; </p>
<p>Feel free to check it out @</p>
<p><a href="http://bit.ly/14QZwY" rel="nofollow"></a><a href='http://bit.ly/14QZwY'>http://bit.ly/14QZwY</a></p>
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		<title>By: Experiment with Social Marketing Fire Without Getting Burned &#124; Affiliate Marketing &#124; Affiliate Networks</title>
		<link>http://www.techcrunch.com/2009/03/28/steel-cage-debate-on-the-future-of-online-advertising-danny-sullivan-vs-eric-clemons/comment-page-2/#comment-2721311</link>
		<dc:creator>Experiment with Social Marketing Fire Without Getting Burned &#124; Affiliate Marketing &#124; Affiliate Networks</dc:creator>
		<pubDate>Wed, 29 Apr 2009 01:07:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=52066#comment-2721311</guid>
		<description>[...] stop there and not get all Eric Clemons on you but I hope Revenews readers will hear me out a [...]</description>
		<content:encoded><![CDATA[<p>[...] stop there and not get all Eric Clemons on you but I hope Revenews readers will hear me out a [...]</p>
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		<title>By: Kai</title>
		<link>http://www.techcrunch.com/2009/03/28/steel-cage-debate-on-the-future-of-online-advertising-danny-sullivan-vs-eric-clemons/comment-page-2/#comment-2695286</link>
		<dc:creator>Kai</dc:creator>
		<pubDate>Sun, 12 Apr 2009 23:43:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=52066#comment-2695286</guid>
		<description>&quot;charging companies for keywords and threatening to divert their customers to a competitor if they fail to pay adequately for keywords.”
The above statement matches what Baidu is doing: buy sponsor listing, or your sites disappear from search results(even if you are already #1)</description>
		<content:encoded><![CDATA[<p>&#8220;charging companies for keywords and threatening to divert their customers to a competitor if they fail to pay adequately for keywords.”<br />
The above statement matches what Baidu is doing: buy sponsor listing, or your sites disappear from search results(even if you are already #1)</p>
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		<title>By: Kai</title>
		<link>http://www.techcrunch.com/2009/03/28/steel-cage-debate-on-the-future-of-online-advertising-danny-sullivan-vs-eric-clemons/comment-page-2/#comment-2695226</link>
		<dc:creator>Kai</dc:creator>
		<pubDate>Sun, 12 Apr 2009 21:22:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=52066#comment-2695226</guid>
		<description>&quot;charging companies for keywords and threatening to divert their customers to a competitor if they fail to pay adequately for keywords&quot;

on a off-topic, the above statement exactly describes what Baidu is doing in China.  sites disappear from search results if they don&#039;t buy sponsored listings.</description>
		<content:encoded><![CDATA[<p>&#8220;charging companies for keywords and threatening to divert their customers to a competitor if they fail to pay adequately for keywords&#8221;</p>
<p>on a off-topic, the above statement exactly describes what Baidu is doing in China.  sites disappear from search results if they don&#8217;t buy sponsored listings.</p>
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		<title>By: MP</title>
		<link>http://www.techcrunch.com/2009/03/28/steel-cage-debate-on-the-future-of-online-advertising-danny-sullivan-vs-eric-clemons/comment-page-2/#comment-2695022</link>
		<dc:creator>MP</dc:creator>
		<pubDate>Sun, 12 Apr 2009 15:31:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=52066#comment-2695022</guid>
		<description>Well well well!!! An interesting one I must say. But I think I would support Sullivan on this debate specially on the search issues raised by Clemon. Consumers are very smart and you cant fool them. Think of satisfying users need, whatever it may be, you wont have to worry about business streams.</description>
		<content:encoded><![CDATA[<p>Well well well!!! An interesting one I must say. But I think I would support Sullivan on this debate specially on the search issues raised by Clemon. Consumers are very smart and you cant fool them. Think of satisfying users need, whatever it may be, you wont have to worry about business streams.</p>
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		<title>By: Don&#8217;t Read This, Read That &#8212; keithmonaghan.com</title>
		<link>http://www.techcrunch.com/2009/03/28/steel-cage-debate-on-the-future-of-online-advertising-danny-sullivan-vs-eric-clemons/comment-page-2/#comment-2688063</link>
		<dc:creator>Don&#8217;t Read This, Read That &#8212; keithmonaghan.com</dc:creator>
		<pubDate>Tue, 07 Apr 2009 16:11:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=52066#comment-2688063</guid>
		<description>[...] raging debate over the future of online advertising. I won&#8217;t spoil it for you, but if your site is ad-supported things are going to get [...]</description>
		<content:encoded><![CDATA[<p>[...] raging debate over the future of online advertising. I won&#8217;t spoil it for you, but if your site is ad-supported things are going to get [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Google Loses A Round In Sponsored Search Litigation &#124; CHARGED's Digital Lifestyle at Work or Play</title>
		<link>http://www.techcrunch.com/2009/03/28/steel-cage-debate-on-the-future-of-online-advertising-danny-sullivan-vs-eric-clemons/comment-page-2/#comment-2685475</link>
		<dc:creator>Google Loses A Round In Sponsored Search Litigation &#124; CHARGED's Digital Lifestyle at Work or Play</dc:creator>
		<pubDate>Sun, 05 Apr 2009 16:19:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=52066#comment-2685475</guid>
		<description>[...] that my calling sponsored search misdirection rather than advertising was outrageous, and that they have never heard anyone but me complain about it.  The jury is, quite literally, still out on this one, but a recent appellate court ruling against [...]</description>
		<content:encoded><![CDATA[<p>[...] that my calling sponsored search misdirection rather than advertising was outrageous, and that they have never heard anyone but me complain about it.  The jury is, quite literally, still out on this one, but a recent appellate court ruling against [...]</p>
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		<title>By: The Face Of Web 3.0 Next Internet Billionaire</title>
		<link>http://www.techcrunch.com/2009/03/28/steel-cage-debate-on-the-future-of-online-advertising-danny-sullivan-vs-eric-clemons/comment-page-2/#comment-2680188</link>
		<dc:creator>The Face Of Web 3.0 Next Internet Billionaire</dc:creator>
		<pubDate>Wed, 01 Apr 2009 19:23:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=52066#comment-2680188</guid>
		<description>Out of MYvosi LLC, comes the face of Web 3.0, Maurice Valentino. Valentino never thought that out of his humble past that he would soon be the creator and innovator of the newest web technology that positions him to become the next Internet billionaire. 
The Firm United LLC, which is a holding company for several companies including MYvosi LLC which houses Valentino’s genius creation, Myvosi Web 3.0, the wave of the future. 
Myvosi Web 3.0 is a media/data exchange tool, a search engine that gains knowledge of the user the more it is used. It can be used for networking, it offers the most up to date encryption for product being sold/personal information and has a virtual mall with a presence of 250,000 national and international vendors in contract.In addition to your own personal virtual assistant that controls your every experience desire. 
&quot;It will challenge us and move us into the future now,&quot; says Valentino. The site offers human deductive reasoning and inference. “Imagine a machine with personality that&#039;s proactive,sounds like efficiency to me.” states The Face Of Web 3.0(Maurice Valentino). 
Valentino also went on to explain in more detail what to expect from MYvosi LLC and Web 3.0.&quot;MYvosi Web 3.0 is the successful marriage of artificial intelligence and the web. In addition we want to be efficient not only from an economical and an environmental perspective but also from an individual and technological perspective. Web 1.0 was for all to read, Web 2.0 was for all write and Web 3.0 is and will be for all to innovate.” personalize your future, live out your potential. Myvosi web 3.0 allows you to search by sentences not eliminating the keyword based search but expanding on it. You can type in sentences and in turn it would return relevant results and suggest other content related to your search terms. You can ask your browser questions such as &quot;where can i go for lunch&quot; and it will provide you, based on your likes &amp; dislikes something suitable (human deductive Reasoning).&quot;Many fear that this detailed information about them will be exposed, but it is the exact opposite,&quot; says Valentino. Your likes and dislike /personal information are not publicized they are on an encrypted network using the same encryption&#039;s as the one used by the major banks in the world(ex. the TLS and the high 128 bit encryption). This graduates the common concept of the current web, typing in the same information and getting the same information. What&#039;s now offered is a unique individual experience on the web tailored to fit you personality. Myvosi Web 3.0 consist partially of &quot;mashup&quot; applications. An example would be looking up restaurants and have it tie in to another application(GPS) giving you place and directions. Myvosi Web 3.0 has the most intelligent software agent at the click of a button. You can share data files securely and efficiently without the threat of viral and other harmful applications (worms,Trojan horses,malware,etc) infecting your computer.A quote from Thomas Chille&quot; For manifesting a web 3.0, we need a web 3.0. We need a real evolutionary shift in the perception of the web by the end users. Much like the paradigm shift in involving the user generated content for web 2.0.&quot; Its purpose is to educate, create, and innovate the end User&#039;s experience of the Web&#039;s resources. It is the web&#039;s Advanced Version Of the 3 dimensional giant&quot;Second Life,&quot;but Extremely user efficient. The applauding moment was simply this stated by The Face Of Web 3.0 &quot;Most importantly Web 3.0 Is all of you. It isn&#039;t the dominating player with the most Bank. It is about you (the user). We as individuals craft web 3.0. we all have a major role in its implementation&quot; says Valentino. This is just an overview what Myvosi Web 3.0 offers. The detailed version would require a 1,000 paged text book and far superceeds what was said today. Myvosi Web 3.0 launch date is in the summer (July) of 2010. 
 
  
Special Acknowledgments: 
*Barack Obama in his spirited aura of change 
*Tim Berners-Lee and Robert Cailliau who created the World Wide Web at CERN 
*James Hendler An artificial Intelligence Researcher 
*Nigel Richard Shadbolt founder of the Web Science Research Initiative 
*Ora Lassila a Finnish computer scientist 
*Computer Science University of Southampton 
*Artificial intelligence department  @ University of Edinburgh 
*Eric Schmidt CEO Of Google 
*Doug Lenat Computer Scientist Ceo of Cycorp 
*Kevin Kelly Great Mind 
If I left anyone out you are not forgotten, but for the sake of time, many more I give thanks to. Thank you all for your research , your time invested in making us better and more efficient economically and environmentally, America and the World thanks you. 
  
A few pioneers of Green Energy who deserve recognition 
*Scott mcnealy  co founder of sun micro systems say that technology of the Internet is the most planetary efficient way of conducting business 
*John Doer partner, Kleiner Perkins Caufield Byers 
says that Germany is the largest buyer of solar cells around the world 
&quot;These are point that should be noticed and implemented in our economic and environmental strategy and conducive to like such recovery&quot; Says Valentino 
*MIT chemist Daniel Nocera 
*Thomas Hinderling innovator who wants to build solar island to make us more efficient.
*Texas oilmen like T. Boone Pickens started pushing alternative energy 
*Steven Chu head the Department of Energy 
just to name a few. 
  
&quot;These are a few of the people who have inspired me to offer the Next generation ready platform. I look at their stories and their desire to innovate and to make better. These are things and mindsets I was conceived in. These Great minds gave me the foundation to start myvosi and change the future. So I personally feel they deserve a great deal of recognition&quot; Says The Face Of Web 3.0 Maurice Valentino</description>
		<content:encoded><![CDATA[<p>Out of MYvosi LLC, comes the face of Web 3.0, Maurice Valentino. Valentino never thought that out of his humble past that he would soon be the creator and innovator of the newest web technology that positions him to become the next Internet billionaire.<br />
The Firm United LLC, which is a holding company for several companies including MYvosi LLC which houses Valentino’s genius creation, Myvosi Web 3.0, the wave of the future.<br />
Myvosi Web 3.0 is a media/data exchange tool, a search engine that gains knowledge of the user the more it is used. It can be used for networking, it offers the most up to date encryption for product being sold/personal information and has a virtual mall with a presence of 250,000 national and international vendors in contract.In addition to your own personal virtual assistant that controls your every experience desire.<br />
&#8220;It will challenge us and move us into the future now,&#8221; says Valentino. The site offers human deductive reasoning and inference. “Imagine a machine with personality that&#8217;s proactive,sounds like efficiency to me.” states The Face Of Web 3.0(Maurice Valentino).<br />
Valentino also went on to explain in more detail what to expect from MYvosi LLC and Web 3.0.&#8221;MYvosi Web 3.0 is the successful marriage of artificial intelligence and the web. In addition we want to be efficient not only from an economical and an environmental perspective but also from an individual and technological perspective. Web 1.0 was for all to read, Web 2.0 was for all write and Web 3.0 is and will be for all to innovate.” personalize your future, live out your potential. Myvosi web 3.0 allows you to search by sentences not eliminating the keyword based search but expanding on it. You can type in sentences and in turn it would return relevant results and suggest other content related to your search terms. You can ask your browser questions such as &#8220;where can i go for lunch&#8221; and it will provide you, based on your likes &amp; dislikes something suitable (human deductive Reasoning).&#8221;Many fear that this detailed information about them will be exposed, but it is the exact opposite,&#8221; says Valentino. Your likes and dislike /personal information are not publicized they are on an encrypted network using the same encryption&#8217;s as the one used by the major banks in the world(ex. the TLS and the high 128 bit encryption). This graduates the common concept of the current web, typing in the same information and getting the same information. What&#8217;s now offered is a unique individual experience on the web tailored to fit you personality. Myvosi Web 3.0 consist partially of &#8220;mashup&#8221; applications. An example would be looking up restaurants and have it tie in to another application(GPS) giving you place and directions. Myvosi Web 3.0 has the most intelligent software agent at the click of a button. You can share data files securely and efficiently without the threat of viral and other harmful applications (worms,Trojan horses,malware,etc) infecting your computer.A quote from Thomas Chille&#8221; For manifesting a web 3.0, we need a web 3.0. We need a real evolutionary shift in the perception of the web by the end users. Much like the paradigm shift in involving the user generated content for web 2.0.&#8221; Its purpose is to educate, create, and innovate the end User&#8217;s experience of the Web&#8217;s resources. It is the web&#8217;s Advanced Version Of the 3 dimensional giant&#8221;Second Life,&#8221;but Extremely user efficient. The applauding moment was simply this stated by The Face Of Web 3.0 &#8220;Most importantly Web 3.0 Is all of you. It isn&#8217;t the dominating player with the most Bank. It is about you (the user). We as individuals craft web 3.0. we all have a major role in its implementation&#8221; says Valentino. This is just an overview what Myvosi Web 3.0 offers. The detailed version would require a 1,000 paged text book and far superceeds what was said today. Myvosi Web 3.0 launch date is in the summer (July) of 2010. </p>
<p>Special Acknowledgments:<br />
*Barack Obama in his spirited aura of change<br />
*Tim Berners-Lee and Robert Cailliau who created the World Wide Web at CERN<br />
*James Hendler An artificial Intelligence Researcher<br />
*Nigel Richard Shadbolt founder of the Web Science Research Initiative<br />
*Ora Lassila a Finnish computer scientist<br />
*Computer Science University of Southampton<br />
*Artificial intelligence department  @ University of Edinburgh<br />
*Eric Schmidt CEO Of Google<br />
*Doug Lenat Computer Scientist Ceo of Cycorp<br />
*Kevin Kelly Great Mind<br />
If I left anyone out you are not forgotten, but for the sake of time, many more I give thanks to. Thank you all for your research , your time invested in making us better and more efficient economically and environmentally, America and the World thanks you. </p>
<p>A few pioneers of Green Energy who deserve recognition<br />
*Scott mcnealy  co founder of sun micro systems say that technology of the Internet is the most planetary efficient way of conducting business<br />
*John Doer partner, Kleiner Perkins Caufield Byers<br />
says that Germany is the largest buyer of solar cells around the world<br />
&#8220;These are point that should be noticed and implemented in our economic and environmental strategy and conducive to like such recovery&#8221; Says Valentino<br />
*MIT chemist Daniel Nocera<br />
*Thomas Hinderling innovator who wants to build solar island to make us more efficient.<br />
*Texas oilmen like T. Boone Pickens started pushing alternative energy<br />
*Steven Chu head the Department of Energy<br />
just to name a few. </p>
<p>&#8220;These are a few of the people who have inspired me to offer the Next generation ready platform. I look at their stories and their desire to innovate and to make better. These are things and mindsets I was conceived in. These Great minds gave me the foundation to start myvosi and change the future. So I personally feel they deserve a great deal of recognition&#8221; Says The Face Of Web 3.0 Maurice Valentino</p>
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		<title>By: Ad Exchange News Links for Wednesday, April 1</title>
		<link>http://www.techcrunch.com/2009/03/28/steel-cage-debate-on-the-future-of-online-advertising-danny-sullivan-vs-eric-clemons/comment-page-2/#comment-2680100</link>
		<dc:creator>Ad Exchange News Links for Wednesday, April 1</dc:creator>
		<pubDate>Wed, 01 Apr 2009 18:48:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=52066#comment-2680100</guid>
		<description>[...] TechCrunch put Danny Sullivan and link-baiting luddite Eric Clemons in a mud pit and let them slug it out in a debate over online advertising. See who got the wedgie here. [...]</description>
		<content:encoded><![CDATA[<p>[...] TechCrunch put Danny Sullivan and link-baiting luddite Eric Clemons in a mud pit and let them slug it out in a debate over online advertising. See who got the wedgie here. [...]</p>
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		<title>By: Michael Block</title>
		<link>http://www.techcrunch.com/2009/03/28/steel-cage-debate-on-the-future-of-online-advertising-danny-sullivan-vs-eric-clemons/comment-page-2/#comment-2677954</link>
		<dc:creator>Michael Block</dc:creator>
		<pubDate>Tue, 31 Mar 2009 16:34:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=52066#comment-2677954</guid>
		<description>A guy like Danny Sullivan hardly needs my assistance, however, I couldn&#039;t help but throw in my two cents on our company blog: http://is.gd/pT3P

I very quickly researched 25 brands and found that Dr. Clemons&#039; gripe about misdirection doesn&#039;t seem to hold a lot of water. Maybe it&#039;s not the most scientific study but it&#039;s somewhat useful, at least to a point.</description>
		<content:encoded><![CDATA[<p>A guy like Danny Sullivan hardly needs my assistance, however, I couldn&#8217;t help but throw in my two cents on our company blog: <a href="http://is.gd/pT3P" rel="nofollow"></a><a href='http://is.gd/pT3P'>http://is.gd/pT3P</a></p>
<p>I very quickly researched 25 brands and found that Dr. Clemons&#8217; gripe about misdirection doesn&#8217;t seem to hold a lot of water. Maybe it&#8217;s not the most scientific study but it&#8217;s somewhat useful, at least to a point.</p>
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		<title>By: Jeremy Chatfield</title>
		<link>http://www.techcrunch.com/2009/03/28/steel-cage-debate-on-the-future-of-online-advertising-danny-sullivan-vs-eric-clemons/comment-page-1/#comment-2677616</link>
		<dc:creator>Jeremy Chatfield</dc:creator>
		<pubDate>Tue, 31 Mar 2009 11:56:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=52066#comment-2677616</guid>
		<description>@erg - that&#039;d be because affiliate marketing is honest, decent and trustworthy? I have a large collection of misleading claims from affiliate marketers I&#039;d like to show you. How about the affiliates offering an *entire major version* later of a web app (an as yet to be develop version, with no existence whatsoever in the form of code), to convince people to click for the &quot;latest and greatest&quot;, for example?

At least Google has some Editorial Policies and Guidelines. The affiliate networks have no police other than the vendor. If users are to trust advertisers, then the advertising networks need to be complicit in the trustworthiness of adverts.</description>
		<content:encoded><![CDATA[<p>@erg &#8211; that&#8217;d be because affiliate marketing is honest, decent and trustworthy? I have a large collection of misleading claims from affiliate marketers I&#8217;d like to show you. How about the affiliates offering an *entire major version* later of a web app (an as yet to be develop version, with no existence whatsoever in the form of code), to convince people to click for the &#8220;latest and greatest&#8221;, for example?</p>
<p>At least Google has some Editorial Policies and Guidelines. The affiliate networks have no police other than the vendor. If users are to trust advertisers, then the advertising networks need to be complicit in the trustworthiness of adverts.</p>
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		<title>By: Matt Adams</title>
		<link>http://www.techcrunch.com/2009/03/28/steel-cage-debate-on-the-future-of-online-advertising-danny-sullivan-vs-eric-clemons/comment-page-2/#comment-2677578</link>
		<dc:creator>Matt Adams</dc:creator>
		<pubDate>Tue, 31 Mar 2009 11:10:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=52066#comment-2677578</guid>
		<description>... now about Eric Clemons&#039; original article.

What is described as &quot;other methods&quot; of monetisation I&#039;d describe as &#039;advertising&#039;. I know you try to address this but I think that&#039;s the weakest part of your argument. 

For instance, although it has open comment and reviews, tripadvisor IS an advertising platform.

I&#039;d also argue that this is all a little &#039;old hat&#039; as we all know that some very well known websites (social networks, newspaper sites etc) are sustaining their &quot;land grab&quot; through the promise of future advertising incomes which may not turn-up in time or never come (supported by venture capitial, shares or other parts of their business).

I&#039;d say that there are a number of posts more relevant and insightful than Clemons&#039; article and I hope this dissuades companies from joining/funding http://www.stopscads.org</description>
		<content:encoded><![CDATA[<p>&#8230; now about Eric Clemons&#8217; original article.</p>
<p>What is described as &#8220;other methods&#8221; of monetisation I&#8217;d describe as &#8216;advertising&#8217;. I know you try to address this but I think that&#8217;s the weakest part of your argument. </p>
<p>For instance, although it has open comment and reviews, tripadvisor IS an advertising platform.</p>
<p>I&#8217;d also argue that this is all a little &#8216;old hat&#8217; as we all know that some very well known websites (social networks, newspaper sites etc) are sustaining their &#8220;land grab&#8221; through the promise of future advertising incomes which may not turn-up in time or never come (supported by venture capitial, shares or other parts of their business).</p>
<p>I&#8217;d say that there are a number of posts more relevant and insightful than Clemons&#8217; article and I hope this dissuades companies from joining/funding <a href="http://www.stopscads.org" rel="nofollow"></a><a href='http://www.stopscads.org'>http://www.stopscads.org</a></p>
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		<title>By: matt adams</title>
		<link>http://www.techcrunch.com/2009/03/28/steel-cage-debate-on-the-future-of-online-advertising-danny-sullivan-vs-eric-clemons/comment-page-2/#comment-2677540</link>
		<dc:creator>matt adams</dc:creator>
		<pubDate>Tue, 31 Mar 2009 10:14:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=52066#comment-2677540</guid>
		<description>Put in &#039;laypersons&#039; terms...

Q) Does google allow companies to pass-off as other companies/trademarks/brands?

A) No, it clearly shows which results are natural which are sponsored AND the URLs of each advertiser.

Q) Do consumers get a poor experience from ads on google? 

A) Google provides good results incredibly quickly. The results are clearly labelled so the choice is with the user.  &#039;Wider&#039; sponsored results are in the customer&#039;s interest.  

Q) Are trademark owners &#039;bullied&#039; by google?

A) google and trademark owners have a symbiotic relationship which overall, favours the trademark owner. Google provides oodles of natural traffic to such websites, a great deal from generic terms. If a trademark owner&#039;s competitors are getting value from advertising on their brand then their entire offering isn&#039;t strong enough. Adwords offers a real option for trademark owners to manipulate sales messages to customers real time rather than use their meta tags to do this. The only place where maybe google could be seen to be &#039;milking&#039; this particular cash cow&#039; would be in the addition of minimum bids (which I think goes against the &#039;market&#039;). Protectionism is rarely in the consumer interest.

Q) Are most trademarks really that unique?
A) There are a great many trademarks granted for the most generic terms, which I&#039;d suggest needs an overhaul before google. The same trademarks have been allocated to different product types. It seems that the most successful trademarks actually point the way to how users think...  in that the consumer links a brand to a product (when I want scotch/sello tape, ipod, google, coke, lego do I really want the branded product or do I just want sticky-back-plastic, digital music player, search engine, brown fizzy drink, plastic building blocks).

Q) At what point could google&#039;s bid model would NOT be in the consumers interest?

A) Where product prices are pushed-up to absorb PPC costs.  This is at a point where marketing managers bid with a lack of information, for vanity, for growth, for market share only. 

I&#039;d suggest that this has been going on for years and will get better as reporting, agencies and marketing managers understand more about search marketing and websites improve. This maybe where Clemons could be correct about decreasing spend but that would assume we&#039;re at the zenith now. From a global perspective I don&#039;t think we&#039;re close to the top (considering how &#039;far behind&#039; some countries are in web usage).

Q) Could Clemons be correct in all his assertions?

A) Yes, but only if certain draconian laws are passed that are in the interest of protecting big business, rather than the consumer (or punishing google for the dominant market position it&#039;s achieved by providing users and advertisers with a useful services).</description>
		<content:encoded><![CDATA[<p>Put in &#8216;laypersons&#8217; terms&#8230;</p>
<p>Q) Does google allow companies to pass-off as other companies/trademarks/brands?</p>
<p>A) No, it clearly shows which results are natural which are sponsored AND the URLs of each advertiser.</p>
<p>Q) Do consumers get a poor experience from ads on google? </p>
<p>A) Google provides good results incredibly quickly. The results are clearly labelled so the choice is with the user.  &#8216;Wider&#8217; sponsored results are in the customer&#8217;s interest.  </p>
<p>Q) Are trademark owners &#8216;bullied&#8217; by google?</p>
<p>A) google and trademark owners have a symbiotic relationship which overall, favours the trademark owner. Google provides oodles of natural traffic to such websites, a great deal from generic terms. If a trademark owner&#8217;s competitors are getting value from advertising on their brand then their entire offering isn&#8217;t strong enough. Adwords offers a real option for trademark owners to manipulate sales messages to customers real time rather than use their meta tags to do this. The only place where maybe google could be seen to be &#8216;milking&#8217; this particular cash cow&#8217; would be in the addition of minimum bids (which I think goes against the &#8216;market&#8217;). Protectionism is rarely in the consumer interest.</p>
<p>Q) Are most trademarks really that unique?<br />
A) There are a great many trademarks granted for the most generic terms, which I&#8217;d suggest needs an overhaul before google. The same trademarks have been allocated to different product types. It seems that the most successful trademarks actually point the way to how users think&#8230;  in that the consumer links a brand to a product (when I want scotch/sello tape, ipod, google, coke, lego do I really want the branded product or do I just want sticky-back-plastic, digital music player, search engine, brown fizzy drink, plastic building blocks).</p>
<p>Q) At what point could google&#8217;s bid model would NOT be in the consumers interest?</p>
<p>A) Where product prices are pushed-up to absorb PPC costs.  This is at a point where marketing managers bid with a lack of information, for vanity, for growth, for market share only. </p>
<p>I&#8217;d suggest that this has been going on for years and will get better as reporting, agencies and marketing managers understand more about search marketing and websites improve. This maybe where Clemons could be correct about decreasing spend but that would assume we&#8217;re at the zenith now. From a global perspective I don&#8217;t think we&#8217;re close to the top (considering how &#8216;far behind&#8217; some countries are in web usage).</p>
<p>Q) Could Clemons be correct in all his assertions?</p>
<p>A) Yes, but only if certain draconian laws are passed that are in the interest of protecting big business, rather than the consumer (or punishing google for the dominant market position it&#8217;s achieved by providing users and advertisers with a useful services).</p>
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		<title>By: The Future of Online Advertising &#171; Kirk Ketefian&#8217;s Blog</title>
		<link>http://www.techcrunch.com/2009/03/28/steel-cage-debate-on-the-future-of-online-advertising-danny-sullivan-vs-eric-clemons/comment-page-2/#comment-2677346</link>
		<dc:creator>The Future of Online Advertising &#171; Kirk Ketefian&#8217;s Blog</dc:creator>
		<pubDate>Tue, 31 Mar 2009 06:49:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=52066#comment-2677346</guid>
		<description>[...] Future of Online&#160;Advertising By kketefia  TechCrunch is hosting a Steel Cage Debate on the future of the online advertising industry between Danny Sullivan, the search guru and [...]</description>
		<content:encoded><![CDATA[<p>[...] Future of Online&nbsp;Advertising By kketefia  TechCrunch is hosting a Steel Cage Debate on the future of the online advertising industry between Danny Sullivan, the search guru and [...]</p>
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		<title>By: Donald</title>
		<link>http://www.techcrunch.com/2009/03/28/steel-cage-debate-on-the-future-of-online-advertising-danny-sullivan-vs-eric-clemons/comment-page-2/#comment-2677324</link>
		<dc:creator>Donald</dc:creator>
		<pubDate>Tue, 31 Mar 2009 06:14:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=52066#comment-2677324</guid>
		<description>Why is this article generating so much attention?
It has touched a raw nerve because we all know that advertising on the web is in sad shape. We worry about it, it&#039;s in the back of our minds and suddenly Professor Clemens makes us face it.
Now all you bloggers and website owners, (that would be me) accept the truth and start focusing on alternative revenue models besides advertising.  Or else dust off your resume, buy a suit and start looking for work.</description>
		<content:encoded><![CDATA[<p>Why is this article generating so much attention?<br />
It has touched a raw nerve because we all know that advertising on the web is in sad shape. We worry about it, it&#8217;s in the back of our minds and suddenly Professor Clemens makes us face it.<br />
Now all you bloggers and website owners, (that would be me) accept the truth and start focusing on alternative revenue models besides advertising.  Or else dust off your resume, buy a suit and start looking for work.</p>
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		<title>By: ClasiListados . Org</title>
		<link>http://www.techcrunch.com/2009/03/28/steel-cage-debate-on-the-future-of-online-advertising-danny-sullivan-vs-eric-clemons/comment-page-1/#comment-2677251</link>
		<dc:creator>ClasiListados . Org</dc:creator>
		<pubDate>Tue, 31 Mar 2009 04:46:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=52066#comment-2677251</guid>
		<description>www.clasilistados.biz

ROOOOOOOOOOOOOOOOOOCKSSSSSSSSSSSSSS!!!</description>
		<content:encoded><![CDATA[<p><a href="http://www.clasilistados.biz" rel="nofollow"></a><a href='http://www.clasilistados.biz'>http://www.clasilistados.biz</a></p>
<p>ROOOOOOOOOOOOOOOOOOCKSSSSSSSSSSSSSS!!!</p>
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		<title>By: Jessica O'Higgins</title>
		<link>http://www.techcrunch.com/2009/03/28/steel-cage-debate-on-the-future-of-online-advertising-danny-sullivan-vs-eric-clemons/comment-page-1/#comment-2677246</link>
		<dc:creator>Jessica O'Higgins</dc:creator>
		<pubDate>Tue, 31 Mar 2009 04:41:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=52066#comment-2677246</guid>
		<description>I was amazed with clasilistados.com

They have done an incredible job with the Spanish speakers&#039; advertising industry.

Jess</description>
		<content:encoded><![CDATA[<p>I was amazed with clasilistados.com</p>
<p>They have done an incredible job with the Spanish speakers&#8217; advertising industry.</p>
<p>Jess</p>
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		<title>By: Siniq</title>
		<link>http://www.techcrunch.com/2009/03/28/steel-cage-debate-on-the-future-of-online-advertising-danny-sullivan-vs-eric-clemons/comment-page-2/#comment-2677116</link>
		<dc:creator>Siniq</dc:creator>
		<pubDate>Tue, 31 Mar 2009 02:09:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=52066#comment-2677116</guid>
		<description>What would happen in the following scenario:

Google becomes so successful as a competitor in online advertising that competition all but dissappears.

At the same time Google is hooking millions users on their free and useful apps (consumers develop a dependence on them after years) while their online advertising business matures and starts to decline because brands dont really get enough value and also dont want to be pushed around by a monopoly on the web.

Then Google turns around and begins to charge minimal fees for the apps that were once free.

Result....instant new revenue by force.  Anything that fails Google can dump.</description>
		<content:encoded><![CDATA[<p>What would happen in the following scenario:</p>
<p>Google becomes so successful as a competitor in online advertising that competition all but dissappears.</p>
<p>At the same time Google is hooking millions users on their free and useful apps (consumers develop a dependence on them after years) while their online advertising business matures and starts to decline because brands dont really get enough value and also dont want to be pushed around by a monopoly on the web.</p>
<p>Then Google turns around and begins to charge minimal fees for the apps that were once free.</p>
<p>Result&#8230;.instant new revenue by force.  Anything that fails Google can dump.</p>
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		<title>By: <fb:name linked="false" useyou="false" uid="550733073">Andy Clibanoff</fb:name></title>
		<link>http://www.techcrunch.com/2009/03/28/steel-cage-debate-on-the-future-of-online-advertising-danny-sullivan-vs-eric-clemons/comment-page-2/#comment-2677114</link>
		<dc:creator><fb:name linked="false" useyou="false" uid="550733073">Andy Clibanoff</fb:name></dc:creator>
		<pubDate>Tue, 31 Mar 2009 02:07:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=52066#comment-2677114</guid>
		<description>Prof. Clemons continues to rock the house - both here in Philly at Wharton and across the globe - he is well-reasoned, factual, and confrontational when he needs to be. His seminal research on electronic data interchange, American Airlines Saabre, Rosenbluth Travel, London Stock Exchange–these are the groundwork for his current thesis. Mr. Sullivan, though talented in one specific area of online marketing–that being search engine marketing–may have met his match.</description>
		<content:encoded><![CDATA[<p>Prof. Clemons continues to rock the house &#8211; both here in Philly at Wharton and across the globe &#8211; he is well-reasoned, factual, and confrontational when he needs to be. His seminal research on electronic data interchange, American Airlines Saabre, Rosenbluth Travel, London Stock Exchange–these are the groundwork for his current thesis. Mr. Sullivan, though talented in one specific area of online marketing–that being search engine marketing–may have met his match.</p>
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		<title>By: <fb:name linked="false" useyou="false" uid="613061227">Kirk Ketefian</fb:name></title>
		<link>http://www.techcrunch.com/2009/03/28/steel-cage-debate-on-the-future-of-online-advertising-danny-sullivan-vs-eric-clemons/comment-page-2/#comment-2677113</link>
		<dc:creator><fb:name linked="false" useyou="false" uid="613061227">Kirk Ketefian</fb:name></dc:creator>
		<pubDate>Tue, 31 Mar 2009 02:07:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=52066#comment-2677113</guid>
		<description>Not much of a Steel Cage Debate here. More like a light sparring session with full headgear on.

I give Danny Sullivan the win by unanimous decision (no knockouts in this one though), as Prof. Clemens backtracked a bit from his initial, vaguely-defined argument that online advertising will fail, now asserting that it would encompass less than 20% of non-eCommerce revenues in five years.

Danny is so passionate about debunking the search &quot;misdirection&quot; accusation that he spent little time addressing Prof. Clemons&#039; other (and in my view, more core) arguments about users not trusting/wanting/needing ads.  I would have liked to see him express his views here.

My more in-depth thoughts on this debate on my blog at http://kketefia.blogspot.com/</description>
		<content:encoded><![CDATA[<p>Not much of a Steel Cage Debate here. More like a light sparring session with full headgear on.</p>
<p>I give Danny Sullivan the win by unanimous decision (no knockouts in this one though), as Prof. Clemens backtracked a bit from his initial, vaguely-defined argument that online advertising will fail, now asserting that it would encompass less than 20% of non-eCommerce revenues in five years.</p>
<p>Danny is so passionate about debunking the search &#8220;misdirection&#8221; accusation that he spent little time addressing Prof. Clemons&#8217; other (and in my view, more core) arguments about users not trusting/wanting/needing ads.  I would have liked to see him express his views here.</p>
<p>My more in-depth thoughts on this debate on my blog at <a href="http://kketefia.blogspot.com/" rel="nofollow"></a><a href='http://kketefia.blogspot.com/'>http://kketefia.blogspot.com/</a></p>
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		<title>By: Andy Clibanoff</title>
		<link>http://www.techcrunch.com/2009/03/28/steel-cage-debate-on-the-future-of-online-advertising-danny-sullivan-vs-eric-clemons/comment-page-2/#comment-2677112</link>
		<dc:creator>Andy Clibanoff</dc:creator>
		<pubDate>Tue, 31 Mar 2009 02:05:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=52066#comment-2677112</guid>
		<description>Prof. Clemons continues to rock the house - both here in Philly at Wharton and across the globe - he is well-reasoned, factual, and confrontational when he needs to be.  His seminal research on electronic data interchange, American Airlines Saabre, Rosenbluth Travel, London Stock Exchange--these are the groundwork for his current thesis.  Mr. Sullivan, though talented in one specific area of online marketing--that being search engine marketing--may have met his match.</description>
		<content:encoded><![CDATA[<p>Prof. Clemons continues to rock the house &#8211; both here in Philly at Wharton and across the globe &#8211; he is well-reasoned, factual, and confrontational when he needs to be.  His seminal research on electronic data interchange, American Airlines Saabre, Rosenbluth Travel, London Stock Exchange&#8211;these are the groundwork for his current thesis.  Mr. Sullivan, though talented in one specific area of online marketing&#8211;that being search engine marketing&#8211;may have met his match.</p>
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		<title>By: Online Advertising: pubblicità online, long tail e cultura del free - Stalkk.ed</title>
		<link>http://www.techcrunch.com/2009/03/28/steel-cage-debate-on-the-future-of-online-advertising-danny-sullivan-vs-eric-clemons/comment-page-2/#comment-2676728</link>
		<dc:creator>Online Advertising: pubblicità online, long tail e cultura del free - Stalkk.ed</dc:creator>
		<pubDate>Mon, 30 Mar 2009 19:22:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=52066#comment-2676728</guid>
		<description>[...] Sempre su TechCrunch, a Eric Clemons risponde Danny Sullivan di Search Engine Land, e lo fa sia sul search advertising di Google, sia sull&#8217;online advertising in generale, e tra i due prende vita una discussione estremamente interessante. [...]</description>
		<content:encoded><![CDATA[<p>[...] Sempre su TechCrunch, a Eric Clemons risponde Danny Sullivan di Search Engine Land, e lo fa sia sul search advertising di Google, sia sull&#8217;online advertising in generale, e tra i due prende vita una discussione estremamente interessante. [...]</p>
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